Tag Archives: curate

14 Things I’ve Learned About Content Curation In Social Media

We recently published a post called “50 Random Things I Have Learned About Social Media Marketing” that quickly became one of our most viewed posts of all time. It was obvious that many people appreciate a clear and concise post that lists actionable items and truths about effective social media marketing. We decided to apply the same principle to a post about content curation.

14 things I've learned about content curation in social mediaContent curation is something that has been written about quite extensively, however most people still don’t seem to understand what it is and how to be effective with it in social media. In fact many brands even ignore the importance of curation in their streams and instead continually talk about themselves.

Let’s start off by assigning a definition to content curation that is easily understood. Content Curation is the act of discovering, aggregating and posting online content that was produced by others, not yourself. Curation is typically focused on a specific topic or small number of topics that are considered relevant to the audience you’re trying to reach. Though it is often misunderstood, to actually curate relevant content is to also add context, editorial comment or attribution to posts that you are sharing, content curation has become synonymous with aggregating and sharing relevant content whether or not context is added to the post.

As the founder and CEO of Bundle Post, an experienced social media marketer and previously a social media agency founder, I have a lot of time and effort invested in understanding and effectively using social content curation. Here are just a few of the things I have learned over the years that I believe you will find eye-opening and helpful.

14 (of the hundreds of things) I’ve learned about curating content in social media:

1) Knowing your audience and what they’re interested in is imperative.

2) Curating content from the same popular sources everyone else is, is not effective.

3) Curating content that is suggested from sites based on what others are already sharing is not effective. (see number 2)

4) Curating unique, recent and relevant content that is targeted toward your audience’s interest, will initiate engagement by your audience.

5) Retweeting on Twitter and Sharing posts on Facebook is not curating with a strategy, it’s executing someone else’s strategy. You need to RT and share other people’s posts, but not as your entire posting strategy.

6) Hashtagging curated posts with a strategy will grow your target audience if you do it properly.

7) Important reasons you must curate quality content posts:

  1. Provide relevant, selfless value to your community
  2. Build thought leadership on topics important to your strategy
  3. To stay top of mind with your audience
  4. To spark conversations
  5. To earn the right to share and promote your stuff

8) Developing a specific curation strategy is an important part of an overall social media strategy.

9) People are not logged in watching their streams all day, every day. Having enough relevant posts all day long is important.

10) Being consistent with your curation posting makes a huge difference in your results.

11) Proper content curation sparks conversations with your audience and that leads to relationships and ROI.

12) When a curated post receives a lot shares, likes and engagement, it is resonating with your audience. Schedule it several more times over the next week to maximize the effectiveness of that single post.

13) There is no choice between quantity and quality with content curation. It’s always BOTH.

14) Curated social media posts that often get the most shares and engagement are the ones that are by relatively unknown sources!

As you can see, effective social media curation is anything but mindless sharing. It is conscious and active and based on a deep understanding of your audience. There is a substantial difference between the end results of sharing content suggested by some algorithm, a tribe you belong to or content that is really popular as opposed to curation of unique, recent and relevant content your audience finds interesting and valuable. The thoughtful execution of a well thought out strategy is what makes content curation massively effective in the long run.

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Filed under Brand, Content, content creation, Curation, Facebook, Marketing, Relationship, Results, Retweet, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Strategy, Tools, Twitter

Social Media Conversations That Become Leads

Conversations within social media is what builds relationships. Those resulting relationships are what lay the foundations for real results like sales, revenue and customer acquisition. But the question I hear most often is “How do you get into conversations that become leads?”

Social media conversations that become leadsOne way to get into conversations is to simply start them with others. For brands this is an infinitely more difficult task given the resources required, the restrictions of certain social networks and simply time. This doesn’t scale well and therefore is often only a small part of a social strategy long-term. Starting conversations with your target audience is effective, but requires massive resources to pull it off with anything resembling return on investment (ROI).

Another and more frequently used approach to starting conversations is something I call luring.

I frequently use analogies to correlate social media marketing to things that most people already understand. I find that many comprehend some of the complexities of social media much better this way. So let’s look at social media engagement or social selling as fishing.

Lure, luring, fishing. Get it?

