Category Archives: Fanpage

4 Significant Advantages You Have Over Big Brand Social Media

Social Media AdvantagesSocial media marketing often gets media attention and viral activity when big brands create a big budget video designed to attract attention and be shared. Consumers often connect with humor or emotion contained within such videos, share them and the next thing you see is the media and news sites writing about how awesome or effective the campaign was and what you need to learn from the situation for your brand. Sound familiar?

Big brands are also singled out when they commit an epic fail within social media marketing. Writers and the media love to jump on the bandwagon for these situations and turn another company’s misfortune into traffic, viewers and subscribers.

In both cases, there are often few connections between these fortune 500 companies and your business or personal brand. Nothing they do within social media can seriously be translated over to what YOU should be doing. In fact, it is my belief that most major brands are largely clueless about social media marketing, engagement, relationships, selfless value and their audience. And you know what? They don’t have to.

Large brands have spent millions and probably more like billions on branding, major media advertising and exposure over the last 15 years prior to the heydays of social media. Their purpose and focus for being in the social graph is more liken to being forced into it or solely to further their other advertising efforts, rather than a corporate culture shift that compels them.

Let’s be very clear here. I am not speaking about EVERY major brand out there, but certainly MOST. Don’t believe me? Just mention your favorite major brand on Twitter, or comment on a post on their Facebook fanpage and prepare for the ignored silence you will receive. For most it is about branding and additional impressions, not relationships, conversations and connecting with their audience.

Having said this, there are several distinct advantages that small and medium-sized business (SMB) marketers and brands have over large behemoth corporations that you may not consider. Understanding these advantages and leveraging them within your social media management is paramount to winning in your space. Let’s outline a few of these advantages.

“there are several distinct advantages that (SMB) marketers/brands have over large behemoth corporations”  Tweet:

4 Significant Advantages You Have Over Big Brand Social Media

Decision Making – One massive advantage you have as an SMB is a lake of corporate bureaucracy. You have the freedom to make decisions and execute on them without committees, corporate politics and meetings. You can perceive needs, identify opportunities and respond to them as you see fit.

Nimble – In business there is something to be said about having speed. Speed to market and the ability to shift, change and pivot are distinct advantages online. Having the freedom to make decisions and the ability to quickly act upon those decisions is incredibly valuable to a social business. Market changes, trends and the latest news provide opportunities to the nimble brand within social media. Your ability to act upon these information pipes faster than the larger brands should be an important part of your social media strategy.

Relevant Value – As we defined above, large brands often make their social media marketing an extension of their media advertising and branding efforts. YOU have the ability to transcend branding and elevate your efforts to the human level. You are able to share relevant, selfless content with your audience that big brands don’t. You’re able to comment on your target audiences posts and open communication channels that build real and lasting relationships.

Understanding this point and executing it properly, provides your SMB with numerous opportunities to out maneuver big brands and gain traction far more rapidly than they ever could.

Mistakes – Finally, you can make mistakes with your social media marketing efforts with far less impact to your brand. You’re not a massive publicly traded company with executives that are far more afraid of what could go wrong within social media, than how to make it effective. You can make mistakes, own them, apologise and move forward without a massive media or social graph backlash that requires thousands of dollars, public relations repairs and time to heal from the impact. You can press your social efforts ahead without fear of making a brand-killing mistake. Talk about freedom!!!

As you finish reading this blog post and go back to your day, I would like to challenge you to consider these advantages. Ask yourself if you are actually leveraging them in your favor. At the end of the day, you have many opportunities to be more effective than these big brands. Maybe not in raw numbers, but certainly with more speed and as a percentage.

Stop trying to emulate what big brands do in social media and instead focus on being human, engaging and with selfless value. At the end of the day THIS is where you can outperform your biggest competitors.

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Filed under Brand, Content, Fanpage, Followers, Marketing, Relationship, Social Media, Social Media Management, Social Media Marketing, Strategy, Twitter

Hey Facebook – Instead Of Repeating Posts I’ve Already Liked, How Bout…

Facebook Newsfeed IssuesYesterday morning I was catching up on my far too many, overnight Facebook notifications. As I finished my follow-up on comments, likes and tags I attempted to whirl through my newsfeed to see what everyone was up to. Scrolling, refreshing and opening various pics and articles I began to consciously notice something that I have unconsciously been aware of for several months. Repeated status updates in my feeds. Have you noticed this?

