Monthly Archives: January 2011

First social media content management system launches Feb. 15

First social media content management system launches Feb. 15
Bundle Post TM estimated to reduce back office workload by 80 percent

Portland, OR February 1, 2011 – Social Resolve, LLC announces the launch date for its social media content management system. On Feb. 15, 2011, Bundle Post TM will change the way businesses, both large and small, manage their day-to-day social media efforts.

“Businesses that use social media effectively , identify and push a consistent stream of valuable content to their fans and followers  throughout the day,” said Robert Caruso, founder and chief executive officer of Social Resolve. “One of the reasons for engaging in social media is to build a base of followers and foster relationships; however, it is a task that can consume an incredible amount of time.”

The Bundle Post system significantly reduces the time required for finding, reviewing, editing, scheduling and posting relevant content by automatically pulling Google Alert search terms and RSS feed content directly into a database with headings, links and descriptions, ready for posting to social media accounts. This content can be reviewed, edited, grouped and appended with date/time posting schedules that then can be exported and immediately uploaded into a social media management system, such as HootSuite, for bulk posting.

The Bundle Post system also provides the ability to automatically merge hash tags into the text content of your posts.  Users can create lists of pre-selected key words as well as the desired replaced hashtags.  Bundle Post automatically finds and replaces the keywords with the hashtags, delivering more effective posts, in a lot less time.

Bundle Post is the first system with the capability to database and merge all web, video and social content along with desired #FollowFriday posts and insert them into an exportable file format.  Having your personal social content posts already databased and ready ensures you don’t forget to post your brand related content into your daily feeds.

“This is a game changing solution for businesses,” Caruso said. “The Bundle Post system cuts approximately 80 percent of the back office workload required, making social media management more effective for organizations of any size. Additionally, businesses have the potential to realize increased profitability as a result of the efficiencies the technology delivers, allowing more time for engaging with fans and followers.”

Bundle Post offers three account options – a free account for one Google Alert or RSS channel and one daily export for bulk posting on a single day; an expanded account for up to four Google Alerts or RSS channels, unlimited post exports and additional content management system features or a pro account with an unlimited number of Google Alerts or RSS channels, unlimited post exports and all content management system features.

For more information about Bundle Post, contact 971-235-0878 or info@socialresolve.com.

Website: http://BundlePost.com
Fanpage: http://facebook.com/BundlePost
Twitter: @BundlePost

After years of social media management and consulting, Social Resolve was founded to offer a range of social media management services including strategy development and managing and monitoring social presence. Additionally, Social Resolve is committed to the development of systems and technologies that aid business with improved social media content management solutions that deliver enhanced profitability.  Bundle Post is the company’s first proprietary technology.

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Filed under Facebook, Hootsuite, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, TweetDeck, Twitter

Should You #Hashtag Your #SocialMedia #Content?

One of the unique phenomena’s of Twitter is the ole Hashtag.  I am asked quite frequently whether one should use them, when and why.  The answer is yes, you should.  But rather than get into all the details of the when and why, I want to focus this post on the simplicity of the yes, you should.

We have found with our clients, as well as our with our own personal Twitter accounts, that we see as much as a 12% higher follow-back rate when we follow a user that is posting using hashtags.  The average increase is probably somewhere between 5%-12% but who is counting.  We are. :-)

Another thing I find extremely interesting is the mostly disregarded association between Hashtags and Facebook.  Though, what I am about to say is highly subjective and I don’t have any formal data to support it.  I find that when I see posts on Facebook that contain Hastags, I tend to give them more attention as I scan my News Feed.  I often read them more than other posts, and often go check to see if I am following that person on Twitter as well.

The interesting fact about my personal posting (@fondalo and @BundlePost ) is that I rarely take the time to do it.  I think we all know the amount of time that is required for managing our social media accounts and we have to make trade offs.  What is that trade off costing us?  Plenty…

When we designed the Bundle Post system, it was important that a lot of the challenges we face on a daily basis in our
back office where addressed.  This subject is one of constant discussion with our team.  I for one, am most excited about the auto-hashtag feature the Bundle Post system will be providing our team, and social media users across the world.  There is enormous power and efficiency that is delivered when you can create a list of keywords and the Hashtag replacement you desire, knowing your clients posts just got a 5-12% follow back increase.

By: Robert M. Caruso
Founder/CEO – Bundle Post

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Filed under Facebook, Hashtag, Social Media, Social Media Content, Social Media Marketing, Twitter, Uncategorized

The Social Media Management Equation Is Not Simple Math

During my years of social media marketing, consulting and execution, I have realized that there are some specific requirements for the success of a social campaign.  An effective strategy, and being consistent are just a couple of the components we know are needed to get the desired results.  You must also add in the human elements of eyeballs, engagement and relationship building, as well as finding, reviewing and editing content, which all add significant time constraints to efficiency and profitability.  See how complex this equation has become?

One of the trends I have seen in my social media business is the increasing emphasis on content. Four key aspects of social media content include – a consistent stream of content into a client’s timeline, finding/creating quality content, the frequency in which it is posted and the value it delivers to the audience.  We place significant emphasis on this segment for all of our client’s campaigns, which requires a lot of time and resources, both of which are expensive and deplete from engagement and relationship building with the audience.

Geoff Ramsey, the CEO of eMarketer, wrote an article in early December called 2011 Trends: Content Marketing Is Critical.  In it he says “Marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push.”

This also holds true for the small/medium business (SMB).  Though they can’t necessarily create a ton of branded content due to time and resources, let alone budget, they do need to focus on finding and consistently posting content that is valuable to their audience.  In the SMB world of social media, businesses need to become a trusted source of valuable content for their audience that creates engagement opportunities.  In between this trusted flow of content, they can now insert some of their branded content, posts, videos that follow Ramsey’s pull rather than push approach.

The bad news for SMBs and social media companies is that all of this takes time and infrastructure.  Systems need to be developed to find, database, edit and manage content more efficiently to be effective and profitable.  The good news?  At least one social content management system is coming.  http://www.bundlepost.com

By: Robert M. Caruso
Founder/CEO – Bundle Post

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Filed under Social Media, Social Media Content, Social Media Marketing