Category Archives: Brand

Leveraging Multiple Social Media Accounts For Better Results [Infographic]

Last week as we were going through our normal social media marketing processes, and we began discussing one of the reasons our social media has been so successful in a very crowded space of social media tools. Many marketers, brands and individuals have multiple social media accounts, but often do not consciously integrate them to achieve the best results. The BundlePost brand executes a very specific procedure for leveraging all of our personal and brand social accounts to achieve the maximum reach, exposure, views and impressions.

This daily process involves cross promotional posting between our teams personal social accounts, back to the brand accounts as well as a consistent system of cross promoting to and from multiple brand social accounts to each other, our content and web properties. Sound a little complex? It can be…

Some of you may be reading this a thinking to yourself, well duh, of course you have to cross promote and you’re right. However the difference between cross promoting across the social graph and having an effective process for doing so is what makes all the difference.

We have created an infographic that depicts a typical day of the BundlePost social media marketing process. Below in the infographic we will detail an example of our process using Instagram as well as an overview of what we do across all platforms.

leveraging multiple social media accounts across the social graph

Instagram Example:

Using our Instagram accounts as an example, here is the flow of our cross promotional process…

1) Morning post of our created/branded graphic that consists of funny, coffee or social media related content.

2) All day we link back to that graphic on all other personal and business social accounts.

3) Our teams personal Instagram accounts post the same graphic to their Instagram accounts later that day/evening.

4) On days when a new blog post is live, the graphic for the blog is also shared late morning on the brand Instagram account with the URL for the blog home page.

5) Our teams personal Instagram accounts post the same blog graphic to their Instagram accounts later that day/evening.

6) At various other times of the day, the brand Instagram account posts other non-brand graphics.

Overview of the Process:

The overall intent of the process is to ensure maximum impressions over the course of the day. Regardless of which platform your target audience happens to be on at any given moment, your content will have the opportunity to be viewed. Just like with television, repeated impressions are what get the audience to take action or remember the brand message.

It is important to note that none of this works without consistency and selfless value incorporated into the strategy. Meaning, if you are going to get the benefits of following this process you must have a social content management system that can execute three specific things efficiently:

1) Consistency – The process needs to be executed daily, across all social accounts.

2) Selfless Value – You need to have enough curated, valuable, selfless content in your streams everyday, all day.

3) Repeat – You need to frequently infuse your legacy/evergreen blog, graphic and other content into your streams.

You want to take a holistic view of your social media marketing efforts. An approach that incorporates all accounts that cross promote and drive traffic where you want it to go. The result of executing this process consistently is that you can stabilize and even predict the traffic to your content, blog and landing pages from day-to-day. You will remove the massive swings of new unique visitors to your website, blog and landing pages, without spending money on ads.

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Filed under Audience, Brand, BundlePost, Content, content creation, Curation, Marketing, Results, Social content management, Social Media, Social Media Content, Social Media Marketing, Strategy

8 Social Media Pros Give Their Expert BundlePost User Best Practices

Expert Social Media Professionals Give Best PracticesWe recently reached out to a few of our expert BundlePost users that are also social media professionals to get their tips and best practices. These are industry professionals that spend their time actually doing effective social media marketing, not focusing on teaching, speaking, or trying to be an industry celebrity. The folks you are about to hear from execute social media professionally and their revenue comes from doing this effectively for clients and/or their brand. These professionals don’t make money teaching, speaking and writing about social media marketing theory, rather they quietly get real results in an industry fraught with many bullhorns that have no legs.

You will find this to be one of the longest blog posts we have ever generated, however you will also find that the knowledge, experience and advice these BundlePost experts provide will be invaluable. Join us as we celebrate these professionals and their experienced use of the BundlePost technology. They are listed below in no particular order.

 

Rainy Liang

Lynn Abate-Johnson

Rainy Liang is runs Get Social With Rainy, a digital marketing agency that specializes in social media marketing for midsized to large companies and celebrity personalities.Twitter LinkedIn About.Me

BundlePost is one of the most used tools in my social media toolbox. Without a doubt it is the easiest and most efficient way to organize and manage large amounts of content for sharing over multiple social media platforms, but that’s not the only reason I use it daily. Since Facebook’s decision to reduce the amount of organic Page traffic down to 1% and 2% I’ve had to find other ways to generate traffic to Facebook Pages. One way is by using BundlePost to repurpose content and boost traffic to fanpages from other social media platforms like Twitter and Google+. This process has eliminated the need to purchase Facebook ads and I’ve been able to restore a lot of traffic back to pre Edgerank percentages for a number of my clients.

How to Build Traffic to a Facebook Page Using BundlePost:

Maximize Your Effort:

  • Post at the optimal time for each social media platform. Google+, Twitter, LinkedIn and Pinterest Page analytics can help you determine time to repurpose content.
  • Utilize BundlePost content folders to get creative and change titles for your repurposed content to avoid sounding repetitive when re-sharing multiple times.
  • Build your following on all your social media pages. The more followers you have the easier it will be to direct more traffic to a Facebook Page.

Pinterest and Google+:

At this time there are limitations with scheduling links from Facebook Pages to other platforms like Pinterest and Google+. You will find the images do not populate. Keep this detail in mind when you are choosing the right Facebook Page content to schedule for Google+.