If you agree that “Content leads to conversations, conversations build relationships and relationships result in ROI“, then we can equate content to a fishing lure and getting a bite on the line as a conversation. The reason for a fishing lure is to attract and catch fish. Different sizes and types of lures are designed to attract different types and sizes of fish. Therefore the right content, created and curated (the lure) in your streams will attract a certain type of prospect and therefore increase the chances that they share, comment or like the content you post (the bite).

Furthering our analogy, if you don’t cast enough times on the day you are fishing, you greatly reduce your chances of getting any bites. Casting your lure into the lake only a few times will likely result in no fish being attracted to your lure. You have to keep casting, reeling in and casting again in order to increase the odds that a fish will even see your lure, let alone be attracted to it. This is why having enough consistent, relevant, valuable content in your streams is so important.

This gets even complex when there are numerous types of fish in the lake, but you’re only interested in catching a specific kind. Now you have to consider WHICH lures (content subject matter) are best to attract that specific type of fish and also how many times you need to be casting and reeling in your lure each and every day in order to get a bite. If you want to attract fish that have a higher propensity to engage with you from the content you post, focus on curating content that highlights the challenges that your product and service solves for your target audience.

5 Social Media Ways To Foster Conversations With The Right Audience -

  1. Enough Posts (Casting) – social network users are logging on and off, and switching from desktop to mobile all day long. If you do not have enough posts all day, every day, you’re likely to be seen less.
  2. Content Type (The Lure) – Whether you are curating or creating content, you need to ensure that what you are posting is relevant and interesting to your target audience. Know what THEY are interested in and post about those topics. This is what will get them to engage YOU.
  3. Crowded Waters – Just because an article is popular or comes from a popular site, doesn’t mean you should post it in your streams. In fact, I would say that in most cases the opposite it true. Sharing content that everyone has already seen, read and shared themselves is hardly an effective strategy. If your peers and competitors are fishing in the same cove of the lake, grab your fishing pole and fish somewhere else where this fish see less of the same lures.
  4. Create Lures – Along with posting curated content, you should also be creating content. Think of this as the experienced fly fisherman that ties their own flies. Know your intended audience (fish) and what they’re interested in and create content that connects their needs, challenges and interests with what you do, without overtly pitching your product or service.
  5. Leads – When you have a “fish on” (conversation started) don’t reel it in as fast as humanly possible. Take the time to expand the conversation around your contact without immediately moving to what you do. Building relationships over time is what gets results. Getting a bite and immediately attempting to land the fish is a great way to rip the hook out and lose the fish altogether.

At the end of the day, social media marketing lead generation is not dissimilar to the real world. Relationships take time and often require many conversations to build trust. Taking the time to earn that trust will open doors to discuss what you do with your connections and turn relationships into leads.

If you’re having the right conversations with the right connections, your conversations will become leads.

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Filed under Brand, Community, Content, content creation, Curation, Engagement, Marketing, Relationship, Results, Social Media, Social Media Marketing, Social Selling, Uncategorized

The How To’s of Customer Targeting, Acquisition And Retention In Social Media

In a report released earlier this month, “Over 85% of US marketing executives cited acquiring new customers and increasing retention as the top two 2014 marketing priorities.” After reading this, I asked myself when isn’t that the top two priorities of most executives? Isn’t that why a business is marketing to begin with? But I digress…

Customer Targeting Retention & Acquisition in Social MediaThe report further outlined that Executives said that “getting or holding target customers’ attention, as well as finding their target audience online, were the top two major challenges.

I find it interesting how larger brands and agencies find these things so challenging. They have the biggest budgets, the most resources and yet still navigate the online marketing world as if it is print or television. In today’s social networking world, finding your target audience couldn’t be more simple. Holding the attention of target customers is really just as easy, if in fact you are doing it properly.

What small, local and medium businesses lack in the form of resources and budgets, they more than make up for in common sense, nimbleness and the ability to effectively execute quickly. If and only if you understand one simple truth about digital marketing in today’s world…

It’s NOT about YOU!

The reason most of the big brands see the issues outlined in this report and challenging is because most have yet to recognize this fact. Big brands often solely self promote their wares and create a persona of “too good to engage” to their audience. A quick scan of most brands social media feeds and mentions will uncover huge communities that are attempting to engage with their favorite brands and those same brands ignoring the comments, mentions and engagement by the very target customers they say they are trying to find and hold attention with. Is it really this difficult to understand?

Acquire and Retain Customers:

If your priority is to acquire and retain customers, engage them. Make them feel wanted beyond their pocketbook. If you ignore your audience, they’ll not be your audience for very long.

