Tag Archives: Community

The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

As we continue our series from the survey we conducted on social media marketing, the question of overall challenges is the focus. We asked hundreds of social media marketers, agencies and brands what are the two biggest challenges they face with their social media marketing efforts. We were somewhat surprised by the top two answers and think you may be as well.

We asked what are: “The two biggest challenges I face with my overall social media marketing is?”

2 Biggest Social Media Challenges

 

A total of 36.5% of respondents said that Engagement and Sales/Revenue were the two biggest challenges they face with their social media marketing. We found it very interesting that some of the very things that impact both of these key result areas the most were ranked much lower. The key areas that ranked lower were Time, Relationships, Clicks, Content Curation and General Results.

Time 13.68% : Not too surprising is ranked number three is the challenge of time. We all know that social media marketing is very time and human intensive, but where you’re spending time or where you aren’t spending it, is the important part. We have found that most social media marketers spend most of their time on back office functions, not the front office functions that actually result in the two biggest challenges of Engagement and Sales/Revenue.

If your time is spent managing, scheduling, editing and hashtagging curated and marketing posts, you have less time to have conversations, build relationships and engage. These are the things that result in sales and revenue, therefore adjusting where you spend time by using the proper tools, such as Bundle Post is imperative if you wish to impact the Engagement and Revenue of your social media management.

Clicks/Traffic 12.82% :  Now this one is often a challenge to figure out for some. There are several distinct reasons or combination of reasons for this to be a challenge for a social media marketer. Sometimes it is just one of the reasons listed below, but more often than not, it is a combination of several that result in little click-through traffic coming from marketing efforts. Here are a FEW reasons why this tends to occur and questions you should ask yourself.

  1. Lack of -or- Improper Strategy – Do you truly know who your audience is and what they’re interested in?
  2. Lack of Topical Thought Leadership – Are you posting topical content that drives your audiences interest or are you mainly retweeting or sharing content others are posting?
  3. Lack of Consistency or Volume – Are you scheduling social media posts everyday, all day at the appropriate levels, or are you sporadic, inconsistent or not doing it at levels that are even being noticed?
  4. Lack of Value – Do your posts provide selfless, relevant value to your target audience on a consistent basis?
  5. Not Enough Marketing – Are you sharing 10% to 20% of your posts that market you, your company, products or services, or are you rarely even mentioning your online properties, content and landing pages?
  6. Too Much Marketing – Are you posting primarily about you, your company, products or services?

These are some of the reasons that none of your friends and followers are clicking through to your website, content or offer pages. Understanding that you have to first provide value, get into conversations and build relationships in order to get traffic and clicks is extremely important. Simple conversations create interest that can get a connection to have more interest in you or your brand. Many times those conversations cause a connection to even read your bio and click to your site contained within your profile. Get into conversations with your target audience about anything THEY are interested in and see what happens to your clicks and traffic.

General Results 5.13% : We think that Engagement and Sales/Revenue would fall under this category as well, but we did not want to assume and add it to the top two challenge numbers. We also believe that Clicks/Traffic and Relationships are also under this heading, therefore we will leave this challenge as it is.

Relationships 4.7% : Relationships in social media are created through conversations, just like in the real world. Often times the reason relationships are not being forged is due to too few conversations with the proper people. If you are finding that relationships are one of your big challenges, I suggest that you take a look at these three areas:

  1. Your Target Audience – One big mistake people make is that they build communities that are not their target audience. Often the like, friends and followers many marketers attract are that of their peers and competitors, not their prospective customers. Be sure you know who you are trying to reach and connect with them, not your peers.
  2. Your Content Strategy – Another error made on the relationship front is content strategy, especially when you are missing on number one above. If you have not clearly defined who you are trying to reach, you are definitely going to be off on the types of content you are curating and creating for your streams.
  3. Where you Spend Time – Be sure you have the proper tools and processes in place. If you’re spending time everyday curating content and not engaging with your target audience, you will be hard pressed to establish relationships easily.

Follow this formula – “Content leads to conversation, conversations build relationships and relationships result in ROI.” – Get each step down properly and you will see a massive improvement on the quantity and quality of relationships you develop within the social graph.

