Tag Archives: curate

Why You Should Stop Curating From Top Content Sites

stop sharing curated content from top content sitesLet start off with a question:

Why would you share the most popular content from high traffic content sites that most people are already reading and sharing?

Recently we found a new study released by eMarketer that details the curation sharing from top content sites across the social graph. In one example, Nearly all Upworthy articles go on Facebook. Did you read that? Nearly ALL.

Articles Shared on Social Networks by Publisher Here are some of the numbers:

Nearly 100% of Upworthy articles were shared on Facebook

Nearly one in 10 BuzzFeed articles were shared on Pinterest

With Facebook being the largest social network, it is pretty clear as to why the numbers are skewed heavily in their favor. However, the point is that content from the top sites is being heavily read AND shared by social media users. The top sites garner the largest amount of subscribers, traffic and readers.

It is really important to understand the purpose for content curation and the intended effect you should want it to have with your social media audience. It is also imperative that your social media strategy is inline with that desired intent and can be coupled with an efficient set of tools within your social media management.

Why Should You Share Content From Lesser Known Sites and Authors?

The Purpose Of Content Curation - There are several reasons you should be properly deploying unique content curation into your social media strategy. A few of them are:

1) Providing selfless value in your streams – Relevant content that your audience will find interesting.

2) Sparking conversation – If your content is always interesting to your audience and is “off the beaten path” from what everyone else is reading and sharing, it will spark conversation. This can come in many forms, but one way a conversation opportunity arises is through a RT or share of unique content you have curated. Use these opportunities to thank and open a discussion and remember that conversations build relationships.

3) Thought leadership – If you always have unique content in your streams that your peers do not, you will build more thought leadership, faster.

The Intended Effect From Content Curation - Unique content curation drives action.

1) Clicks/Views – When the content you share is unique, you will get more clicks and views of what you post. Again, this leads to more repeat and new conversations with your audience.

2) Shares - When the content you curate is unique, more people will Retweet and share your posts. Additional opportunities to engage in conversations and build relationships.

3) Discovery – When you curate unique content that result in more of 1 and 2 above, you will see a rise in the number of people who wish to discover more about you. This will translate into looking at your bio, learning about what you do and clicking to your site, landing pages and content.

Social media has a considerable amount of “noise”. If you are going to be successful using content curation, then you need to be able to cut through the noise effectively. If you are curating the same content everyone else is, from sources that everyone is already reading and sharing themselves, you end up amplifying the noise, not cutting through it.

We all want to be unique in life. We all want to display our individualism and be set apart from the crowd. In our real life circumstances this has been ingrained in many of us from a young age. Unfortunately, too many in social media do the exact opposite and are unwilling or thus far unable to spend the time to ensure they are different in this medium.

To make matters worse, tools like Hootsuite, Buffer, Klout and many others are now “suggesting” content for you to share. The problem is that they are suggesting POPULAR content based on what everyone else is already reading and sharing, adding more noise to your stream. To be effective with content curation, you need to be both efficient and strategic. These platforms are furthering the problem, not improving the net results.

To be clear, I am not saying to NEVER curate content from the top content sites. I’m saying that these sources receive a ton of traffic and social sharing of their content already, therefore making it less effective for your strategy. Be unique.

Curating UNIQUE content is an important way to add value, cut through the noise and be unique. So what should YOUR answer to our opening question be? “I wouldn’t want to frequently share content from popular sites my target audience is already reading and sharing.

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Filed under Audience, Content, Curation, Engagement, Klout, Marketing, Relationship, Results, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Strategy, Tools

4 “Not So Obvious” Reasons Good Content Curation Is Important

We all know, or at least you should, that having enough relevant, selfless, valuable content in your streams is highly important. Curating great content from sources outside of your own, in large enough quantities on a daily basis is the center of any effective Reasons Good Content Curation Is Importantsocial media marketing strategy. That selfless value provided to your audience is what tends to spark conversations, establish thought leadership on various topics and earns you the right to “pitch” your stuff.

Beyond the more clear reasons that curated content is effective and used by so many in social media, there are a few not so obvious reasons that you need to be aware of. Understanding these additional objectives when curating enough content in your streams will help you expand what you are doing and the results you can achieve.

