Tag Archives: Google Plus

America The Movie, Google And Political Agendas? Or Just How Google Works

Last week much of the internet was abuzz about Dinesh D’Souza’s new movie, “America” and particularly how Google was presumably The buzz about Google's search results for the movie "America"manipulating search results to somehow harm the movies success. The situation escalated when attorneys for the movie sent a legal letter to Google demanding that search results for the new movie be properly enacted and an explanation of whether the issue was human or algorithm related.

We don’t do political here at Bundle Post, so no reference to the details of the movie and/or our personal beliefs will be included in this post, however this situation begs a different viewpoint that is not currently being defined.

There are two prominent points of view being put forward on this situation, so I think we should first outline them, then open a differing discussion about what might be really going on here.

1) Google Purposeful Manipulation – The insinuation that has driven most of the buzz on this story is that Google has some political agenda that opposes the movie and that is the reason for the search result failure.

2) A “Problem” With The Google Search Algorithm – In a statement from Google to The Hollywood Reporter they said “that it has implemented a fix for the problem, caused by confusion — Google says — with “America” being a common term. But it will still take “some time” before the fix rolls out in order to make showtimes appear.”

Are you sure about that Google?

Putting those two points aside, I think having a proper perspective here makes a lot of sense. Google is an ad platform. All of it’s sites, products and services are focused on achieving two things:

1) Data gathering of user profiles, habits and interests.

2) Delivering more targeted advertisements.

Whether you are using gmail, Google Plus, an Android device or any other Google owned product or site, the entire focus of the company is to improve these two things. It’s how Google makes money. Advertisers pay to improve their exposure on Google search, ad platforms and other owned sites.

The hard facts are this – Google has no interest in showing you the latest, relevant content for your searches. They want to show you the most popular PAGES associated with your search, which forces brands, agencies and marketers to pay to compete for the exposure of those most popular pages.

Knowing Google’s real agenda and business model, it seems that what occurred here is simply how it works for any search topic. Popular pages will get the highest SEO results and therefore the top search results. Google is a business that derives revenue from Pay Per Click advertisements on their search engine as well as on other sites and platforms. They want movie producers, venues and studios to pay to promote their wares, just as any local restaurant or national retail chain does.

I don’t believe that Google is dumb enough to put forth a blatant discriminatory political agenda that could harm their business or future revenue. However, they certainly seemed to have opened Pandora’s box with the statement provided to The Hollywood Reporter.

Did they open the door for other media companies, brands and marketers to create news and bad press for Google? Did Google offer legal grounds for others to also demand that their search results be modified or improved? I’m not sure about all that, but they are interesting questions to consider.

At the end of the day, America the movie seems to have received a lot of additional press and Google might have come off looking a little poorly. Social media has a powerful impact on these situations and this example shows just that.

What say you?

*PS – A search on Bing for “America Movie” returned the proper search results at first position. #interesting

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Filed under Brand, Content, Google, Google Plus, Marketing, Results, SEO, Social Media

50 Random Things I Have Learned About Social Media Marketing

After years of being in this industry, I have seen a lot. Changes, improvements, trends and scary little secrets that still tend to shock me even though I should be numb to it by now. Though I have never read a book or taken any classes on social media marketing, I sure have done a lot of it as an individual, then an agency and now as a brand.

50 Things I've Learned About Social MediaI have decided to create a list of 50 things I have learned about the industry. They are in no particular order and by no means is this a complete list. Just some things I decided to jot down that I believe might be helpful for our readers. I think you will find there is something directed to the beginner, all the way to the industry professional. Some are simple truths you may already realize and others are opinions I have formed through thousands of conversations and connections over the years.

50 Random Things I Have Learned About Social Media Marketing:

1) Social Media is a marathon, not a sprint.

2) You will make mistakes. Embrace them and move forward.

3) Consistency is the most important thing over the long-term.

4) Curating topical content is important.

5) Relationships do result in revenue.

6) Most have no idea what they’re doing.

7) Consultants and speakers are going to kill this business.

8) Do not listen to Social Media Marketing Celebrities.

9) Social media is really hard when done right.

10) A majority of social media marketers connect and engage with their peers and competitors, not their prospects.

11) The last thing we need is another social network.

12) Helping others selflessly is rewarding in and of itself.

13) Automating anything directly to your streams is not effective.

14) Using TruTwit to force new connections to prove they’re human is a beginner epidemic.

15) Most industry apps and tools are created by people who have never successfully done social media marketing.

16) Other than keynote speakers, many travel to and speak at events at their own cost/expense to pretend to be important.

17) Facebook leadership doesn’t have a clue what their customers really need and want.

18) The more immediate you respond to new comments, follows and engagement, the more likely you will get more.

19) Content isn’t king, getting real results is king. Content is part of the process.

20) Don’t pay attention to what industry “leaders” say, just watch what they do.

21) Quantity AND quality matter. It’s not an either or, but BOTH.

22) The proper tools are required. Too many people frequently try all the new tools as a distraction in order to avoid doing what they know they need to do. This is counterproductive. Find tools that solve your biggest problems ONLY, then execute with them.

