Category Archives: Social Media Management

4 Significant Advantages You Have Over Big Brand Social Media

Social Media AdvantagesSocial media marketing often gets media attention and viral activity when big brands create a big budget video designed to attract attention and be shared. Consumers often connect with humor or emotion contained within such videos, share them and the next thing you see is the media and news sites writing about how awesome or effective the campaign was and what you need to learn from the situation for your brand. Sound familiar?

Big brands are also singled out when they commit an epic fail within social media marketing. Writers and the media love to jump on the bandwagon for these situations and turn another company’s misfortune into traffic, viewers and subscribers.

In both cases, there are often few connections between these fortune 500 companies and your business or personal brand. Nothing they do within social media can seriously be translated over to what YOU should be doing. In fact, it is my belief that most major brands are largely clueless about social media marketing, engagement, relationships, selfless value and their audience. And you know what? They don’t have to.

Large brands have spent millions and probably more like billions on branding, major media advertising and exposure over the last 15 years prior to the heydays of social media. Their purpose and focus for being in the social graph is more liken to being forced into it or solely to further their other advertising efforts, rather than a corporate culture shift that compels them.

Let’s be very clear here. I am not speaking about EVERY major brand out there, but certainly MOST. Don’t believe me? Just mention your favorite major brand on Twitter, or comment on a post on their Facebook fanpage and prepare for the ignored silence you will receive. For most it is about branding and additional impressions, not relationships, conversations and connecting with their audience.

Having said this, there are several distinct advantages that small and medium-sized business (SMB) marketers and brands have over large behemoth corporations that you may not consider. Understanding these advantages and leveraging them within your social media management is paramount to winning in your space. Let’s outline a few of these advantages.

“there are several distinct advantages that (SMB) marketers/brands have over large behemoth corporations”  Tweet:

4 Significant Advantages You Have Over Big Brand Social Media

Decision Making – One massive advantage you have as an SMB is a lake of corporate bureaucracy. You have the freedom to make decisions and execute on them without committees, corporate politics and meetings. You can perceive needs, identify opportunities and respond to them as you see fit.

Nimble – In business there is something to be said about having speed. Speed to market and the ability to shift, change and pivot are distinct advantages online. Having the freedom to make decisions and the ability to quickly act upon those decisions is incredibly valuable to a social business. Market changes, trends and the latest news provide opportunities to the nimble brand within social media. Your ability to act upon these information pipes faster than the larger brands should be an important part of your social media strategy.

Relevant Value – As we defined above, large brands often make their social media marketing an extension of their media advertising and branding efforts. YOU have the ability to transcend branding and elevate your efforts to the human level. You are able to share relevant, selfless content with your audience that big brands don’t. You’re able to comment on your target audiences posts and open communication channels that build real and lasting relationships.

Understanding this point and executing it properly, provides your SMB with numerous opportunities to out maneuver big brands and gain traction far more rapidly than they ever could.

Mistakes – Finally, you can make mistakes with your social media marketing efforts with far less impact to your brand. You’re not a massive publicly traded company with executives that are far more afraid of what could go wrong within social media, than how to make it effective. You can make mistakes, own them, apologise and move forward without a massive media or social graph backlash that requires thousands of dollars, public relations repairs and time to heal from the impact. You can press your social efforts ahead without fear of making a brand-killing mistake. Talk about freedom!!!

As you finish reading this blog post and go back to your day, I would like to challenge you to consider these advantages. Ask yourself if you are actually leveraging them in your favor. At the end of the day, you have many opportunities to be more effective than these big brands. Maybe not in raw numbers, but certainly with more speed and as a percentage.

Stop trying to emulate what big brands do in social media and instead focus on being human, engaging and with selfless value. At the end of the day THIS is where you can outperform your biggest competitors.