Content Curation 3% : The biggest shock to us was Content Curation falling to one of the lowest challenges facing the hundreds of social media agencies, brands and marketers that answered our survey. Why? Well if people truly understood this challenge and had it under control and managed properly, we would not see Engagement and Sales/Revenue as the top two challenges. Proper content curation, with the proper topics/strategy, at the appropriate volumes will spark engagement, sharing and conversations. It’s where everything starts.

Adding content creation, proper levels of marketing your products and services, along with the all important strategy work is imperative to achieving social media marketing sales, revenue and ROI. All of this must be approached at the selfless value and relationship level if you’re going to be successful.

Here are the previous Survey posts in this series:

The Top Social Media Dashboards And Tools Marketers Use [SURVEY REPORT]

The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

 

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Filed under Brand, Content, Curation, Engagement, Followers, Marketing, Relationship, Results, Retweet, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, Strategy

How To Know Your Social Media Content Strategy Isn’t Working

Determining what isn’t working within your social media marketing strategy is imperative. Your content strategy is often one of the areas that is off, and the reason your efforts are thus far in vain. If you don’t have a proper social media content strategy it will affect the rest of your social media marketing results. Identifying the key indicators pointing to what’s not working is extremely important.

Social Media Content StrategyWhat are a few of the signs that the content strategy you are using with your social media marketing isn’t working?

1) No Shares – One of the biggest things you should be seeing that will validate the topics and content you post about are shares. If you’re not getting a fair amount of RT’s and shares of the content you curate, post and create, your content strategy is missing the mark.

2) No Engagement – When your community likes and comments on the content you are posting to your streams, you can infer that the content types and topics you are posting about is resonating. But lets be very clear here. I said likes AND comments. A subtle thing many miss is that likes without comments is not a good indicator of relevance. You’re looking for both likes and comments that show your content strategy is connecting with your audiences interests.

3) No Clicks – One thing that is often overlooked is the measurement of traffic to YOUR websites, landing pages and content. When you have nailed a curation and creation content strategy, you will be providing consistent content that resonates with your audience and opens interest in content you create and more importantly an openness to investigate what you and/or your company actually does. If your social media posts about you and your services aren’t generating traffic, it’s a good indication that nobody cares what you post.

4) No Leads/Sales – At the end of the day, social media marketing needs to be about results. It needs to be about more than just clicks, engagement, likes and community size. If your content strategy is working and you have speaking to the proper audience with the content you curate and create, it will lead to conversations and then relationships.

Earning relationships should be your focus from the beginning. Providing selfless value through content posting, content creation and shares will open conversations with your community. As those conversations increase, relationships are formed, thought leadership is established and relationships grown. Through those relationships you will also generate inquiries, leads and revenue.

If you have the proper content strategy in place and are doing the proper activities surrounding what you post, likes, comments, conversations, clicks, traffic, relationships and sales are the result.

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Filed under Community, Content, Curation, Engagement, Marketing, Relationship, Results, Social Media Content, Social Media Marketing, Strategy, Uncategorized

The Drastic Difference Between Social Selling And Spam

Social Selling continues to gain popularity as a term and an action within the social media marketing space. Social selling has many definitions, but I like the one by @JulioVisko in a Social Media Today article from 2012 that says “staying connected with your prospects and build a relationship with them that goes beyond a vendor toward a trusted advisor.” The key word here is relationship, not selling, something often misunderstand by online marketers and brands alike.

Correct me if I am wrong, but we are all experiencing an increase in Social Selling VS Spamwhat I consider to be the opposite of social selling, under the guise of the often misunderstood phrase. Many newer social media applications are gaining popularity that purport to “find prospects that need your product/service and automate or suggest responses” that supposedly increase “engagement” and sales. Sounds really good, doesn’t it? Not so fast.

All, if not most of these applications are developed by gear-heads that have incredible programming skills, but little to no social media marketing experience or understanding. What results is the numerous @ mentions we are all experiencing when we tweet a specific word or phrase from brands, marketers and twitter accounts we have had ZERO engagement with. It’s simply a search for and respond with function that fills the social graph with noise, frustration and inappropriate sales messaging that has nothing to do with social.

Recently I had a Skype call with the CEO of one such technology company. The demo and call didn’t go very well as you can imagine, and actually degraded into an argument over what social media marketing actually is. This brilliant programmer’s company has tons of logo’s of major brand customers and news sites “validating” how awesome his technology is, which magnifies the problem even further. The individual argued that it is perfectly fine for brands and marketers to use technology to find “prospects” and @ mention them with a specific offer of their products, even if they have never followed, engaged or connected with the twitter account previously.