You can use this strategy to link pins back to a Facebook Page but I don’t recommend doing it through BundlePost at this time because Pinterest posts need an image to be effective. I suggest scheduling a pin with an image and a link to the Facebook post you wish to repurpose with Sendible.  However, there are limitations to scheduling pins via Sendible at this time. For example, all scheduled pins will be pinned to your first board by default, but you can easily change the order of your boards with Pinterest’s drag and drop function. I like to change the order of my client’s boards each week based on the content I plan to repurpose.

This is just one of my favorite uses for BundlePost that makes it possible for me get the most out of my time and effort and avoid unnecessary costly fees.

 

Erika Jones

KP Kelly

I think BIG while executing every detail with a passion for growth. I love the creativity of what I do and believe in getting into more than just the image of the business or brand but rather develop a long-term strategy for social and digital success. As a marketing evangelist I believe that marketing is a living breathing moving thing that you cannot wait for change, you go out and make it happen. I operate a fluid digital idea factory that practices skillful social media and marketing strategy every day. We move, you grow.Twitter, Facebook, Linkedin www.gosynergymc.com

When I was first introduced to BundlePost I was spending HOURS finding content for my clients and our agency was “stuck” at a certain point of growth because of the amount of time put into finding content rather than engaging and communicating and growing. After seeing BundlePost in action it was clear that we were going to save a lot of time scouring the Internet for hours finding content. In just a few short weeks we were able to spend ½ the time generating content for all our clients social media outlets and we spent that time growing their following and engaging with them instead of stuck behind a screen of bookmarked articles.

Understanding that social is about sharing and providing value to your “tribe” of people who chose to follow you, we knew that the content needed to be up to date, current and of course follow the trends in each industry we have clients in. By understanding that, and using the feed channels in BundlePost our clients can now post such a variety of information and resources on such a consistent basis they look like marketing rock stars. For example, we have a Realtor who we have educated that social media is not about the listings, but rather the value you provide on a daily basis and when the time comes that someone in your tribe knows someone looking to buy or sell, you are the person they go to! We use the various feed channels set up in BundlePost to put such a variety of information out to his followers that the amount of RT, likes, shares, and +1’s immediately jumped. By interacting with those people and continuing to build a relationship this realtor has connected and sold to people he would have never been able to touch via traditional advertising.

Another amazing BundlePost feature that has made our clients and us look like Rockstars is the hash-tagging feature. With one click, I can auto-hashtag posts making it look like we spent hours re-writing the said posts with the appropriate hashtags. One trick that we have used is the attribution feature, while it is to be used for giving credit to the author or source, we have also used it for creative hash tags that normally wouldn’t be used to replace, rather add to the post. For example a feed from a real estate digital blog is always hashtagged with #digitalgenius as well as the attribution. By using this feature we have also created some self-made and branded hashtags for our clients. We also use this feature for promoting our clients own blog posts and utilizing hashtags when sharing. One local real estate office has been using #RM4K for RE/MAX 4000 on all content generated from the office as well as they brand it online and in what little print they do. The time saved by having that hashtag auto post when posting their bundle feed from their blog has been remarkable.

Not only has BundlePost helped us be incredibly efficient with our social media time management, but the results we have shown clients from our social media efforts has created a strong hold on the market and allowed us to raise our prices. That’s right! Not only have we raised our prices, but we also now have a waiting list of clients that want to work with us. In a world of so much competition in social media, and constantly changing platforms, the one thing you need is consistent content, BundlePost provides that in an easy to use format that saves time, money and of course stress.

 

Lynn Abate-Johnson

Lynn Abate-Johnson

Lynn Abaté-Johnson runs a thriving global Social Business Agency called People Forward and a vacation rental home in Wellington, New Zealand, called Kainui Heights.Twitter,Facebook, Instagram, LinkedIn, Pinterest, and Google+

It made sense for me to go with a software product conceived and built out of the pain points of a Social Media Agency.  The minute I saw the live demo, I knew this was the tool I needed to make my brands shine in the realm of social business content curation, engagement, and relationship building that leads to real results. BundlePost has made it much more efficient for me to combine traditional and digital marketing practices; seamlessly woven together now, throughout my business.

My 3 BundlePost tips:

1. Campaigns happen daily, not in a silo. Integrate every post to be more cohesive with your branding year-round. Eliminate the stress of one big push here and there. Rather than forcing a campaign, try something different, using BundlePost “My Content” folders.

Events, such as – Book Launches, Fundraisers,  and Timed Offers are all attached to due dates.

Be sure to have your My Content folders and saved posts set up BEFORE (trickle them through starting months ahead, so your audience becomes familiar, and has time to share your messages), DURING, and AFTER (I always say that effective Follow Through makes all the difference and it’s never more true than in relationship building).  BundlePost provides the tools to set all this up in advance, while freeing me up to engage in real-time along the way.

2. Make it EASY for others to share/reTweet.  If you really want something shared, keep it brief, to the point, and frequent enough (top-of-mind), without being obnoxious.

Example:  My New Zealand Vacation Rental is one of my most frequently shared posts. I created a variety of short posts, including many of my guest’s testimonials (linked to my website landing page), in a “My Content” Folder within BundlePost, so it’s showing up in my feeds according to my carefully planned strategy. Isn’t New Zealand on everyone’s bucket list? J

3. Use the Force Bundlet! J  Just like building real-life relationships, effective social media marketing takes time and effort, and must include these elements:

- Pre-scheduled posts, strategically placed,

- Real-time thought-starters and engagement.

Use the Bundlet to pull timeless content from any web page and save it in a Queue folder for your next export. The Bundlet chrome extension makes it super easy and fast to keep up with the relevant content I come across daily. One click and it’s added to my BundlePost queues.

