Category Archives: Social content management

The What, When and How Of Social Media Marketing Messages – Part 2

Part 2 of the Social Media Marketing Messages seriesIn our previous post we detailed the what and when elements of marketing messages within an effective social media marketing strategy. We outlined the differences between curated content and sales messages, as well as the proper ratio ranges that are generally accepted in the industry. In part 2 of our series, we will discuss how to create and manage a repository of sales messages for social media posting and efficiently implement them within your social media management.

What Is A Marketing Message Repository?

Think of a marketing message repository as a database of social media posts that are about you. They are crafted posts and links that are designed to achieve the overall goals of your social media strategy. This is something we like to call “My Content” posts.

In our previous post, we outlined some of the challenges social media marketers face related to sales messages in their streams, but what are the additional questions you should be asking yourself? Most social media professionals are either not managing a database of sales and marketing content they have available to share, or are using spreadsheets and Word documents in an attempt to do this function.

Though external documents are better than nothing, you still have many obstacles to consistency and efficiency that hinder results. Ask yourself these additional questions about the posting for your social media accounts…

1) How do you effectively manage the 80/20 ratios?

2) How do you execute the two types of message posting efficiently? Curation/Marketing

3) Is there an effective way to manage your marketing messages that will improve your social media success?

If you are like the majority of social media marketers, agencies and brands, honestly answering these questions most likely left you thinking that there is something drastically missing in your workflow. You’re definitely not alone. A social content management application that incorporates an efficient marketing message component is badly needed. Fortunately, there is one…

Bundle Post‘s patent pending system includes a marketing message repository capability unlike anything else available in the industry. The “My Content” functions provide social media marketers with numerous unique capabilities that result in a direct impact on clicks, traffic, leads and ROI.

My Content Capabilities:

Social media marketing message repository1) Segmentation Folders -

The My Content section of the Bundle Post system enables you to segment posts anyway you desire. You can create folders to house social media posts, sales messages, evergreen content, campaign posts and more. Each segmented folder can be named and designated for a specific client, product or segment to ensure you keep every aspect of marketing messages separate.

2) Repository Posts -

A system that manages your marketing message posts efficiently has many benefits. Not only do you have all potential posts in a repository of social media marketing message postsone place, you also know exactly what you have available to share with your community that promotes what you do. Within every My Content folder you make, you are able to create and save an unlimited number of social media posts.

The types of content links and sales message posts you can created and save are endless!

3) Editing -

The text and URL of every post within each segmented folder can be edited, deleted or viewed at any time, giving you complete control of your repository.

4) Tracking -

The system also tracks every time you use a specific post from a specific folder. You will always know when you last scheduled a marketing message from the system and easily select posts based on those dates for future use.

5) Scheduling -

The core Bundle Post content management system capabilities are also integrated with My Content folders. Selecting posts from your My Content folders that you want merged with a specific schedule is easy and efficient. You able to manage 80 curated posts and include 20 marketing posts from your repository folders, schedule and hashtag them all in about 20 minutes!

Efficiency Becomes Strategic – Strategic Gets Results

Efficiency combined with consistency enables you to be more strategic with your social media marketing. Whether or not you are able to strategically infuse marketing and evergreen content posts into your streams is no longer determined by available time or resources. You are never in a situation where you don’t know what you have available to post, are never unsure of when you last shared a specific post and more importantly you are consistent in these efforts.

If your workflow, systems and applications integrate into a finely tuned process, your focus becomes much more strategic in nature. When required tasks take less time and you are able to be strategic with your marketing messages and do it all consistently, the net results of your marketing efforts increase dramatically.

How dramatic?  Here’s one example -

Testimonial Case Study

 

So whether you are taking advantage of the Bundle Post social content system to strategically manage your social media marketing posts or not, having an efficient and effective workflow makes all the difference. It’s important to figure out how to be efficient and consistent with your marketing messages in your streams, so your time and energy can be diverted to strategically improving your results.

 

 

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Filed under Agency, Blog, Bundle Post, Content, content creation, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Strategy

The What, When and How Of Social Media Marketing Messages – Part 1

Most social media professionals are aware that along with sharing curated content and posts it is also extremely important to share your created content and marketing messages at appropriate levels. Though some mistakenly post only their promotional posts, combining sales messaging content with selfless, relevant and interesting posts your audience will find valuable is an essential part of any social media strategy.

The What, when and how of posting social media sales and marketing message posts.It’s perfectly alright to promote your brand and offers within social media. In fact, if you’re using social media for marketing, that should be one of the reasons you’re there in the first place. The issue becomes when and how often you post promotional messages, not if you do.

Many industry leaders tend to state that an effective ratio of shared/curated content is best at a level of somewhere between 75% to 85% of a marketers posts. The remaining 15% to 25% can be made up of your promotional, sales messages and created content. The idea is that since this is SOCIAL media, the goal is to provide selfless value to your audience, and that is done by sharing content and posts that they find valuable, not just your posts. This practice tends to start conversations with your community members. When this value based process is repeated over time, relationships develop that make people more open to what you actually do.

