One of the unique phenomena’s of Twitter is the ole Hashtag. I am asked quite frequently whether one should use them, when and why. The answer is yes, you should. But rather than get into all the details of the when and why, I want to focus this post on the simplicity of the yes, you should.
We have found with our clients, as well as our with our own personal Twitter accounts, that we see as much as a 12% higher follow-back rate when we follow a user that is posting using hashtags. The average increase is probably somewhere between 5%-12% but who is counting. We are. :-)
Another thing I find extremely interesting is the mostly disregarded association between Hashtags and Facebook. Though, what I am about to say is highly subjective and I don’t have any formal data to support it. I find that when I see posts on Facebook that contain Hastags, I tend to give them more attention as I scan my News Feed. I often read them more than other posts, and often go check to see if I am following that person on Twitter as well.
The interesting fact about my personal posting (@fondalo and @BundlePost ) is that I rarely take the time to do it. I think we all know the amount of time that is required for managing our social media accounts and we have to make trade offs. What is that trade off costing us? Plenty…
When we designed the Bundle Post system, it was important that a lot of the challenges we face on a daily basis in our
back office where addressed. This subject is one of constant discussion with our team. I for one, am most excited about the auto-hashtag feature the Bundle Post system will be providing our team, and social media users across the world. There is enormous power and efficiency that is delivered when you can create a list of keywords and the Hashtag replacement you desire, knowing your clients posts just got a 5-12% follow back increase.
By: Robert M. Caruso
Founder/CEO – Bundle Post