For example, I like to inspire people into action with positive stories and quotes. I make a habit of “collecting” these types of posts, created by others who are brilliant and talented, as well as creating my own.

These are just a handful of the ways I use BundlePost to increase the time, efficiency, and fun I bring to my business practices. The best part is that BundlePost is so progressive that I’m always picking up more tricks that I hadn’t tried yet. For me, as a forward-thinking entrepreneur, it’s exciting to have my fingertips on the pulse of software developers that understand exactly what I need and implement crucial elements for my ongoing success.

 

Daniel Hebert

Lynn Abate-Johnson

Daniel Hebert is an award-winning graduate of Mount Allison University, Growth Manager, Social Media at /newsrooms, and Co-founder at SteamFeed.com. He has a passion for digital marketing and entrepreneurship. If he wasn’t a marketer, he would take his love for food and become a chef.Twitter Linkedin

BundlePost is a great tool to use if you want to save time scheduling and curating social media content. However, if you don’t organize it properly, you can lose out on some of the efficiencies. Here are 6 organizational tips that could help you get more out of your BundlePost set-up:

1. Schedules: You’ll need to first set-up schedules in BundlePost. You should set-up multiple schedules for every account you manage. E.g. SteamFeed – Twitter, DanielGHebert – Twitter, SteamFeed – Facebook, SteamFeed – LinkedIn, and SteamFeed – Follow Friday. You could also set-up promotional schedules for each account you manage, based on specific campaigns. You might want to use a tool like Tweriod.com or anything that can show you optimal times to tweet for each account, and set-up your BundlePost schedules based on this.

2. Feeds: Feeds get sorted/grouped by alphabetical order in BundlePost exports, so keep this in mind when setting up your feeds in your dashboard. The best way to enter it is tagging accounts/people that will be using the feeds, then whether it’s a blog, news, or alert, and then the source name. E.g. @danielghebert – Blog – SteamFeed. When you’re looking specific feeds in your export, you can just scroll down to the right account, and all your feeds will be grouped together, instead of having to sift through 100s of feeds that are randomly tagged.

3. Attribution: One of the best features of BundlePost is the automatic attribution to each post you curate. But you need to be strategic about it. Mention the sources with either “by @handle” or “via @handle”. You can also add hashtags in this field. E.g. “via @SteamFeedcom #SMB” will be appended at the end of each tweets if you set it up this way. This is a huge time saver, and if used strategically, it can greatly help with reach.

4. My Content: Same concept with My Content folders, you need to organize it by account. Also, indicate what the folder is for. E.g. SteamFeed – videos, Steamfeed – Everygreen Blog Posts, SteamFeed – Newsletter Signups. This will make it very easy for you to find the right content to choose from when you’re ready to do an export.

5. Hashtags: Think about the different ways you could group hashtags. You can create hashtag folders by accounts you manage, or group them by topics. E.g. DanielGHebert, SteamFeedCom, Marketing Hashtags, SEO Hashtags, etc. Grouping it this way will make it quick and easy for you to use the right hashtags during an export.

6. Follow Friday Folders: This folder can be used strategically in several ways. You can target specific people you want to build relationships with (i.e. influencers, prospects, existing clients), add a personalized follow Friday in a folder, and then every few weeks run a follow Friday schedule that mentions these people. It creates an automatic touchpoint, and can be very useful in building and maintaining relationships with key prospects.

The key to BundlePost is efficiency. It can save you a ton of administrative/scheduling time if you do it right. Think about the different ways you’ll be using BundlePost, and which accounts or campaigns will be entered into the system. For every minute of planning you spend, you can save 10 minutes of execution. Don’t waste away your newly gained efficiencies by not spending time thinking about organization.

 

Cadi Jordan

KP Kelly

Cadi Jordan is an Internationally respected social media & marketing strategist. Her forte is in training, coaching and online management in the the spa, health and wellness sectors. Cadi is a regular contributor at Spa Inc Magazine. www.cadijordan.com Twitter Facebook LinkedIn Pinterest

Unlocking The Content Curation Key With BundlePost

It’s no secret it takes a little bit of work when you’re getting started on social media. Wondering where to start, what content to share and should you blog? There are a handful of components to consider as you’re moving through the process of your plan. BundlePost can help save you time on the content curation portion of it all. Time is key for almost anyone. I rank it above coffee. ;)

Curating content doesn’t have to take up too much time. RSS feeds and the Bundlet will probably become your best friends to help you curate content! After curation you will download it into a CSV file and upload it through your social media management platform. This allows you to share great content and frees you up time to engage!

These two key components of BundlePost will allow you to rock your content curation in no time!

RSS feeds are not dead!

They’re alive, well and still very useful for you! You’re still going to read some of your favorite blogs in real-time and share from the social sharing buttons but you’re also going to be able to take that RSS feed and add it straight into BundlePost.

Adding your favorite RSS feeds from those you love will create a feed that pulls from the most recent blog posts so that you have them all in one easy spot!

Here’s how to create a content feed.

Creating an RSS Content Feed

Click on Feeds and Add a Feed Channel. Fill out the information as you see it below. If you ‘check this box’ at the top then your content from that feed will not be purged after use. It is important to remember that it will take approximately 24 hours before the feed pulls content here.

Clearly name your feeds so that you can easily find them later. You can add as many feeds as you like.

The feed URL will look similar to the one in the above image. Be sure to use the correct one so that the feed will curate properly.