But first, what do we mean by “good” content curation?

1) Enough volume in your streams every day, all day. For example, if you don’t have 20 posts a day on Twitter, you’re not being seen much. People aren’t logged in all day watching their newsfeeds, so you have to ensure no matter when they login on any network, one of your curated posts fly by. More about posting quantity

2) Relevant – The content you curate into your streams should be focused on the 3-5 topics that drive your audience when they’re on social media. What are THEY interested in? What drives them to click, comment and like? It’s not about you and what you do, it’s about them and their interests.

3) Unique – The curated content you post in your streams will get the best results if it’s “off the beaten path”. In other words, don’t share the same popular content and sources as everyone else. Be sure the content you curate in your streams is unique and not something your audience has likely already seen, read and shared themselves. You may also want to check competitors streams to ensure your topical curated content is unique from the sources, sites and authors that you are sharing.

So let’s get a little deeper and discuss other human responses that normally occur when your content curation is really good.

4 Not So Obvious Reasons Good Content Curation is Important

Timeline Checks – New connections that you friend or follow often first check your timeline before accepting your request or following back. When your social streams are consistently full of interesting, relevant content, no matter when a prospective connection happens to check your timeline, they will see value and accept/follow back at a MUCH higher percentage than if you don’t have good, consistent content curation in effect.

Attraction – A huge advantage to the proper execution of a great content strategy is attraction. Nailing your topical curation strategy and executing it every day, all day will result in more of your target audience finding YOU. As your consistency and strategy align, you will grow an extremely targeted community at a much faster pace.

Under The Hood – Really good content curation will spark conversations with your audience. If it doesn’t, your strategy or topics are off and you need to make adjustments to your topics, sources and volumes.

You want your audience to learn that no matter when they look, your streams will always have something valuable for them. When you’ve got it right, conversations will result. As your conversations increase, you build relationships and get your connections to want to know more about you. Most do so by clicking to view your bio on that specific social network.

Click – If you’re properly curating, attracting and engaging with the right audience AND your bio is well thought out, it can also drive your connections to click-through to your site from your bio.

Do you see the natural relationship flow that content curation done well can facilitate in your social media marketing?

Do you understand the nuances that proper social media management can achieve?

What changes do you need to make in your social media execution to leverage human behavior to improve your results?

These not so obvious advantages to exceptional, consistent and valuable content curation represent the culmination of what is called social selling. Understand the underlying human activity the typical social network user completes as a normal course of what we discuss in this post, then take the time and effort to ensure your targeting, strategy, quantity and consistency are inline to realize the additional benefits consciously.

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Filed under Community, Content, Curation, Engagement, Followers, Marketing, Relationship, Results, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Selling, Strategy

Three Important Components Of Content Marketing

Important Components for Effective Content Marketing Content creation and content marketing has become a crucial element to any digital marketing effort. The transition from big brand only tactic to common place for all online marketers has and will continually expand. Using content for search engine placement and optimization, social network exposure and traffic is quickly becoming a must have component in any online marketing strategy.

While there are certainly many components to effective content marketing, here are three buckets that really require attention and preparation.

Content Creation -

In order to conduct content marketing effectively, you have to create content for your target audience that has relevant value.

  1. Who – Do you know who your target audience is? Be very clear about exactly who you are trying to reach with the content you create.
  2. What – Do you know the challenges your target audience is facing and/or the type of content that drives their interests online? Create compelling content that addresses their challenges and connects to their interests. Create content that speaks to them, not always about you.
  3. When – How consistently and frequently are you creating content?

“Create content that speaks to them, not always about you.”  Tweet:

Promotion/Distribution -

It’s one thing to create content, it’s wholly something different to promote it and get traffic to it.

  1. Channels – Know the online channels where your audience spends most of their time. Be highly active in those channels with consistent, relevant, selfless content that is not yours. By providing relevant, curated content consistently, you will earn the right to promote your created content.
  2. Community – The more consistently and frequently you create content, the larger and faster your community will grow. That includes your social following, subscribers to your blog and organic search reach.
  3. Tools – If you are active in all the right channels, providing selfless value to your audience and therefore built a large and loyal community, you need to ensure that you have an effective tool stack that helps you distribute your content to friends, followers and advocates.

