Category Archives: Curation

The Top 50 Hashtags Used In @BundlePost

The top used hashtagsThis week we are releasing the top 50 hashtags being replaced by Bundle Post users. The patent pending hashtag technology within Bundle Post allows users to hashtag up to 100 scheduled social media posts in just about one second. Yes, we said one second.

Background:

Originally as a social media agency, we developed what became the Bundle Post system exclusively for us. We had no intention on creating a product, however it worked so successfully that we knew in a matter of weeks that everyone using social for marketing needed it and we would become a social media software company.

The automated hashtag tool arose out of a few facts.

1) We all know hashtags are extremely important to highlight specific words in a status update, attract your target audience and develop thought leadership on certain topics, among many other reasons.

2) We also know that it is extremely time consuming, not consistent or as effective as it could be, so we developed a system that would resolve these challenges.

How It Works:

The Bundle Post hashtag system has three components.

1) Folders – You can create folders within the system to segment hashtags you wish to use based on clients, topics, campaigns or projects.

2) Keyword/Phrase – Within a folder you can specify the EXACT keyword or phrase you want the system to find in the text of up to 100 scheduled social media posts.

3) Replace – Tell Bundle Post the exact hashtag or @mention you want replaced for each keyword/phrase within a folder.

When you’re managing up to 100 curated or marketing message posts in Bundle Post, you simply call the hashtag folder you wish to run against the scheduled status updates you have on screen and click to “Hashtag Now”. In one second the automated hashtag tool will find all of the exact keywords or phrases contained in the social media posts and replace them with your specified exact hashtag or mention.

With thousands of users and hashtag folders in the Bundle Post database, we are now able to report on the top 50 hashtags being replaced by our users. They are listed below in hashtag popularity order, with the most popular keyword/phrases associated with each specific hashtag.

The Top 50 Hashtags:

Hashtag Keyword/Phrase
1 #socialmedia Social Media, socialmedia, Social Networking, social-media, small business social media
2 #Marketing marketing, market research
3 #Facebook facebook
4 #Twitter twitter
5 #Linkedin Linkedin, Linked In, LinkedIn for business
6 #business business
7 #pinterest Pinterest, pintrest, Pinterest for business
8 #seo seo, search engine optimization
9 #google google, Google for business
10 #Mobile mobile
11 #entrepreneur Entrepreneur
12 #instagram Instagram
13 #branding branding, brand
14 #smallbiz small business, small_business, small businesses, small biz, small businesses
15 #startup start-up, startup, start up
16 #content content, Content Curation
17 #blog Blog, blogging
18 #YouTube YouTube
19 #social Social, social media, social listening
20 #blogging blogging
21 #leadership leadership, leaders, lead, Servant Leadership
22 #health health
23 #tech Tech, technology
24 #Video video
25 #advertising advertising
26 #wine wine
27 #contentmarketing content marketing, contentmarketing
28 #SM sm, Social Media, #socialmedia, lists, social media manager, social media marketer
29 #smallbusiness Small business, smallbusiness
30 #coffee coffee, Latte
31 #SMM Social Media Marketing, smm, social, social marketing, social media, Facebook, YouTube
32 #fitness fitness
33 #Technology Technology, Tech
34 #Sales Sales
35 #food food
36 #Google+ Google Plus, Google+, Google +
37 #recipe recipe, recipes
38 #SMB small business, small_business, small businesses, small biz, small businesses
39 #brand brand
40 #tips tips
41 #ROI ROI, return on investment
42 #cloud cloud
43 #apple Apple
44 #android android
45 #wordpress wordpress
46 #infographic infographic
47 #Ecommerce E-Commerce, ecommerce
48 #ff ff, follow Friday, follow fridays
49 #B2B Business to Business, B2B
50 #DIY DIY, do it yourself

The Bundle Post Hashtag Automation system is included with all account types. To start your 30 day FREE trial, click here