Attribution is for the twitter handle of the author or company. This will be pulled in when you download your CVS file.

As with many things social media related this part will take a little time. Sit down and make your wish list so that you can easily go in and add your feeds when you begin as this too will save you time. After you’ve got many feeds curated it will become easy to drop in as you find new ones and quickly add more.

Everyday I’m Bundling!

Ok, maybe not every day…. but the Bundlet allows easy access to curating more content!

Here’s how…

First you’ll need to go the support column on BundlePost and click on ‘install the Bundlet’ then walk through the steps there. You will then have a Bundlet extension in the top right of your Google Chrome browser as you see here.

The BundlePost Bundlet

Go to the website that you wish to curate content from and click on the Bundlet. You can do this from any page on the website.

As you can see from the image you can now save this URL to one of your ‘My Content’ folders and type whatever lead sentence you would like in to the text box. This is an easy way to curate the same URL content from one location, multiple times with varying copy!

RSS feeds and the Bundlet are a time saver. Do you have time-saving tips? Do you need more time-saving tips?

 

KP Kelly

KP Kelly

KP Kelly is a Marketing Consultant based out of Ohio that focuses on social media marketing, email marketing and blogging.  He specializes in barand growth and works with companies of any size, from solo-preneurs to Fortune 500 companies.  Twitter, Facebook

I am a social media marketer that manages the content of over 20 different companies and brands. I’ve known about BundlePost for a year or two, though I have always had my own method and systems for social media marketing and never looked too serious at BundlePost or any other tools outside of what I have been using for years. A few months ago, I decided to jump right in with both feet and try something different. I signed up for BundlePost and it has become a vital part of what I do as a social media marketer.

I could go on and on about why I like BundlePost, but I thought what might be most useful is for me to go beyond the obvious benefits of BundlePost and share a few tips and tricks that I have implemented.

First, I love that I can select the times and frequency of which my content will post. Every brands audience is different, and therefore the optimal times to post will vary. However, one thing I do that has helped increase my posts visibility and shares that I highly recommend for you is to schedule your posts to post at time other than on the hour, quarter-hour or half hour. By this I mean, instead of scheduling posts for 1:00, 1:15 and 1:30, schedule the posts for 1:05, 1:20 and 1:35. The reason for this is that auto scheduling is becoming more widely used, even by the casual users, and most everyone who auto schedules posts, schedules it to post on the hour or on the half hour. If you wait and post 5 minutes after everyone else does, you’re content will have a lot less noise to compete with and your visibility and shares will increase.

Second, I like that I can save the content that I want to repost every week or every day. With some of my clients, I will post content such as their website or Facebook page in a tweet every day. If you send out 20+ curated tweets a day, there will be a few marketing tweets that you want to send out also. My tip is to use the randomize function to alter the times that those tweets post. Though those of you reading this are probably like me and spend a great deal of time on social networks all throughout the day and night, most people don’t. The person who sees your tweets at 8-10am on a Monday has probably never seen what you post at 7-10pm on Tuesday. When you use the BundlePost randomize function for scheduled posts that you consistently share and post the content at different times each day, you open your content up to a broader audience.

Last, I encourage you to get on BundlePost, play around with it and request a one on one setup/training meeting. Listen to all the best practice tips you can, but then find a system that works for you. The best thing about BundlePost is that it has the automation and flexibility to allow you to incorporate your own strategies and systems, while providing complete control over what goes to your streams. Have fun with it and find a system that works for you.

 

Ahna Hendrix

KP Kelly

Global Social Media Marketing & Consultation. God-lover. @Share4Kids Co-founder. Traveler. Compulsive reader. Dancer. Writer. Motivator. Loud laugher. BIG smiler.  Twitterwww.ahnahendrix.com

BundlePost rocks. It aggregates content feeds, allows me to keep folders of direct brand content, and hashtags everything in a few seconds before packaging it in a fabulous little .CSV file.

But the real power of BundlePost was introduced to me during the re-launch of its brand. I was asked to assist with spreading the word for BundlePost’s launch, and then given a .CSV file to upload into Hootsuite containing all the promotional tweets scheduled out for seven days at different times.

That’s it – all I had to do. It blew my mind. Rather than asking me to tweet something or giving me several posts I had to manually copy, paste and schedule, I was given a single file to upload into my social dashboard with everything done for me.

In 2013, my friend @KP_Kelly (another BundlePost Pro user) and I created a nonprofit, @Share4Kids that grants the wishes of terminally ill children through the power of social sharing. It began slowly utilizing Facebook and Twitter, and was just officially launched a few weeks ago when KP ran across the state of Ohio to raise awareness and money for our organization.

In the next few months, we will launch our partner program where we ask other social media professionals to help us spread wishes and promotional information about #S4K on a regular basis, but the heavy lifting will be done by BundlePost.

We will create one BundlePost export file containing all the wish information, links, and pictures to distribute to everyone. This will make it very convenient for our partners to be involved while we are able to effectively manage the campaign and maintain control of the information going out.

What business can’t use such a method for their promotional campaigns??

 

Andrew Smith

KP Kelly

Andrew Smith is Digital Marketing Director for CaerVision, the only company that offers a complete suite of turn-key video communication solutions to help veterinary, podiatry and chiropractic practices attract prospective patients and clients while staying connected with current ones. Our solutions feature on-demand streaming, social marketing multimedia, video email and custom educational content delivered to waiting rooms and treatment rooms using the latest technology.  http://about.me/andrewsmith1443 Twitter

As a Digital Marketing Director for a company with many different vertical markets, one of my challenges is finding fresh, “curatable” content that my audience will be interested in. BundlePost is an integral part of my company focused digital marketing strategy, as well as a great tool I use for my own personal branding.

