Let me be very clear. You should Retweet on Twitter. You should acknowledge others by retweeting. It is appropriate to retweet a group of people when in a large conversation.
However, simply retweeting a group of twitter usernames over and over and over is pointless. Not only is it annoying to the poor souls that are caught up in such behavior, but worse than that it isn’t engagement and will do nothing to build relationships.
Friday I got into it on Twitter with someone that was doing this with the others in a large group. Usually I just ignore such behavior, however this had gone on for so long, I finally requested that they stop. My mention stream was so cluttered with the worthless activity it was becoming difficult to maintain the real conversations that I had going.
After the subsequent disagreement and unfollow of the “Social Media Innovator” that was perpetuating the endless RT’ing, I decided to do a video to demonstrate the real life equivalent of this activity to make a point. Please excuse my epic fail of forgetting to turn on the video capture during our Google Hangout, but I think not having the video has emphasized the point further.
Prepare to be annoyed. *note (the main point is made in the first 1:20 of the below video)
Wasn’t that really hard to listen to? Worse that first 1 minute of audio would clearly do nothing to build relationship between the group, had no conversation and isn’t effective.
I have said this 1000 times. The only hard fast rule in social media marketing is do not spam. All of the rest of the things I write about and suggest are simply guides to help you be effective. Having said that, sometimes the most annoying and most ineffective practices will get you unfollowed, unfriended or even blocked by many.
To be clear here, I am not referring to the RT of a follow Friday mention. However, when that follows the same pattern of RT every time someone else Retweets it, that falls under the same category as well.
A good rule of thumb on social media marketing activity is to be sure you know why you are doing what you are doing. Don’t just do things you see others doing if you do not understand the reason and benefit. This will keep you out of trouble.
I have found that it is more important in social media to know and understand what NOT to do, then it is to know what TO DO. Don’t do things that annoy others and are not effective. :-)