Monthly Archives: May 2011

Mom and Dad Survived the Apocalypse May 21, 2011 and all I got was this lousy t-shirt.

Couldn’t resist…  I hope this one brings a smile to your face and a sign of relief to your mind.

Mom and Dad survived the Apocalypse May 21, 2011 and all I got was this lousy t-shirt.

May this be a social media lesson to you all. Content is very important. Deliver on what you promise!

Robert M. Caruso
Founder/CEO – Bundle Post

6 Comments

Filed under Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI

Social Media is not Dead even though the World is Ending on May 21st

As many of you have heard, tomorrow is the day of Rapture.  According to some groups around the world, they believe they have determined that May 21, 2011 is Judgement Day.  As I sit here contemplating my last few hours, I thought I would jot a few things down for those of you who will remain after I am raptured.

Here are my suggestions to follow within social media after the apocalypse. This goes for Twitter, Facebook, Fanpages, etc.:

1) Stay connected. There will be a huge amount of disasters going on, so be sure to tweet frequently about you and what’s going on in your area and your industry.  This will show others you are not a bot or spammer and will increase your active follower base.

2) Reach out to others. Many people will be going nuts and not have a clue what to do or how to use social media, so be sure to follow others that are your target audience.  This will also increase your follower base since many will have lost family members in the rapture and/or due to the many disasters occurring tomorrow.

3) Engage with your followers. Having a lot  of post rapture followers will be useless if you don’t build relationships. People will need to know who they can count on everyday. This will deepen your connections with your followers and naturally they will want to know what you do.

4) Consistently post valuable social content. Who knows what the state of the media and communications will be in after tomorrow, so it will be important that you consistently post relevant content that your audience will find valuable. Don’t worry, you don’t have to write all the content yourself, make sure you are sharing appropriate blog posts, articles and news frequently enough so whenever your audience is connected, you will be giving them value. This will lead to conversations that will also deepen relationships, which will naturally result in business connections and Social Media ROI.

So, though I wont be hear after tomorrow, this blog will remain to help you moving forward before all is destroyed. Don’t give up on social media marketing, networking, engaging and building relationships just because I’m not here. Social Media must go on…

Robert M. Caruso
Founder/CEO – Bundle Post

P.S. Though this post is in jest and I fully expect to be here tomorrow. One day I do anticipate being raptured, so this will remain as my help for you. :-)

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Filed under Facebook, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, Twitter, Uncategorized

Social Media – It’s Relationship, Stupid!

There are so many things that go on in social media by people that really get it. Unfortunately, there is a lot more I see from those that don’t. Understanding the conversational and relationship aspect of social media marketing is often a difficult thing for people to grasp. Believe it or not, I find that digital marketing professionals and traditional ad agency types have the most difficult time with the transition. That goes for network or MLM marketers as well.

Some of the people that seem to excel within social media are the non-marketing experienced individuals that by nature are highly social. You know the types, no matter where they go they end up in conversation with complete strangers. Starbucks and a coffee results in 2 new friendships and exchanging of telephone numbers for future connection. They seem to understand and read people well, culminating in a constant expanding network of associates and friends. I love these people!

Here is what I have found in my experience in social media… People are truly social animals. We all like attention, we appreciate assistance and we gravitate to those that provide that. Of my 15,000 followers, I know hundreds by name without opening their profiles. I pay attention to when they have been gone on vacation and remember to follow up. It’s just like the real world. These factors and contacts create and develop connections and relationships that grow and thrive.

Through these relationships, naturally people draw together around business. Being genuine, showing interest in your Twitter followers, Facebook friends and fans, establishes interest. Interest in you as a person and your service or product.

It never ceases to amaze me that when I have discussions with people within the social graph about THEM and what they do, inevitably they quickly become interested in what we do and sign up for BundlePost. Engaging and building relationships in social media results in revenue and ROI. So quit being stupid and constantly self promoting. Forge relationships by getting to know and helping others and see your results change dramatically!

Robert M. Caruso
Founder/CEO – Bundle Post

22 Comments

Filed under Facebook, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, Uncategorized

The Friend/Follower Quantity vs Quality Debate – A Definitive Guide

I am constantly being asked about the issue of quantity of Twitter followers or Facebook fans. I see tweets and blog posts about the subject continually. As a matter of fact, I recently posted one of my most viewed blogs called “Social Media Faux Expert Gurus – Evil Pied Pipers?“, which detailed one such individual with hundreds of thousands of followers. This post furthered the discussion about people with a ton of followers. Many stated that it’s not about the quantity, but the quality of your network. Though I agree whole heartedly with this premise, I want to discuss the other side a bit as well.

My view is this…  It is not an either/or debate, but a BOTH requirement. Meaning, you have to have a quality social network of followers and fans to be effective.  However you ALSO must have a large enough community to be effective as well.

Here’s an analogy:

If you are going to place a radio advertisement on THE most targeted station for your target market, but they only have 1,000 listeners, it really won’t matter what the percentage of response is, it will be way too small of a number to be effective or highly profitable. You must have a large enough target audience to achieve both an effective percentage and quantity response rate.

With Social Media, you must develop a highly engaged, targeted audience that is made up of significant numbers. When I say targeted, I am referring to geographic (when appropriate), as well as demographic network users. You need to engage with these fans and followers to establish relationships and connections that deliver value. You need to continually reach out to new targeted users in order to expand your community to sizable levels that facilitate enough engagement and relationships to make this medium effective.

What quantity of followers/fans is appropriate? That depends on your brand, target market and numerous other factors. I tell my clients that the minimum bar should be approximately 2,000 for a local brand. But again, these must be targeted followers. The delicate balance between the two is crucial.