Our tool stack incorporates Hootsuite, Bundle Post, Bundlet, Triberr and our email newsletter system. You want to be sure that the tool stack you are using is highly efficient and effective. Be sure that the tools allow you to promote your new content when it’s published, but can also manage that content for addition postings into social media easily and with strategy. You’ll definitely want the ability to seamlessly track when you shared the content last and schedule it repeatedly moving forward to ensure the optimum reach, traffic and exposure long-term. Social Content Management Is Important!!

Conversion -

Experienced content marketers know why they are creating the content they produce. They understand their objectives, processes and they track it to ensure the goals are being achieved. If they are not, they make changes to the process and do it again. Are you doing this?

  1. Objective – Do you know the goal and objective for your content? Have you planned, developed and tested what happens to the traffic your drive to your content?
  2. Process – Do you have a well thought out process and supporting mechanics to convert the traffic to your content into leads, customers, inquiries or subscribers?
  3. Tracking – Are you tracking the traffic to your content and measuring important metrics to determine what is working and what isn’t?

Although content marketing and content creation do not rise to the level of rocket science, they are both highly specialized components of today’s digital marketing requirements.

What are additional components that you utilize within your online marketing efforts?

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Filed under Community, Content, content creation, Curation, Hootsuite, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, social media tool, Tools

The Top 50 RSS Feeds In @BundlePost

Now that Bundle Post is handling millions of curated, marketing and other social media posts on a monthly basis, trends within our massive database are starting to appear. One of the trends we are tracking is which of the millions of RSS feeds added to the system by individual users are the most popular.

The Top 50 RSS feeds used for social mediaThe Bundle Post RSS engine allows users to add any RSS feed into their Bundle Post account, where we automatically ingest, database and manage the content multiple times per day. This content aggregation and management process dedups posts for every feed, tracks which you have shared on social and enables you to flag content you want the system to keep so you can share again. You can easily schedule, hashtag and manage social media marketing and curation posts in just minutes every 3-5 days.

With thousands of users, millions of RSS feeds and subsequent social media posts, we are now able to easily list the most frequently added feeds and most popular content sources within the system.

*It’s important to note that if you have installed the Bundle Post Chrome extension, you can easily add any of the following RSS feeds into your own Bundle Post account with a few clicks.

The Top 50 RSS Feeds In Bundle Post:

1) Bundle Posthttp://bundlepost.wordpress.com/feed/ – Not a big shock that our users are taking advantage of our blog content. We are honored!

2) Bundle Post YouTube Channelhttp://gdata.youtube.com/feeds/api/users/BundlePost/uploads

3) Social Media Examinerhttp://www.socialmediaexaminer.com/feed/

4) Social Media Todayhttp://feeds.feedburner.com/socialmediatoday_allposts

5) Mashablehttp://feeds.mashable.com/Mashable

6) Entrepreneur - http://feeds.feedburner.com/entrepreneur/latest

7) SteamFeedhttp://feeds.feedburner.com/steamfeedcom

8) Copybloggerhttp://feeds.copyblogger.com/Copyblogger

9) Marketinglandhttp://feeds.marketingland.com/mktingland

10) Inchttp://feeds.inc.com/home/updates

11) Small Business Trendshttp://feeds2.feedburner.com/SmallBusinessTrends

12) Jeff Bullashttp://feeds.feedburner.com/JeffbullassBlog

13) Duct Tape Marketinghttp://www.ducttapemarketing.com/blog/feed/

14) Hubspot Marketinghttp://blog.hubspot.com/marketing/rss.xml

15) Business 2 Communityhttp://feeds.feedburner.com/B2C_Social

16) Tech Crunchhttp://feeds.feedburner.com/TechCrunch/

17) Danny Brownhttp://feeds.feedblitz.com/DannyBrown

18) Hubspot (all Blogs)http://blog.hubspot.com/rss.xml

19) Fast Companyhttp://feeds.feedburner.com/fastcompany/headlines

20) Wiredhttp://feeds.wired.com/wired/index

21) MarketingProfs (all blogs)http://rss.marketingprofs.com/marketingprofs/allinone