For the Top 50 RSS Feeds in Bundle Post – Click here

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Filed under automation, Bundle Post, Curation, Hashtag, Marketing, Social Media, social media automation, Social Media Marketing, social media tool, Tools

Scheduled Post Mixing Algorithm Arrives On Bundle Post

In Social Media Efficiency improves time allocation and resultsOne of the features loved by our users is the Randomize/Auto-sort function on the export table. The existing app allows you to randomly scramble up to 100 schedule social media posts with a single click. It’s used to mix up numerous posts you have selected from various RSS feeds, blogs and content curation sources to ensure that you are spreading out the content from various sources or topics throughout each day, rather than grouping them from the same sources consecutively.

The existing Randomize automation feature is truly a random algorithm. Usually some manual drag and drop fine tuning is required to ensure that the 3-5 days of social media posts you are managing are spread out by topic and source of content. The system makes this an easy visual process by color coding all posts differently that are selected from each RSS feed or content source you are using.

Bundle Post Announces The New “Proportional Mix” Tool

Let’s break this down for you in detail…

New Mix Option – This additional sorting option will automatically and intelligently calculate the number of social media posts from the different feed channels you have selected for the export and the number of posts from each of those RSS feed channels and proportionally mix your scheduled posts.

The Mix feature is most useful when you’re scheduling social media posts from numerous feed channels and my content folders, where your export table has two or more colored content groups. When you click the new Mix button, the Bundle Post algorithm with calculate the number of colored posts from each RSS feed source and the percentage of posts as compared to the total number of posts on-screen. It will then mix up your scheduled posts (max 100) proportionally based on the percentages it calculated in the first step. Hit the Mix button once and you’re done!

The result of the new Mix function will be a substantial additional savings in time managing your scheduled, curated and marketing posts. You will need even less time using the drag and drop capability on the export table to ensure that your topical social media posts are evenly spread out across the 3-5 days you are scheduling. We are saving about 5-10 additional minutes on each muti-post scheduled export.

Just like the existing Randomize function, the new Mix feature is for Pro level accounts only.

mixing up curated posts for social media

Existing Auto-Sort – The existing Randomize function will remain active and can be used in conjunction with the new Mix option. Our testing shows that the randomize feature is now best used for content exports that are comprised of posts coming from a single feed, follow friday or my content folder source. For example, if you are doing an export for a specific my content campaign and only using content from that folder for your export, use the randomize function before exporting.

We have labeled the Mix feature as beta for the time being and may continually make improvements based on its use and the feedback from you, our users. Let us know what you think.

P.S. – We would like to thank @W_Goddard of @GoToMarketers for requesting this feature and our BundlePost staff for pushing us hard to get it developed and implemented.

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Filed under App, automation, Bundle Post, Content, Curation, Marketing, RSS Feed, Social Media, social media automation, Social Media Content, Social Media Management, social media tool, Tools

4 “Not So Obvious” Reasons Good Content Curation Is Important

We all know, or at least you should, that having enough relevant, selfless, valuable content in your streams is highly important. Curating great content from sources outside of your own, in large enough quantities on a daily basis is the center of any effective Reasons Good Content Curation Is Importantsocial media marketing strategy. That selfless value provided to your audience is what tends to spark conversations, establish thought leadership on various topics and earns you the right to “pitch” your stuff.

Beyond the more clear reasons that curated content is effective and used by so many in social media, there are a few not so obvious reasons that you need to be aware of. Understanding these additional objectives when curating enough content in your streams will help you expand what you are doing and the results you can achieve.

But first, what do we mean by “good” content curation?

1) Enough volume in your streams every day, all day. For example, if you don’t have 20 posts a day on Twitter, you’re not being seen much. People aren’t logged in all day watching their newsfeeds, so you have to ensure no matter when they login on any network, one of your curated posts fly by. More about posting quantity

2) Relevant – The content you curate into your streams should be focused on the 3-5 topics that drive your audience when they’re on social media. What are THEY interested in? What drives them to click, comment and like? It’s not about you and what you do, it’s about them and their interests.

