If you are like most experienced social media marketing aficionado’s, in addition to business pages, you are also using your personal Facebook profile to build business connections and foster relationships. Again, if you’re experienced in social media marketing, you’re probably using a social media dashboard tools and applications like Hootsuite and Instagram to post some of your updates to that personal Facebook profile.
So all that marketing, hashtagging and content posting using Hootsuite, Instagram, and other social media applications is not reaching outside of your designated friend list on Facebook.
I would liken this to the equivalence of having your Twitter account set to private, or at least never showing the bulk of your content to non-followers. This will not extend your reach, grow your connections or make your hashtags effective outside of your existing connections. Tell me how this makes sense for a social media marketing professional? It doesn’t… People connect with people and do business with people they know and like. But you already know this.
So now that we know most third party applications default to friends only when posting on Facebook, the question remains – How do we adjust third party application settings to default posts to public instead of friends only?
Here are the simple steps:
1) click on the gear icon at the top right of the Facebook navigation bar.
2) Click the account settings option.
3) Click “Apps” from the left menu bar.
4) Find the third party applications you’d like to change to public.
5) Click the “visibility” drop down and select “Public” for that application.
From now on, all posts sent from that third party application will be viewable by everyone, dramatically extending your personal social media reach on Facebook beyond your friends and making your personal Facebook social media management more expansive.
*note – We made these setting changes for ourselves in order to increase the reach and effectiveness of our personal marketing efforts using Hootsuite and Bundle Post on Facebook. As we looked through the apps section, we noticed several other applications that also needed changing in the same manner. We suspect you will too.