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Filed under Brand, Content, Fanpage, Followers, Marketing, Relationship, Social Media, Social Media Management, Social Media Marketing, Strategy, Twitter

Three Important Components Of Content Marketing

Important Components for Effective Content Marketing Content creation and content marketing has become a crucial element to any digital marketing effort. The transition from big brand only tactic to common place for all online marketers has and will continually expand. Using content for search engine placement and optimization, social network exposure and traffic is quickly becoming a must have component in any online marketing strategy.

While there are certainly many components to effective content marketing, here are three buckets that really require attention and preparation.

Content Creation -

In order to conduct content marketing effectively, you have to create content for your target audience that has relevant value.

  1. Who – Do you know who your target audience is? Be very clear about exactly who you are trying to reach with the content you create.
  2. What – Do you know the challenges your target audience is facing and/or the type of content that drives their interests online? Create compelling content that addresses their challenges and connects to their interests. Create content that speaks to them, not always about you.
  3. When – How consistently and frequently are you creating content?

“Create content that speaks to them, not always about you.”  Tweet:

Promotion/Distribution -

It’s one thing to create content, it’s wholly something different to promote it and get traffic to it.

  1. Channels – Know the online channels where your audience spends most of their time. Be highly active in those channels with consistent, relevant, selfless content that is not yours. By providing relevant, curated content consistently, you will earn the right to promote your created content.
  2. Community – The more consistently and frequently you create content, the larger and faster your community will grow. That includes your social following, subscribers to your blog and organic search reach.
  3. Tools – If you are active in all the right channels, providing selfless value to your audience and therefore built a large and loyal community, you need to ensure that you have an effective tool stack that helps you distribute your content to friends, followers and advocates.

Our tool stack incorporates Hootsuite, Bundle Post, Bundlet, Triberr and our email newsletter system. You want to be sure that the tool stack you are using is highly efficient and effective. Be sure that the tools allow you to promote your new content when it’s published, but can also manage that content for addition postings into social media easily and with strategy. You’ll definitely want the ability to seamlessly track when you shared the content last and schedule it repeatedly moving forward to ensure the optimum reach, traffic and exposure long-term. Social Content Management Is Important!!

Conversion -

Experienced content marketers know why they are creating the content they produce. They understand their objectives, processes and they track it to ensure the goals are being achieved. If they are not, they make changes to the process and do it again. Are you doing this?

  1. Objective – Do you know the goal and objective for your content? Have you planned, developed and tested what happens to the traffic your drive to your content?
  2. Process – Do you have a well thought out process and supporting mechanics to convert the traffic to your content into leads, customers, inquiries or subscribers?
  3. Tracking – Are you tracking the traffic to your content and measuring important metrics to determine what is working and what isn’t?

Although content marketing and content creation do not rise to the level of rocket science, they are both highly specialized components of today’s digital marketing requirements.

What are additional components that you utilize within your online marketing efforts?

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Filed under Community, Content, content creation, Curation, Hootsuite, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, social media tool, Tools

The Top 50 RSS Feeds In @BundlePost

Now that Bundle Post is handling millions of curated, marketing and other social media posts on a monthly basis, trends within our massive database are starting to appear. One of the trends we are tracking is which of the millions of RSS feeds added to the system by individual users are the most popular.

The Top 50 RSS feeds used for social mediaThe Bundle Post RSS engine allows users to add any RSS feed into their Bundle Post account, where we automatically ingest, database and manage the content multiple times per day. This content aggregation and management process dedups posts for every feed, tracks which you have shared on social and enables you to flag content you want the system to keep so you can share again. You can easily schedule, hashtag and manage social media marketing and curation posts in just minutes every 3-5 days.

With thousands of users, millions of RSS feeds and subsequent social media posts, we are now able to easily list the most frequently added feeds and most popular content sources within the system.

*It’s important to note that if you have installed the Bundle Post Chrome extension, you can easily add any of the following RSS feeds into your own Bundle Post account with a few clicks.