For tips on increasing your Twitter follower base, ready my post: The Social Media Parallel Universe – Science Meets Social

Robert M. Caruso
Founder/CEO – Bundle Post

14 Comments

Filed under Facebook, Social Media, Social Media Management, Twitter, Uncategorized

*UPDATE* Social Media Faux Expert Gurus – Evil Pied Pipers?

#fauxpertWe received such an incredible response to this post from so many people on Twitter, Facebook and the Blog itself, I wanted to shoot a quick update. The responses were from all ends of the spectrum of social media marketing people, strategists, enthusiasts and managers. Without exception, the views expressed were complimentary and appreciative, with a lot of additional input and suggestions.

With special thanx to @threefourteen  for a newly created Hashtag, we would like to introduce #fauxpert. Quickly seconded by @laurapasquini the #fauxpert hashtag is specifically to call BS on those in social media that either:

1) Profess to be an expert or guru.

2) Are seen as an expert or guru by the media and in interviews give advice and recommendations they clearly do not execute themselves.

-or-

3) Act as if they are an expert or guru and tell others what they should or shouldn’t do in an arrogant way.

Join us in clearing the social graph of such individuals by calling them out with the #fauxpert Hashtag.

Thank you all for your comments, Retweets and Shares!

Robert M. Caruso
Founder/CEO – Bundle Post

Click to view the original post:
Social Media Faux Expert Gurus – Evil Pied Pipers?

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Filed under Facebook, Hashtag, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Twitter, Uncategorized

Social Media Faux Expert Gurus – Evil Pied Pipers?

I had the misfortune to connect with a social media “Guru” recently. After a phone call with this individual that has hundreds of thousands of followers, it became clear to me that they have NO CLUE what social media is or how to use it properly. I was bombarded with questions about Twitter, Hashtags and numerous other scenarios that a self-professed expert should clearly have well in hand.

This individual is frequently interviewed about social media and asked questions about how one should use the platform for effective marketing, relationship building, as well as to grow an engaged community. I am floored that so many that do not know any better listen to such people solely based on hundreds of thousands of followers.

It gets worse… Of course after my phone call with this person some months ago, I made sure I was following them on Twitter. I immediately followed the call with an @ mention thanking him for his time. Additionally, thinking this person was genuine in their social media desire to provide value, I also added them to my #FF (Follow Friday) list of folks I mention. Not only was there no reply to my message, there was not so much as a recognition of the several Follow Friday mentions I gave them.

Against my better judgement, I also friended the individual on Facebook, which resulted in an immediate arrogant promotional post on my wall about how many followers they have and how smart they are. Upon my commenting, I know “so and so”, we have spoken on the phone, I received ZERO response.

Upon analyzing their business, which simply tweets any crap someone is willing to pay them to tweet, it caused me to not only disengage completely from this person, but prompted me to write this post. So here are my suggestions to you:

1) Be careful who you connect with and give your like/follow to.

2) Verify that what notable people say YOU should do, they actually do themselves.

3) Use Social Media Marketing in such a way that provides value to others in a real human way, outside of cash for yourself.

4) Walk the walk daily. provide value to your audience and target market within social media and be consistent. Do it right and do it often.

Robert M. Caruso
Founder/CEO – Bundle Post

* An Update to this post is at: http://bundlepost.wordpress.com/2011/05/11/update-social-media-faux-expert-gurus-evil-pied-pipers/

31 Comments

Filed under Facebook, Hashtag, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Twitter, Uncategorized

Social Media and the Hunt for Osama Bin Laden

I frequently see things dominating the news that are happening around the world as analogies for life and work. The developments surrounding Bin Laden is no different. So, leaving the political and military views aside, I think that the last ten years spent hunting for Osama Bin Laden, reveals some parallels for Social Media. Since it is the most prevalent news item we are seeing today, detailing this connection makes some sense.

The CIA and other combined intelligence agencies did not succeed over night. They formulated a plan, constantly made appropriate modifications and remained consistent. They focused on doing their investigative homework and using that information to make additional contacts and relationships that continually moved the plan forward. The leaders of our intelligence community made small but frequent wins and used those successes to further progress.

Above all, there was a massive commitment to a successful outcome. The appropriate resources were brought to bare during the nearly 10 year campaign, despite the constant negative media rantings. This included the best intelligence teams and operatives that were professionals in their fields. Our government made a commitment to stay focused and win.

So let’s use this analogy to draw some connections to a successful social media campaign. One thing I am heard saying frequently is “Social Media is a Marathon, NOT a sprint”. Follow these strategies for an effective long term social media marketing strategy:

1) Commit to success within the medium. This includes the necessary mental decisions as well as a devotion to the internal and external resources required.

2) Develop a plan that is detailed and provides a realistic path to success. Your competitors are in the space and you have to be as well. Detail your plan with goals and timelines that will enable you to obtain results.

3) Set clear milestones that represent proper progress but not necessarily an overall win. Measure and track the small wins and/or failures to make appropriate changes to the plan.

4) Recruit a professional team with experience and proper resources that will make your program successful. Notice that in the hunt for Bin Laden green soldiers and officers were not used. Professionals were utilized to get the job done properly. Don’t assume you or existing staff have the experience to accomplish a successful strategy, let alone develop the strategy to begin with. Seek the knowledge, resources and expertise of consultants, firms or services to be effective in this highly specialized field.

Robert M. Caruso
Founder/CEO – Bundle Post

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Filed under Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, Twitter, Uncategorized