One of the challenges that social media marketers, brands and agencies have related to their marketing messages is not knowing all of the content and messaging they have available to share. This obstacle is magnified due to the fact that spreadsheets and Word documents are frequently the organizational tools used for this purpose. Not only does this make it extremely inefficient, it also tends to spread out workflow across multiple people, documents and platforms. This unorganized and disjointed process often results in less than optimal results, missed opportunities and an inability to take advantage of legacy content and messaging that could be utilized with improved effect.

These human and time intensive processes are often some of the biggest obstacles social media marketers have to deal with when it comes to consistent messaging and real revenue results within their social media marketing efforts. There are some specific steps to take that will diminish these issues and they all start with ONE.

Do you know what you have to share?

Let’s be specific here. What makes up your “what you have to share”?

Examples of social media marketing, sales and/or promotional posts are things like;

  1. Your home page
  2. Secondary website pages (About us, location)
  3. Individual Product/Service pages
  4. Your main blog home page
  5. Specific legacy or evergreen blog posts
  6. Landing/Signup pages
  7. Your other social profiles
  8. Specific created graphics and pictures
  9. Email newsletter list subscription pages
  10. Your text only quotes/sales messages
  11. Etc.

What URLs do you have that contain these kinds of posting opportunities?

  1. Your Website
  2. Your YouTube Channel
  3. Your Blog
  4. Your Facebook Page
  5. Your Facebook Page images
  6. Instagram pics

The intent of marketing and promotional messages in your social stream

should be to drive traffic to your offers, content and landing pages in an attempt to either;

  1. Increase traffic
  2. Convert traffic
  3. Drive sales/leads
  4. Educate on products/services you offer
  5. Branding

As we stated previously, one of the biggest challenges facing social media marketers is efficiently and effectively managing marketing posts. This was one of the reasons that we created the Bundle Post Social Content Management System as an agency. The time-consuming and inefficient methods of managing spreadsheets and Word docs was a nightmare. Something had to change to make it more effective, less time-consuming and require less human resources.

In Part 2 we will discuss how to create and manage a repository of sales messages for social media posting and efficiently implement them within your social media management.

 

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Filed under Agency, Blog, Bundle Post, Content, content creation, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Strategy

Two New Content Curation and Marketing Milestones For Social Media

Today Bundle Post is announcing two new milestones that are quite significant. We are also announcing something new Bundle Post is doing to immediately expand the traffic and social reach of content creators.

Let’s get down to business…

- Over 2.5 Million Social Media Content Posts

Last week, Bundle Post hit another critical milestone of 2,500,000 pieces of content managed every month. With a growing user base that is recognizing the massive efficiencies and improved effectiveness within social media marketing, the amount of marketing posts, curated posts and other social media status updates being made through the Bundle Post system is escalating rapidly.

How can Bundle Post help you be more effective, efficient and profitable with your social media management? Check out this Case Study

- Over 1,000,000 RSS Feeds Added

1 Million RSS FeedsOn March 26, Bundle Post launched the RSS Project with the vision of indexing over 250,000 RSS Feeds into our system in less than 90 days. We are excited to announce that in just a few short weeks we have exceeded over One Million RSS Feeds. Yes you read that correctly, we exceeded our goal by 300% AND did it in almost half the time.

The integration work required to bring innovative content discovery, expanded reach and social sharing capabilities are currently being developed. We will soon be announcing phase two of the RSS Project that will allow writers, bloggers, brands and content creators the ability to validate ownership of their RSS within Bundle Post, which will result in our ability to promote and suggest unique, recent and relevant content our users are looking to curate it. The result will be more traffic, new readers and an expanded social reach.

To add your RSS Feed to the Bundle Post Index, click here then keep reading.

- The Bundle Post Social Accounts Sharing YOUR Content

Late last week, Bundle Post shifted its social media content curation process to the sharing of content directly from our own Index. This means that a large amount of the curated posts we are now sharing across our corporate accounts is being hand selected from content creators like you that have added their RSS feed into our index. This first step ensures that the content curation we do as a brand not only provides relevant, valuable content for our audience, but also benefits the content creators that add their RSS Feeds into our index.

From experience we know that sharing fresh content from new sources always achieves better conversations, more value and engagement opportunities over sharing the same content everyone else shares, from the same repeated sources. Our strategy will be to continue to migrate away from popular content that many are already sharing and focus in on leveling the playing field and discovery of authors, content and sources that are recent and relevant.

We’d love the opportunity to share your recent/relevant content too. Add RSS Feed

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Filed under Blog, Bundle Post, Content, Curation, Marketing, RSS Feed, Social content management, Social Media, Social Media Management, Social Media Marketing

The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

As we continue our series from the survey we conducted on social media marketing, the question of overall challenges is the focus. We asked hundreds of social media marketers, agencies and brands what are the two biggest challenges they face with their social media marketing efforts. We were somewhat surprised by the top two answers and think you may be as well.

We asked what are: “The two biggest challenges I face with my overall social media marketing is?”

2 Biggest Social Media Challenges

 

A total of 36.5% of respondents said that Engagement and Sales/Revenue were the two biggest challenges they face with their social media marketing. We found it very interesting that some of the very things that impact both of these key result areas the most were ranked much lower. The key areas that ranked lower were Time, Relationships, Clicks, Content Curation and General Results.

