Monthly Archives: February 2012
Flying High On Coffee, Relationships And Revenue
I started writing this post some 30,000 feet in the air on a United Airlines flight out of Portland, Oregon on Thursday night. As I looked out of the window before boarding I noticed something very odd about the plane … Continue reading
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Filed under Relationship, Social Media, Social Media Marketing, Strategy, Uncategorized
Social Media and @CoffeeCon12
Today I am in Chicago attending the @CofeeCon12 conference. I will be doing a normal post that will go live on Monday, but thought I would try to push something up while here at the conference. The power of social … Continue reading
Filed under Relationship, Social Media
3 Keys To Having The RIGHT Social Media Conversations
We know that conversation leads to relationships both inside the social graph and out. This behavior is at the core of social media marketing and we often refer to it as engagement or the act of engaging with others. In … Continue reading
TV Show GLEE Raises Fanpage Marketing Bar With New Page App For Fans
Every once in a while a brand does something really unique in social media that ups the bar by a huge level. Even more rare is a social media marketing technology that does that very thing also. This week, Fox … Continue reading
Filed under App, Facebook, Fanpage, Social Media, Social Media Content, Social Media Marketing, Strategy, Uncategorized
Social Media RSS feeds for Dummies AND Pro’s
To start with let’s define RSS – Really Simple Syndication. Well, that was clear as mud when I first read it a couple of years ago. I can’t even begin to tell you how many hours I spent reading everything … Continue reading
The Second Content Revolution – How Social Media Is Changing Again
Social media has itself created a revolution worldwide, where brands and consumers can connect directly around content and conversation. This revolution has changed the way brands market, as well as how they deal with prospects and customers in many ways. … Continue reading
Social Media Predictions – The Good the Bad and the Ugly
Recently, I got into an interesting Twitter conversation with a friend of mine, Francois Guay about the future of social media, social media marketing and how it might evolve. The conversation deepened quickly and really needed to get offline and that’s how … Continue reading
Chicago, Coffee And Social Media – Example Of A Tripod Content Strategy
Chicago! I love Chicago. Being a full-blooded Italian, I have some very interesting “family” from the area, but don’t think that is appropriate for this post. :-) Coffee and Chicago, on the other hand is… There are two things I … Continue reading
My Biggest Social Media Mistake So Far
Me, a perfectionist? Ya pretty much. I am a full-on type A personality that is highly motivated to do everything I do with the best form, intent and results. I really strive to deliver on everything I teach, as it … Continue reading