“I have a really good idea Facebook. How bout instead of putting hundreds of updates in my newsfeed that I have already seen/liked, instead you put the content from all those pages I have liked that you say can’t fit in my stream anymore because you can only display a certain amount of posts everyday in a users newsfeed… ‪#‎Rocketscience‬”

Example:

Facebook Newsfeed Issues1Just this morning as I was wrapping up this short post, I liked and commented on this graphic in my newsfeed by @AnyaDowning. It wasn’t 40 minutes later when the image I had already seen and engaged with was back at the top of my newsfeed. Really?

I have shared this YouTube video a lot recently, because it really breaks down the issues Facebook has really well. It will give you a really good perspective on what’s happening and why.

If there really was an issue with too much content and status updates that are relevant for users that Facebook page owners and brands need to pay Facebook to access users they have already paid to acquire, why are we being shown the same content over and over in our feeds? Shouldn’t Facebook show us the content from the pages we have liked instead of this useless duplication?

This among many reasons is why I think brands, marketers and social media agencies need to reevaluate their Facebook and over all social media marketing strategies. Not the WHAT or HOW, but the level of involvement using Facebook pages. Increasing activity and effectiveness on other social networks where your audience is at the highest concentration makes a lot of sense, even outside of the recent Facebook mess.

And here’s a another question for Facebook…  Do you realize that you are killing yourself?

For more on my thoughts on this and what you can/should be doing given the changes to Facebook, read Facebook Declining Page Reach: 9 Experts Weigh In

What are YOU doing differently with Facebook pages?

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Filed under Agency, Content, Facebook, Fanpage, Marketing, Social Media, Social Media Marketing

When Facebook Research Asked Me About Pages And What I Wished I Could Say

Facebook Survey EmailYesterday I received an email from Facebook Research requesting that I complete a survey to provide my thoughts and views on Facebook Pages. At first I was excited to be able to tell them what they really needed to hear. Quickly my hopes were dashed as the questions were largely irrelevant to the actual issues facing Facebook users and especially marketers.

After some cursory questions about how often I am on Facebook and a range of options for how many pages I like the survey stated – “we’d like to ask you some questions about Facebook pages. ” Given the recent discussions about the substantial problems marketers are encountering with the controlled reach and paying for boosts and ads, I thought maybe they were starting to hear the noise and potentially interested in getting real input, so I made my selections and clicked next.

In this series they seem to trying to determine the emotion behind a page like. The questions are structured in a way that doesn’t allow the answer to actually get to the core of their reasoning however. Based on the way the question was structured, I was forced to select the most extreme options for options two and three.

FBSurvey1

In the next question series appears to be trying to figure out how to increase the number of likes on pages and how easy the respondent feels it is to find pages.

FBSurvey2

This question really requires context and comment fields to really provide proper feedback. Another indication that the survey was not really trying to understand pages and users input. How could you answer whether Facebook pages post high quality updates?? The question is so general. Some do, some don’t.

FBSurvey3

To me, this next question was full of duh moments and then hyper news and local focused. A clear trend that we are going to continue to see in our newsfeeds. News and local…

FBSurvey4

The second to the last question finally got down to some important matters. Clearly they are trying to determine their algorithm acceptance with respect to the levels of different kinds of content in the streams of users.  My answers specifically attempt to get the message across that there is a substantial dissatisfaction with content coming from Pages and Brands I like.

FBSurvey5

I missed the screen shot of the last question and was unable to go back to it. The final question was:

How satisfied are you with Facebook pages:

My answer was – Very dissatisfied

What I wished I could say to Facebook:

Facebook Flies on the wallIt is my opinion that Facebook is making a very grave error with their business and revenue models. They are alienating their page owners by dramatically restricting their ability to reach their fans any longer without constantly paying for boosts and ads. I do not fault Facebook for their desire and frankly need to become a business and scales revenue, however I do completely disagree with their method of doing so. The average SMB (small or medium business) is not going to keep paying for something with diminishing returns, nor should they.

By restricting the previous value of pages to marketers of all sizes, Facebook is setting the stage for a collapse of the Facebook page model and pushing both users and marketers to other platforms, not to mention opening the door to competitive platforms to fill the hole Facebook itself has created. Facebook needs to quickly realize that what they are doing will eventually lead to even larger brands and social media agencies and marketers to abandon the page model and THAT will result in a mass exodus of everyone else.