Time 13.68% : Not too surprising is ranked number three is the challenge of time. We all know that social media marketing is very time and human intensive, but where you’re spending time or where you aren’t spending it, is the important part. We have found that most social media marketers spend most of their time on back office functions, not the front office functions that actually result in the two biggest challenges of Engagement and Sales/Revenue.

If your time is spent managing, scheduling, editing and hashtagging curated and marketing posts, you have less time to have conversations, build relationships and engage. These are the things that result in sales and revenue, therefore adjusting where you spend time by using the proper tools, such as Bundle Post is imperative if you wish to impact the Engagement and Revenue of your social media management.

Clicks/Traffic 12.82% :  Now this one is often a challenge to figure out for some. There are several distinct reasons or combination of reasons for this to be a challenge for a social media marketer. Sometimes it is just one of the reasons listed below, but more often than not, it is a combination of several that result in little click-through traffic coming from marketing efforts. Here are a FEW reasons why this tends to occur and questions you should ask yourself.

  1. Lack of -or- Improper Strategy – Do you truly know who your audience is and what they’re interested in?
  2. Lack of Topical Thought Leadership – Are you posting topical content that drives your audiences interest or are you mainly retweeting or sharing content others are posting?
  3. Lack of Consistency or Volume – Are you scheduling social media posts everyday, all day at the appropriate levels, or are you sporadic, inconsistent or not doing it at levels that are even being noticed?
  4. Lack of Value – Do your posts provide selfless, relevant value to your target audience on a consistent basis?
  5. Not Enough Marketing – Are you sharing 10% to 20% of your posts that market you, your company, products or services, or are you rarely even mentioning your online properties, content and landing pages?
  6. Too Much Marketing – Are you posting primarily about you, your company, products or services?

These are some of the reasons that none of your friends and followers are clicking through to your website, content or offer pages. Understanding that you have to first provide value, get into conversations and build relationships in order to get traffic and clicks is extremely important. Simple conversations create interest that can get a connection to have more interest in you or your brand. Many times those conversations cause a connection to even read your bio and click to your site contained within your profile. Get into conversations with your target audience about anything THEY are interested in and see what happens to your clicks and traffic.

General Results 5.13% : We think that Engagement and Sales/Revenue would fall under this category as well, but we did not want to assume and add it to the top two challenge numbers. We also believe that Clicks/Traffic and Relationships are also under this heading, therefore we will leave this challenge as it is.

Relationships 4.7% : Relationships in social media are created through conversations, just like in the real world. Often times the reason relationships are not being forged is due to too few conversations with the proper people. If you are finding that relationships are one of your big challenges, I suggest that you take a look at these three areas:

  1. Your Target Audience – One big mistake people make is that they build communities that are not their target audience. Often the like, friends and followers many marketers attract are that of their peers and competitors, not their prospective customers. Be sure you know who you are trying to reach and connect with them, not your peers.
  2. Your Content Strategy – Another error made on the relationship front is content strategy, especially when you are missing on number one above. If you have not clearly defined who you are trying to reach, you are definitely going to be off on the types of content you are curating and creating for your streams.
  3. Where you Spend Time – Be sure you have the proper tools and processes in place. If you’re spending time everyday curating content and not engaging with your target audience, you will be hard pressed to establish relationships easily.

Follow this formula – “Content leads to conversation, conversations build relationships and relationships result in ROI.” – Get each step down properly and you will see a massive improvement on the quantity and quality of relationships you develop within the social graph.

Content Curation 3% : The biggest shock to us was Content Curation falling to one of the lowest challenges facing the hundreds of social media agencies, brands and marketers that answered our survey. Why? Well if people truly understood this challenge and had it under control and managed properly, we would not see Engagement and Sales/Revenue as the top two challenges. Proper content curation, with the proper topics/strategy, at the appropriate volumes will spark engagement, sharing and conversations. It’s where everything starts.

Adding content creation, proper levels of marketing your products and services, along with the all important strategy work is imperative to achieving social media marketing sales, revenue and ROI. All of this must be approached at the selfless value and relationship level if you’re going to be successful.

Here are the previous Survey posts in this series:

The Top Social Media Dashboards And Tools Marketers Use [SURVEY REPORT]

The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

 

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Filed under Brand, Content, Curation, Engagement, Followers, Marketing, Relationship, Results, Retweet, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, Strategy

We Want To Share Your Blog Content, RSS and Expand Your Reach

Today Bundle Post begins an expansion from our unique social media content management, curation and scheduling roots, to the addition of content marketing, traffic building and extending reach for blogs and content creators. Today we are announcing the Bundle Post RSS Project that has already begun databasing, categorizing and indexing RSS feeds across the web.

Where’s yours?

Bundle Post RSS IndexFrom the beginning, the aim of Bundle Post was to make social media marketing and curation far more efficient and effective for brands, agencies and marketers. As we have continued to grow and expand our capabilities in this area, we have always realized that tackling the blog, traffic and content marketing issues were also connected digital marketing pains that bloggers, brands and marketers experience.