The Top 50 RSS Feeds In Bundle Post:

1) Bundle Posthttp://bundlepost.wordpress.com/feed/ – Not a big shock that our users are taking advantage of our blog content. We are honored!

2) Bundle Post YouTube Channelhttp://gdata.youtube.com/feeds/api/users/BundlePost/uploads

3) Social Media Examinerhttp://www.socialmediaexaminer.com/feed/

4) Social Media Todayhttp://feeds.feedburner.com/socialmediatoday_allposts

5) Mashablehttp://feeds.mashable.com/Mashable

6) Entrepreneur - http://feeds.feedburner.com/entrepreneur/latest

7) SteamFeedhttp://feeds.feedburner.com/steamfeedcom

8) Copybloggerhttp://feeds.copyblogger.com/Copyblogger

9) Marketinglandhttp://feeds.marketingland.com/mktingland

10) Inchttp://feeds.inc.com/home/updates

11) Small Business Trendshttp://feeds2.feedburner.com/SmallBusinessTrends

12) Jeff Bullashttp://feeds.feedburner.com/JeffbullassBlog

13) Duct Tape Marketinghttp://www.ducttapemarketing.com/blog/feed/

14) Hubspot Marketinghttp://blog.hubspot.com/marketing/rss.xml

15) Business 2 Communityhttp://feeds.feedburner.com/B2C_Social

16) Tech Crunchhttp://feeds.feedburner.com/TechCrunch/

17) Danny Brownhttp://feeds.feedblitz.com/DannyBrown

18) Hubspot (all Blogs)http://blog.hubspot.com/rss.xml

19) Fast Companyhttp://feeds.feedburner.com/fastcompany/headlines

20) Wiredhttp://feeds.wired.com/wired/index

21) MarketingProfs (all blogs)http://rss.marketingprofs.com/marketingprofs/allinone

22) Search Engine Landhttp://feeds.searchengineland.com/searchengineland

23) The MOZ Bloghttp://feeds.feedburner.com/mozblog

24) Search Engine Watchhttp://searchenginewatch.com/rss

25) Social Freshhttp://feeds.feedburner.com/SocialFresh

26) Content Marketing Institutehttp://contentmarketinginstitute.com/feed/

27) Pro Bloggerhttp://feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney

28) Life Hackerhttp://feeds.gawker.com/lifehacker/full

29) Kim Garsthttp://kimgarst.com/feed/

30) Razor Socialhttp://www.razorsocial.com/feed/

31) Marketo Marketing Bloghttp://feeds.feedburner.com/modernb2bmarketing

32) The Next Webhttp://feeds2.feedburner.com/thenextweb

33) Heidi Cohenhttp://feeds.feedburner.com/HeidiCohen

34) Harvard Businesshttp://feeds.harvardbusiness.org/harvardbusiness/

35) VentureBeathttp://feeds.venturebeat.com/Venturebeat

36) PR Daily – http://www.prdaily.com/Rss.aspx?sn=RSSHome

37) Jenn’s Trendshttp://jennstrends.com/feed/

38) eMarketerhttp://feeds.emarketer.com/Articles.xml

39) Brian Solishttp://feeds.feedburner.com/BrianSolis

40) 99Uhttp://feeds.feedburner.com/The99Percent

41) Tech Crunch (Social)http://feeds.feedburner.com/TechCrunch/social

42) Curattihttp://curatti.com/feed/

43) Houzzhttp://feeds.feedburner.com/houzz

44) Forbeshttp://www.forbes.com/entrepreneurs/feed/

45) Digital Trends – http://www.digitaltrends.com/feed/

46) Mediabistrohttp://www.mediabistro.com/alltwitter/feed

47) Inkling Media – http://feeds.feedburner.com/InklingMedia

48) ConversionXL – http://feeds.feedburner.com/ConversionXL

49) Intuit – http://feeds.feedburner.com/IntuitBlog

50) The John Maxwell Co – http://www.johnmaxwell.com/rss/

What about YOUR content? If you’d like to add your RSS Feed into the Bundle Post Index, click here.