I previously wrote about a better revenue and results model that Facebook should implement that addresses all parties concerns. Read:  Solution To Facebook’s EdgeRank, Revenue And Stock Price Issues for my insights on this issue way before these changes started to take hold.

What are your thoughts on how Facebook is managing revenue and page reach?

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Filed under Agency, Content, EdgeRank, Facebook, Fanpage, Marketing, Results, Social Media, Social Media Management, Social Media Marketing

Easily Recycle Your Facebook Fanpage Content Across The Social Graph

There are many different types of RSS content feeds that you can add into Bundle Post that will easily bring content to you. Let me say that again…. “bring content TO you” If you’re constantly searching for relevant content to share and are struggling to keep up, you can will quickly understand what a huge time saver this can be.

Here are just a few feed types that Bundle Post supports:

1) RSS from a Blog/Website

2) Google Alert feeds

3) Bing Alert feeds

4) Pinterest users or boards

5) YouTube Channels, Users or Searches

6) Scoop.it user feeds

7) Stumble Upon user feeds

And today I would like to introduce you to the Bundle Post supported Facebook fanpage feed! Don't Monkey Around

Why this is a big deal? Well, for example if you are sharing photos on your fanpage like the one on the right that we shared on ours, you should want to quickly and easily have access to them inside Bundle Post, so that you can use them to share on Twitter, Linkedin and your Google Plus page as well. Bundle Post gives you the ability to easily track and manage those fanpage graphics, schedule and post them, resulting in additional traffic and engagement on your fanpage! No Monkey business about that, is there?

Now, what if you are a Social Media agency and you are looking for supplemental content for your clients? -or- you are a marketer that wants to share great graphics from a specific page on other social networks? Easy, the code I am going to share with you below is not just for YOUR fanpage, but can help you curate content from ANY Facebook Page right into your Bundle Post account.

First you want to locate the face page ID for the fanpage that you would like to use. To do this, click here  and type in the Facebook fanpage URL. Facebook page ID Lookup Once you have the ID you want, use the following URL, but replace our ID number with the one you just obtained. http://www.facebook.com/feeds/page.php?format=atom10&id=181664241864032

Now you are ready to add this to your feed channels in Bundle Post as another source of content to share for yourself or your clients.

Side note and recommendation -

When testing this out I discovered if someone shares just a photo without a comment or description, the title that comes through for the content will be “Click to Edit’  like you see below. No worries! We have a solution for you! Content Curation and editing! At this stage you will be able to click on ‘view’ to the right and go directly to the image on Facebook. After evaluating the image you can now go back into Bundle Post and DOUBLE click on the “Click to Edit” text and change it to whatever text you want it to be when you share it on social media. facebook RSS Content

Here is the sample image that I added my two cents to…

contentedit “Are you surviving the #SocialMedia Revolution? via @Tweet40K

with this graphic linked to his fanpage: example

You will also notice that Bundle Post brings in the most recent content that is shared on that Facebook Page, with the ability to utilize that content from Facebook right inside your Bundle Post account and have a wealth of new content to add to your scheduled exports across the social graph.

PerfectJuliaBy Julia Hull @PerfectJulia

Director of Customer Support at Bundle Post.

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Filed under Alerts, Blog, Bundle Post, Content, Curation, Facebook, Fanpage, Social Aggregation, Social Media, Social Media Content, Social Media Marketing, Twitter

First Ever Social Media Agency Training, Collaboration And Support Group – FREE

As we all know, there are plenty of free and paid solutions out there to learn about social media marketing. There literally thousands of blogs that produce millions of articles on the subject. No matter whether you are a small business wanting to understand how to set up a Facebook page, or an established company interested in expanding your effectiveness on Twitter, there are numerous resources available to you.

Ultimate Social Media GoalBut what if you are a social media agency? What if you are a social media professional considering starting your own social media agency?

Sure, you are excellent at managing social media marketing programs and maintain a steep learning curve of everyday changes that occur in the industry and across the many social networks, but what about the details of your business?

Nobody is writing, educating and supporting this area of the social media marketing industry and everyone is left on their own to guess, make mistakes and try to make it successful. I believe that the social media agency is the single most important segment that needs this support and I have done my best one-on-one with hundreds over the past year and a half to do so, however I am only one man with limited time.