Get Attention:

If you want to get the attention of your target customer, create and curate content that they are interested in. It might not have anything to do with your industry, product or brand. Meet them where their interests are and make your feeds be about them, not you.

Find Your Audience:

If you want to find your target customer, simply search for the people that are your target, connect with them and show interest in who they are. There’s no place this is done any easier than Twitter. I have said many times that Twitter is the hub of social media marketing.

The Wrap Up:

In an age where Facebook organic reach is declining to ultimate zero and the need for real results from social media marketing and other online channels are increasing, marketers need to adjust their “we’ve always done it this way” mentality. SMB’s need to better recognize the opportunities readily available and gain the knowledge and executional capabilities required to capitalize on them.

Twitter is your friend, learn it and execute it well to grow your targeted community. It is one of the only social networks that enables you to easily find and connect with your target audience easily.

Facebook now requires you to pay to reach the audience you already invested heavily to grow. Recognize this and either establish a budget to do that or maintain your presence there, but get better elsewhere.

Above all, look at your social media connections as more of an intimate one-on-one relationship, rather than an audience for your advertisements. If you stop ignoring your community and respond to their mentions, seek to converse with them about what they’re doing and curate recent relevance based on their interests, you will earn their respect and gain their interest in what you do.

 

 

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Filed under Brand, Community, Content, Curation, Engagement, Facebook, Marketing, Results, Social Media, Social Media Marketing, Twitter

How To: Expand Local Business Social Reach Through Content Creation

Even the smallest brands and individual online marketers need to create relevant content for their target audience. It’s about creating thought leadership in certain topics, staying top of mind with your audience and driving traffic to your site through your blog or other social platforms.

Expanding Social ReachThere are many types of content creation that marketers and small brands can and should be doing. Some of the types of created content are; Blog posts, video, images, graphics, infographics, email newsletters, landing pages, events. Most of these kinds of content creation can be done with limited resources, using smart phones or by outsourcing to experienced small agencies.

Expand Your Social Reach:

One of the important and often overlooked reasons consistent content creation is so important is that it provides the opportunity for local businesses and small marketers to expand their social reach. By consistently creating content that is relevant and valuable to your target audience, you also generate content that other social media users want to share.

At the heart of effective social media marketing is sharing or “curating” relevant content from others. In fact, when done properly, about 80% of what a social media marketer posts should come from sources other than themselves. This means that they need recent, relevant content on a daily basis and a lot of it!

Some How To’s:

  • Be consistent with at least 1-2 blog posts per week. Make it easy by using images and videos you capture in and around your daily work and personal activities as the basis for your posts.
  • Optimize your posts around locality and topics both your audience and content curators are interested in.
  • Share your content with hashtags both your audience and content curators are using and following around your locality and topics.
  • Write for legacy, not always events. In other words, create content that is not event-driven but is timeless and can be posted, read and consumed long-term, not just for a specific date or event.
  • Identify and build relationships with social media accounts that post and share about local content frequently. By developing these relationships, they will likely find and share your content as well.
  • On the day’s you publish your posts, schedule shares on Twitter up to 3-4 times across the day and once on other social platforms.
  • ALWAYS include at least one graphic in your posts.
  • Share the graphic from your blog post on image networks like Instagram and Pinterest with a link to the blog post it came from.
  • Share your legacy content in your social streams repeatedly over time.
  • Start conversations with your target audience when they post something that is connected to one of your recent posts. As the conversation develops you can mention a blog post you did on the topic and share the link. (when appropriate)

Some Never Ever’s:

  • Never tag people/accounts when you share it on social media. We call this spam. Earn relationships that want to share your content.
  • Don’t create content that is only and always about you, your company or what you do. Instead create content around what interests your target audience at a rate of 80% and 20% of your blog posts should be about you, your products, services and specials, etc.

Content creation can be a very effective way for local businesses to drive traffic to their website. It is best done when it adds value to the target audience and is not-self centered. Include outreach campaigns to develop relationships that need your content for their social media strategies and always thank those that mention and share your content.