If you’d like to spend 80% less time scheduling, hashtagging and managing curated and marketing social media posts, start your Free 3o Day Trial of Bundle Post Today!

Want to schedule a live demo of Bundle Post in action? Give us a shout on Twitter – @BundlePost

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Filed under Blog, Bundle Post, Bundlet, Chrome Extension, Content, Curation, RSS Feed, Social content management, Social Media, Social Media Management, Social Media Marketing, social media tool, Tools, Twitter

Hashtag Automation Gets An Efficiency Upgrade

The Bundle Post development team has been hard at work on a copious amount of back-end systems upgrades. Many of the things we have been working on are not things you can actually see, but server enhancements and scalability upgrades that are the underlying foundation for the larger feature additions that are in development. There are so many groundbreaking social media management capabilities coming down the pipe in the next several months, but we have to wait to share all that. However, we did roll out a few enhancements to the automated hashtagging functions within the system that we are sure you’re going to appreciate.

Automatically hashtag social media postsFor those of you that are unaware, part of the Bundle Post 20 patent pending claims is our Automated Hashtagging System. This feature enables you to identify exact keywords, phrases and company names that you would like the system to locate in the text of curated and marketing posts, then automatically convert those into replaced hashtags or @mentions you desire. Not only can you schedule 100 content curation and social media posts rapidly with total control over what is scheduled, but you can also hashtag those 100 social media posts in about one second! 

Another use for the Bundle Post Hashtag function is to automatically turn company names into their @ Twitter names. You can simple tell the system what exactly to find (example Bundle Post) and instead of replace the company name in the text of the post with a specific hashtag, you can tell the system to replace it with the Twitter name (@BundlePost). So anytime “Bundle Post” appears in the text of a post within the system, it will be modified to display @BundlePost. Pretty cool huh? Yes, we know. :-)

Here’s what the system looks like -

Social media automation, curation and hashtags

With the background explained, lets discuss the enhancements to the hashtag system that is now live for all users.

Bundle Post Auto Hashtag Function Upgrade:

1) Sorting View – Previously when you opened and viewed a Hashtag folder in Bundle Post, the keyword list for that folder were displayed in recent order, putting the most recently added keyword and replacement hashtag at the top. We found this very difficult to easily find keywords and replacement hashtags contained in the folders. Now – when you view a hashtag folder or open a folder to hashtag your scheduled posts, they are all displayed alphabetically. making it easy to find/view specific keywords in your list.

Automated Hashtag Tool

2) Hashtag Order – We have made the actual hashtag system more intelligent to ensure that single word finds aren’t preempted by phrases when you run hashtags in the system. Previously the system would hashtag your scheduled posts in the same sequence in which you added the hashtags into that folder, similar to the old sorting view we described above. What that meant was that if you had a keyword/hashtag for the single word “Social” before the phrase “Social Media” in your hashtag folder, the system would find and hashtag the word “social to #social” then not be able to find the exact phrase “social(space)media”, leaving your posts looking like this: #Social Media is awesome.

The new functionality ensures that whatever sequence you have added keywords or phrases to your hashtag folders, the system will always hashtag phrases with multiple words in them first, then hashtag single words after that. The new intelligent function tracts all of your hashtags listed and determines how many words you have in each Find field and uses that information to intelligently automate the hashtagging of your scheduled posts.

What you will potentially find is that keywords that were not being hashtagged even though you had them listed in your folder are now being discovered properly by the system. You will also be able to more easily manage the keywords and hashtags within Bundle Post to ensure your posts are always hashtagged and done so properly.

The Bundle Post social media marketing, content curation and content management tool is a completely unique approach that gives you complete control of your posts and gives you the time to engage and get results. All of the automation resides in the back office, so nothing is auto posted to your newsfeeds.

We would love to hear your thoughts on the new hashtag functions, so comment below on how you’re using the Bundle Post hashtag system.