23) Many social media “professionals” are arrogant and impatient with newbie ignorance or mistakes, instead of helpful.

24) The people in the industry that have the least experience, knowledge and skill call themselves Experts, Ninjas and Gurus.

25) Social media marketing changes weekly.

26) A proper social media strategy is required if you expect to get results.

27) Big brands are the worst at social media marketing. They don’t do it properly and they don’t have to.

28) Don’t pay attention to or try to replicate what big brands do in social media.

29) There is only one steadfast rule in social media – DO NOT SPAM!

30) People connect with people, not brands or logo’s they’ve never heard of. Humanize your brand.

31) SMB’s need to leverage personal and business social accounts to be most effective.

32) Most SMB’s should stop spending time and resources to learn from “experts” and hire a qualified social media agency.

33) Your mobile device must be deployed in real-time with your social accounts if you want to be successful.

34) Google Plus is NOT a replacement for Facebook, nor will it “kill” Facebook.

35) If you are holding or attending more than 2 Google Hangouts on air “shows” per week, you may need to evaluate your bank account, time management and priorities.

36) Most social media “consultants” are broke.

37) Most social media marketers don’t post frequently enough.

38) A blog is not required for every business. Content creation is required for every business.

39) Only retweeting or sharing other people’s status updates isn’t a strategy.

40) Posting quotes everyday isn’t a strategy.

41) Most marketers have not spent the time to clearly define their target audience and what drives them on social media.

42) The only place that “If you build, it they will come” works is in Hollywood.

44) Effective social media marketers don’t take nights and weekends off from engagement.

45) Social media is the center of online digital marketing efforts. Integrate it into everything you do on and offline.

46) Proper social media marketing that gets real results, cannot be hired for $50/mo.

47) There are a ton of classes and content about how to do social media marketing. Be careful what you read.

48) Most social media agencies are solopreneurs that are great at social media marketing, but need help at making it a profitable business.

49) Social media is like a parallel universe to the real world. What you would never do at a networking event, you should not do in social media.

50) Analysis paralysis will stifle your social media results. Do more, analyze as needed.

Again, this is not a complete list of what I have learned, just a random compilation that crosses all aspects of the industry. What have you learned?

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Filed under Brand, Content, Curation, Engagement, Facebook, Google Plus, Marketing, Relationship, Results, Social Media, Social Media Content, Social Media Marketing, Strategy

Four Hashtag Tips That May Surprise You

Hashtag With A Purpose, Not Just Because You Can

Hashtags are one of the most unique aspects of social media. I love that something so unique wasn’t started by a company, but instead the users of a social network got it all going (or so the story goes). Regardless of how it all got started, hashtags have become an integral part of social media marketing and when used properly, they can build community, grow your following and impart salient points within your posts.

Hashtag TipsNow many of us know there are hashtag and social media Nazi’s out there. You know the people who are self-righteous know-it-alls that have an over-confident view and proclamation of the what’s, when’s and how’s of hashtagging properly. I ignore these people and suggest you do as well. Are there more acceptable ways and quantities of hashtagging that can yield better results? Of course. Will the world end if you don’t do them? No.

So to those folks that feel the need to criticize everyone else, we will just say to each their own, smile and move on.

With the housekeeping out-of-the-way, let me bring up a few things you may (or may not) want to consider about your hashtagging tendencies. None the following scenarios are set in stone requirements, but rather suggestions that you should consider.

1) Your company or product name:  This one always blows me away. You have 1200 followers on Twitter, 3000 Facebook Likes and 422 followers on Instagram and your company is only about 2 years old…

   Questions: Why are you hashtagging your company or product name? Do you really think people are searching for your little company hashtag on social media? Do you really think your prospects and/or customers are following the hashtag?

   Answer: Not likely…  At the very most, you are showing everyone what a beginner you are at social media marketing.

   Suggestions: Use hashtags that your prospective customers will actually be searching or following in social media. Your posts are already tagged with your company name and profile, so you are far better off optimizing a proper social media profile and executing a proper social media marketing strategy, than wasting time hashtagging posts with your company name.

2) You’re too serious: Don’t underestimate the use of hashtags through humor. Yes, I mean making up a hashtag that doesn’t exist just to be human and fun. You know, #Icanbeannoying or #Ireallywishyouwouldshutit etc.

These nontraditional uses of hashtags are often overlooked as a way to invoke humor and the approachable into your posts. Don’t over do it, but definitely do it. Have fun with it.

3) Use as many as you want:  Again, there are some that get all Nazi about this, I am not one of them. Frankly, use as many hashtags as you want in a post, just be sure they’re relevant to the content and text you are posting. The worst things you can do are over doing hashtags in a post as well as including tags that are not relevant to the post.

Suggestion: One way to reduce the number of tags you use in a post is to tag keywords within the text of the post itself. If the word you want to hashtag is already in the text of the post, don’t add it as a hashtag too.