Back in May I got an idea after a coaching call with a startup social media agency and decided to do a quick YouTube video to share my idea and get some feedback. Here’s the video…

The response both in feed and privately was very clear. Tons of people needed and wanted this. So… We created a biweekly Social Media Agency Collaboration Group that delivers the following to its members:

1) Free – Always and forever

2) Goal – The goal of the group is to help all members be more profitable as a company and more effective for clients. We believe it is important that we create a group of agency leaders that are doing exceptional work and making really good money. There is so much business out there and we want to work together to be better at finding and executing it.

3) Support – Social Media Agencies with varying experience supporting one another.

4) Facilitation – Since my company was previously a social media agency, I facilitate the biweekly meetings and offer our experience do’s and don’ts to help the group.

5) Input – Everyone is asked to provide input and feedback on all the topics we discuss, all with a focus of helping each other.

6) Recordings – We record all of our meetings to ensure that those that might miss a meeting or two, or those that join later can always be up to speed with the conversation by listening to previous meetings.

7) Topics – We cover topics from sales, social media management, tools, prospecting, rules to follow, mistakes we’ve made, managing client relationships – just to name a few.

There are no hidden agenda’s or marketing within the group, just people and companies helping each other to improve an industry from the ground up. After only three meetings, over 70 members are involved.

If this industry is going to continue to grow and thrive, we as an industry must make it extremely effective for our clients and very profitable for ourselves. Not doing so could lead to a dot bomb equivalent. You can join the free group on Facebook, which is where we have centralized our communication, sharing of documents and templates as well as links to next meeting webinar, etc. Join Now to get the link to this weeks online meeting!

We would love to get your feedback on what we are doing and ways we can make it more effective. Pop on over to the Facebook group and let’s work together!

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Filed under Agency, Facebook, Fanpage, Marketing, Social Media, Social Media Management, Social Media Marketing, Strategy, Twitter, Uncategorized

Case Study: One Of The Best Things We Did For Our Social Media Program This Year

The social media marketing program at Transparent Language is unusual because we offer language learning software for over 80 languages and our audience is massively segmented. Instead of pushing everyone into a single community, we’ve created over 30 separate community segments, each focused on a specific language. We have developed valuable content streams to share with these communities like:

• A Word of the Day service for 27 languages
• 30 Different language and culture blogs
• 30 Seperate YouTube channels

Testimonial Case StudyThis approach is beneficial to language learners, because they get a focused experience; the shared content, news, and fellow community members are all focused on the same language of interest. It benefits us to be able to target our communications also.

However, managing that many segments is a challenge for a small social media team. We’ve done a good job with our own content, feeding useful items daily to each segment, but one of the rules of good social media is that you don’t always talk about you. We wanted to provide our communities with interesting and relevant curated content about the language they are studying, as well as cultural news and articles about the country where that language is spoken.

In the past, we would take an afternoon, and go through individual Google alerts and other sources, looking for relevant items to post to each community. This was time-consuming and therefore we were unable to do it consistently. I could only get to the top half-dozen segments of our community due to the time required. It was from doing this exercise manually that I was able to instantly recognize the value of what Bundle Post had to offer when they showed me the demo.

We implemented Bundle Post in February 2013. Here is what the typical results look like for user reach on our Facebook pages:

bundle post social media results

It’s worth mentioning that the reach prior to our Bundle Post case study was quite respectable; we had a good content strategy in place, however Bundle Post substantially changed our game in the following ways:

  • We can now efficiently recycle our evergreen content back to our channels for an encore.
  • We are able to pull in additional streams of our own content (vocabulary lists posted by our Byki List Central community) and incorporate those into our content stream; we hadn’t been able to do this efficiently in the past
  • Instead of hunting through Google Alerts manually and scheduling a couple days of content sporadically, we now quickly identify quality content items for ALL of our communities, and consistently schedule out a week’s worth of content in one session – for ALL segments
  • In addition to feeds, Bundle Post lets us create a collection of our best marketing content, web pages and resources to remind our community about

All of this begs the question, is the higher engagement beneficial? Our communities continue to grow by thousands every month, so obviously higher visibility helps with that, but I wanted to look a little deeper than the raw follower counts. Like, say, web traffic.

We’ve seen a 65% increase in traffic to our website from Facebook since we started using Bundle Post. Even more impressive is the 263% increase in traffic results coming from Twitter.

Content posted to Twitter has a much shorter lifecycle than Facebook content. Our 1 – 2 content posts/day were fairly effective for the relatively slower-moving Facebook content stream, but Twitter gobbled those up much faster and it just wasn’t enough. Bundle Post allowed us to step up the Twitter volume in a way we just couldn’t do manually, and the fact that it lets us create separate schedule templates for the different frequency needs of these two platforms clearly pays off.