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Filed under Blog, Content, content creation, Curation, Infographic, Marketing, Relationship, SEO, Social Media, Social Media Content, Social Media Marketing, Spam, Strategy

Questioning The Status Quo Of Content Marketing, Traffic, Social Reach and SEO

When it comes to blogs, content creation and digital marketing, most content marketers are trying to achieve one main thing – TRAFFIC. You develop quality content for your audience in the hopes that you can generate new traffic and then repeat traffic that returns often. Mostly this is done through SEO, social reach and email subscriptions that connect your created content with those that find it interesting, relevant and valuable.

For the professional blogger, big brands or content sites, all of this comes together through high volumes of frequent new content, multiple authors and massive traffic. With very little budget, the average business, marketer or brand is often competing in all Status Quo of SEO and Content Marketingareas of online marketing, including social media, SEO and email subscribers in an uphill battle for eyeballs. The resulting content marketing, social media and search quandary becomes a high school-like popularity contest with few winners.

Popular content becomes the driver without regard for quality and social media becomes flooded with people sharing the same piece of marginal content. The social graph is flooded every day with shares of blogs, articles and news from the same sites and writers, which often contain tired, reused story ideas. Does this sound familiar?

Here are some questions we are asking ourselves:

  • For Social Marketers:

1) Is there a difference between recent/popular and recent/relevant content?

2) If curating recent/popular content drives more clicks and shares, does it also result in the desired engagement and relationships with your target audience?

3) Does curating the same popular content sources/authors day after day achieve real net results?

  • For Content Creators:

1) Is most popular search results benefiting the content creator as much as driving Pay Per Click competition for an advertising platform?

2) Does “tribal” sharing really achieve measurable results, clicks, views and expanded social reach of/by your intended audience?

3) Does the status quo effectively get your content in front of both your target audience and those that need it for curation?

Should the Status Quo Somehow Evolve?

As we continually ponder these questions at Bundle Post, we are also considering answers that have the opportunity to level the playing field between big brands, content sites and the average blogger, writer and brand.

  • Are there more questions we should be asking?
  1. What would it look like if content marketing, blog traffic and SEO were turned on its head to better benefit content creators, curators and the content consumer?
  2. What if there was an easier way for content creators to get their content in the hands of those that need to curate it, thereby expanding their social reach with their actual target audience?
  3. What if all the great content that is often undiscovered could better compete with the recent/popular content sites?
  4. How would content marketing, SEO and traffic evolve effectively if most recent/relevant quality content, not popularity became the bar?
  5. How can something like the Bundle Post RSS Project be used to positively impact brands, curators, consumers and social media marketers?

We are purposefully not answering some of the questions because we want to know what you think. We’d love your input and ideas.

 

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Filed under Blog, Brand, Content, Curation, Results, RSS Feed, SEO, Social Media, Social Media Content, Social Media Marketing

50 Random Things I Have Learned About Social Media Marketing

After years of being in this industry, I have seen a lot. Changes, improvements, trends and scary little secrets that still tend to shock me even though I should be numb to it by now. Though I have never read a book or taken any classes on social media marketing, I sure have done a lot of it as an individual, then an agency and now as a brand.

50 Things I've Learned About Social MediaI have decided to create a list of 50 things I have learned about the industry. They are in no particular order and by no means is this a complete list. Just some things I decided to jot down that I believe might be helpful for our readers. I think you will find there is something directed to the beginner, all the way to the industry professional. Some are simple truths you may already realize and others are opinions I have formed through thousands of conversations and connections over the years.

50 Random Things I Have Learned About Social Media Marketing:

1) Social Media is a marathon, not a sprint.

2) You will make mistakes. Embrace them and move forward.

3) Consistency is the most important thing over the long-term.

4) Curating topical content is important.

5) Relationships do result in revenue.

6) Most have no idea what they’re doing.

7) Consultants and speakers are going to kill this business.

8) Do not listen to Social Media Marketing Celebrities.

9) Social media is really hard when done right.

10) A majority of social media marketers connect and engage with their peers and competitors, not their prospects.

11) The last thing we need is another social network.

12) Helping others selflessly is rewarding in and of itself.

13) Automating anything directly to your streams is not effective.

14) Using TruTwit to force new connections to prove they’re human is a beginner epidemic.

15) Most industry apps and tools are created by people who have never successfully done social media marketing.

16) Other than keynote speakers, many travel to and speak at events at their own cost/expense to pretend to be important.

17) Facebook leadership doesn’t have a clue what their customers really need and want.

18) The more immediate you respond to new comments, follows and engagement, the more likely you will get more.

19) Content isn’t king, getting real results is king. Content is part of the process.