The best feature I love is the unlimited feed channels. This means I can be very specific as well as broad on the types of content I want to see. Using both keywords and RSS feeds from specific sites, I end up with a boatload of content that I pick the best from to post on my personal and company social media channels. Every day my feed content selection has thousands of highly relevant posts, from which I select roughly the top 1% to post.

One tip I have is to be derivative in your keyword selection when using Google Alerts. For example, create several forms of a topic like B2B, BtoB, B2B’s, business to business. This helps you get a much wider selection of content to choose from. I prefer to manually select from content, rather than schedule out in advance, since it only takes me 15 minutes or so to curate, hashtag, randomize the posts and schedule for export to Hootsuite for an entire day, over multiple social accounts.

So what are my results? Since I have many different profiles, I use about.me as my outbound URL across my social channels. Prior to using BundlePost, I was averaging around 35 views a week, now my views average 520 a week, as well as a substantial increase in Twitter followers, LinkedIn connections and Google+ page views. In and of itself that is great, but BundlePost has done what I wanted it to do, drive traffic to the different properties I manage, generate interest in our products and services as well as create a compelling online portfolio showcasing our knowledge of the market sectors we are involved with.

 

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Filed under Alerts, automation, Brand, Bundle Post, Bundlet, Chrome Extension, Content, Curation, Hootsuite, Marketing, RSS Feed, Sendible, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, social media tool, Tools

The Social Media Connection Cycle Explained [Infographic]

After many years in the industry, first as a social media agency, and now as a social media marketing software application, we have observed many cycles. As with most industries, there are cycles and flows that appear over time and social media is no different. Though not all social media accounts, brands or industry niches will experience the identical cycles, we have determined that those that really understand social media and are executing it well, will quickly recognize the flow I am about to explain. This concept is something that we have observed, modeled and used for many years, and still do today.

The cycle of engagement with your social media connectionsWithin your community there are ebbs and flows or “cycles” that occur. Though most social media managers are not consciously aware of this cycle, it is occurring nonetheless. So it is very important to understand the cycle, the components included within it and how it should affect your overall focus and subsequent results.

The Social Media Connection Cycle is a natural process that occurs within most social media communities. By community, we are specifically referring to the friends, followers and likes that are connected to you and/or your brand within the various social networks. All of these combined connections can be referred to as your community.

What Is The Social Media Connection Cycle?

The social media connection cycle is the flow of community connections in and out of the relationship sweet spot. This natural cycle is very similar to a businesses prospect, current and past customer flow and can even be seen in one’s individual relationships. Made up of the 5 components of your community, the connection cycle concept will help you visualize the sweet spot within your social following where the magic happens and the activities you can do to continue and grow that sweet stop.

Your Community – As stated above, your social community is “the combined connections you or your brand have within the social graph.” It is the envelope that contains the additional components and other elements of the cycle. The main “bucket” if you will.

Inside of this bucket are the 4 segments of the connection cycle including Relationships, New and Older Connections as well as Highly Targeted Connections. We will define these separate components and discuss their specific role within the cycle, then we will wrap up with the big picture.

First, the above Infographic shows that a “typical” social community is made up of 50% of Older Connections, 30% from Newer Connections and 20% from Highly Targeted Connections. Though the percentages from each of these segments may not be exactly the same for every company, marketer or niche, we have observed this to be a fairly typical scenario that makes up your overall community.

Active Relationships – At the center of the connection cycle are your real, active relationships. These are the connections that you know and engage with regularly.

The active relationship group within the cycle is comprised of portions of your connections that come from Older Connections, Newer Connections and Targeted Connections. Typically the percentages of these groups that migrate into your relationship bucket are as follows:

New Connections – 20% of these flow into active engaging relationships

Older Connections – 20% of these flow into active engaging relationships

Highly Targeted – 60% of these flow into active engaging relationships

It is really important to understand that Active Relationships are often not a substantially growing number or percentage of your overall community. What typically happens is that connections flow into and out of the active relationship cycle from the various connection types, while the overall number or percentage remains fairly constant. This is especially true when your community size is fairly static and not growing at a daily conscious pace. In fact if your social community is static or decreasing, it will often have a direct impact on the quantity and percentage of your active relationships within your social media efforts.

Older Connections – The ebb and flows of your connection types within the connection cycle are often least impacted by older connections, however by no means does that make them any less important. Think of your older connections as fluid relationship connections that periodically move in and out of the active relationship bucket over time. I often think of them as those friends that you get together with a few times a year, and it seems like you start right where you left off last.

The interesting thing we have discovered about older connections is that though only around 20% are inside the active relationship bucket at any given time, they represent about 50% of our new upgraded users in Bundle Post. The important point here is the confirmation that social media is a marathon, not a sprint. Long-term connections, even if they are not inside the active relationship bucket TODAY, do pay off in social media.

New Connections – New connections are made up of new followers, likes and friends that have “recently” connected with you on social media. Often times you can’t immediately establish whether they are a highly targeted connection, nor can they be considered an older connection, however they do represent one of the most important connection types within a healthy social community.

When your social media marketing consciously executes an effective strategy to grow your community, it has a powerful impact on your active relationships. Though new connections typically only make up 20% of your active relationship segment it is one of the factors you actually have control over. When you’re actively and continually focused on growing your overall community with new connections your audience grows, the number of engagement opportunities increase and it directly impacts your active conversations and relationships.