3) Unique – The curated content you post in your streams will get the best results if it’s “off the beaten path”. In other words, don’t share the same popular content and sources as everyone else. Be sure the content you curate in your streams is unique and not something your audience has likely already seen, read and shared themselves. You may also want to check competitors streams to ensure your topical curated content is unique from the sources, sites and authors that you are sharing.

So let’s get a little deeper and discuss other human responses that normally occur when your content curation is really good.

4 Not So Obvious Reasons Good Content Curation is Important

Timeline Checks – New connections that you friend or follow often first check your timeline before accepting your request or following back. When your social streams are consistently full of interesting, relevant content, no matter when a prospective connection happens to check your timeline, they will see value and accept/follow back at a MUCH higher percentage than if you don’t have good, consistent content curation in effect.

Attraction – A huge advantage to the proper execution of a great content strategy is attraction. Nailing your topical curation strategy and executing it every day, all day will result in more of your target audience finding YOU. As your consistency and strategy align, you will grow an extremely targeted community at a much faster pace.

Under The Hood – Really good content curation will spark conversations with your audience. If it doesn’t, your strategy or topics are off and you need to make adjustments to your topics, sources and volumes.

You want your audience to learn that no matter when they look, your streams will always have something valuable for them. When you’ve got it right, conversations will result. As your conversations increase, you build relationships and get your connections to want to know more about you. Most do so by clicking to view your bio on that specific social network.

Click – If you’re properly curating, attracting and engaging with the right audience AND your bio is well thought out, it can also drive your connections to click-through to your site from your bio.

Do you see the natural relationship flow that content curation done well can facilitate in your social media marketing?

Do you understand the nuances that proper social media management can achieve?

What changes do you need to make in your social media execution to leverage human behavior to improve your results?

These not so obvious advantages to exceptional, consistent and valuable content curation represent the culmination of what is called social selling. Understand the underlying human activity the typical social network user completes as a normal course of what we discuss in this post, then take the time and effort to ensure your targeting, strategy, quantity and consistency are inline to realize the additional benefits consciously.

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Filed under Community, Content, Curation, Engagement, Followers, Marketing, Relationship, Results, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Selling, Strategy

Three Important Components Of Content Marketing

Important Components for Effective Content Marketing Content creation and content marketing has become a crucial element to any digital marketing effort. The transition from big brand only tactic to common place for all online marketers has and will continually expand. Using content for search engine placement and optimization, social network exposure and traffic is quickly becoming a must have component in any online marketing strategy.

While there are certainly many components to effective content marketing, here are three buckets that really require attention and preparation.

Content Creation -

In order to conduct content marketing effectively, you have to create content for your target audience that has relevant value.

  1. Who – Do you know who your target audience is? Be very clear about exactly who you are trying to reach with the content you create.
  2. What – Do you know the challenges your target audience is facing and/or the type of content that drives their interests online? Create compelling content that addresses their challenges and connects to their interests. Create content that speaks to them, not always about you.
  3. When – How consistently and frequently are you creating content?

“Create content that speaks to them, not always about you.”  Tweet:

Promotion/Distribution -

It’s one thing to create content, it’s wholly something different to promote it and get traffic to it.

  1. Channels – Know the online channels where your audience spends most of their time. Be highly active in those channels with consistent, relevant, selfless content that is not yours. By providing relevant, curated content consistently, you will earn the right to promote your created content.
  2. Community – The more consistently and frequently you create content, the larger and faster your community will grow. That includes your social following, subscribers to your blog and organic search reach.
  3. Tools – If you are active in all the right channels, providing selfless value to your audience and therefore built a large and loyal community, you need to ensure that you have an effective tool stack that helps you distribute your content to friends, followers and advocates.