20) Don’t pay attention to what industry “leaders” say, just watch what they do.

21) Quantity AND quality matter. It’s not an either or, but BOTH.

22) The proper tools are required. Too many people frequently try all the new tools as a distraction in order to avoid doing what they know they need to do. This is counterproductive. Find tools that solve your biggest problems ONLY, then execute with them.

23) Many social media “professionals” are arrogant and impatient with newbie ignorance or mistakes, instead of helpful.

24) The people in the industry that have the least experience, knowledge and skill call themselves Experts, Ninjas and Gurus.

25) Social media marketing changes weekly.

26) A proper social media strategy is required if you expect to get results.

27) Big brands are the worst at social media marketing. They don’t do it properly and they don’t have to.

28) Don’t pay attention to or try to replicate what big brands do in social media.

29) There is only one steadfast rule in social media – DO NOT SPAM!

30) People connect with people, not brands or logo’s they’ve never heard of. Humanize your brand.

31) SMB’s need to leverage personal and business social accounts to be most effective.

32) Most SMB’s should stop spending time and resources to learn from “experts” and hire a qualified social media agency.

33) Your mobile device must be deployed in real-time with your social accounts if you want to be successful.

34) Google Plus is NOT a replacement for Facebook, nor will it “kill” Facebook.

35) If you are holding or attending more than 2 Google Hangouts on air “shows” per week, you may need to evaluate your bank account, time management and priorities.

36) Most social media “consultants” are broke.

37) Most social media marketers don’t post frequently enough.

38) A blog is not required for every business. Content creation is required for every business.

39) Only retweeting or sharing other people’s status updates isn’t a strategy.

40) Posting quotes everyday isn’t a strategy.

41) Most marketers have not spent the time to clearly define their target audience and what drives them on social media.

42) The only place that “If you build, it they will come” works is in Hollywood.

44) Effective social media marketers don’t take nights and weekends off from engagement.

45) Social media is the center of online digital marketing efforts. Integrate it into everything you do on and offline.

46) Proper social media marketing that gets real results, cannot be hired for $50/mo.

47) There are a ton of classes and content about how to do social media marketing. Be careful what you read.

48) Most social media agencies are solopreneurs that are great at social media marketing, but need help at making it a profitable business.

49) Social media is like a parallel universe to the real world. What you would never do at a networking event, you should not do in social media.

50) Analysis paralysis will stifle your social media results. Do more, analyze as needed.

Again, this is not a complete list of what I have learned, just a random compilation that crosses all aspects of the industry. What have you learned?

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Filed under Brand, Content, Curation, Engagement, Facebook, Google Plus, Marketing, Relationship, Results, Social Media, Social Media Content, Social Media Marketing, Strategy

New Weekly Bundle Post Classes Begin

What a year of tremendous growth we have experienced. Adding new capabilities, user levels and a host of feature upgrades has resulted in needed changes as we look toward the future. We have gone through great pains to be exceptional with our customer support, responsiveness to issues and communicating well with our users, as well as taking feedback and requests beyond thank you lip service and prioritizing your needs above our planning. This mindset permeates our company and is upheld by every team member at the core of how they think and more importantly how they act. It often feels like a dream come true to constantly have this recognized by our users and stated publicly. I’m not sure a brand could hope for or achieve anything better. For this we are extremely humbled.

Bundle Post Weekly ClassesIn keeping with the pace of our growth, user requirements and the ability to continue to scale our operations, today we are announcing we will be holding group setup and training classes twice per week for our users. Classes will be held on Tuesday and Thursday each week and will be designed specifically to help trial and upgraded users rapidly implement their setup and resulting effectiveness with the Bundle Post platform.

Users that we assist in the setup and training elements of their Bundle Post usage tend to more quickly realize the benefits, efficiencies and effectiveness results over those that do not. Knowing this, we are going to institute the weekly classes that help all users get there as easily and rapidly as possible.

Weekly Classes Will Cover:

1) Basic System Setup Using Wizards

2) Adding Feed Channels and Content Curation

3) Creating Schedules

4) Hashtagging System

5) Bundlet Chrome Extension and Queues

6) My Content Repository Marketing Folders

7) Scheduling and Exporting Bulk Posts

And a lot more!