Starting over two years ago, we evaluated social media and content marketing challenges together and very clear and connected obstacles stood out like a sore thumb. The question of “How do I get more blog traffic?” -or- “How do I increase traffic to my content?” always comes up.

The Problems:

1) Traffic – Many struggle to get their blog and content found on search engines, that as you know prefer to display most popular content, instead of the most recent and relevant content on a topic, YOURS. Therefore you are left to hire or become expert in SEO and/or buy Search and Social Media Ads to generate traffic. Brands and content creators need a better way to have their content discovered and increase traffic to that content in new, creative and measurable ways.

2) “Tribes” – So you thought tribes might be the answer, only to realize that the mythical 6 million, trillion reach you now have with all those “celebrities” in your tribe isn’t actually resulting in anymore traffic or reach for your blog. You faithfully share the other people’s content (which may or may not be valuable to your audience or inline with your social media content strategy) only to realize that your “tribe-mates” are rarely logging in, let alone sharing your posts. You invest further time, effort and investigation reveals that the ones who actually are sharing your content aren’t really influential at all. In fact, most of their huge followings could care less about anything they share on social media and you’re left worse off then you started.

3) Monitoring – Adding to the obstacles facing bloggers and content marketers being able to effectively monitor the open web where you or your brand is being mentioned. We’ve all tried Google Alerts for this and have become painfully aware that you find more mentions from people within social media who tell you about your brand mention on a blog post, then you ever discover through Alerts. Brands and marketers need a way discover, monitor and engage with content mentions across the web that occur outside of the social graph.

We could go on and on, right?

Innovative Vision:

Bundle Post is beginning phase one of our RSS and content index project that enables site owners to add their RSS feed into our index. During this phase we will collect and database over 250,000 RSS feeds in less than 90 days, then grow that number exponentially on an ongoing basis.

From there feed owners will be allowed to validate/prove ownership of one or more RSS feeds and control the RSS description, category, keywords, tags and more in order to optimize a feed related to its content. As the project continues over the course of 2014, the Bundle Post RSS project will be releasing multiple tools for blog owners and Bundle Post users, as well as new Feed Content Optimization (FCO) and “stream” opportunities that will deliver powerful traffic, analytics and content marketing capabilities never before seen online.

Our goal with the RSS project is to improve content discovery and curation for social media marketers in killer new ways and at the same time provide bloggers and content marketers new innovative solutions for expanding their content reach both in and outside of the social graph. This is far more than a RSS directory, so jump on the train and add your RSS feed into the Bundle Post index and we’ll be in touch soon to help you validate your blog ownership in phases two and three with many more big things to come…

AddRssFeed

This is what they call BIG DATA…

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Filed under Blog, Brand, Bundle Post, Content, Curation, Marketing, RSS Feed, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing

A Social Media Marriage? No Wedding Bells, But Lots Of Benefits

**This free webinar has been rescheduled for March 26th at 10am PDT – Register here

We sure don’t want to burst your bubble, but this is not some wild, hair-raising story of two lovers that met on a social network and got married remotely over Twitter, although that does sound like something kind of fun. This announcement is about marrying of two technologies that were made for each other.

Sendible and Bundle Post are going BundlePost Sendibleto be conducting a first ever joint webinar. The free webinar will show how one of the top social media dashboards and the only social content management system work together to make social media marketing efforts more effective, efficient and profitable.

The Sendible dashboard delivers a powerful platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once. The solution expands multi-channel, accounts and team management beyond other platforms with broader features. Sendible tracks your social media account activity and reports on a broad range of metrics including analytics, fans/followers, clicks, traffic, engagement, sentiment and more.

By combining the scalable Sendible social media management platform with the patent pending content aggregation, curation, scheduling, hashtagging and marketing efficiencies of Bundle Post, many social media marketers and brands are able to reduce the number of tools they use, cut the time they spend managing their social media efforts and more importantly improve their results in dramatic ways.

On March 19th, Sendible and Bundle Post will be doing a live joint webinar showing the complementary technologies and how they work together to get you better results in less time. Click Here to register for the webinar. Space is limited!

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Upgraded Dashboard, User Interface and Wizards Added To Bundle Post

On the heels of the largest upgrade we have ever released, Bundle Post 3.0 has received incredible visibility, user base growth and praise from new and existing users alike. We have taken the feedback garnered from our users and focused our attention on the things that make an already powerful system even more so. Continuing down the path of constant improvement, the Bundle Post team is again addressing additional elements of our application surrounding ease of use and support.

Social Media Easy ButtonBundle Post is the most comprehensive back-office social media curation and marketing platform on the market today. The Patent Pending power it delivers can also come with complexity and a learning curve that is a barrier to some. So immediately following the launch of 3.0, the Bundlet Post team spent hours pouring over notes from user feedback as well as reporting data showing areas within the system that our new and existing users have the most trouble understanding and executing easily. This release addresses those areas and results in a far more intuitive and resourceful interface.