Well, I vehemently and respectfully disagree. Where I come from, we call that spam. You know, the unwanted and unrequested direct contact by a person or brand you don’t know, soliciting a product or service you did not want information about. Easily recognized in our email inbox, yet regrettably it is overlooked as acceptable by the inexperienced in social media.

What is social selling and how do you do it properly?

In a word, social selling is relationships. It is derived from connections and conversations within social networks with prospects for your products and services that start and end around building a long-term relationship. It is providing selfless value to your prospect community and earning the opportunity to “pitch” what you do.

Can you target prospects in social selling?

Absolutely you can and SHOULD! Use tools, searches and hashtags to find your target audience or prospects that need what you do, then connect and communicate with them about anything other than what you do. Show interest in them and what they do and most importantly ensure that the content you are sharing is interesting and relevant to THEM, not exclusively pitching what you do.

Social selling and spam are at opposite ends of the spectrum of effective social media marketing.

One is targeted, sustainable and long-term, one is not.

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Filed under App, Brand, Community, Hashtag, Marketing, Relationship, Social Media, Social Media Marketing, Social Selling, Spam, Twitter

Interview with @BryanKramer about #H2H, Social Media and @BundlePost

H2H_eBook_cover1This week I had the pleasure of sitting down with Social Media author, speaker and Bundle Post Pro user Bryan Kramer of Pure Matter to discuss the human, emotion and successful factors of social media marketing. As a Pro user of Bundle Post, Bryan gives his perspective on social media changes, content curation, the human elements and the unique capabilities that the Bundle Post social media tool gives him and his team.

Find out why Bryan is a Pro user of Bundle Post, how he uses the application to make himself “look smart” and save a ton of time.

Grab a chair and listen:

Here are some of the highlights of the interview:

- The Book Human to Human – Comes out in book form this week. Grab a copy here.

- It’s ok to make mistakes and be really human and authentic in social media.

- The H2H model is even resonating with the big brands. Listen to hear some examples such as Oracle.

- Businesses don’t sell to businesses. “You have to sell to a person.”

- Bryan got started curating and sharing in social media.

- Bryan references being a Connoisseur. I found this great blog he wrote that details this awesome logic. Read it here: Collector or Curator? Becoming a Social Connoisseur

- Content curation is just as important as blogging!

- If you’re curating unique stuff, you don’t have to worry about growing your community, building thought leadership or getting results.

- You can’t be everything to everyone. People like people who share things that are interesting to them. Share the best content!

- “It was almost over night that I fell in love with the Bundle Post product.”

- “I enjoy using anything that makes me look smart. Bundle Post makes me look smart and it cuts down on my time requirement.”

- “I have a family, a business, launching a book and speaking. How am I going to do all this stuff? That’s why I like your product because I can do something in 30 minutes for a week worth of posts.”

- “Bundle Post is like RSS/Feed Reader on I can organize, auto-hashtag and share it out..”

- “I really think everyone can use Bundle Post. Who really doesn’t have a problem with time? Everyone that’s online struggling with time to curate. Executives are perfect for this.”

- Bundle Post helps you easily stay top of mind with your audience.

We’d like to thank Bryan for taking time out of his schedule to talk to us about his great book and his use and view of Bundle Post. Connect with Bryan on Twitter at @BryanKramer.

*We want to be very clear that Bryan is not being given his Pro account, not even a discount. He upgraded his Bundle Post account to Pro and pays for it like our other users. The value and results of the technology speaks for itself.

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Filed under Bundle Post, Content, Curation, Social Media, social media automation, Social Media Content, Social Media Marketing, Twitter

Use Content Curation To Create Brand Advocates That Sing Your Song

Brand advocates develop within social media marketing, regardless of the size of your business, when multiple components converge to fill the needs of your target market. These needs differ related to the products and Brand Advocateservices you offer, the value they provide and the problems they solve for your customers. However, outside of your product offering, social connections begin to turn into brand advocates as you consistently and effectively deliver selfless value to them before, during and after the sale.

How do you recognize a brand advocate?

The Most Common Traits of a Brand Advocate:

1) They read and share the content you create frequently.

2) They share and comment on the content you curate regularly.

3) They often become customers of your company. (but not always)

4) They tell others about your product/service/content openly and often.