22) Search Engine Landhttp://feeds.searchengineland.com/searchengineland

23) The MOZ Bloghttp://feeds.feedburner.com/mozblog

24) Search Engine Watchhttp://searchenginewatch.com/rss

25) Social Freshhttp://feeds.feedburner.com/SocialFresh

26) Content Marketing Institutehttp://contentmarketinginstitute.com/feed/

27) Pro Bloggerhttp://feeds.feedburner.com/ProbloggerHelpingBloggersEarnMoney

28) Life Hackerhttp://feeds.gawker.com/lifehacker/full

29) Kim Garsthttp://kimgarst.com/feed/

30) Razor Socialhttp://www.razorsocial.com/feed/

31) Marketo Marketing Bloghttp://feeds.feedburner.com/modernb2bmarketing

32) The Next Webhttp://feeds2.feedburner.com/thenextweb

33) Heidi Cohenhttp://feeds.feedburner.com/HeidiCohen

34) Harvard Businesshttp://feeds.harvardbusiness.org/harvardbusiness/

35) VentureBeathttp://feeds.venturebeat.com/Venturebeat

36) PR Daily – http://www.prdaily.com/Rss.aspx?sn=RSSHome

37) Jenn’s Trendshttp://jennstrends.com/feed/

38) eMarketerhttp://feeds.emarketer.com/Articles.xml

39) Brian Solishttp://feeds.feedburner.com/BrianSolis

40) 99Uhttp://feeds.feedburner.com/The99Percent

41) Tech Crunch (Social)http://feeds.feedburner.com/TechCrunch/social

42) Curattihttp://curatti.com/feed/

43) Houzzhttp://feeds.feedburner.com/houzz

44) Forbeshttp://www.forbes.com/entrepreneurs/feed/

45) Digital Trends – http://www.digitaltrends.com/feed/

46) Mediabistrohttp://www.mediabistro.com/alltwitter/feed

47) Inkling Media – http://feeds.feedburner.com/InklingMedia

48) ConversionXL – http://feeds.feedburner.com/ConversionXL

49) Intuit – http://feeds.feedburner.com/IntuitBlog

50) The John Maxwell Co – http://www.johnmaxwell.com/rss/

What about YOUR content? If you’d like to add your RSS Feed into the Bundle Post Index, click here.

If you’d like to spend 80% less time scheduling, hashtagging and managing curated and marketing social media posts, start your Free 3o Day Trial of Bundle Post Today!

Want to schedule a live demo of Bundle Post in action? Give us a shout on Twitter – @BundlePost

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Filed under Blog, Bundle Post, Bundlet, Chrome Extension, Content, Curation, RSS Feed, Social content management, Social Media, Social Media Management, Social Media Marketing, social media tool, Tools, Twitter

Hashtag Automation Gets An Efficiency Upgrade

The Bundle Post development team has been hard at work on a copious amount of back-end systems upgrades. Many of the things we have been working on are not things you can actually see, but server enhancements and scalability upgrades that are the underlying foundation for the larger feature additions that are in development. There are so many groundbreaking social media management capabilities coming down the pipe in the next several months, but we have to wait to share all that. However, we did roll out a few enhancements to the automated hashtagging functions within the system that we are sure you’re going to appreciate.

Automatically hashtag social media postsFor those of you that are unaware, part of the Bundle Post 20 patent pending claims is our Automated Hashtagging System. This feature enables you to identify exact keywords, phrases and company names that you would like the system to locate in the text of curated and marketing posts, then automatically convert those into replaced hashtags or @mentions you desire. Not only can you schedule 100 content curation and social media posts rapidly with total control over what is scheduled, but you can also hashtag those 100 social media posts in about one second! 

Another use for the Bundle Post Hashtag function is to automatically turn company names into their @ Twitter names. You can simple tell the system what exactly to find (example Bundle Post) and instead of replace the company name in the text of the post with a specific hashtag, you can tell the system to replace it with the Twitter name (@BundlePost). So anytime “Bundle Post” appears in the text of a post within the system, it will be modified to display @BundlePost. Pretty cool huh? Yes, we know. :-)

Here’s what the system looks like -

Social media automation, curation and hashtags

With the background explained, lets discuss the enhancements to the hashtag system that is now live for all users.