Addressed in this release are six main enhancements that make the Bundle Post social media content management tool even easier:

1) Main navigation redesign – Some of the challenges that we discovered users experiencing were found in the main navigation bar at the top of every page within the system. The two most frequent things we heard from new users about this part of the system were – A) Where do I click to Export scheduled content? and B) Where are my settings and account information?

Sometimes the simplest solution is best. Here’s how we addressed these concerns:

navigationbar

The navigation bar has been changed slightly to highlight the two most frequent issues. The common “settings gear” has been added to easily identify the account settings and dashboard link and it has been located at the far right where most applications place this function. We have also highlighted the Export function within the navigation making it very obvious for all users.

2) Dashboard redesign - One of the worst pages within the Bundle Post system was the Dashboard. There was little on the page that provided value and what was valuable was extremely difficult to find and understand.

New Bundle Post Dashboard

The new Dashboard has been completely redesigned to provide a clean interface that makes it easy to manage your account and get help when you need it.

3) Dashboard Setup wizard - We have created an intuitive setup wizard for the dashboard that walks you through setting up your Bundle Post account, step by step. The wizard was designed to seamlessly walk you through the steps needed to get every aspect of your account created. Here’s how it works:

When you hit the dashboard for the first time, the setup wizard will be automatically maximized, showing step one (Sign Up) has been completed. Putting your cursor over the next step will display instructions for what the next step is. Clicking on a step will take you directly to that part of the system.

The setup wizard will also track your progress and check off the steps you have completed, all the way through to exporting scheduled content. Once you have completed an export, the dashboard setup wizard will automatically minimize for you from that point forward. If you would like to use the wizard again, or add a team member, you can always click the Setup [+] text to maximize the wizard again.

4) Account settings and support enhancements - In keeping with a more organized and clean interface on the dashboard, you now have three clear sections containing the information you need. We start off by clarifying any confusion of your username by displaying it at the very top of the dashboard. We then created three sections in the middle of the dashboard page that groups information for you.

Account Section: In the new account section we remind you of your account type and give you links to the various aspects of your profile that you can manage. Email preferences and compare plan links have been added to give you control over everything in one place.

Notices: The notices section will inform you of new features, our latest blog posts and system maintenance expectations as necessary. Our goal is to keep you informed on the latest improvements in the simplest way possible.

Support: Finally, the support sections has been added to give you access to the most common videos and help files used in the system. We also coded a new contact support form that improves the information we receive from you when you contact us for help with fields that auto-fill when allowable. We are very well-known for our incredible customer support, but we wanted to make it even better.

Social Media Video Training5) Social media marketing training - So you’re new to social media marketing or you are struggling with an element of your social media results? We now have a comprehensive solution for you. The last link in the support section will take you to a page that contains 6 one hour social media marketing training videos. This free training series will walk you through a complete course on social media marketing, giving the beginner a solid foundation and the professional additional tools and insight to be even more effective. Check it out and let us know what you think.

6) Instructional page wizards - We continued the setup wizard functionality across all sections of the system to ensure that users understand and can easily utilize the functionality, without having to read help files or watch videos.

Setup Help Wizard

Wherever you are inside of Bundle Post, you will see the Help graphic and the Setup [+] text. If you have not yet added anything new to that section of the system it will automatically maximize the steps for you. Hovering on each step will give you the details you need to know about each step. Simple, effective and intuitive.

The intent and focus of this release is to make the power of Bundle Post easier for new users and more effective for our experienced customers. Our hope is that these improvements help you get the most out of the application and realize a massive improvement in efficiency, effectiveness and profitability within your social media marketing efforts.

Let us know what you think!

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The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]

This is our second blog post about the results of a large social media marketing survey we connected with hundreds social media marketers, brands and agencies.  We first wrote about the time requirements of managing and scheduling posts for social media marketing and how the respondents spent their time. In this post we are going to focus on the results of the survey questions that focused on content curation within social media marketing.

Content Curation Survey ReportWith the entire survey we really wanted to understand where and how social media marketers spent their time, what their challenges were and where the needs exist. Related to content curation, we attempted to determine its perceived importance and effectiveness, as well as the challenges social media marketers face with the function.

From our first piece written about our survey results, we know that 75% of social media marketers are spending at least two or more hours per day on scheduling social media posts, which includes curated content. But we wanted to know how many believed content curation to be very time-consuming.

We asked them “How much they agree or disagree with the following statements about content curation”

1.  66% answered Agree or Strongly Agree that Content Curation is very time-consuming for social media marketers.

We know that back office, time-consuming tasks within social media marketing has a direct correlation with how much time can be spent on the things that actually get results. Time spent on things like commenting, conversations and relationship building suffer when proper time is dedicated to the time-consuming tasks like, finding, editing, hastagging, scheduling and posting relevant, valuable content in your streams that resonates with your audience.

2. To the Statement: Content Curation is most effective when it is done consistently – 95% Agreed or Strongly Agreed

Marketers clearly believe that consistency matters when it comes to content curation if you are going to be effective. However, due to the time-consuming nature of these tasks on a daily basis, marketers often have to prioritize them to the back burner in favor of engagement and relationship building efforts that can’t be ignored. At the same time, 95% of social media managers state that consistency is how to be effective with curation. A substantial quandary.

