It’s Thanksgiving again. That time of year where many of us celebrate the many blessings of our country, family and friends. For me, this is not just a once a year thing, but rather something I focus on in prayer and action on a daily basis. I have so much to be thankful for and I never want to get caught up in the “Keeping up with the Jones” mentality that can consume us at times. I am truly thankful for the blessings God has granted me. I won’t list them, but understand that this is something very heartfelt and deep for me.
I have noticed something increasingly disturbing to me in social media that is contrary to everything I stated in my first paragraph above. It seems that more and more people are becoming thankless in social media.
What do I mean by thankless?
I mean just that. Not saying thank you, not showing gratitude or not bothering to acknowledge those that appear to be less influential.
Let’s Talk Contrasts:
1) Imagine if a stranger came into your store/office and brought a friend with them, specifically to learn about what you do/sell. Would you ignore the stranger?
2) Someone intro’s you via email to a prospect via email as someone or a company that they suggest their friend do business with, or at least start a discussion about doing so. Would you not reply all and begin by thanking the referring individual?
3) You’re at a networking event and you’re walking by a group that is huddled and talking. One of the people in the group says “Hey everyone I want you to meet (your name). They have this incredible product/service you should learn about.” You wouldn’t totally ignore the person that just endorsed you and what you do to their colleagues would you?
What do all of these things have in common? In real life, you would never ignore such generosity. Even if you are rude by nature, just out of pure embarrassment it would be hard to ignore the generous people in these real life scenarios. You would show gratitude and thankfulness, and do so with words.
In Social Media:
I am finding that increasingly this is not occurring in social media. I see people blatantly ignoring those that promote their content. I see people ignoring others thanking them for sharing their content.
- Is this what society and social media has come to?
- Is it really that different from the real world?
- Are you too arrogant and important in your own mind to show gratitude, always?
- Are you too busy to thank those that helped you and continue to help your success within the social graph?
The answer to all of these ia a definitive no! Gratitude and thankfulness are active and conscious choices that we make. We choose to be thankful and show gratitude. We choose to be humble and lower our self perception by making it a priority and taking the time to do it.
So the holiday of Thanksgiving in social media marketing is an everyday thing, not an annual, short-lived emotional time for over eating. I submit to you that Thanksgiving should be a daily part of social media marketing and something that comes from the heart and is authentic. What I thought was once common sense and normal human etiquette has become a more rare experience. Anyone that tries to say that thanking everyone that shares your content or helps you in any way is stupid, probably has an elevated narcissistic view of themselves.
When I Stop Thanking:
- When MY thanks are ignored repeatedly
- When the relationship is solely based on mutual shares of content (i.e. Triberr, etc.) No conversation, no responses.
Let’s Sum This Up:
I show my gratitude as a part of my daily activity as a priority, not as I have “time”. I highly recommend you do as well. It never ceases to amaze me how being grateful fosters a feeling of blessing inside of me, yet how far gratitude goes in building deeper connections with those who make you and your social presence possible and effective.
I for one am thankful for you this holiday… and everyday. Thank you.