That value you deliver to your audience initially comes in the form of the content you share in your streams, through content aggregation, content curation and content creation. Let’s start by defining the difference between these three, as aggregation and curation are often incorrectly considered as the same.

Aggregation: Finding and collecting content to share

Curation: Editorializing and commenting on aggregated content when you post/schedule it.

Creation: Developing your own articles, graphics, videos and other content, specifically for the online and social media marketing benefits.

When you effectively aggregate, curate and create the content that your audience finds valuable, they will like, share and comment more and more frequently. The difference between making your social media marketing successful and a community full of brand advocates is what you do, or don’t do next. This is where most big brands fail miserably.

When your social media posts have intent and strategy behind them which resonate with your audience the shares, likes and comments roll in. Acknowledging these and moving them into conversations and ultimately real relationships is where everything we have discussed thus far becomes meaningful. There are very few brands that garner brand advocacy on the substance of their products and services alone. Brand advocacy comes from the relationships forged before, during and after the sale that takes a customer from someone who is just a customer to one that advocates for your brand on and offline. Do you see the difference?

Some Of The Benefits of Brand Advocates:

1) They expand your reach on and offline to their friends, customers and communities.

2) By expanding your reach to their communities and advocating your brand, they help you grow your community.

3) They help you organically and virally increase your sales and revenue by way of exposure, testimonial and conversation.

Content Curation SongSo where does the song reference come in from the title of this post? This week, the graphic on the right came in from one of our Pro users, @C4Compete. She wrote (or changed) a song based on the 12 Days of Christmas and turned it into the 12 benefits of Bundle Post. Unsolicited and out of the blue…

We have found that delivering value through our social media content strategy of aggregation, curation and creation, coupled with the users of our technology loving the value of the product and how we conduct customer service, results in not just brand advocates, but advocates that create content about us. That’s right. They write blog posts that mention Bundle Post. They create videos and graphics that promote Bundle Post.

When your social community begins to be made up of true brand advocates and customers that spread your message and promote your brand and products, I can assure you that you are delivering selfless value to them that is paying off in sales and revenue.

How does your content curation work together with your social media management to foster brand advocates to sing your brand song?

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Filed under Brand, Content, Curation, Marketing, Relationship, Social Aggregation, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing

When Facebook Research Asked Me About Pages And What I Wished I Could Say

Facebook Survey EmailYesterday I received an email from Facebook Research requesting that I complete a survey to provide my thoughts and views on Facebook Pages. At first I was excited to be able to tell them what they really needed to hear. Quickly my hopes were dashed as the questions were largely irrelevant to the actual issues facing Facebook users and especially marketers.

After some cursory questions about how often I am on Facebook and a range of options for how many pages I like the survey stated – “we’d like to ask you some questions about Facebook pages. ” Given the recent discussions about the substantial problems marketers are encountering with the controlled reach and paying for boosts and ads, I thought maybe they were starting to hear the noise and potentially interested in getting real input, so I made my selections and clicked next.

In this series they seem to trying to determine the emotion behind a page like. The questions are structured in a way that doesn’t allow the answer to actually get to the core of their reasoning however. Based on the way the question was structured, I was forced to select the most extreme options for options two and three.

FBSurvey1

In the next question series appears to be trying to figure out how to increase the number of likes on pages and how easy the respondent feels it is to find pages.

FBSurvey2

This question really requires context and comment fields to really provide proper feedback. Another indication that the survey was not really trying to understand pages and users input. How could you answer whether Facebook pages post high quality updates?? The question is so general. Some do, some don’t.

FBSurvey3

To me, this next question was full of duh moments and then hyper news and local focused. A clear trend that we are going to continue to see in our newsfeeds. News and local…

FBSurvey4

The second to the last question finally got down to some important matters. Clearly they are trying to determine their algorithm acceptance with respect to the levels of different kinds of content in the streams of users.  My answers specifically attempt to get the message across that there is a substantial dissatisfaction with content coming from Pages and Brands I like.

FBSurvey5

I missed the screen shot of the last question and was unable to go back to it. The final question was:

How satisfied are you with Facebook pages:

My answer was – Very dissatisfied

What I wished I could say to Facebook:

Facebook Flies on the wallIt is my opinion that Facebook is making a very grave error with their business and revenue models. They are alienating their page owners by dramatically restricting their ability to reach their fans any longer without constantly paying for boosts and ads. I do not fault Facebook for their desire and frankly need to become a business and scales revenue, however I do completely disagree with their method of doing so. The average SMB (small or medium business) is not going to keep paying for something with diminishing returns, nor should they.