3. While the majority of 56% said “I need to spend less time curating and more time and resources on engagement“, 32% where undecided.

This statistic was very interesting to us because 66% said content curation was very time-consuming, yet only 56% said they need to spend less time. A HUGE 32% said they were undecided on whether or not they need to spend less time. We believe the reason for the undecided answer might be their less frequent use of curation as compared with the 56%.  With 60.3% of respondents identifying themselves as a social media agency, consultant or a brand, more likely to post curated content more frequently on a daily basis, the disparity makes more sense.

4. Respondents were split on the statement “Finding relevant content to post is the most time-consuming“.  42% agreed, while a close 41% disagreed, leaving the remaining undecided.

We found this very interesting as well. We believe experience, type of respondent and the amount of tools employed by marketers and agencies may account for the split.

5. When asked if “Editing and scheduling curated content is the most time-consuming“, 47% of social media marketers said they agreed.

Once you find content to share, you still need to curate it by editing the text of the post, hashtag and schedule it to go out when and where you want it to publish. Nearly half of those surveyed struggle to keep up with this time-consuming process.

This was backed up by a recent study published by eMarketer which explains that “…curation is not as easy as simply finding and sharing content. Organizations need a strategy, and a calendar, and most marketers report that every stage of content curation is still a struggle for them. Even a majority have trouble just sharing the items they do find.” The research noted that upwards of 52% were struggling with effeciently sharing content they discover.

6. Moving from basic content curation questions, we asked if they “always properly hashtag curated content they schedule“. 53% said they always do and still a large 32% said they do not.

Always is a pretty definitive word, to which over half agreed with such consistency in their efforts, while one-third said they do not. This reflects the growing importance and perceived value of hashtagging posts within social media marketing.

Here is a look at all the statements and results together.

Survey on Content Curation

It is very clear that social media marketers are in agreement that consistent, frequent content curation is extremely important to an overall social media marketing and content marketing strategy. They also agree that when done properly it is time-consuming and better processes and tools are needed to improve this challenge.

What are the challenges you face that prevent you from being consistent and frequent with content curation?

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Filed under Agency, Brand, Content, Curation, Engagement, Hashtag, Marketing, Relationship, Results, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Strategy

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

We recently conducted a survey of social media marketers, brands and agencies to better understand where they spend their time and the challenges they are facing with their social media marketing. The 11 question survey consisted of multiple choice questions, as well as multi-part questions that asked the respondent to rank their agreement with specific comments/challenges of content, social marketing and curation. With hundreds of respondents completing the survey, we decided that there is a lot of relevant information that others in the industry could learn from, so we will be writing several posts about the data.

For this post, we are going to focus on the main activity and use of time questions we asked.

Question 1:  HOW MANY DAYS PER WEEK DO YOU SCHEDULE CONTENT FOR YOUR SOCIAL MEDIA STREAMS?

This question was crucial to understanding the level of experience of the survey respondents. Those of us in the industry for some time, we understand the importance of consistent, relevant content in all social media streams on a daily basis, all day long. In asking this question we learned that the majority of the survey respondents are heavily active with scheduled social media scheduling and a small percentage of respondents are less experienced.

82% of those surveyed stated that they schedule social media posts three or more days per week. A huge number, no doubt, but what we found most interesting is that a huge majority of almost 66% schedule content five or more days per week for their social streams.

Days You Schedule Social Media Posts

We believe that this information is showing that if you are not scheduling content for your social streams at least 5 days per week, you are likely getting lost in the noise of those that are, or at least you are sitting at your desk everyday manually live posting content to your streams.  These numbers are inline with our philosophy that social media is like a freeway and you have to have enough cars (content) on the road everyday to be seen, let alone effective.

Question 2:  ON AVERAGE, HOW MANY SOCIAL MEDIA POSTS TO YOU SCHEDULE EVERY DAY ON TWITTER

58% of social media marketers stated that they schedule more than five posts per day on Twitter and over 35% schedule more than 10 posts. Given that Twitter is a much more active posting site this was not a surprise.

Twitter is a unique social network in that updates are displayed only at the time they are posted, whereas Facebook for example will display content in the newsfeed over and over based on when users login and how well an update is engaged with by your friends/followers. Since Twitter is void of such an algorithm and posts scroll based on when it was posted, not how much engagement the post receives, posting much more frequently is imperative.

Posts Per Day On Twitter

Posting enough content on a daily basis to Twitter is crucial to growing a targeted audience, sparking engagement and building relationships. You want to be sure that whenever your audience happens to login and check their streams, they see something of valuable and interesting from you. This builds thought leadership, creates opportunities for sharing and conversations, which is what results in ROI.

Question 3:  HOW MANY HOURS PER DAY DO YOU SPEND FINDING, EDITING, SCHEDULING AND POSTING CURATED AND MARKETING CONTENT TO YOUR SOCIAL MEDIA ACCOUNTS?

When we asked how many hours per day these social media marketers spend managing and scheduling content, an astonishing 75% said two hours or more. That’s two or more hours every single day managing curated and marketing content for their social streams.