The Bottom line:

Signing up for Bundle Post was one of the best things we did for our social media program this year. So many social media strategies and tools are hard to attribute tangible results to, but this one has been a clear and dramatic benefit to our program.

This was an unsolicited case study and guest post by:

LG-1Lorien Green @LorienGreen
Lorien is the Inbound Marketing Manager for Transparent Language, Inc., a language software company with a combined social following of over three million. In her spare time, she makes indie documentaries and obsesses about the pinball resurgence.

*If Bundle Post can impact the results of a business that has such a highly complex and fragmented target audience, imagine what it can do for your market. Get your free trial now.

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Filed under Bundle Post, Community, Content, Curation, Fanpage, Marketing, Results, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Strategy, Twitter, Uncategorized

Creating A Social Media Drip Marketing Campaign – How We Launched 2.0

Social media marketing campaigns should be common place within your overall social media marketing strategy. A campaign is something outside of your normal efforts and strategy that is specific to an event, launch or other unique marketing goal. Incorporating social media campaigns into your social media marketing efforts are an exceptional way to leverage your existing strategy and community for a clearly defined short-term objective, while maintaining your existing strategy and community expectations.

Social Media Drip CampaignOne example of a social media marketing campaign was the launch of our all new Bundle Post website, user interface and 2.0 system that went live on July 2013. Our entire launch campaign strategy was executed within social media, without using any ads or other means. The campaign created incredible buzz about our platform and ultimately doubled our active user base in less than 60 days. No small results…

So how did we do it?

There were several steps and planning involved in our social media drip marketing campaign that began months ahead of time. Meaning we had already done the work to build a community by delivering value in our streams and the effort to establish and maintain relationships with that community. Had we not first done this, nothing else in the campaign would have achieved such incredible results. Before you plan a campaign, ensure that you have invested the time and effort with your followers and friends. Nothing is more crucial in your social media marketing efforts before you embark on additional campaigns.

As with any effective marketing, time spent planning and preparing will be in direct proportion to the results you obtain. Below we will outline exactly what we did to plan, create and execute our 2.0 launch campaign using Bundle Post and how you can do the same.

Creating A Social Media Marketing Drip Campaign Using Bundle Post:

Step 1: Clearly Define Campaign – Be sure you have defined your objective and the length of the campaign very clearly. Know exactly when you the campaign is to start and end, as well as the goal you are trying to achieve. It is incredibly important that the goals and objectives you set for a campaign is realistic. Not doing so will surely make the campaign unsuccessful and more importantly jeopardize your decisions when creating your campaign based on such false hopes.

Here are the launch campaign details we used: 

  • Objective – Create buzz and awareness of the Bundle Post software for those who had not heard about it, and let those that have heard about it know that a big new release was coming.
  • Goal – Increase active user base by 30% during the launch campaign.
  • Campaign Timeline – 2 weeks (exactly 13 days) prior to the scheduled launch date.

Step 2: Create A List of Supporters – You will want to create a list of people, brands and contacts that are your supporters that will, (without question) be willing to help you with your campaign. You must be sure that you ONLY ask your real friends and supporters to be involved. Don’t include big name social media people, large brands and celebrities that you WISH would be a supporter and help with your campaign, just include customers and relationships you know will be willing to help.

*More on supporters in steps 3 and 7.

Step 3: Create Schedules – This step is the most complicated, so take it slow and make sure you cover all angles.

First, determine the number of posts per day you want to send for all of your related social media accounts and networks. Do not forget your personal accounts if you are a brand.

Here are the schedules we used: 

  • Campaign Twitter (@fondalo) – 4 x’s per day
  • Campaign Twitter (@BundlePost) – 4 x’s per day
  • Campaign Twitter (@PerfectJulia) – 4 x’s per day
  • Campaign Linkedin – 2 times per day
  • Campaign Bundle Post Fanpage – 1 time per day
  • Campaign Personal Facebook – 3 times per day
  • Campaign G+ Page – 2 times per day
  • Campaign Other People – More on this in later steps

Within Bundle Post Schedules, you will want to make a new schedule for each of the social media accounts that will be involved in the campaign. If there are multiple social media accounts on the same network that have the same number of posts per day (Twitter in our example) make separate schedules for each with the time slots different for each. This way they will not be posting at the same time on the same network, though they will be posting 4 times each day during the campaign.

