I received another email from the once Social Network leader and innovator. This one blew me away though!
Imagine if Ford announced that they would no longer build engines, but instead buy them from Chevrolet. What if in the same announcement they also proclaimed that they would now be using only Chevy stamped steel. As a matter of fact, what if Ford said all they would be doing anymore was designing vehicles and painting them. THAT’S exactly what it appears MySpace is now doing.
Check out this email and the advertising they are doing for one Facebook. How many of us would of guessed we would see something like this 8 years ago? Not too many I suspect. Though three years ago, many that know me will remember I actually did predict what we are seeing today.
Now if you no longer build the engine for your car, you barely design any of its features, but instead modify what you are designing to fit the parts and pieces of your competitor, what is left? This my friends is the big question. I submit that it is all over but the shouting.
So where does that leave the industry? In my humble opinion, when competition diminishes, it creates a vacuum. That vacuum either becomes a driving force for new players to arise and lead new innovation -or- sadly the remaining players to dominate, dictate and take advantage of consumers.
Like it or not, this email marks a significant stage of the Social Media space in general, and social media marketing as a whole. Will Google, Microsoft or some yet unknown start-up create something brilliant and level the playing field for users and business alike. Or, with the Goliath Facebook/Twitter platforms dictate to us how social media content, management and marketing will play out.
My fingers are crossed!