Highly Targeted Connections – The final segment of the connection cycle is made up of Highly Targeted Connections. I say “IS”, but I think the word SHOULD is probably more appropriate. If you are not consciously focusing on the connections within your community that are your highly targeted customers, prospects and influencers, you are dramatically and negatively impacting your social connection cycle. More importantly, your are likely not achieving the kind of results your social media marketing should be realizing.

The Wrap Up

The concept of the social media connection cycle is intended to help you visualize the dynamic flows within your social community. They are active, not static cycles that flow in and out of the central relationship zone, which is the “sweet spot” and where you should be spending your time, focus and energy.

Everything we discussed within this post is predicated on a few things. We are assuming you have a proper social media strategy in place and that you are executing it well. We also assume that you understand the quantity AND quality concepts related to consistent content in your streams every day, all day. And finally, we expect that you have set communication, conversation and rapid response as priorities for your daily social activity. If these assumptions are accurate, then visualizing the social media connection cycle throughout your daily social media management will bring new focus, understanding and opportunities to achieve improved results. Of not, then you are likely experiencing another kind of cycle that has nothing to do with real results…

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Filed under Brand, Community, connection, Content, Engagement, Followers, Infographic, Marketing, Relationship, Results, Social Media, Social Media Management, Social Media Marketing, social media tool, Tools

4 Significant Advantages You Have Over Big Brand Social Media

Social Media AdvantagesSocial media marketing often gets media attention and viral activity when big brands create a big budget video designed to attract attention and be shared. Consumers often connect with humor or emotion contained within such videos, share them and the next thing you see is the media and news sites writing about how awesome or effective the campaign was and what you need to learn from the situation for your brand. Sound familiar?

Big brands are also singled out when they commit an epic fail within social media marketing. Writers and the media love to jump on the bandwagon for these situations and turn another company’s misfortune into traffic, viewers and subscribers.

In both cases, there are often few connections between these fortune 500 companies and your business or personal brand. Nothing they do within social media can seriously be translated over to what YOU should be doing. In fact, it is my belief that most major brands are largely clueless about social media marketing, engagement, relationships, selfless value and their audience. And you know what? They don’t have to.

Large brands have spent millions and probably more like billions on branding, major media advertising and exposure over the last 15 years prior to the heydays of social media. Their purpose and focus for being in the social graph is more liken to being forced into it or solely to further their other advertising efforts, rather than a corporate culture shift that compels them.

Let’s be very clear here. I am not speaking about EVERY major brand out there, but certainly MOST. Don’t believe me? Just mention your favorite major brand on Twitter, or comment on a post on their Facebook fanpage and prepare for the ignored silence you will receive. For most it is about branding and additional impressions, not relationships, conversations and connecting with their audience.

Having said this, there are several distinct advantages that small and medium-sized business (SMB) marketers and brands have over large behemoth corporations that you may not consider. Understanding these advantages and leveraging them within your social media management is paramount to winning in your space. Let’s outline a few of these advantages.

“there are several distinct advantages that (SMB) marketers/brands have over large behemoth corporations”  Tweet:

4 Significant Advantages You Have Over Big Brand Social Media

Decision Making – One massive advantage you have as an SMB is a lake of corporate bureaucracy. You have the freedom to make decisions and execute on them without committees, corporate politics and meetings. You can perceive needs, identify opportunities and respond to them as you see fit.

Nimble – In business there is something to be said about having speed. Speed to market and the ability to shift, change and pivot are distinct advantages online. Having the freedom to make decisions and the ability to quickly act upon those decisions is incredibly valuable to a social business. Market changes, trends and the latest news provide opportunities to the nimble brand within social media. Your ability to act upon these information pipes faster than the larger brands should be an important part of your social media strategy.

Relevant Value – As we defined above, large brands often make their social media marketing an extension of their media advertising and branding efforts. YOU have the ability to transcend branding and elevate your efforts to the human level. You are able to share relevant, selfless content with your audience that big brands don’t. You’re able to comment on your target audiences posts and open communication channels that build real and lasting relationships.

Understanding this point and executing it properly, provides your SMB with numerous opportunities to out maneuver big brands and gain traction far more rapidly than they ever could.

Mistakes – Finally, you can make mistakes with your social media marketing efforts with far less impact to your brand. You’re not a massive publicly traded company with executives that are far more afraid of what could go wrong within social media, than how to make it effective. You can make mistakes, own them, apologise and move forward without a massive media or social graph backlash that requires thousands of dollars, public relations repairs and time to heal from the impact. You can press your social efforts ahead without fear of making a brand-killing mistake. Talk about freedom!!!

As you finish reading this blog post and go back to your day, I would like to challenge you to consider these advantages. Ask yourself if you are actually leveraging them in your favor. At the end of the day, you have many opportunities to be more effective than these big brands. Maybe not in raw numbers, but certainly with more speed and as a percentage.

Stop trying to emulate what big brands do in social media and instead focus on being human, engaging and with selfless value. At the end of the day THIS is where you can outperform your biggest competitors.

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Filed under Brand, Content, Fanpage, Followers, Marketing, Relationship, Social Media, Social Media Management, Social Media Marketing, Strategy, Twitter

100% Year Over Year Sales Growth Exclusively Through Social Media – You Can Too!

Is it possible for a small startup company with little funding to succeed exclusively through social media marketing?