Example:  “This is an awesome post about using #hashtags in #socialmedia #marketing effectively”

4) Repetition is the key to advertising, but… : Putting the same hashtag(s) in every single thing you post is not wise.

Suggestion: Be consistent with your hashtagging, but never over do it. If it’s relevant to the content of the post, then hashtag it. If it isn’t a relevant hashtag, don’t.

BONUS Tip - Going across all platforms: Whether you are posting to Twitter, Facebook, Instagram or Google Plus, be sure to hashtag consistently.

Again, these are merely suggestions that should help improve the results you’re getting with hashtags. There is no steadfast rules and I am not one to say what you MUST do, however in my experience these are a few things that you should consider and experiment with and measure the differences between the results. Then adjust and repeat.

Happy Hashtagging!

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Filed under Community, Content, Facebook, Google Plus, Hashtag, Instagram, Marketing, Results, Social Media Marketing, Twitter, Uncategorized

Creating A Social Media Drip Marketing Campaign – How We Launched 2.0

Social media marketing campaigns should be common place within your overall social media marketing strategy. A campaign is something outside of your normal efforts and strategy that is specific to an event, launch or other unique marketing goal. Incorporating social media campaigns into your social media marketing efforts are an exceptional way to leverage your existing strategy and community for a clearly defined short-term objective, while maintaining your existing strategy and community expectations.

Social Media Drip CampaignOne example of a social media marketing campaign was the launch of our all new Bundle Post website, user interface and 2.0 system that went live on July 2013. Our entire launch campaign strategy was executed within social media, without using any ads or other means. The campaign created incredible buzz about our platform and ultimately doubled our active user base in less than 60 days. No small results…

So how did we do it?

There were several steps and planning involved in our social media drip marketing campaign that began months ahead of time. Meaning we had already done the work to build a community by delivering value in our streams and the effort to establish and maintain relationships with that community. Had we not first done this, nothing else in the campaign would have achieved such incredible results. Before you plan a campaign, ensure that you have invested the time and effort with your followers and friends. Nothing is more crucial in your social media marketing efforts before you embark on additional campaigns.

As with any effective marketing, time spent planning and preparing will be in direct proportion to the results you obtain. Below we will outline exactly what we did to plan, create and execute our 2.0 launch campaign using Bundle Post and how you can do the same.

Creating A Social Media Marketing Drip Campaign Using Bundle Post:

Step 1: Clearly Define Campaign – Be sure you have defined your objective and the length of the campaign very clearly. Know exactly when you the campaign is to start and end, as well as the goal you are trying to achieve. It is incredibly important that the goals and objectives you set for a campaign is realistic. Not doing so will surely make the campaign unsuccessful and more importantly jeopardize your decisions when creating your campaign based on such false hopes.

Here are the launch campaign details we used: 

  • Objective – Create buzz and awareness of the Bundle Post software for those who had not heard about it, and let those that have heard about it know that a big new release was coming.
  • Goal – Increase active user base by 30% during the launch campaign.
  • Campaign Timeline – 2 weeks (exactly 13 days) prior to the scheduled launch date.

Step 2: Create A List of Supporters – You will want to create a list of people, brands and contacts that are your supporters that will, (without question) be willing to help you with your campaign. You must be sure that you ONLY ask your real friends and supporters to be involved. Don’t include big name social media people, large brands and celebrities that you WISH would be a supporter and help with your campaign, just include customers and relationships you know will be willing to help.

*More on supporters in steps 3 and 7.

Step 3: Create Schedules – This step is the most complicated, so take it slow and make sure you cover all angles.

First, determine the number of posts per day you want to send for all of your related social media accounts and networks. Do not forget your personal accounts if you are a brand.

Here are the schedules we used: 

  • Campaign Twitter (@fondalo) – 4 x’s per day
  • Campaign Twitter (@BundlePost) – 4 x’s per day
  • Campaign Twitter (@PerfectJulia) – 4 x’s per day
  • Campaign Linkedin – 2 times per day
  • Campaign Bundle Post Fanpage – 1 time per day
  • Campaign Personal Facebook – 3 times per day
  • Campaign G+ Page – 2 times per day
  • Campaign Other People – More on this in later steps

Within Bundle Post Schedules, you will want to make a new schedule for each of the social media accounts that will be involved in the campaign. If there are multiple social media accounts on the same network that have the same number of posts per day (Twitter in our example) make separate schedules for each with the time slots different for each. This way they will not be posting at the same time on the same network, though they will be posting 4 times each day during the campaign.

*you can also use the Bundle Post drip campaign for FB pages, Facebook personal profiles, Linkedin and G+ pages and any other groups or social networks supported by Hootsuite.

Step 4: Write Your Posts – This step should be broken into to segments:

  • Number of Posts: Before you begin writing the social media posts for your campaign, you first need to determine how many posts you need for the entire campaign. To calculate this, take the highest number of posts per day in any of the schedules you have made for your campaign (in our example it is 4 posts per day for Twitter) and multiply it by the number of days for the campaign. In our example, we did a 13 day campaign.