Our tool stack incorporates Hootsuite, Bundle Post, Bundlet, Triberr and our email newsletter system. You want to be sure that the tool stack you are using is highly efficient and effective. Be sure that the tools allow you to promote your new content when it’s published, but can also manage that content for addition postings into social media easily and with strategy. You’ll definitely want the ability to seamlessly track when you shared the content last and schedule it repeatedly moving forward to ensure the optimum reach, traffic and exposure long-term. Social Content Management Is Important!!

Conversion -

Experienced content marketers know why they are creating the content they produce. They understand their objectives, processes and they track it to ensure the goals are being achieved. If they are not, they make changes to the process and do it again. Are you doing this?

  1. Objective – Do you know the goal and objective for your content? Have you planned, developed and tested what happens to the traffic your drive to your content?
  2. Process – Do you have a well thought out process and supporting mechanics to convert the traffic to your content into leads, customers, inquiries or subscribers?
  3. Tracking – Are you tracking the traffic to your content and measuring important metrics to determine what is working and what isn’t?

Although content marketing and content creation do not rise to the level of rocket science, they are both highly specialized components of today’s digital marketing requirements.

What are additional components that you utilize within your online marketing efforts?

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Filed under Community, Content, content creation, Curation, Hootsuite, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, social media tool, Tools

The Top 50 RSS Feeds In @BundlePost

Now that Bundle Post is handling millions of curated, marketing and other social media posts on a monthly basis, trends within our massive database are starting to appear. One of the trends we are tracking is which of the millions of RSS feeds added to the system by individual users are the most popular.

The Top 50 RSS feeds used for social mediaThe Bundle Post RSS engine allows users to add any RSS feed into their Bundle Post account, where we automatically ingest, database and manage the content multiple times per day. This content aggregation and management process dedups posts for every feed, tracks which you have shared on social and enables you to flag content you want the system to keep so you can share again. You can easily schedule, hashtag and manage social media marketing and curation posts in just minutes every 3-5 days.

With thousands of users, millions of RSS feeds and subsequent social media posts, we are now able to easily list the most frequently added feeds and most popular content sources within the system.

*It’s important to note that if you have installed the Bundle Post Chrome extension, you can easily add any of the following RSS feeds into your own Bundle Post account with a few clicks.

The Top 50 RSS Feeds In Bundle Post:

1) Bundle Posthttp://bundlepost.wordpress.com/feed/ – Not a big shock that our users are taking advantage of our blog content. We are honored!

2) Bundle Post YouTube Channelhttp://gdata.youtube.com/feeds/api/users/BundlePost/uploads

3) Social Media Examinerhttp://www.socialmediaexaminer.com/feed/

4) Social Media Todayhttp://feeds.feedburner.com/socialmediatoday_allposts

5) Mashablehttp://feeds.mashable.com/Mashable

6) Entrepreneur - http://feeds.feedburner.com/entrepreneur/latest

7) SteamFeedhttp://feeds.feedburner.com/steamfeedcom

8) Copybloggerhttp://feeds.copyblogger.com/Copyblogger

9) Marketinglandhttp://feeds.marketingland.com/mktingland

10) Inchttp://feeds.inc.com/home/updates

11) Small Business Trendshttp://feeds2.feedburner.com/SmallBusinessTrends

12) Jeff Bullashttp://feeds.feedburner.com/JeffbullassBlog

13) Duct Tape Marketinghttp://www.ducttapemarketing.com/blog/feed/

14) Hubspot Marketinghttp://blog.hubspot.com/marketing/rss.xml

15) Business 2 Communityhttp://feeds.feedburner.com/B2C_Social

16) Tech Crunchhttp://feeds.feedburner.com/TechCrunch/

17) Danny Brownhttp://feeds.feedblitz.com/DannyBrown

18) Hubspot (all Blogs)http://blog.hubspot.com/rss.xml

19) Fast Companyhttp://feeds.feedburner.com/fastcompany/headlines

20) Wiredhttp://feeds.wired.com/wired/index

21) MarketingProfs (all blogs)http://rss.marketingprofs.com/marketingprofs/allinone