Can social media really achieve ROI (return on investment) no matter how crowded their industry space is?

The question of ROI, huge sales and revenue growth for an organization built exclusively on social media marketing as its one and only marketing channel is constantly a topic of discussion online. Many are now writing articles that suggest a change of focus toward less measurable things like branding, exposure or some other old school marketing lingo that simply replaces real results with a lot of flashy terminology.

100 percent sales, revenue and user growth The answer is a definitive YES!  You can get ROI and more than 100% sales and revenue growth each year. How do we know? We’ve done it. We would like to make it official.

Today Bundle Post is announcing that it has achieved over 100% sales, revenue and user base growth in less than 12 months!

Do you think we are a little excited? Of course we are. shouldn’t we be? We have not even done a single social or online ad whatsoever.

You can do this too!

So the question becomes, how does a social media technology startup that is self-funded and in one of the most crowded spaces online compete with companies that have millions in venture funding?

Below you will find six keys to an effective social media program. We also include links to more detail on specific items within each section. So let’s take a peek under the hood…

1) Start Early -

You can’t wait to start your social media marketing when you have your site, product or ducks all nicely in a row. You need to have built a community well before you launch your actual product or service if you are going to be effective launching it in social media. So you have to start early and build a community that knows you BEFORE you are ready to go to market.

Already launched, now what?

If you have already launched your company or service, you’ve GOT to work over time. Growing your community size is every bit important as anything else in social media. This has to be a constant and active part of what you are doing.

WHY?

You have to have a large enough audience to make social media effective. Think of radio or TV advertising. Although it is mass market, direct advertising and anything but social, it’s about the numbers. Social media marketing is about the numbers too, but not only the numbers. It’s also social. You must find your target audience and connect with them. In essence you need to take an active role in growing your audience on a daily basis and not just building your profiles and hoping they will come.

But this alone doesn’t make social media effective. It’s just a single spoke in the wheel.

2) Stay Consistent - In social media, there is nothing more important than consistency. Just like in sports, if a team is really good at something, but not consistently, they struggle to win. You need to be consistent will all of your social media components if you expect to see results.

Here are a few things to be consistent at:

  • Selfless Value – Share enough relevant, valuable content every day, all day that is interesting to your target audience.
  • Be Grateful – Thank people who share your posts. Do it always and do it quickly.

3) Strategy – You need to know exactly where you are going and how you indeed on getting there. Get this wrong and you’ll be in trouble. You need to get it right and stick to it! In social, we call that strategy.

Know these 5 things:

  • What is the specific and realistic objective of your social media program.
  • Who exactly are you trying to reach. (no time to be general. Think geographic, psychographic and demographic)
  • What are they interested in? (that’s what you need to post content about)
  • What brands/people have already built a following of your intended audience? (Follow their following)
  • How often do I plan to proactively engage with my intended audience DAILY?

4) Always Respond -

One of the biggest mistakes we see being made in social media is slow or no response from accounts. When you are mentioned, tagged or your posts are shared, you not only need to respond, but you need to do it rapidly. When someone engages with your brand or content you posted, they are there, right at that moment. Missing the opportunity to have a conversation is limited by the length of time you take to respond.

Ignoring connections that engage with your brand is a death sentence. Over time, they stop. Do this at your own peril.

5) Be Known For Something -

You don’t just DO social media and magically get results. Having an effective social media program involves really understanding your audience, the topics that interest them and the challenges they have that you help with. If you truly understand these things about your potential and current customers, you will know the topics you need to be known for posting about. This is called “thought leadership” in social media.

Beyond subject matters, be known for your engagement, gratitude and response. Better yet, follow our lead and also be known for your Customer Support. We are constantly and publicly acknowledged for our support response, willingness to help and hands on approach. Mimic this and make it not only a priority, but part of your company culture. You will thank me later.

6) Earn Relationships -

Before you start posting your marketing stuff in your feeds, be sure you have real, selfless value in them. A small percentage of what you post on a daily basis should be about you and what you do. The largest number of posts should be what we discussed in number 2 above. Curate content that is valuable to your audience and earn the right to pitch your wares by first doing that and responding to the conversations that result.

Building relationships is a process. Providing selfless value is the method. ~ @fondalo

Does this seem like a lot? Well, it is. There’s an enormous amount involved in running an effective social media marketing program. Your social media management, tools and workflow are the essential components that must work together effortlessly. For us and many other social media marketers, brands and agencies, Bundle Post is the glue that makes them all converge.

If you’d like a live demo of Bundle Post in action and a one on one social media marketing consultation, hit us up on Twitter @BundlePost

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Filed under Agency, Brand, Bundle Post, Content, Curation, Marketing, Relationship, Results, Social Media, Social Media Content, Social Media Management, Social Media ROI, social media tool, Social Selling, Strategy, Tools, Twitter

America The Movie, Google And Political Agendas? Or Just How Google Works

Last week much of the internet was abuzz about Dinesh D’Souza’s new movie, “America” and particularly how Google was presumably The buzz about Google's search results for the movie "America"manipulating search results to somehow harm the movies success. The situation escalated when attorneys for the movie sent a legal letter to Google demanding that search results for the new movie be properly enacted and an explanation of whether the issue was human or algorithm related.

We don’t do political here at Bundle Post, so no reference to the details of the movie and/or our personal beliefs will be included in this post, however this situation begs a different viewpoint that is not currently being defined.

There are two prominent points of view being put forward on this situation, so I think we should first outline them, then open a differing discussion about what might be really going on here.