*BONUS System upgrades live -> You will also notice that we have incorporated a lot of JavaScript functionality into the user interface across the entire system that has largely removed the need for your browser to refresh. We will continue to incorporate more of this higher level functionality and improve the overall user experience, speed and capabilities.

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Filed under automation, Bundle Post, Content, content creation, Curation, Hashtag, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, social media tool

100% Year Over Year Sales Growth Exclusively Through Social Media – You Can Too!

Is it possible for a small startup company with little funding to succeed exclusively through social media marketing?

Can social media really achieve ROI (return on investment) no matter how crowded their industry space is?

The question of ROI, huge sales and revenue growth for an organization built exclusively on social media marketing as its one and only marketing channel is constantly a topic of discussion online. Many are now writing articles that suggest a change of focus toward less measurable things like branding, exposure or some other old school marketing lingo that simply replaces real results with a lot of flashy terminology.

100 percent sales, revenue and user growth The answer is a definitive YES!  You can get ROI and more than 100% sales and revenue growth each year. How do we know? We’ve done it. We would like to make it official.

Today Bundle Post is announcing that it has achieved over 100% sales, revenue and user base growth in less than 12 months!

Do you think we are a little excited? Of course we are. shouldn’t we be? We have not even done a single social or online ad whatsoever.

You can do this too!

So the question becomes, how does a social media technology startup that is self-funded and in one of the most crowded spaces online compete with companies that have millions in venture funding?

Below you will find six keys to an effective social media program. We also include links to more detail on specific items within each section. So let’s take a peek under the hood…

1) Start Early -

You can’t wait to start your social media marketing when you have your site, product or ducks all nicely in a row. You need to have built a community well before you launch your actual product or service if you are going to be effective launching it in social media. So you have to start early and build a community that knows you BEFORE you are ready to go to market.

Already launched, now what?

If you have already launched your company or service, you’ve GOT to work over time. Growing your community size is every bit important as anything else in social media. This has to be a constant and active part of what you are doing.

WHY?

You have to have a large enough audience to make social media effective. Think of radio or TV advertising. Although it is mass market, direct advertising and anything but social, it’s about the numbers. Social media marketing is about the numbers too, but not only the numbers. It’s also social. You must find your target audience and connect with them. In essence you need to take an active role in growing your audience on a daily basis and not just building your profiles and hoping they will come.

But this alone doesn’t make social media effective. It’s just a single spoke in the wheel.

2) Stay Consistent - In social media, there is nothing more important than consistency. Just like in sports, if a team is really good at something, but not consistently, they struggle to win. You need to be consistent will all of your social media components if you expect to see results.

Here are a few things to be consistent at:

  • Selfless Value – Share enough relevant, valuable content every day, all day that is interesting to your target audience.
  • Be Grateful – Thank people who share your posts. Do it always and do it quickly.

3) Strategy – You need to know exactly where you are going and how you indeed on getting there. Get this wrong and you’ll be in trouble. You need to get it right and stick to it! In social, we call that strategy.

Know these 5 things:

  • What is the specific and realistic objective of your social media program.
  • Who exactly are you trying to reach. (no time to be general. Think geographic, psychographic and demographic)
  • What are they interested in? (that’s what you need to post content about)
  • What brands/people have already built a following of your intended audience? (Follow their following)
  • How often do I plan to proactively engage with my intended audience DAILY?

4) Always Respond -

One of the biggest mistakes we see being made in social media is slow or no response from accounts. When you are mentioned, tagged or your posts are shared, you not only need to respond, but you need to do it rapidly. When someone engages with your brand or content you posted, they are there, right at that moment. Missing the opportunity to have a conversation is limited by the length of time you take to respond.

Ignoring connections that engage with your brand is a death sentence. Over time, they stop. Do this at your own peril.