4 posts per day x 13 = 52 total posts needed

  • Writing Posts: So now you will want to create a new “My Content” folder in Bundle Post and begin writing the text of your 52 posts and include a URL where appropriate for each post. It is really important that these 52 posts have no duplicates for two reasons; 1) Bundle Post will not allow you to have duplicate posts included in an export (due to Hootsuite’s restriction) and 2) You want all of your posts to be different so they are not intrusive in your streams. Using a small number of URLs mixed across the 52 posts is fine though.

Here are some examples we used: 

  • The All new @BundlePost 2.0 will be launching June 13th!!
  • The brand new Bundle Post 2.0 will have an entirely new website and improved user interface. Are you ready? http://BundlePost.com
  • Get your Free @BundlePost account before they’re gone June 13th! http://BundlePost.com

*Notice that some posts had URLs and some did not. You’ll want to mix it up depending on your specific campaign requirements, product or service.

Step 5: Create Facebook Graphics – We added some creativity to our campaign by creating graphics about the launch that counted down the days like a space shuttle launch. We manually uploaded and scheduled them on our Facebook page and as they posted live each day, we would manually share links to the graphics on all the other social networks.

We highly suggest this for many cases. It not only provides the visual aspect for your messaging, it helps drive traffic and likes on the fanpage, making the graphics you post on the Facebook page linkable from other networks.

Step 6: Do Your Bundle Post Exports –  Once your posts are written, you will need to do your Bundle Post Exports for each schedule you created in the system. This will need to be done no later than the day before the campaign will need to start posting. This step has the following sequence:

  1. Click Export in Bundle Post.
  2. Select the schedule you want to use and the date that the first post for the campaign should start. (in our example the start date was 13 days before launch)
  3. On the Export Table, scroll down to My Content folders and open the “Campaign” folder with your 52 posts in it.
  4. Select all the posts for the export, run hashtags if desired, then export.
  5. Upload the Bundle Post file into Hootsuite, selecting the proper social media account that coincides with the schedule you just used.

*Important Notes:

  • If you have multiple accounts on the same social network (as in our case on Twitter) not only did we use different posting times for each, we also used the Auto Sort function on the Export Table to ensure that the same posts were not posted to the same network by these three Twitter accounts at or near the same time slots.
  • To do the exports for the other social networks, you will also calculate the number of posts you need for them based on the number of posts per day. For Example: In our campaign we posted 4x’s per day on Twitter and only 2x’s per day on Linkedin. Therefore we exported 52 posts for the Twitter campaign from the My Content folder and only 26 posts for the Linkedin schedule export. – *If we exported all 52 posts for the Linkedin schedule, the campaign would run for 26 days on Linkedin, due to the fewer posts per day in the Bundle Post schedule made for our Linkedin account. Make sense?

Step 7: Do Exports For Supporters – Lastly we used a little known ability of Bundle Post to expand the reach and success of our campaign. We created additional schedules and exports for that list of friends and supports and gave them Bundle Post files to upload into their Hootsuite accounts! Therefore we had some 20 other Twitter accounts also sharing our campaign posts at different times and all they had to do was upload our file. Easy and effective.

So there you have it. All the details of how we launched 2.0 using the Bundle Post system to create an effective social media drip campaign. The result of the campaign not only achieved our objectives, it exceeded our goal by a huge percentage. We increased our active user base by 100% instead of the 30% goal and have continued the growth with a smaller, ongoing drip campaign using Bundle Post that continues to drive traffic and new user growth.

How are you going to use Bundle Post drip campaigns for you and your clients?  Get started FREE

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Filed under Bundle Post, Community, Facebook, Fanpage, Followers, Google Plus, Hootsuite, Marketing, Results, Social content management, Social Media, Social Media Management, Social Media Marketing, Twitter, Uncategorized

The One Social Media Rule For Business

Wouldn’t it be great if there were a list of rules to follow that were simple and clear on how and what to do for your social media marketing? Unfortunately or fortunately, depending on how you look at it, there are no rules for social media except one; Do Not Spam…

Social Media RulesThat single rule seems to be one of the best kept secrets from newer social media marketers as well as many that believe they are really good.

What can be considered spam?

Tagging or mentioning people in posts that are pitching or linking to your product, service, website or offer that you have not built a relationship with. On Google Plus it can also be tagging or sharing with circles directly that have not asked to be updated on your every post about yourself.

Though Google Plus and Twitter seem to be the platforms that have the highest concentration of spam tendencies, Facebook and Linkedin see their share of inbox spam messages from brand new connections or “friends” that invite you to their every event in Texas, though you live on the East coast, etc.

How can you market and promote without spamming?

A great way to think about social media marketing is that it’s a parallel universe to the real world. Would you go to a business networking event and pitch everyone you shake hands with before you even build a relationship? Of course not. You would first get to know them, etc. So think about it this way… Whatever you would do in the real world, do in your social media marketing. Whatever you wouldn’t do in the real world. don’t do in social media.

Here is a nonexclusive list that should exist within the context of how you approach social business.

1) Earn the right to discuss what you do one on one with your connections.