By restricting the previous value of pages to marketers of all sizes, Facebook is setting the stage for a collapse of the Facebook page model and pushing both users and marketers to other platforms, not to mention opening the door to competitive platforms to fill the hole Facebook itself has created. Facebook needs to quickly realize that what they are doing will eventually lead to even larger brands and social media agencies and marketers to abandon the page model and THAT will result in a mass exodus of everyone else.

I previously wrote about a better revenue and results model that Facebook should implement that addresses all parties concerns. Read:  Solution To Facebook’s EdgeRank, Revenue And Stock Price Issues for my insights on this issue way before these changes started to take hold.

What are your thoughts on how Facebook is managing revenue and page reach?

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Filed under Agency, Content, EdgeRank, Facebook, Fanpage, Marketing, Results, Social Media, Social Media Management, Social Media Marketing

Are Some Social Media Relationships Becoming Thankless? A Thanksgiving Reminder

It’s Thanksgiving again. That time of year where many of us celebrate the many blessings of our country, family and friends. For me, this is not just a once a year thing, but rather something I focus on in prayer and action on a daily basis. I have so much to be thankful for and I never want to get caught up in the “Keeping up with the Jones” mentality that can consume us at times. I am truly thankful for the blessings God has granted me. I won’t list them, but understand that this is something very heartfelt and deep for me.

Social ListeningI have noticed something increasingly disturbing to me in social media that is contrary to everything I stated in my first paragraph above. It seems that more and more people are becoming thankless in social media.

What do I mean by thankless?

I mean just that. Not saying thank you, not showing gratitude or not bothering to acknowledge those that appear to be less influential.

Let’s Talk Contrasts:

1) Imagine if a stranger came into your store/office and brought a friend with them, specifically to learn about what you do/sell. Would you ignore the stranger?

2) Someone intro’s you via email to a prospect via email as someone or a company that they suggest their friend do business with, or at least start a discussion about doing so. Would you not reply all and begin by thanking the referring individual?

3) You’re at a networking event and you’re walking by a group that is huddled and talking. One of the people in the group says “Hey everyone I want you to meet (your name). They have this incredible product/service you should learn about.” You wouldn’t totally ignore the person that just endorsed you and what you do to their colleagues would you?

What do all of these things have in common? In real life, you would never ignore such generosity. Even if you are rude by nature, just out of pure embarrassment it would be hard to ignore the generous people in these real life scenarios. You would show gratitude and thankfulness, and do so with words.

In Social Media:

I am finding that increasingly this is not occurring in social media. I see people blatantly ignoring those that promote their content. I see people ignoring others thanking them for sharing their content.

  • Is this what society and social media has come to?
  • Is it really that different from the real world?
  • Are you too arrogant and important in your own mind to show gratitude, always?
  • Are you too busy to thank those that helped you and continue to help your success within the social graph?

The answer to all of these ia a definitive no! Gratitude and thankfulness are active and conscious choices that we make. We choose to be thankful and show gratitude. We choose to be humble and lower our self perception by making it a priority and taking the time to do it.

So the holiday of Thanksgiving in social media marketing is an everyday thing, not an annual, short-lived emotional time for over eating. I submit to you that Thanksgiving should be a daily part of social media marketing and something that comes from the heart and is authentic. What I thought was once common sense and normal human etiquette has become a more rare experience. Anyone that tries to say that thanking everyone that shares your content or helps you in any way is stupid, probably has an elevated narcissistic view of themselves.

When I Stop Thanking:

  • When MY thanks are ignored repeatedly
  • When the relationship is solely based on mutual shares of content (i.e. Triberr, etc.) No conversation, no responses.

Let’s Sum This Up:

I show my gratitude as a part of my daily activity as a priority, not as I have “time”. I highly recommend you do as well. It never ceases to amaze me how being grateful fosters a feeling of blessing inside of me, yet how far gratitude goes in building deeper connections with those who make you and your social presence possible and effective.

I for one am thankful for you this holiday… and everyday. Thank you.