*you can also use the Bundle Post drip campaign for FB pages, Facebook personal profiles, Linkedin and G+ pages and any other groups or social networks supported by Hootsuite.

Step 4: Write Your Posts – This step should be broken into to segments:

  • Number of Posts: Before you begin writing the social media posts for your campaign, you first need to determine how many posts you need for the entire campaign. To calculate this, take the highest number of posts per day in any of the schedules you have made for your campaign (in our example it is 4 posts per day for Twitter) and multiply it by the number of days for the campaign. In our example, we did a 13 day campaign.

4 posts per day x 13 = 52 total posts needed

  • Writing Posts: So now you will want to create a new “My Content” folder in Bundle Post and begin writing the text of your 52 posts and include a URL where appropriate for each post. It is really important that these 52 posts have no duplicates for two reasons; 1) Bundle Post will not allow you to have duplicate posts included in an export (due to Hootsuite’s restriction) and 2) You want all of your posts to be different so they are not intrusive in your streams. Using a small number of URLs mixed across the 52 posts is fine though.

Here are some examples we used: 

  • The All new @BundlePost 2.0 will be launching June 13th!!
  • The brand new Bundle Post 2.0 will have an entirely new website and improved user interface. Are you ready? http://BundlePost.com
  • Get your Free @BundlePost account before they’re gone June 13th! http://BundlePost.com

*Notice that some posts had URLs and some did not. You’ll want to mix it up depending on your specific campaign requirements, product or service.

Step 5: Create Facebook Graphics – We added some creativity to our campaign by creating graphics about the launch that counted down the days like a space shuttle launch. We manually uploaded and scheduled them on our Facebook page and as they posted live each day, we would manually share links to the graphics on all the other social networks.

We highly suggest this for many cases. It not only provides the visual aspect for your messaging, it helps drive traffic and likes on the fanpage, making the graphics you post on the Facebook page linkable from other networks.

Step 6: Do Your Bundle Post Exports –  Once your posts are written, you will need to do your Bundle Post Exports for each schedule you created in the system. This will need to be done no later than the day before the campaign will need to start posting. This step has the following sequence:

  1. Click Export in Bundle Post.
  2. Select the schedule you want to use and the date that the first post for the campaign should start. (in our example the start date was 13 days before launch)
  3. On the Export Table, scroll down to My Content folders and open the “Campaign” folder with your 52 posts in it.
  4. Select all the posts for the export, run hashtags if desired, then export.
  5. Upload the Bundle Post file into Hootsuite, selecting the proper social media account that coincides with the schedule you just used.

*Important Notes:

  • If you have multiple accounts on the same social network (as in our case on Twitter) not only did we use different posting times for each, we also used the Auto Sort function on the Export Table to ensure that the same posts were not posted to the same network by these three Twitter accounts at or near the same time slots.
  • To do the exports for the other social networks, you will also calculate the number of posts you need for them based on the number of posts per day. For Example: In our campaign we posted 4x’s per day on Twitter and only 2x’s per day on Linkedin. Therefore we exported 52 posts for the Twitter campaign from the My Content folder and only 26 posts for the Linkedin schedule export. – *If we exported all 52 posts for the Linkedin schedule, the campaign would run for 26 days on Linkedin, due to the fewer posts per day in the Bundle Post schedule made for our Linkedin account. Make sense?

Step 7: Do Exports For Supporters – Lastly we used a little known ability of Bundle Post to expand the reach and success of our campaign. We created additional schedules and exports for that list of friends and supports and gave them Bundle Post files to upload into their Hootsuite accounts! Therefore we had some 20 other Twitter accounts also sharing our campaign posts at different times and all they had to do was upload our file. Easy and effective.

So there you have it. All the details of how we launched 2.0 using the Bundle Post system to create an effective social media drip campaign. The result of the campaign not only achieved our objectives, it exceeded our goal by a huge percentage. We increased our active user base by 100% instead of the 30% goal and have continued the growth with a smaller, ongoing drip campaign using Bundle Post that continues to drive traffic and new user growth.

How are you going to use Bundle Post drip campaigns for you and your clients?  Get started FREE

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Filed under Bundle Post, Community, Facebook, Fanpage, Followers, Google Plus, Hootsuite, Marketing, Results, Social content management, Social Media, Social Media Management, Social Media Marketing, Twitter, Uncategorized