2) Earn the right to promote to your connections by providing selfless value in your streams and occasionally posting your marketing information in between then non-promotional content and posts. Be sure that the content you post that is not about you, is something your community is interested in.

3) Respond to and converse with your audience. You would never ignore someone in real life that introduced you to all of their business contacts or told someone about an article you told them about. Don’t ignore when it happens in social media. Thank, respond, share their content and get into conversations.

4) Social media works in real-time, so responding in real-time is crucial.

Now that we have burst your bubble about there being no social media marketing rules but one, please don’t be discouraged. Understand the ONE rule that you must follow and use these three guidelines that will help you build a framework for being effective with your social media marketing efforts without being seen as “spamming”.

Are there many other guidelines that one could follow and execute to be more and more effective with social media marketing? Indeed, there are probably tens of thousands of nuances and tips that one can learn and use. However, if you don’t follow this single rule of social media marketing, no amount of learning, tips and guidelines will ever enable you to achieve results.

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Filed under Content, Fanpage, Followers, Google Plus, Marketing, Results, Social Media, Social Media Content, Social Media Marketing, Spam, Twitter, Uncategorized

#Hashtag For #Facebook [And More] Automatically

With Facebook joining the ranks of Twitter, Google Plus and others with hashtag functionality, being strategic and consistent with hashtags across the social graph has become more important than ever. Add the Facebook graph search into the mix and hashtagging on Facebook will become an extremely important venue for the function.

There is another unique factor on Facebook that needs to be considered. I call it the “Newbie Factor”. Facebook not only has the largest social network population in the world, it also has the largest inexperienced social media population in the world. You know, those consumers and SMB’s that have never been on Twitter or Google Plus and are not experienced with social media marketing, let alone hashtags. This could materialize as a massive opportunity for brands and marketers if done properly.

So now that the top three social networks are supporting hashtags, you know you have to do it consistently and strategically. As if you didn’t already have enough taking up your social media marketing time, right?

There is a solution. Bundle Post has the only patent pending automated hashtag and content scheduling system in the world. Here’s how it quickly and effectively handles hashtags:

Hashtags Facebook1) Hashtag Folders: The Bundle Post hashtag system lets you create folders for each of your campaigns, clients or accounts that coincide with a content strategy of topics.

For more on how it works, click here.

2) Keywords/Phrases: Within each folder you designate the keywords and phrases that you know will be found in the text of the content curated by Bundle Post. You can also identify any words or phrases that will be contained in the text of posts and have Bundle Post automatically replace them with a specific twitter name, making it an active link when posted.

3) Replace: With a single click on a specific hashtag folder, Bundle Post will automatically hashtag 100 scheduled social media posts for any platform in just one second! All of the scheduled curated and marketing content displayed on the Bundle Post export table will get hashtagged for you, that easily!

Bundle Post makes hashtags on all social networks fast, easy and consistent for social media agencies and social media marketers that use Hootsuite. Social media management, curation, hashtags and scheduling has never been so efficient and effective. Get your free trial now.

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Filed under Agency, Bundle Post, Content, Curation, Facebook, Hashtag, Marketing, Social Media, social media automation, Social Media Management, Social Media Marketing, Strategy, Uncategorized

Reality Check: Daily Required Social Media Marketing Activity

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media “guru”, “author”, “celebrity” or #fauxpert that has never done social media marketing outside of self promotion and has a huge social following, it’s time for a reality check. Any expectation that real results, revenue and return on investment for any SMB or marketer will be achieved by following such advice is foolish thinking.

Social Media Reality CheckSorry to burst your bubble, but effective social media marketing is a detailed combination of technology integration, creativity and a whole lot of activity 24/7. It’s not working when you want, getting weekends off and forgetting to check your feeds, mentions and conversations for days at a time. We call that kind of activity and dedication social networking, not social media.

That’s great if you are an enthusiast that is not using social media channels for marketing, but then again I don’t write for enthusiasts. My articles are always focused on the average brand, SMB, individual marketer and social media agencies. It’s what I know and do, not a hobby or a subject matter I have become known for and use to generate book sales, speaking gigs or ad revenue from blog traffic.

Our goal is to change the message of the industry that is dominated by the folks outlined in the above paragraph into that of real effective use of social media by people who have and actually do it. It’s one thing to consult Starbucks or most other major brands on social media because you sold a ton of books about the subject. It’s another thing to actually create and execute a strategy for the majority that make up social media marketers like small and medium brands or individual marketers and get results. Heck, my 14-year-old daughter could consult Starbucks or most other major brands on their social media marketing. They do it wrong and don’t have to do it right. They have billions in media and marketing dollars that drive their brand on and offline.

While articles that tell you that you can get results with minimal time and effort in social media are incredibly appealing to the masses, I am hear to tell you that it takes work.

*Note – Social media agencies, consultants and coaches – keep reading. There are some reality checks for you as well. :-)

In an effort to both deliver a reality check as well as a real guide of activity, following is a list of SOME daily activities that are required to get results with any social media marketing program.