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Filed under Marketing, Relationship, Social Media, Social Media Marketing

Four Hashtag Tips That May Surprise You

Hashtag With A Purpose, Not Just Because You Can

Hashtags are one of the most unique aspects of social media. I love that something so unique wasn’t started by a company, but instead the users of a social network got it all going (or so the story goes). Regardless of how it all got started, hashtags have become an integral part of social media marketing and when used properly, they can build community, grow your following and impart salient points within your posts.

Hashtag TipsNow many of us know there are hashtag and social media Nazi’s out there. You know the people who are self-righteous know-it-alls that have an over-confident view and proclamation of the what’s, when’s and how’s of hashtagging properly. I ignore these people and suggest you do as well. Are there more acceptable ways and quantities of hashtagging that can yield better results? Of course. Will the world end if you don’t do them? No.

So to those folks that feel the need to criticize everyone else, we will just say to each their own, smile and move on.

With the housekeeping out-of-the-way, let me bring up a few things you may (or may not) want to consider about your hashtagging tendencies. None the following scenarios are set in stone requirements, but rather suggestions that you should consider.

1) Your company or product name:  This one always blows me away. You have 1200 followers on Twitter, 3000 Facebook Likes and 422 followers on Instagram and your company is only about 2 years old…

   Questions: Why are you hashtagging your company or product name? Do you really think people are searching for your little company hashtag on social media? Do you really think your prospects and/or customers are following the hashtag?

   Answer: Not likely…  At the very most, you are showing everyone what a beginner you are at social media marketing.

   Suggestions: Use hashtags that your prospective customers will actually be searching or following in social media. Your posts are already tagged with your company name and profile, so you are far better off optimizing a proper social media profile and executing a proper social media marketing strategy, than wasting time hashtagging posts with your company name.

2) You’re too serious: Don’t underestimate the use of hashtags through humor. Yes, I mean making up a hashtag that doesn’t exist just to be human and fun. You know, #Icanbeannoying or #Ireallywishyouwouldshutit etc.

These nontraditional uses of hashtags are often overlooked as a way to invoke humor and the approachable into your posts. Don’t over do it, but definitely do it. Have fun with it.

3) Use as many as you want:  Again, there are some that get all Nazi about this, I am not one of them. Frankly, use as many hashtags as you want in a post, just be sure they’re relevant to the content and text you are posting. The worst things you can do are over doing hashtags in a post as well as including tags that are not relevant to the post.

Suggestion: One way to reduce the number of tags you use in a post is to tag keywords within the text of the post itself. If the word you want to hashtag is already in the text of the post, don’t add it as a hashtag too.

Example:  “This is an awesome post about using #hashtags in #socialmedia #marketing effectively”

4) Repetition is the key to advertising, but… : Putting the same hashtag(s) in every single thing you post is not wise.

Suggestion: Be consistent with your hashtagging, but never over do it. If it’s relevant to the content of the post, then hashtag it. If it isn’t a relevant hashtag, don’t.

BONUS Tip - Going across all platforms: Whether you are posting to Twitter, Facebook, Instagram or Google Plus, be sure to hashtag consistently.

Again, these are merely suggestions that should help improve the results you’re getting with hashtags. There is no steadfast rules and I am not one to say what you MUST do, however in my experience these are a few things that you should consider and experiment with and measure the differences between the results. Then adjust and repeat.

Happy Hashtagging!

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Filed under Community, Content, Facebook, Google Plus, Hashtag, Instagram, Marketing, Results, Social Media Marketing, Twitter, Uncategorized

How Big Brands Manage And Track Social Media Marketing

Bundle Post Integrates With Spredfast’s Social Relationship Platform For Big Brands

Have you ever wondered how big brands like AT&T, Pepsico, Whole Foods and Rackspace manage incredibly large and complex Spredfast social mediasocial media marketing programs? They use Spredfast to attract the right audience, engage in the right conversations, manage teams and coordinate their social activities.

Both B2B and B2C companies implement social programs to build brand awareness, customer loyalty and ultimately convert the activity into sales. The Spredfast platform is a comprehensive enterprise, best in class solution that is open and easy for big brands to integrate. Spredfast uniquely helps brands create great social experiences by understanding which content and engagement strategies resonate with the target audience, while also providing insight into social performance trends across channels, accounts, regions, brands, campaigns, content, and more.