Starting in late April or early May we will also introduce Bundle Post University classes on a bi-weekly basis. These classes will be specifically for experienced Bundle Post users that want to learn more high-level capabilities and strategies of using the system. They will be Expert and Pro level training classes that cover other effective uses of the Bundle Post technology for campaigns, expanding reach, influencer programs, company and product launches and more. We will formally announce the first Bundle Post University courses when the date is made available.

If you are new to Bundle Post or would like refresher or secondary training, register for one of the weekly classes as many times as you’d like. Our customer support team and I look forward to helping you realize dramatic efficiency and effectiveness improvements with your social media marketing efforts right away!

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Filed under Bundle Post, Bundlet, Chrome Extension, Content, Curation, customer service, Marketing, Social Media, Social Media Content, Social Media Marketing

How To Know Your Social Media Content Strategy Isn’t Working

Determining what isn’t working within your social media marketing strategy is imperative. Your content strategy is often one of the areas that is off, and the reason your efforts are thus far in vain. If you don’t have a proper social media content strategy it will affect the rest of your social media marketing results. Identifying the key indicators pointing to what’s not working is extremely important.

Social Media Content StrategyWhat are a few of the signs that the content strategy you are using with your social media marketing isn’t working?

1) No Shares – One of the biggest things you should be seeing that will validate the topics and content you post about are shares. If you’re not getting a fair amount of RT’s and shares of the content you curate, post and create, your content strategy is missing the mark.

2) No Engagement – When your community likes and comments on the content you are posting to your streams, you can infer that the content types and topics you are posting about is resonating. But lets be very clear here. I said likes AND comments. A subtle thing many miss is that likes without comments is not a good indicator of relevance. You’re looking for both likes and comments that show your content strategy is connecting with your audiences interests.

3) No Clicks – One thing that is often overlooked is the measurement of traffic to YOUR websites, landing pages and content. When you have nailed a curation and creation content strategy, you will be providing consistent content that resonates with your audience and opens interest in content you create and more importantly an openness to investigate what you and/or your company actually does. If your social media posts about you and your services aren’t generating traffic, it’s a good indication that nobody cares what you post.

4) No Leads/Sales – At the end of the day, social media marketing needs to be about results. It needs to be about more than just clicks, engagement, likes and community size. If your content strategy is working and you have speaking to the proper audience with the content you curate and create, it will lead to conversations and then relationships.

Earning relationships should be your focus from the beginning. Providing selfless value through content posting, content creation and shares will open conversations with your community. As those conversations increase, relationships are formed, thought leadership is established and relationships grown. Through those relationships you will also generate inquiries, leads and revenue.

If you have the proper content strategy in place and are doing the proper activities surrounding what you post, likes, comments, conversations, clicks, traffic, relationships and sales are the result.

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Filed under Community, Content, Curation, Engagement, Marketing, Relationship, Results, Social Media Content, Social Media Marketing, Strategy, Uncategorized

We Want To Share Your Blog Content, RSS and Expand Your Reach

Today Bundle Post begins an expansion from our unique social media content management, curation and scheduling roots, to the addition of content marketing, traffic building and extending reach for blogs and content creators. Today we are announcing the Bundle Post RSS Project that has already begun databasing, categorizing and indexing RSS feeds across the web.

Where’s yours?

Bundle Post RSS IndexFrom the beginning, the aim of Bundle Post was to make social media marketing and curation far more efficient and effective for brands, agencies and marketers. As we have continued to grow and expand our capabilities in this area, we have always realized that tackling the blog, traffic and content marketing issues were also connected digital marketing pains that bloggers, brands and marketers experience.

Starting over two years ago, we evaluated social media and content marketing challenges together and very clear and connected obstacles stood out like a sore thumb. The question of “How do I get more blog traffic?” -or- “How do I increase traffic to my content?” always comes up.

The Problems:

1) Traffic – Many struggle to get their blog and content found on search engines, that as you know prefer to display most popular content, instead of the most recent and relevant content on a topic, YOURS. Therefore you are left to hire or become expert in SEO and/or buy Search and Social Media Ads to generate traffic. Brands and content creators need a better way to have their content discovered and increase traffic to that content in new, creative and measurable ways.

2) “Tribes” – So you thought tribes might be the answer, only to realize that the mythical 6 million, trillion reach you now have with all those “celebrities” in your tribe isn’t actually resulting in anymore traffic or reach for your blog. You faithfully share the other people’s content (which may or may not be valuable to your audience or inline with your social media content strategy) only to realize that your “tribe-mates” are rarely logging in, let alone sharing your posts. You invest further time, effort and investigation reveals that the ones who actually are sharing your content aren’t really influential at all. In fact, most of their huge followings could care less about anything they share on social media and you’re left worse off then you started.