1) Content Posting: Every day you need to have relevant valuable content for your audience in your stream. Content that gets them to engage, like, comment and share. Not just posts about you or what you do, but information, news and articles your audience will find relevant.

How much content? Here is a basic list of posts per day on a few of the networks you are likely working with:

Twitter – 15-20
Facebook Personal – 4-8
Facebook Page – 3-6
LinkedIn Personal – 5-10
Groups – 1-4
G+ Personal – 10-15
G+ Brand Page – 2-5

Every industry, audience and brand is different, but this will give you a sense of some minimum levels that are required.

2) Content Creation: Like it or not, you have to not only share content relevant to your audience, you also have to create your own content. Blog posts, videos, images, infographics, etc. You can’t lead in an industry where you are not contributing to its message in new ways. This is not an occasional required activity, it’s every single week.

3) YOUR Content Posting: Once you have created content, you need to post it. The good news is that the more content you have created the more content you have available to post daily. I believe content you have created and posts that are about you and what you do should make up about 20% of what you post every day.

4) Content Sharing: Part of social media marketing is sharing other people’s social posts that you and your audience may find interesting and valuable. This serves two purposes;

  1. It delivers additional value to your audience beyond what you found and posted.
  2. It lets others know that you appreciate what they post and wanted to pass it along.

5) Real and Real-Time Posting: These posts are above posting and sharing content and are just about being real, human and approachable. These are often just text and consist of what you are thinking, the weather, where you are and what you are doing. Don’t forget that people connect with people in social media. Don’t be a logo or a robot. Nobody can like or build a relationship with either of those.

6) Community Growth: Every day you need to be growing your community of fans, followers and friends that are your target audience. If you build it they will come doesn’t work in social media. Though doing the above 5 activities every day will help you consistently grow your community, if you are using social media for marketing, that community size needs to increase. Therefore every day you need to be searching and finding your target audience on all of the social networks and connecting with them. Don’t wait for them to find you.

7) Community Outreach: Within your community you need to continually reach out and engage. That is no different from being at a live networking event. You start conversations and get to know them. You share their content and information with others and build a relationship. This must be done daily to be effective with social media marketing.

8) Response/Engage: The opposite of outreach is responding. When someone likes, shares, comments on your posts, acknowledge them, thank them and star a conversation. If someone mentions you in social media, respond.

I have a lot to say about this section, but in order to keep it a blog post and not an article I will say that timing matters. When someone mentions you or comments, they are there, online, right now. Waiting hours or days is missed opportunity and will never see any real results.

9) Follow Backs: When someone follows you on Twitter, Circles you on Google Plus or Friends you on Facebook or Linkedin, you need determine whether you want to reciprocate or accept. I recommend that this is done every single day. We do it twice per day ourselves.

*Tip – if you’re using social media for marketing, follow, friend and connect with those that are your target audience. If you are a restaurant in Tennessee, friending or following someone in the UK doesn’t make a whole lot of sense.

10) Data/Statistics: You need to know what is working and what isn’t. Paying attention to your statistics, results, analytics and data on a daily basis is required. Knowing this information enables you to adjust the what’s and when’s of what you are doing and set realistic goals and targets. Not knowing means you are not getting anywhere.

11) Planning/Strategy: Every day you need to be planning and adjusting your strategy. Using what you learn to improve results in social media marketing is no different from anything else in business. Test, measure and adjust… DAILY.

More Reality Checks for Marketers:

So if you think that real, effective social media marketing can actually be accomplished in 30 minutes or an hour per day, I invite you to think again. This is why there are so many social media agencies out there and more popping up every single day. Not too many people have the time, knowledge and ability to execute all of these thins on a daily basis. If you can’t either or are not getting results, I suggest you speak with a qualified social media professional agency as well.

*If you are paying $99/mo for “social media” from some online company, you’re being robbed. It takes far too much time, tools and activities to really do social media marketing right that results in real business.

More Reality Checks for Social Media Agencies:

If your agency is teaching social media marketing instead of doing it, before taking some unsuspecting persons money, be sure they understand what it really takes. Stop taking money from people to teach them things they will never have the time, skill or experience to execute well. Anyway you slice it, it’s stealing…

*As a consultant or agency that teaches social media, the person you teach is rarely the CEO that paid for you. Be aware that the admin, intern or junior employee you train, will soon be in love with social media marketing just like you and will be starting their own agency when their employer pulls the plug. Stop creating competitors for yourself every six months, while making pennies for doing it. Do the hard work for clients and get them real results by delivering effective social media management that has value and recurring revenue.

This is just the tip of the iceberg. There is so much more required in social media marketing like strategy, targeting, social selling, conversations and more. But true to form, I am not here to condemn or be hurtful. My only goal here is to increase the effectiveness of social media marketing in general and change the message to real results, not scores, followers, likes or speakers. Go do this!