Recently, one of our big brand Bundle Post users requested that we integrate our social media content management system capabilities with Spredfast in order to allow them to utilize our patent pending social content management and curation capabilities with the enterprise effectiveness of Spredfast. Working with the Spredfast team, we have completed the new export integration functionality within Bundle Post that allows this to happen.

Bundle Post Integrates With SpredfastNow joint Bundle Post and Spredfast users can complete scheduled, hashtagged and content curation functions in minutes, export the multi-day social media content file, and then upload 100 or less social media posts directly into their specified Spredfast social media accounts, ready for posting.

If you are a larger brand looking for the best solution for managing your social media efforts, get more information on the Spredfast solution by clicking here

If you’d like to start managing social media content curation, scheduling, hashtagging and marketing content more effectively, efficiently and with real results, get your free 30 day Bundle Post trial account now.

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Filed under Bundle Post, Content, Curation, Social Media, Social Media Content, Social Media Management, Social Media Marketing

How To Grow Targeted Followers On Twitter?

An analogy I often use about building a social media community is to look at it like a radio station. Even if you find the perfect radio station with all of your target prospects listening to it, but you only have 60 listeners you’ll never get to ROI (return on investment) on your radio advertising, even if it everybody buys your stuff. Likewise with your social media marketing efforts, it requires that you have a big enough audience to get ROI.

Grow Twitter FollowersHere’s a couple of scenarios that might depict your situation.

1) You’re a new marketer and you’re just starting your social media accounts. You currently have little or no listeners, or worse the majority of your listeners/followers are most likely not your actual target audience.

2) Maybe you are a social media agency that has just brought on a new client and you’re setting up their social media accounts or taking over existing social media accounts. The client has some followers on Twitter and likes on Facebook but the numbers are fairly low and not targeted.

These are very common situations that I see frequently. In either case you have a problem that begs the question; How do I get more targeted followers on Twitter? Am I right?

Ok, we will get to that in a moment. First lets put some perspective in place for your community target size. We already know we have to have a big enough audience, but what is big enough?

Local: If you are a hyper local business (aka a local restaurant, Real Estate Agent, etc.) you need a minimum of 2000 targeted followers.  That is followers that are your target audience on Twitter.

Regional: If you are a regional brand or marketer your minimum target should be at least 5000 targeted followers in order to be able to be effective.

National/International: Lastly if you’re a national or international brand you need to have a minimum of 7500 targeted followers if you want to achieve results.

So the question is probably obvious in most people’s minds right now – How do you grow your targeted followers on Twitter?  The fact is it is easy if you know how.

Unfortunately the only place that “If you build it they will come” works is in Hollywood. In social media you must proactively build a social media community made up of your target audience. A following that you can deliver value to and are likely to be interested in the product or service you sell.

So assuming that you’ve already properly defined your target audience very clearly, including geographically, demographically as well as psychographically, it’s pretty easy to find and connect with your target audience on Twitter. Here’s a video I put together that shows you one way to hyper target Twitter followers, so you can follow them.

*Tip: Find the Twitter accounts that have already built a following of the target audience you are looking for and follow the people they follow. The ManageFlitter app can help you do that as well.

A percentage of the targeted people you follow will follow you back. That percentage will vary greatly, depending on whether you have the following items in place first.

1) Value – Your social media stream needs to provide value to your audience. This needs to be done a couple ways.

a) You need to have enough content in your steam everyday. (20+ posts per day on Twitter)

b) The content you share needs to be interesting, relevant and valuable to your audience.

c) 80% of what you post should NOT be about you, but instead be what your audience is interested in.

When you follow someone on Twitter, many will immediately check your timeline to see what you are posting as part of their determination of whether to follow back. If you aren’t consistent with your content strategy, few will follow back.

2) Bio – Your Twitter Bio is so important. Be sure that it is not ordinary, “pitchy” or overly corporate.

Here is a great post on optimizing your Twitter Bio.

3) Engagement – Are you having conversations in your stream, or are you using social media marketing like a bullhorn? If someone you follow looks at your timeline and sees that you are simply pushing information and not responding, engaging and having conversations, few will follow back.

Your social media management and strategy must include a community growth strategy as a substantial part of your overall social media management. There are many parts that work together to make your efforts successful. Missing any of those components will dramatically reduce the results.

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Filed under Community, Engagement, Followers, Marketing, Social Media, Social Media Management, Social Media Marketing, Twitter