22) Search Engine Landhttp://feeds.searchengineland.com/searchengineland

23) The MOZ Bloghttp://feeds.feedburner.com/mozblog

24) Search Engine Watchhttp://searchenginewatch.com/rss

25) Social Freshhttp://feeds.feedburner.com/SocialFresh

26) Content Marketing Institutehttp://contentmarketinginstitute.com/feed/

27) Pro Bloggerhttp://feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney

28) Life Hackerhttp://feeds.gawker.com/lifehacker/full

29) Kim Garsthttp://kimgarst.com/feed/

30) Razor Socialhttp://www.razorsocial.com/feed/

31) Marketo Marketing Bloghttp://feeds.feedburner.com/modernb2bmarketing

32) The Next Webhttp://feeds2.feedburner.com/thenextweb

33) Heidi Cohenhttp://feeds.feedburner.com/HeidiCohen

34) Harvard Businesshttp://feeds.harvardbusiness.org/harvardbusiness/

35) VentureBeathttp://feeds.venturebeat.com/Venturebeat

36) PR Daily – http://www.prdaily.com/Rss.aspx?sn=RSSHome

37) Jenn’s Trendshttp://jennstrends.com/feed/

38) eMarketerhttp://feeds.emarketer.com/Articles.xml

39) Brian Solishttp://feeds.feedburner.com/BrianSolis

40) 99Uhttp://feeds.feedburner.com/The99Percent

41) Tech Crunch (Social)http://feeds.feedburner.com/TechCrunch/social

42) Curattihttp://curatti.com/feed/

43) Houzzhttp://feeds.feedburner.com/houzz

44) Forbeshttp://www.forbes.com/entrepreneurs/feed/

45) Digital Trends – http://www.digitaltrends.com/feed/

46) Mediabistrohttp://www.mediabistro.com/alltwitter/feed

47) Inkling Media – http://feeds.feedburner.com/InklingMedia

48) ConversionXL – http://feeds.feedburner.com/ConversionXL

49) Intuit – http://feeds.feedburner.com/IntuitBlog

50) The John Maxwell Co – http://www.johnmaxwell.com/rss/

What about YOUR content? If you’d like to add your RSS Feed into the Bundle Post Index, click here.

If you’d like to spend 80% less time scheduling, hashtagging and managing curated and marketing social media posts, start your Free 3o Day Trial of Bundle Post Today!

Want to schedule a live demo of Bundle Post in action? Give us a shout on Twitter – @BundlePost

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Filed under Social Media, Social Media Marketing, Twitter, Social Media Management, Social content management, Blog, Curation, Bundle Post, Content, Chrome Extension, Bundlet, RSS Feed, Tools, social media tool

Hashtag Automation Gets An Efficiency Upgrade

The Bundle Post development team has been hard at work on a copious amount of back-end systems upgrades. Many of the things we have been working on are not things you can actually see, but server enhancements and scalability upgrades that are the underlying foundation for the larger feature additions that are in development. There are so many groundbreaking social media management capabilities coming down the pipe in the next several months, but we have to wait to share all that. However, we did roll out a few enhancements to the automated hashtagging functions within the system that we are sure you’re going to appreciate.

Automatically hashtag social media postsFor those of you that are unaware, part of the Bundle Post 20 patent pending claims is our Automated Hashtagging System. This feature enables you to identify exact keywords, phrases and company names that you would like the system to locate in the text of curated and marketing posts, then automatically convert those into replaced hashtags or @mentions you desire. Not only can you schedule 100 content curation and social media posts rapidly with total control over what is scheduled, but you can also hashtag those 100 social media posts in about one second! 