Hours Scheduling Social Media Posts

The question that should also be asked is, if you are spending 2-5+ hours per day managing your social media posts, what are you not doing that could be getting real results? Engagement, conversations and relationship building are all going to suffer if this much time is required everyday managing scheduled posts and marketing content.

Let’s be clear, you have to have relevant, valuable content in your streams and you also have to post updates about you, your products and what you do in an appropriate mix. If you have little or nothing in your streams, you will not get engagement. Without likes, comments and conversations it is impossible to build relationships on and offline. Without relationships your social media marketing has no foundation and will not achieve real results. It’s a quandary isn’t it?

The challenge facing the social media agencies, marketers and brands we surveyed and the millions of others around the world is that much of the time spent everyday on social media marketing is unproductive time. This survey shows that much of the time and effort doing social media marketing is spent in the back office finding, managing and scheduling content, rather than in conversations, relationship building and other functions that lead to revenue and ROI.

With the thousands of tools and applications on the market that are designed to help with these tasks, why are so many still dealing with this time/effort mismatch? We believe the answer is that most of the tools available aid with some of the curation and scheduling tasks, but few actually impact efficiency enough to make a substantial difference. Therefore, we see the answers to the survey still showing an incredible amount of time and effort being spent in the back office.

Read about 8 new ways content curation and social media marketing just got easier. That’s where Bundle Post makes a massive impact.

In our next post, we will unveil additional eye-opening details of this survey and give you a lot more data on what social media challenges marketers say they have today.

The second second survey report post is now out – The Importance And Challenges Of Content Curation

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Filed under Agency, Brand, Bundle Post, Content, Curation, Engagement, Marketing, Relationship, Results, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, Twitter

8 New Ways Content Curation And Social Media Marketing Are Now Easier

Gone are the days that posting a few times per day on social media accounts and expecting to get any meaningful results. The tenacious appetite for relevant content from social network users is growing daily. Consistently finding, scheduling and posting relevant, valuable curated content that is interesting to your target audience has become far more challenging for social media agencies, marketers and brands. The ability to control all aspects of the process, yet garner massive time savings with result driven capabilities are paramount to competing in this environment.

If you don’t have time to focus on engagement and building relationships, you are not getting results. If you are spending time scheduling content posts, you’re not engaging. If your social media automation isn’t providing an efficient work-flow solution for content management, you’re going to like what we are about to share with you.

Today Bundle Post is announcing the release of its version 3.0, which is packed with 8 new upgrades that make content curation and social media marketing even easier. The improvements contained in this release are far from simple. In fact, this package of upgrades is revolutionary in terms of functionality, efficiency and social media posting control.

Of the seven new advancements, five are for all user types and two of the new features are Pro user only capabilities that we know you’re going to go crazy over. So let’s dive into the 3.0 and show you the powerful functions that have been included.

1) Feed Attribution - (Pro Accounts Only)

You can now attribute an entire feed channel to an author, website or even add hashtags to posts from a specific Google alert.

  • Support for by/via @ mention attributions.
  • Manually edit a specific post attribution on the export table.
  • Edit/add feed channel attribution at any time.
  • Automatically manages every posts character length for you.

RSS Feed AttributionLet’s say you have an RSS feed from a specific website or blog already added into Bundle Post and you want to attribute the posts you use from that feed channel to the site/author whenever you use their content. All you have to do is edit the attribution field next to their feed channel with something like “by @BundlePost”. From then on when you select content from their feed channel on the export table, the system will append by @BundlePost to the text of each post.

Maybe your brand has a specific hashtag (like #weRockFood) that you use with your community and want to append that hashtag to all of your content from your blog when you share it on social sites. Next to your blogs feed channel in Bundle Post, add #weRockFood in the attribution field for that feed and the system will append it to each post when you export.

If all this wasn’t enough, we have also added the attribution function to the Bundlet Chrome extension. When you add a new RSS feed channel to Bundle Post using the Bundlet, you will be able to set attribution right then and there!

There are so many awesome uses for the attribution feature, but what is really cool is that the system will always adjust the number of characters in the text of posts with attribution assigned, ensuring the character limit requirements are handled for you and room is made for your attribution. What’s more, though you set attribution for an entire feed channel, you are able to edit specific attributions manually on the export table if you desire.

Finally, we don’t overwrite the text of posts in feed channels with the attribution text, we append the attribution only during an export, so you can change attribution at any time in the future and on your next export the new attribution will be live without effecting all the posts in that channel with the previous attribution.

2) Time Slot Control - (Pro Accounts Only)

When doing an export, there are times you may want to remove specific date/time slots from an export, without having to open the file after exporting and manually making the changes. (we recommend you never open/edit export files as it changes the formatting of special characters) But maybe you want to lighten the number of posts you have over the weekend, or you need to do an export starting at today’s date but it’s already three hours passed the first time slot in a given schedule.

Timeslotcontrol1Now you can toggle specific date and time slots on/off from the export table, without effecting the actual schedule you are using. To remove a specific posting date/time, click the blue clock icon at the left of the post. This will remove that time slot from the export for that date only, leaving that time slot active for previous and future days within the export. You can toggle a removed time slot back on if you change your mind, by clicking the grey clock icon again.