5) Be Known For Something -

You don’t just DO social media and magically get results. Having an effective social media program involves really understanding your audience, the topics that interest them and the challenges they have that you help with. If you truly understand these things about your potential and current customers, you will know the topics you need to be known for posting about. This is called “thought leadership” in social media.

Beyond subject matters, be known for your engagement, gratitude and response. Better yet, follow our lead and also be known for your Customer Support. We are constantly and publicly acknowledged for our support response, willingness to help and hands on approach. Mimic this and make it not only a priority, but part of your company culture. You will thank me later.

6) Earn Relationships -

Before you start posting your marketing stuff in your feeds, be sure you have real, selfless value in them. A small percentage of what you post on a daily basis should be about you and what you do. The largest number of posts should be what we discussed in number 2 above. Curate content that is valuable to your audience and earn the right to pitch your wares by first doing that and responding to the conversations that result.

Building relationships is a process. Providing selfless value is the method. ~ @fondalo

Does this seem like a lot? Well, it is. There’s an enormous amount involved in running an effective social media marketing program. Your social media management, tools and workflow are the essential components that must work together effortlessly. For us and many other social media marketers, brands and agencies, Bundle Post is the glue that makes them all converge.

If you’d like a live demo of Bundle Post in action and a one on one social media marketing consultation, hit us up on Twitter @BundlePost

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Filed under Agency, Brand, Bundle Post, Content, Curation, Marketing, Relationship, Results, Social Media, Social Media Content, Social Media Management, Social Media ROI, social media tool, Social Selling, Strategy, Tools, Twitter

Social Media: It’s Quantity AND Quality, Not Either Or

For many years I have been explaining that social media is like a freeway. The analogy here is that you must have enough cars on the road (curated posts, status updates, etc) on the freeway every day, all day, if you are going to be seen and therefore be effective. This concept is extremely important on all platforms since we know that social network users are not logged on watching their streams all day long. Whenever they log in, or step up to the side of the freeway, you want to ensure they see one of your cars flying by that is something interesting and relevant to them.

With the onset of Pay to Play, specifically on Facebook, the posting quantity element becomes even more crucial. For over two years now, we have been slowly and methodically increasing the quantity of posts we send every day and have found that there is a direct correlation with the amount of clicks, likes, comments and overall real results that this has achieved. If more people see you every day, your results will increase, as long as your posts are relevant and valuable and you don’t over do it.

social media quantity is as important as qualityWith Facebook massively constricting anything resembling organic reach for pages that are not paying to boost their posts, marketers need to increase the volume of posts they are doing to maximize the organic reach they can garner. In fact, all social media platforms are adding advertising models in order to monetize their user base. At the same time social network monetization is occurring, the volume of content being generated, posted and shared within the social graph is continually increasing at exponential levels. What that means for you is that quantity AND quality of curated and created content you post are equally important. You MUST increase the volumes you are currently posting if you are going to maintain your existing result levels, let alone increase them.

There are no surprises here. I have been saying this for years. In fact, as early as 2008, Facebook’s Mark Zuckerberg defined the “Zuckerberg’s Law” about content sharing. The “law” is very similar to what many in technology known as “Moore’s Law“. Zuckerberg said, “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before…”

Last week, a friend of mine sent me the following tweet:

@brianrants - Hey @fondalo, I think @jaybaer unknowingly makes the case for @BundlePost extremely well here

In Jay’s incredible presentation he asks the question if it is time to replace the rifle with the shotgun in social media marketing. Though I definitely agree that the posting volumes have to increase dramatically if you’re going to continue to be successful, I would and have always said that it has never been an either or situation. It’s BOTH!

Conclusion:

I prefer not to use the shotgun analogy as it has more of a negative connotation to most people. The implication is that of slinging mud on the wall in the hopes that something sticks. That is not what I am saying or implying whatsoever. Rather I am saying that quality, relevant and interesting content is a requirement, every bit as much as the quantity you are posting… And now that the game has changed, the quantity needs to increase to keep pace.