Bundle Post Auto Hashtag Function Upgrade:

1) Sorting View – Previously when you opened and viewed a Hashtag folder in Bundle Post, the keyword list for that folder were displayed in recent order, putting the most recently added keyword and replacement hashtag at the top. We found this very difficult to easily find keywords and replacement hashtags contained in the folders. Now – when you view a hashtag folder or open a folder to hashtag your scheduled posts, they are all displayed alphabetically. making it easy to find/view specific keywords in your list.

Automated Hashtag Tool

2) Hashtag Order – We have made the actual hashtag system more intelligent to ensure that single word finds aren’t preempted by phrases when you run hashtags in the system. Previously the system would hashtag your scheduled posts in the same sequence in which you added the hashtags into that folder, similar to the old sorting view we described above. What that meant was that if you had a keyword/hashtag for the single word “Social” before the phrase “Social Media” in your hashtag folder, the system would find and hashtag the word “social to #social” then not be able to find the exact phrase “social(space)media”, leaving your posts looking like this: #Social Media is awesome.

The new functionality ensures that whatever sequence you have added keywords or phrases to your hashtag folders, the system will always hashtag phrases with multiple words in them first, then hashtag single words after that. The new intelligent function tracts all of your hashtags listed and determines how many words you have in each Find field and uses that information to intelligently automate the hashtagging of your scheduled posts.

What you will potentially find is that keywords that were not being hashtagged even though you had them listed in your folder are now being discovered properly by the system. You will also be able to more easily manage the keywords and hashtags within Bundle Post to ensure your posts are always hashtagged and done so properly.

The Bundle Post social media marketing, content curation and content management tool is a completely unique approach that gives you complete control of your posts and gives you the time to engage and get results. All of the automation resides in the back office, so nothing is auto posted to your newsfeeds.

We would love to hear your thoughts on the new hashtag functions, so comment below on how you’re using the Bundle Post hashtag system.

*BONUS System upgrades live -> You will also notice that we have incorporated a lot of JavaScript functionality into the user interface across the entire system that has largely removed the need for your browser to refresh. We will continue to incorporate more of this higher level functionality and improve the overall user experience, speed and capabilities.

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Filed under automation, Bundle Post, Content, content creation, Curation, Hashtag, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, social media tool

Social Media: It’s Quantity AND Quality, Not Either Or

For many years I have been explaining that social media is like a freeway. The analogy here is that you must have enough cars on the road (curated posts, status updates, etc) on the freeway every day, all day, if you are going to be seen and therefore be effective. This concept is extremely important on all platforms since we know that social network users are not logged on watching their streams all day long. Whenever they log in, or step up to the side of the freeway, you want to ensure they see one of your cars flying by that is something interesting and relevant to them.

With the onset of Pay to Play, specifically on Facebook, the posting quantity element becomes even more crucial. For over two years now, we have been slowly and methodically increasing the quantity of posts we send every day and have found that there is a direct correlation with the amount of clicks, likes, comments and overall real results that this has achieved. If more people see you every day, your results will increase, as long as your posts are relevant and valuable and you don’t over do it.

social media quantity is as important as qualityWith Facebook massively constricting anything resembling organic reach for pages that are not paying to boost their posts, marketers need to increase the volume of posts they are doing to maximize the organic reach they can garner. In fact, all social media platforms are adding advertising models in order to monetize their user base. At the same time social network monetization is occurring, the volume of content being generated, posted and shared within the social graph is continually increasing at exponential levels. What that means for you is that quantity AND quality of curated and created content you post are equally important. You MUST increase the volumes you are currently posting if you are going to maintain your existing result levels, let alone increase them.

There are no surprises here. I have been saying this for years. In fact, as early as 2008, Facebook’s Mark Zuckerberg defined the “Zuckerberg’s Law” about content sharing. The “law” is very similar to what many in technology known as “Moore’s Law“. Zuckerberg said, “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before…”

Last week, a friend of mine sent me the following tweet:

@brianrants - Hey @fondalo, I think @jaybaer unknowingly makes the case for @BundlePost extremely well here

In Jay’s incredible presentation he asks the question if it is time to replace the rifle with the shotgun in social media marketing. Though I definitely agree that the posting volumes have to increase dramatically if you’re going to continue to be successful, I would and have always said that it has never been an either or situation. It’s BOTH!

