Relationships are the cornerstone to successful social media marketing. Yes, you actually have to respond, have conversations and build relationships. Shocking, I know… The second you realize that helping other people in your social media marketing program benefits you, you will start to see a dramatic change in it’s effectiveness.
One of the most effective engagement strategies is that of referrals. Referring one person to another. Introducing one brand to another individual, etc. This function within social media is often overlooked and if you’re not doing it, you are missing out.
Much of my day is spent engaging in the social graph. I meet a ton of people on a daily basis, let alone the conversations I get into with existing relationships. I spend time asking questions about people and and what they do. This is crucial for establishing and deepening relationships.
Through asking questions, reviewing bio’s and visiting people’s websites, I learn more about them. I use this information to help them connect with others that may be a good connection for them, or even need what they do. How much better can engagement be when you are helping others. This is at the core of being selfless and helpful for others.
Just this week alone, I have referred about 5 different people to other contacts or brands. They were anything from retailers that have something someone was looking for, to a startup introduction to a bay area incubator. I even had someone ask for introductions to other social media people, which I happen to know a few and was glad to rattle off a short list.
Here are four ways to be selfless and assist others:
1) Ask questions – get to know them, what they are interested in, what their needs are and what they do.
2) Review Bio’s – take the time to review what people say about themselves.
3) Visit Websites – check out their site to see what they do and therefore know who might be interested and worth and intro.
4) Converse – have conversations that build relationships. You must get to know the social connections in your community if you ever hope to help them or do business with them.
Taking the time to get to knows others and what they do, the easier relationships result. Furthering those relationships by referring your connections to others benefits you, the person you are referring and the one you are introducing.