By Robert Caruso
@fondalo
http://fondalo.com
Founder/CEO – Bundle Post

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Filed under Agency, Blog, Community, Engagement, Facebook, Fanpage, Followers, Google Plus, Infographic, Marketing, Relationship, Results, Social Media, Social Media Management, Social Media Marketing, Social Media ROI, Strategy, Twitter, Uncategorized

Social Media – Your Time Percentage Should Equate To Result Percentage

Ask yourself a few questions:

Where are you spending your time in the social graph?

What social networks get what percentage of your time and effort?

What network do your target audience spend most of their time on?

Which social network has the highest quantity and concentration of your target audience?

Social Media TimeIf you can’t answer these questions, you’re probably not being as effective with your social media marketing as you could or should be.

When a marketer or agency that is newer to social media asks me questions like, should we be on Pinterest, or should we have a brand page on Google Plus, I know right away they have a problem. You need to know where your audience spends most of their time when on social media and more importantly which social network gets the best results for your effort and time spent.

Once you know these answers, be sure your time and effort reflects the numbers. In other words, spend time on the social networks that get you the best and most results. Spend less time on the social networks that get the least or slowest results.

You’d think this would be common sense, right? Unfortunately it isn’t. I can’t tell you how many times a social media professional or marketer tells me about one of the newer or really niche social networks they love and that they spend most of their time on. My only question to them is this. How much revenue have you driven on that social network, rather than the main networks that have the highest concentration of your target market?  Sadly, one of two things usually happens:

1) They disappear and end the conversation. (BTW – this happened yesterday with someone I know personally when discussing their blog and the traffic they drive because they write about the newest shiny things and how traffic is so important. Once I asked them about revenue, poof!) Is it really that hard to understand? If you’re spending a ton of time doing something for your business it needs to get returns. Ignorance is only bliss if you won the lottery. In business you can’t ignore the obvious.

2) They justify and make excuses. Ya, but I really like it. Well, I am here to have fun too. It’s not about making money for me. These are the other responses I hear. Really?  You’re a social media marketing consultant, agency, marketer or ninja and it’s not about making money? Please stop consulting or teaching social media to anyone else!!!

Example?

Our revenues and new Bundle Post users come as a result of the following:

50% Twitter – 40% Facebook – 10% Linkedin/G+/Etc.

We spend our time and efforts in exactly these percentages, on these platforms.

For those of you that have read my stuff for a while, you know that my only goal is to help you get real results from your social media marketing. I write only about what I do that gets results, not theory or hype about the industry, new shiny distractions, etc. Don’t take any of this personally, just use it to be better.

I leave you with a mission:

Know the numbers, where your audience is and start getting real about what you are doing and where. Putting your head in the sand isn’t going to help get you results and ROI.

By Robert Caruso
@fondalo
http://fondalo.com
Founder/CEO – Bundle Post

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Filed under Agency, Facebook, Google Plus, Marketing, Results, Social Media, Social Media Marketing, Social Media ROI, Strategy, Uncategorized

Google Reader Shutting Down Leaving Huge Curation Gap For Marketers

Google ReaderYesterday Google announced on the official Google Reader Blog that on July 1, 2013, they will retire Google Reader. Originally announced on the official Google Blog that same day, the excuse given was that usage over the years had declined and that the company is focusing its efforts on other products. As I read and researched the effects that this decision by Google has on social media content curation, I was compelled to pull a late night and write a post about it, in place of my originally scheduled blog post.

What does this mean for social media marketers that rely on Google Reader and other readers for social media content aggregation,  discovery and sharing in the social graph? It may be more of an initial inconvenience for some, as there are many other RSS readers on the market. Many other readers do use Google Reader for their syncing though and that will cause even more wide spread RSS reader issues. This change is also signaling that for social content aggregation and curation, scrolling through readers, scheduling content one by one manually or with browser plugins like Hootlet and Bufferapp, is definitely going away and frankly it must.

Efficient, reliable and effective means of content discovery, scheduling and management has to be done differently if social media marketing time spent is going to be able to realize profitable returns. Done properly, social media agencies,  marketers and brands must have enough interesting, relevant content in their streams every day and they know that. Content is where everything starts. It’s what creates conversations, develops thought leadership and influence, all of which are required for real results.

With old school content discovery and management methods going the way of the dumb cell phone, one must consider where social media content management is going. Where it has to go and what that looks like. Let me show you…

Though we rarely write about our own technology, this market changing event by Google compels us to do so this week.

Originally as an agency, we had the same issues you do. Searching, finding, editing, scheduling, hashtagging and posting enough relevant, valuable content for our clients target audience across all of the social network accounts they had. And doing that 7 days a week. Efficient? Not so much. Consistent? Near impossible. Effective? Let’s not go there. Profitable? We all know the answer to that. We knew that if we did not spend the hours every day on content management, all other social media management functions, results and metrics would fail. Something had to be done differently…

Bundle Post InfographicBundle Post is the first Social Content Management system designed to solve the enormous time challenge of content management within social media. We designed it for us and had no intent on making a product. That changed quickly as the results increased on every client program, we saw huge efficiency gains and profitability climbed massively. We knew we were soon to become a social media software company.

So what is Bundle Post? The system efficiently handles 5 of the time-consuming back office functions related to social media content.

1) Aggregation and Curation – Attach Google Alert and RSS feeds where all content is ingested four times per day and saved as social media posts. You can view, edit and delete content you wish to use from every feed channel.

2) Legacy Content Management – My Social Content serves as repository folders of you and/or your clients legacy social content posts. Their website, videos, fanpage, interviews, photo’s etc. Legacy content can be merged with curated feed channel content and together be scheduled as individual posts for your newsfeeds.

3) Hashtags and Content Change – Hashtag folders for all campaigns can be created and house the keywords/phrases you want flagged for content changing in the text of all posts within Bundle Post. You designate the replacement hashtag or other text you want the system to replace. It automatically hashtags and/or changes the text of 100 social media posts in a single second.

4) Scheduling – Posting time schedules for all social networks like Twitter, Facebook, Linkedin, Google Plus, Groups, etc can be saved in Bundle Post and merged with content from 1 and 2 above. Easily scheduling 100 posts in less than 30 minutes.

5) Follow Friday Mentions – All Follow Friday posts can be managed in Bundle Post. Each post can be customized, twitter account names added or removed as you wish. With Bundle Post Follow Friday mentions on Twitter take 45 seconds on Thursday night instead of all morning on Friday.

What Bundle Post Isn’t? We are not a social media dashboard like Hootsuite, Tweetdeck or the many others. We do not do anything current dashboards do and they can’t do what we do, due to our 19 claims in a Pending Patent filed over 24 months ago.

Bundle Post is a back-office social media content management system that currently integrates with Hootsuite. Your scheduled social media content comes out of Bundle Post and uploads directly into Hootsuite.

You use Bufferapp or Hootlet to schedule content? That’s great when you come across a single article you want to share and schedule. But why would you spend hours finding, scheduling, editing and hashtagging enough content everyday for all your social profiles?

In 30 minutes our users manage 5 days of currated content, your legacy blog posts and your own marketing content. Yes, that’s right, 30 minutes. Not auto-posted content. Content YOU select and control. Nothing leaves Bundle Post to your social media accounts without you allowing it to be sent. Now you have the time to build relationships, get ROI and even handle more clients, all more effectively with better net results.

One more thing… You can share Bundle Post export files with others in your brands community and they can upload them into their Hootsuite, making your scheduled content reach even bigger. Have we got you thinking yet?

Welcome to Bundle Post. Want a live demo? Hit the website and click to contact us or just message me @fondalo or us @BundlePost on Twitter and let’s change the effectiveness and efficiency of your social media marketing NOW!

By Robert Caruso
@fondalo
http://fondalo.com
Founder/CEO – Bundle Post

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Filed under Agency, Community, Facebook, Fanpage, Followers, Hashtag, Hootsuite, Marketing, Relationship, Results, Social Aggregation, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, Twitter, Uncategorized

How To Leverage Social Media Connections Into Prospects And Customers

Does this ever happen to you? You engage with a prospect quite a bit on social media. You are building a relationship and it’s time to tell them about your new product/service, etc. But you forget their name and/or twitter tag.  Or you want to mention someone and can’t remember their profile. Sound familiar?

The next step in social media is to more effectively manage relationships. Not just connecting and engaging, but ensuring that you know who your prospects and customers are at anytime, and having the right conversations with them every day. Sounds simple, right? It’s not…

Twitter lists and automated community management tools such as Commun.it are largely ineffective for this purpose. Lists have many limitations and are only useful within Twitter, among many other problems. Commun.it does little to actually manage or further prospect and client relationships beyond the annoying automated postings. So what do you do?

Social Relationship ManagementSocial relationship management is something I have been interested in for a while. With a sales and marketing management background, CRM tools were always a must, but there wasn’t much that was designed for social media marketing. With the new Nimble software and recent integration with Hootsuite, the challenges of managing prospects, customers and relationships within the social graph have become a thing of the past for me and my team.

Check out this quick video of me using it to add a contact through Hootsuite!

Notice how effective and easy @Nimble makes managing relationships, conversations, prospects and customers? The ability to so easily add a contact, find their Twitter, Facebook, Linkedin and Google+ accounts is a dream come true! If you are not using a social CRM, you are missing out on opportunities to be effective and profitable with your social media marketing.

If you are a social media agency, this is a must have. In fact, let’s think about this…  Who should be using a social CRM?

  • Social Media Agencies
  • Marketing Companies
  • Individual Social Media Marketers
  • B to B Companies
  • Software Companies
  • Local Restaurants
  • B to C Companies
  • Everyone using social media for marketing!!

The bottom line is you must be more effective and efficient with your social media content, engagement, relationships and results. The proper social media tools like Hootsuite, Bundle Post and Nimble are required to achieve just that!

By Robert Caruso
@fondalo
http://fondalo.com
Founder/CEO – Bundle Post

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Filed under Agency, Community, Facebook, Google Plus, Marketing, Relationship, Social content management, Social CRM, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Twitter, Uncategorized