I am also not going to say that paying for boosted posts is out of the question. There may be a place for that for many marketers. But again, this is not an either or scenario. Volume matters…

The social media marketing game has changed and you have to change with it or be left in the dust.

Are you aware of the changes that are impacting what you were doing?

What are you doing to work with these changes in order to continue to maintain and increase your social success?

What does all of this look like for Twitter? You need to have more than 20 relevant, valuable posts per day if you want to even be seen. And that’s a MINIMUM.

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Filed under Content, content creation, Curation, Facebook, Marketing, Results, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Twitter

The Two Acts Of Social Media Marketing

Social media marketing today requires many different components that work together to achieve a desired result. From objectives, targeting, strategy and execution, the components must work together effectively. Combining the many analysis and executional elements are essential to an integrated social media program that can realize the defined objective.

The two acts of social media marketing are attract and reactExecutional forces such as content marketing, engagement, curation and community growth are all actions contained within the overall objective. Together these executional elements are made up of two distinct “Acts” of social media marketing.

Attract and React

Let’s define and break down both of these “Acts” to better outline what they are, how to use them and the importance they play in your social media marketing efforts.

Attract

at·tract[ ə trákt ]*

  1. entice somebody: to be appealing enough to make people visit a place or spend their money
  2. get response: to win or illicit a response from people, especially support or encouragement
  3. draw somebody’s attention: to draw or secure somebody’s attention, or become the focus of somebody’s attention

*source – Bing Dictionary

Everything you do in social media should first be designed to attract. If real results are desired, enticing your audience to get a response from them and draw attention are the attraction functions that you want to garner. To attract your target audience, there are four things you need to do;

1) Provide Value – In order to attract your audience you need to know what they are interested in. (Hint – it’s rarely what you do that interests them) Do the work to determine THEIR interests and make those topics what drives your posts.

2) Be Unique – It never ceases to amaze me how marketers and professionals in this industry (terms used very loosely) do, act, write and post the same things. If you want to attract, be different. Share different content from different sources than everyone else. Set yourself and your brand apart from the rest of the noise

3) Be Consistent – Probably the most overlooked and underutilized attract element within social media today is consistency. Consistency in posting regularly, of message, of topics, of hashtags, and responding. Everything must be consistent to attract your audience.

“If you don’t have a pole in the water, you’re not likely to catch any fish. Consistently have a line out attracting your audience.” ~ @fondalo 

4) Earn It – Look at your social media marketing results as something you earn. You earn results based on the value, uniqueness and consistency you bring to your execution. You attract and grow a community based on doing these things effectively and with sincerity, every single day, over an extended period of time. It’s a marathon, not a sprint!

ReACT

re·act[ ree ákt ]*

  1. respond emotionally: to respond to something by showing the feelings or thoughts it arouses
  2. respond by taking action: to respond to something by taking action

*source – Bing Dictionary

When you have effectively employed Attract into your social media management, you then want to execute and achieve the second “Act”, which is React. Reaction from attraction can be positive or negative. In our discussion we are going to make the assumption that you haven’t done anything stupid and/or are fortunate enough to avoid the many trolls online.

If we are looking for positive reaction to our attraction efforts, we want deep responses that draw on emotional impact. In other words, knowing your audiences pain points so well that empathy is displayed and feelings from your audience spark engagement with you or the content you create or share.

The end game of your social media management should drive reaction, then action. Clicks, shares, likes and comments that further your reach, thought leadership and relationships, one to many. You want your audience to take action.

The way YOU react when they do take action is the difference between furthering that relationship or starting over with someone else. More on that here.

Take time to ensure that you have the two Acts of social media marketing present in your strategy AND execution. Combine these priorities into a workflow that can be scaled and replicated efficiently, then watch your results improve on a daily basis!

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Filed under Content, Curation, Engagement, Marketing, Relationship, Results, Social Media, Social Media Management, Social Media Marketing, Strategy