1) Google Purposeful Manipulation – The insinuation that has driven most of the buzz on this story is that Google has some political agenda that opposes the movie and that is the reason for the search result failure.

2) A “Problem” With The Google Search Algorithm – In a statement from Google to The Hollywood Reporter they said “that it has implemented a fix for the problem, caused by confusion — Google says — with “America” being a common term. But it will still take “some time” before the fix rolls out in order to make showtimes appear.”

Are you sure about that Google?

Putting those two points aside, I think having a proper perspective here makes a lot of sense. Google is an ad platform. All of it’s sites, products and services are focused on achieving two things:

1) Data gathering of user profiles, habits and interests.

2) Delivering more targeted advertisements.

Whether you are using gmail, Google Plus, an Android device or any other Google owned product or site, the entire focus of the company is to improve these two things. It’s how Google makes money. Advertisers pay to improve their exposure on Google search, ad platforms and other owned sites.

The hard facts are this – Google has no interest in showing you the latest, relevant content for your searches. They want to show you the most popular PAGES associated with your search, which forces brands, agencies and marketers to pay to compete for the exposure of those most popular pages.

Knowing Google’s real agenda and business model, it seems that what occurred here is simply how it works for any search topic. Popular pages will get the highest SEO results and therefore the top search results. Google is a business that derives revenue from Pay Per Click advertisements on their search engine as well as on other sites and platforms. They want movie producers, venues and studios to pay to promote their wares, just as any local restaurant or national retail chain does.

I don’t believe that Google is dumb enough to put forth a blatant discriminatory political agenda that could harm their business or future revenue. However, they certainly seemed to have opened Pandora’s box with the statement provided to The Hollywood Reporter.

Did they open the door for other media companies, brands and marketers to create news and bad press for Google? Did Google offer legal grounds for others to also demand that their search results be modified or improved? I’m not sure about all that, but they are interesting questions to consider.

At the end of the day, America the movie seems to have received a lot of additional press and Google might have come off looking a little poorly. Social media has a powerful impact on these situations and this example shows just that.

What say you?

*PS – A search on Bing for “America Movie” returned the proper search results at first position. #interesting

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Filed under Brand, Content, Google, Google Plus, Marketing, Results, SEO, Social Media

14 Things I’ve Learned About Content Curation In Social Media

We recently published a post called “50 Random Things I Have Learned About Social Media Marketing” that quickly became one of our most viewed posts of all time. It was obvious that many people appreciate a clear and concise post that lists actionable items and truths about effective social media marketing. We decided to apply the same principle to a post about content curation.

14 things I've learned about content curation in social mediaContent curation is something that has been written about quite extensively, however most people still don’t seem to understand what it is and how to be effective with it in social media. In fact many brands even ignore the importance of curation in their streams and instead continually talk about themselves.

Let’s start off by assigning a definition to content curation that is easily understood. Content Curation is the act of discovering, aggregating and posting online content that was produced by others, not yourself. Curation is typically focused on a specific topic or small number of topics that are considered relevant to the audience you’re trying to reach. Though it is often misunderstood, to actually curate relevant content is to also add context, editorial comment or attribution to posts that you are sharing, content curation has become synonymous with aggregating and sharing relevant content whether or not context is added to the post.

As the founder and CEO of Bundle Post, an experienced social media marketer and previously a social media agency founder, I have a lot of time and effort invested in understanding and effectively using social content curation. Here are just a few of the things I have learned over the years that I believe you will find eye-opening and helpful.

14 (of the hundreds of things) I’ve learned about curating content in social media:

1) Knowing your audience and what they’re interested in is imperative.

2) Curating content from the same popular sources everyone else is, is not effective.

3) Curating content that is suggested from sites based on what others are already sharing is not effective. (see number 2)

4) Curating unique, recent and relevant content that is targeted toward your audience’s interest, will initiate engagement by your audience.

5) Retweeting on Twitter and Sharing posts on Facebook is not curating with a strategy, it’s executing someone else’s strategy. You need to RT and share other people’s posts, but not as your entire posting strategy.

6) Hashtagging curated posts with a strategy will grow your target audience if you do it properly.

7) Important reasons you must curate quality content posts:

  1. Provide relevant, selfless value to your community
  2. Build thought leadership on topics important to your strategy
  3. To stay top of mind with your audience
  4. To spark conversations
  5. To earn the right to share and promote your stuff

8) Developing a specific curation strategy is an important part of an overall social media strategy.

9) People are not logged in watching their streams all day, every day. Having enough relevant posts all day long is important.

10) Being consistent with your curation posting makes a huge difference in your results.

11) Proper content curation sparks conversations with your audience and that leads to relationships and ROI.

12) When a curated post receives a lot shares, likes and engagement, it is resonating with your audience. Schedule it several more times over the next week to maximize the effectiveness of that single post.

13) There is no choice between quantity and quality with content curation. It’s always BOTH.

14) Curated social media posts that often get the most shares and engagement are the ones that are by relatively unknown sources!

As you can see, effective social media curation is anything but mindless sharing. It is conscious and active and based on a deep understanding of your audience. There is a substantial difference between the end results of sharing content suggested by some algorithm, a tribe you belong to or content that is really popular as opposed to curation of unique, recent and relevant content your audience finds interesting and valuable. The thoughtful execution of a well thought out strategy is what makes content curation massively effective in the long run.

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Filed under Brand, Content, content creation, Curation, Facebook, Marketing, Relationship, Results, Retweet, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Strategy, Tools, Twitter