Conclusion:

I prefer not to use the shotgun analogy as it has more of a negative connotation to most people. The implication is that of slinging mud on the wall in the hopes that something sticks. That is not what I am saying or implying whatsoever. Rather I am saying that quality, relevant and interesting content is a requirement, every bit as much as the quantity you are posting… And now that the game has changed, the quantity needs to increase to keep pace.

I am also not going to say that paying for boosted posts is out of the question. There may be a place for that for many marketers. But again, this is not an either or scenario. Volume matters…

The social media marketing game has changed and you have to change with it or be left in the dust.

Are you aware of the changes that are impacting what you were doing?

What are you doing to work with these changes in order to continue to maintain and increase your social success?

What does all of this look like for Twitter? You need to have more than 20 relevant, valuable posts per day if you want to even be seen. And that’s a MINIMUM.

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Filed under Content, content creation, Curation, Facebook, Marketing, Results, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Twitter

14 Things I’ve Learned About Content Curation In Social Media

We recently published a post called “50 Random Things I Have Learned About Social Media Marketing” that quickly became one of our most viewed posts of all time. It was obvious that many people appreciate a clear and concise post that lists actionable items and truths about effective social media marketing. We decided to apply the same principle to a post about content curation.

14 things I've learned about content curation in social mediaContent curation is something that has been written about quite extensively, however most people still don’t seem to understand what it is and how to be effective with it in social media. In fact many brands even ignore the importance of curation in their streams and instead continually talk about themselves.

Let’s start off by assigning a definition to content curation that is easily understood. Content Curation is the act of discovering, aggregating and posting online content that was produced by others, not yourself. Curation is typically focused on a specific topic or small number of topics that are considered relevant to the audience you’re trying to reach. Though it is often misunderstood, to actually curate relevant content is to also add context, editorial comment or attribution to posts that you are sharing, content curation has become synonymous with aggregating and sharing relevant content whether or not context is added to the post.

As the founder and CEO of Bundle Post, an experienced social media marketer and previously a social media agency founder, I have a lot of time and effort invested in understanding and effectively using social content curation. Here are just a few of the things I have learned over the years that I believe you will find eye-opening and helpful.

14 (of the hundreds of things) I’ve learned about curating content in social media:

1) Knowing your audience and what they’re interested in is imperative.

2) Curating content from the same popular sources everyone else is, is not effective.

3) Curating content that is suggested from sites based on what others are already sharing is not effective. (see number 2)

4) Curating unique, recent and relevant content that is targeted toward your audience’s interest, will initiate engagement by your audience.

5) Retweeting on Twitter and Sharing posts on Facebook is not curating with a strategy, it’s executing someone else’s strategy. You need to RT and share other people’s posts, but not as your entire posting strategy.

6) Hashtagging curated posts with a strategy will grow your target audience if you do it properly.

7) Important reasons you must curate quality content posts:

  1. Provide relevant, selfless value to your community
  2. Build thought leadership on topics important to your strategy
  3. To stay top of mind with your audience
  4. To spark conversations
  5. To earn the right to share and promote your stuff

8) Developing a specific curation strategy is an important part of an overall social media strategy.

9) People are not logged in watching their streams all day, every day. Having enough relevant posts all day long is important.

10) Being consistent with your curation posting makes a huge difference in your results.

11) Proper content curation sparks conversations with your audience and that leads to relationships and ROI.

12) When a curated post receives a lot shares, likes and engagement, it is resonating with your audience. Schedule it several more times over the next week to maximize the effectiveness of that single post.

13) There is no choice between quantity and quality with content curation. It’s always BOTH.

14) Curated social media posts that often get the most shares and engagement are the ones that are by relatively unknown sources!

As you can see, effective social media curation is anything but mindless sharing. It is conscious and active and based on a deep understanding of your audience. There is a substantial difference between the end results of sharing content suggested by some algorithm, a tribe you belong to or content that is really popular as opposed to curation of unique, recent and relevant content your audience finds interesting and valuable. The thoughtful execution of a well thought out strategy is what makes content curation massively effective in the long run.

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Filed under Brand, Content, content creation, Curation, Facebook, Marketing, Relationship, Results, Retweet, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Strategy, Tools, Twitter