Chicago! I love Chicago. Being a full-blooded Italian, I have some very interesting “family” from the area, but don’t think that is appropriate for this post. :-) Coffee and Chicago, on the other hand is…
There are two things I love and look forward to everyday outside of my kids. Social media and coffee. I know this is probably a new revelation for my social media connections. Since I’m sure many of you didn’t know that, it is probably appropriate to include a graphic here from Klout. Topic = Coffee (show some +K love?)
I’m beginning to think that I may have a coffee problem. No, I take that back. The only problem with coffee I have is that sometimes I do not have enough of it around.
Let’s stop right here and answer the most frequent question I get every day within the social graph. “What is your favorite coffee?” My answer has always been the same… “Whatever happens to be in my cup at that particular moment.”
Coffee and social media people (the majority, but not all) are like peas in a pod, bread and butter or rain and the pacific northwest. They just seem to go together. It’s a well made partnership of fuel, community and relationship that join forces to create lightning speed engagement and effectiveness. Do you know what I mean?
Topic influence should be part of any social media strategy. If you know your target market extremely well, you know the topics of interest that your brand must influence. I know my target audience of social media agencies, strategists, internal brand departments and individual social media marketers well. We purposefully used my love of coffee, social media and family to establish a community we could provide value to, relate with and build effective relationships within. I call this the tripod of a social content strategy. It deeply understands the core target audience of a brand and focuses on the top three topics that drive it.
A tripod content strategy can achieve several extremely important things within a social media strategy:
1) Results in a large targeted audience
2) The audience is highly engaged
3) Make the person/brand very approachable
4) Result in a very loyal community
Here’s an example of how this strategy has recently impacted myself and our brand:
I was recently contacted by @CoffeeCon12 about the CoffeeCon 2012 event in Chicago. They invited me to come. Yes me! How cool is that? Now I get to learn a ton more about my favorite drink, meet a ton of cool people AND spend a few extra days meeting with Bundle Post clients and prospects. Effective? I think so! Where are my Chicago peeps? Let’s get together at CoffeeCon12 when I am there.
How can your brand or social media agency deploy a tripod social media content strategy of improved community and results?
1) Know your target market. Determine the core content they are interested in and deliver that relevant content frequently.
2) Take it to the next level by understanding who your market is as people and an industry.
3) Identify the additional human aspects that drive your audience and include that content in the strategy.
4) Engage around these topics frequently.
So if you are in or around Chicago, let’s connect and get some coffee this month! If you can’t make it to the event, let’s connect anyway and get to know each other!
Saturday, February 25th, 2012
IBEW Local Union 701
28600 Bella Vista Parkway
Warrenville, IL 60555