3) Monitoring – Adding to the obstacles facing bloggers and content marketers being able to effectively monitor the open web where you or your brand is being mentioned. We’ve all tried Google Alerts for this and have become painfully aware that you find more mentions from people within social media who tell you about your brand mention on a blog post, then you ever discover through Alerts. Brands and marketers need a way discover, monitor and engage with content mentions across the web that occur outside of the social graph.

We could go on and on, right?

Innovative Vision:

Bundle Post is beginning phase one of our RSS and content index project that enables site owners to add their RSS feed into our index. During this phase we will collect and database over 250,000 RSS feeds in less than 90 days, then grow that number exponentially on an ongoing basis.

From there feed owners will be allowed to validate/prove ownership of one or more RSS feeds and control the RSS description, category, keywords, tags and more in order to optimize a feed related to its content. As the project continues over the course of 2014, the Bundle Post RSS project will be releasing multiple tools for blog owners and Bundle Post users, as well as new Feed Content Optimization (FCO) and “stream” opportunities that will deliver powerful traffic, analytics and content marketing capabilities never before seen online.

Our goal with the RSS project is to improve content discovery and curation for social media marketers in killer new ways and at the same time provide bloggers and content marketers new innovative solutions for expanding their content reach both in and outside of the social graph. This is far more than a RSS directory, so jump on the train and add your RSS feed into the Bundle Post index and we’ll be in touch soon to help you validate your blog ownership in phases two and three with many more big things to come…

AddRssFeed

This is what they call BIG DATA…

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Filed under Blog, Brand, Bundle Post, Content, Curation, Marketing, RSS Feed, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing

Interview with @BryanKramer about #H2H, Social Media and @BundlePost

H2H_eBook_cover1This week I had the pleasure of sitting down with Social Media author, speaker and Bundle Post Pro user Bryan Kramer of Pure Matter to discuss the human, emotion and successful factors of social media marketing. As a Pro user of Bundle Post, Bryan gives his perspective on social media changes, content curation, the human elements and the unique capabilities that the Bundle Post social media tool gives him and his team.

Find out why Bryan is a Pro user of Bundle Post, how he uses the application to make himself “look smart” and save a ton of time.

Grab a chair and listen:

Here are some of the highlights of the interview:

- The Book Human to Human – Comes out in book form this week. Grab a copy here.

- It’s ok to make mistakes and be really human and authentic in social media.

- The H2H model is even resonating with the big brands. Listen to hear some examples such as Oracle.

- Businesses don’t sell to businesses. “You have to sell to a person.”

- Bryan got started curating and sharing in social media.

- Bryan references being a Connoisseur. I found this great blog he wrote that details this awesome logic. Read it here: Collector or Curator? Becoming a Social Connoisseur

- Content curation is just as important as blogging!

- If you’re curating unique stuff, you don’t have to worry about growing your community, building thought leadership or getting results.

- You can’t be everything to everyone. People like people who share things that are interesting to them. Share the best content!

- “It was almost over night that I fell in love with the Bundle Post product.”

- “I enjoy using anything that makes me look smart. Bundle Post makes me look smart and it cuts down on my time requirement.”

- “I have a family, a business, launching a book and speaking. How am I going to do all this stuff? That’s why I like your product because I can do something in 30 minutes for a week worth of posts.”

- “Bundle Post is like RSS/Feed Reader on I can organize, auto-hashtag and share it out..”

- “I really think everyone can use Bundle Post. Who really doesn’t have a problem with time? Everyone that’s online struggling with time to curate. Executives are perfect for this.”

- Bundle Post helps you easily stay top of mind with your audience.

We’d like to thank Bryan for taking time out of his schedule to talk to us about his great book and his use and view of Bundle Post. Connect with Bryan on Twitter at @BryanKramer.

*We want to be very clear that Bryan is not being given his Pro account, not even a discount. He upgraded his Bundle Post account to Pro and pays for it like our other users. The value and results of the technology speaks for itself.

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Filed under Bundle Post, Content, Curation, Social Media, social media automation, Social Media Content, Social Media Marketing, Twitter