Another use for the Bundle Post Hashtag function is to automatically turn company names into their @ Twitter names. You can simple tell the system what exactly to find (example Bundle Post) and instead of replace the company name in the text of the post with a specific hashtag, you can tell the system to replace it with the Twitter name (@BundlePost). So anytime “Bundle Post” appears in the text of a post within the system, it will be modified to display @BundlePost. Pretty cool huh? Yes, we know. :-)

Here’s what the system looks like -

Social media automation, curation and hashtags

With the background explained, lets discuss the enhancements to the hashtag system that is now live for all users.

Bundle Post Auto Hashtag Function Upgrade:

1) Sorting View – Previously when you opened and viewed a Hashtag folder in Bundle Post, the keyword list for that folder were displayed in recent order, putting the most recently added keyword and replacement hashtag at the top. We found this very difficult to easily find keywords and replacement hashtags contained in the folders. Now – when you view a hashtag folder or open a folder to hashtag your scheduled posts, they are all displayed alphabetically. making it easy to find/view specific keywords in your list.

Automated Hashtag Tool

2) Hashtag Order – We have made the actual hashtag system more intelligent to ensure that single word finds aren’t preempted by phrases when you run hashtags in the system. Previously the system would hashtag your scheduled posts in the same sequence in which you added the hashtags into that folder, similar to the old sorting view we described above. What that meant was that if you had a keyword/hashtag for the single word “Social” before the phrase “Social Media” in your hashtag folder, the system would find and hashtag the word “social to #social” then not be able to find the exact phrase “social(space)media”, leaving your posts looking like this: #Social Media is awesome.

The new functionality ensures that whatever sequence you have added keywords or phrases to your hashtag folders, the system will always hashtag phrases with multiple words in them first, then hashtag single words after that. The new intelligent function tracts all of your hashtags listed and determines how many words you have in each Find field and uses that information to intelligently automate the hashtagging of your scheduled posts.

What you will potentially find is that keywords that were not being hashtagged even though you had them listed in your folder are now being discovered properly by the system. You will also be able to more easily manage the keywords and hashtags within Bundle Post to ensure your posts are always hashtagged and done so properly.

The Bundle Post social media marketing, content curation and content management tool is a completely unique approach that gives you complete control of your posts and gives you the time to engage and get results. All of the automation resides in the back office, so nothing is auto posted to your newsfeeds.

We would love to hear your thoughts on the new hashtag functions, so comment below on how you’re using the Bundle Post hashtag system.

*BONUS System upgrades live -> You will also notice that we have incorporated a lot of JavaScript functionality into the user interface across the entire system that has largely removed the need for your browser to refresh. We will continue to incorporate more of this higher level functionality and improve the overall user experience, speed and capabilities.

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Filed under automation, Bundle Post, Content, content creation, Curation, Hashtag, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, social media tool

100% Year Over Year Sales Growth Exclusively Through Social Media – You Can Too!

Is it possible for a small startup company with little funding to succeed exclusively through social media marketing?

Can social media really achieve ROI (return on investment) no matter how crowded their industry space is?

The question of ROI, huge sales and revenue growth for an organization built exclusively on social media marketing as its one and only marketing channel is constantly a topic of discussion online. Many are now writing articles that suggest a change of focus toward less measurable things like branding, exposure or some other old school marketing lingo that simply replaces real results with a lot of flashy terminology.

100 percent sales, revenue and user growth The answer is a definitive YES!  You can get ROI and more than 100% sales and revenue growth each year. How do we know? We’ve done it. We would like to make it official.

Today Bundle Post is announcing that it has achieved over 100% sales, revenue and user base growth in less than 12 months!

Do you think we are a little excited? Of course we are. shouldn’t we be? We have not even done a single social or online ad whatsoever.

You can do this too!

So the question becomes, how does a social media technology startup that is self-funded and in one of the most crowded spaces online compete with companies that have millions in venture funding?