When you shut off a specific date/time, the system will automatically move the post that was in that slot down one time slot for you. The removed time slot will remain on the screen as a blank post and will not be exported at all, allowing you to easily see the time slots you have toggle off.

3) Redesigned Export Table

We have made some substantial improvements to the Export Table design and functionality, making managing hundreds of feed channels, folders and content much more efficient and user-friendly. The left column containing your huge list of Feed Channels, My Content, Queues, Follow Friday and Hashtag folders, requiring you to scroll over and over is now gone. We have replaced the left column with simple and clean drop down buttons on the top of the page, allowing you to easily access content and other functions without having to scroll.

By cleaning up the main part of the export table, we were able to spread the post table all the way out, making a much more simplified view with all posts taking up a single line. The new main export table section is more compact, yet easier to view and gives more room for additional functionality we are adding today as well as future capabilities to come.

Export Table View

4) Last Used

LastUsed2Knowledge is power, when you use the knowledge effectively. We believe it’s incredibly helpful and important to track the dates you last used a piece of content in the system, as well as the last date you exported for a specific schedule in the system. Easily having access to this information enables to you better plan your next required content scheduling for a particular social media account and what content you have not shared in a while.

Now, all content, schedules and feed channel posts are tracked and given date/time stamps, clearly showing you when it was last used in an export from the system.

We took this further and added the same tracking to all folders in the system as well. Finally, we also display the date and time every single piece of content in the system was last scheduled and even show you last exported and scheduled post dates when you start a new export as show below.

Last Used Dates

We believe tracking and providing this information to our users will enable them to better plan campaigns and be more effective with the short and long-term use of their content marketing.

5) Character Length Handling

The Bundle Post system now automatically corrects the character length of your posts at all times. Whether you are using the new attributions, edit the text of a post or auto-hashtag, Bundle Post will calculate character length and ensure that you are within the proper limits for uploading into the dashboard of your choice.

You will no longer have posts that sneak by with a few too many characters, causing an error when you upload to Hootsuite or other dashboards.

6) Hashtag Reminder

Have You HashtaggedHow many times have you exported your scheduled content and uploaded it and realized you forgot to run hashtags? We have too. Now Bundle Post will remind and ask you before downloading your export file if you have not yet run hashtags on the export. We keep track if you have done and don’t nag you, so you’ll only see the reminder if you forget.

7) Content Source Colors

We have made some changes to the export table colors we know you’re going to appreciate. The system handled this terribly before, in that only each feed channel received a different color, but all other content from other folder sources were kept the same color. Now:

  • A newly modified color scheme, contrasts and sequence make it easier to differentiate from content types/sources.
  • A different color will be assigned to content coming from each different folder, not just feed channels.

InsertPost

8) Insert a Post

insert a postYou can now manually create and insert a post into the export table in real-time. Posts inserted this way are not saved to the database, but are exported with all of your other posts. A great way to add posts to an export on the fly.

Ok, so we couldn’t stop at 8 new features. Though there are quite a few other unnamed changes, enhancements and improvements that you will quickly notice, we will layout just three more bonus upgrades for you here.

**BONUS Upgrades**

1) Export Auto-Naming:

We have added an additional bonus enhancement that is not really a new feature, but we know it will be something you’ll love. Bundle Post now automatically names your export files using the name of the schedule plus the dashboard platform you exported it for. It also appends the date at the end so you can easily identify the newest export you downloaded for that schedule, platform or client. It looks something like this – Client A – Twitter-Bundlepost-export-for-hootsuite-Dec-20-2013.csv

2) More Schedule Posting Times:

More Posting TimesWhen adding multiple time slots to a schedule with start and ending times, you used to only have options for on the hour, the fifteens, half and three-quarter hours. Bundle Post 3.0 allows you to create schedule posting times that are far more varied and ensuring that your social media posts are going at non-standard times each hour of the day.

3) RSS Error Handling: 

The new Bundle Post Feed Channel page has been highly improved with some new functions and improved error handling.

First, we have added an Update All Feeds option that allows you to force the system to ingest the latest content for all of your feeds in the system at once. This process can be time-consuming if you have several feed channels in the system, but prevents you from having to manually update feeds in between the three times per day automatic function already in place.

Secondly, we have added error handling for feed channels. This new process handles two main functions; 1) It ensures that the URL you add for a feed channel is formatted properly (example: contains the http://) and if it is not done correctly, the system automatically fixes it for you. 2) If a feed channel you have added to the system stops working or is not ingesting content, it will automatically flag that feed channel with a  image next to the RSS having an issue. This alerts you that something is wrong with the source of the RSS, it has been entered wrong and is not updating, or otherwise isn’t a supported feed source.

If you want to make your social media management and social media marketing efforts up to 80% more effective, efficient and profitable, Get started with Bundle Post now!

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Filed under Alerts, Bundle Post, Bundlet, Chrome Extension, Content, Curation, Engagement, Hashtag, Hootsuite, Marketing, Relationship, Results, Social Aggregation, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing