Though I am no fan of “the Klout score” and have written on this extensively. The fact that that self-described scientists and engineers are behind the social influence scoring system and NOT social media professionals, makes the score by default far less that accurate. Further, I am not sure that you can really measure one’s social influence down to a single score.
Having said that, I had originally stopped logging into Klout for sometime after their last score algorithm snafu, however I never did delete my account as many did. I waited a while for the dust to settle and went back in and began to develop some effective uses for their technology outside of my main score. Today I am going to share the three main ways I use Klout daily to improve my social media marketing, messaging, strategy and efficiency.
1) Follow backs on Twitter – Again, though I am not a fan or believer in the Klout score accuracy, I have found that when you get a ton of followers daily (I get between 100-200 new followers every day) it is one of the indicators we look at to determine whether we will follow back or not. Since we do actually look at every new followers bio (at a minimum), we often have to take it further by also reviewing their actual timeline and even Klout score to determine if we are going to follow back. Loosely using the overall score as a measurement of their engagement level, influence or spamming makes quick work of deeper investigation of a follower.
2) Measure content strategy effectiveness – I believe one of the best things about Klout is that it tracks the topics you are influential in. This can be incredibly useful to measure how well you are managing your messaging, conversations and content strategy. If your Klout tracked topics are not inline with your content strategy, messaging and company focus, you need to make some adjustments on your content and conversations to change that. Additionally, if you are not receiving +K from your target market on the proper topics, again you need to make some adjustments.
3) Give +K - One way to more deeply connect with your prospects, customers and influencers is to give them +K on Klout for topics that are important to them and their strategy. I have found this to be as helpful in furthering conversation and building relationships as Follow Friday on Twitter and Likes on Facebook. Remember that your social media marketing should not be about you, but helping and connecting with others.
Again, I am not a Klout fanboy by any stretch. I have simply found ways to use their technology, outside of their main score to make me more effective at social media marketing, relationship building, content strategy and efficiency with follow backs.
Rather than spending time modifying your activity in an attempt to get your Klout score higher than your friends, I highly suggest that you instill some strategy, discipline and good practices that result in return on your investment. Social media marketing is more than content, engagement and relationships. If it is business related, there must be a clear plan, goal and method to deliver value and extract measurable return on investment (ROI). ROI isn’t always or completely measured monetarily, but rather is often a compilation of many metrics that equate to results that are desired. Hopefully monetary measurement is a large factor you are taking into consideration, but not the only one.