I started writing this post some 30,000 feet in the air on a United Airlines flight out of Portland, Oregon on Thursday night. As I looked out of the window before boarding I noticed something very odd about the plane I was about to get on, specifically the engines and additional markings. Is it really possible that this airplane is powered by coffee? See photo –>
Ok, yes I have Photoshop, I admit it.
The reason I headed to Chicago was to attend @CoffeeCon12, THE coffee conference. Most of you know I am a coffee fiend at this point, but there is so much more to this story that is relevant and interesting. I would have never thought I would be highly influential on the topic of coffee, let alone meet and develop relationships that were so meaningful. What an amazing journey it has been…
I wanted to share an example of how this trip was inspired by social media and the powerful relationships the medium has enabled me to develop personally, as well as how it has positively effected our brand, BundlePost.
Meet @AnneReuss, an amazing young lady, social media strategist, writer and new business person. Located near Chicago, Anne and I developed a relationship through the social graph, culminating in her being a Pro account user of our software, and then also attending the @CoffeeCon12 event in Chicago this last weekend where I was an event guest.
Not only is Anne amazing at social media, beautiful and incredibly smart, she also happens to be deaf. So what, right? That’s what I said too! Surprisingly though, Anne later expressed that she was a bit shocked at the time I spent with her to demo the Bundle Post software. She explained she was surprised that I still treated her the same after she had to smack me because I had not yet realized she could not hear. But for me, I saw the same person, only now in an even more impressive way.
Here is her article she posted yesterday: “Starstruck: But Not by Number of Followers“
Check out the shout Anne throws on video at the CoffeeCon event as we sat and watched a presentation on sustainable coffee together.
I was also able to finally meet Aaron (@Biebert) of @8pmWarrior & Founder of Attention Era Media, Anya (@AnyaDowning) of Engage and the talent behind our Coffee-based infographics and more, then also Jason (@CoffeeCupNews) among many others on this trip. So amazing to meet such incredible, talented and fun people I have built business relationships with and now even deeper personal friendships!
My challenge to you is to start thinking and acting differently in your daily social media marketing. Take the time to truly get to know your connections. Care about others and be willing to help. As with Anne, you will realize new clients and gain something even more valuable than revenue… Life-long friends.