Below you will find six keys to an effective social media program. We also include links to more detail on specific items within each section. So let’s take a peek under the hood…

1) Start Early -

You can’t wait to start your social media marketing when you have your site, product or ducks all nicely in a row. You need to have built a community well before you launch your actual product or service if you are going to be effective launching it in social media. So you have to start early and build a community that knows you BEFORE you are ready to go to market.

Already launched, now what?

If you have already launched your company or service, you’ve GOT to work over time. Growing your community size is every bit important as anything else in social media. This has to be a constant and active part of what you are doing.

WHY?

You have to have a large enough audience to make social media effective. Think of radio or TV advertising. Although it is mass market, direct advertising and anything but social, it’s about the numbers. Social media marketing is about the numbers too, but not only the numbers. It’s also social. You must find your target audience and connect with them. In essence you need to take an active role in growing your audience on a daily basis and not just building your profiles and hoping they will come.

But this alone doesn’t make social media effective. It’s just a single spoke in the wheel.

2) Stay Consistent - In social media, there is nothing more important than consistency. Just like in sports, if a team is really good at something, but not consistently, they struggle to win. You need to be consistent will all of your social media components if you expect to see results.

Here are a few things to be consistent at:

  • Selfless Value – Share enough relevant, valuable content every day, all day that is interesting to your target audience.
  • Be Grateful – Thank people who share your posts. Do it always and do it quickly.

3) Strategy – You need to know exactly where you are going and how you indeed on getting there. Get this wrong and you’ll be in trouble. You need to get it right and stick to it! In social, we call that strategy.

Know these 5 things:

  • What is the specific and realistic objective of your social media program.
  • Who exactly are you trying to reach. (no time to be general. Think geographic, psychographic and demographic)
  • What are they interested in? (that’s what you need to post content about)
  • What brands/people have already built a following of your intended audience? (Follow their following)
  • How often do I plan to proactively engage with my intended audience DAILY?

4) Always Respond -

One of the biggest mistakes we see being made in social media is slow or no response from accounts. When you are mentioned, tagged or your posts are shared, you not only need to respond, but you need to do it rapidly. When someone engages with your brand or content you posted, they are there, right at that moment. Missing the opportunity to have a conversation is limited by the length of time you take to respond.

Ignoring connections that engage with your brand is a death sentence. Over time, they stop. Do this at your own peril.

5) Be Known For Something -

You don’t just DO social media and magically get results. Having an effective social media program involves really understanding your audience, the topics that interest them and the challenges they have that you help with. If you truly understand these things about your potential and current customers, you will know the topics you need to be known for posting about. This is called “thought leadership” in social media.

Beyond subject matters, be known for your engagement, gratitude and response. Better yet, follow our lead and also be known for your Customer Support. We are constantly and publicly acknowledged for our support response, willingness to help and hands on approach. Mimic this and make it not only a priority, but part of your company culture. You will thank me later.

6) Earn Relationships -

Before you start posting your marketing stuff in your feeds, be sure you have real, selfless value in them. A small percentage of what you post on a daily basis should be about you and what you do. The largest number of posts should be what we discussed in number 2 above. Curate content that is valuable to your audience and earn the right to pitch your wares by first doing that and responding to the conversations that result.

Building relationships is a process. Providing selfless value is the method. ~ @fondalo

Does this seem like a lot? Well, it is. There’s an enormous amount involved in running an effective social media marketing program. Your social media management, tools and workflow are the essential components that must work together effortlessly. For us and many other social media marketers, brands and agencies, Bundle Post is the glue that makes them all converge.

If you’d like a live demo of Bundle Post in action and a one on one social media marketing consultation, hit us up on Twitter @BundlePost

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Filed under Agency, Brand, Bundle Post, Content, Curation, Marketing, Relationship, Results, Social Media, Social Media Content, Social Media Management, Social Media ROI, social media tool, Social Selling, Strategy, Tools, Twitter