Tag Archives: Grow Followers

4 Significant Advantages You Have Over Big Brand Social Media

Social Media AdvantagesSocial media marketing often gets media attention and viral activity when big brands create a big budget video designed to attract attention and be shared. Consumers often connect with humor or emotion contained within such videos, share them and the next thing you see is the media and news sites writing about how awesome or effective the campaign was and what you need to learn from the situation for your brand. Sound familiar?

Big brands are also singled out when they commit an epic fail within social media marketing. Writers and the media love to jump on the bandwagon for these situations and turn another company’s misfortune into traffic, viewers and subscribers.

In both cases, there are often few connections between these fortune 500 companies and your business or personal brand. Nothing they do within social media can seriously be translated over to what YOU should be doing. In fact, it is my belief that most major brands are largely clueless about social media marketing, engagement, relationships, selfless value and their audience. And you know what? They don’t have to.

Large brands have spent millions and probably more like billions on branding, major media advertising and exposure over the last 15 years prior to the heydays of social media. Their purpose and focus for being in the social graph is more liken to being forced into it or solely to further their other advertising efforts, rather than a corporate culture shift that compels them.

Let’s be very clear here. I am not speaking about EVERY major brand out there, but certainly MOST. Don’t believe me? Just mention your favorite major brand on Twitter, or comment on a post on their Facebook fanpage and prepare for the ignored silence you will receive. For most it is about branding and additional impressions, not relationships, conversations and connecting with their audience.

Having said this, there are several distinct advantages that small and medium-sized business (SMB) marketers and brands have over large behemoth corporations that you may not consider. Understanding these advantages and leveraging them within your social media management is paramount to winning in your space. Let’s outline a few of these advantages.

“there are several distinct advantages that (SMB) marketers/brands have over large behemoth corporations”  Tweet:

4 Significant Advantages You Have Over Big Brand Social Media

Decision Making – One massive advantage you have as an SMB is a lake of corporate bureaucracy. You have the freedom to make decisions and execute on them without committees, corporate politics and meetings. You can perceive needs, identify opportunities and respond to them as you see fit.

Nimble – In business there is something to be said about having speed. Speed to market and the ability to shift, change and pivot are distinct advantages online. Having the freedom to make decisions and the ability to quickly act upon those decisions is incredibly valuable to a social business. Market changes, trends and the latest news provide opportunities to the nimble brand within social media. Your ability to act upon these information pipes faster than the larger brands should be an important part of your social media strategy.

Relevant Value – As we defined above, large brands often make their social media marketing an extension of their media advertising and branding efforts. YOU have the ability to transcend branding and elevate your efforts to the human level. You are able to share relevant, selfless content with your audience that big brands don’t. You’re able to comment on your target audiences posts and open communication channels that build real and lasting relationships.

Understanding this point and executing it properly, provides your SMB with numerous opportunities to out maneuver big brands and gain traction far more rapidly than they ever could.

Mistakes – Finally, you can make mistakes with your social media marketing efforts with far less impact to your brand. You’re not a massive publicly traded company with executives that are far more afraid of what could go wrong within social media, than how to make it effective. You can make mistakes, own them, apologise and move forward without a massive media or social graph backlash that requires thousands of dollars, public relations repairs and time to heal from the impact. You can press your social efforts ahead without fear of making a brand-killing mistake. Talk about freedom!!!

As you finish reading this blog post and go back to your day, I would like to challenge you to consider these advantages. Ask yourself if you are actually leveraging them in your favor. At the end of the day, you have many opportunities to be more effective than these big brands. Maybe not in raw numbers, but certainly with more speed and as a percentage.

Stop trying to emulate what big brands do in social media and instead focus on being human, engaging and with selfless value. At the end of the day THIS is where you can outperform your biggest competitors.

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Filed under Brand, Content, Fanpage, Followers, Marketing, Relationship, Social Media, Social Media Management, Social Media Marketing, Strategy, Twitter

The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

As we continue our series from the survey we conducted on social media marketing, the question of overall challenges is the focus. We asked hundreds of social media marketers, agencies and brands what are the two biggest challenges they face with their social media marketing efforts. We were somewhat surprised by the top two answers and think you may be as well.

We asked what are: “The two biggest challenges I face with my overall social media marketing is?”

2 Biggest Social Media Challenges

 

A total of 36.5% of respondents said that Engagement and Sales/Revenue were the two biggest challenges they face with their social media marketing. We found it very interesting that some of the very things that impact both of these key result areas the most were ranked much lower. The key areas that ranked lower were Time, Relationships, Clicks, Content Curation and General Results.

Time 13.68% : Not too surprising is ranked number three is the challenge of time. We all know that social media marketing is very time and human intensive, but where you’re spending time or where you aren’t spending it, is the important part. We have found that most social media marketers spend most of their time on back office functions, not the front office functions that actually result in the two biggest challenges of Engagement and Sales/Revenue.

If your time is spent managing, scheduling, editing and hashtagging curated and marketing posts, you have less time to have conversations, build relationships and engage. These are the things that result in sales and revenue, therefore adjusting where you spend time by using the proper tools, such as Bundle Post is imperative if you wish to impact the Engagement and Revenue of your social media management.

Clicks/Traffic 12.82% :  Now this one is often a challenge to figure out for some. There are several distinct reasons or combination of reasons for this to be a challenge for a social media marketer. Sometimes it is just one of the reasons listed below, but more often than not, it is a combination of several that result in little click-through traffic coming from marketing efforts. Here are a FEW reasons why this tends to occur and questions you should ask yourself.

  1. Lack of -or- Improper Strategy – Do you truly know who your audience is and what they’re interested in?
  2. Lack of Topical Thought Leadership – Are you posting topical content that drives your audiences interest or are you mainly retweeting or sharing content others are posting?
  3. Lack of Consistency or Volume – Are you scheduling social media posts everyday, all day at the appropriate levels, or are you sporadic, inconsistent or not doing it at levels that are even being noticed?
  4. Lack of Value – Do your posts provide selfless, relevant value to your target audience on a consistent basis?
  5. Not Enough Marketing – Are you sharing 10% to 20% of your posts that market you, your company, products or services, or are you rarely even mentioning your online properties, content and landing pages?
  6. Too Much Marketing – Are you posting primarily about you, your company, products or services?

These are some of the reasons that none of your friends and followers are clicking through to your website, content or offer pages. Understanding that you have to first provide value, get into conversations and build relationships in order to get traffic and clicks is extremely important. Simple conversations create interest that can get a connection to have more interest in you or your brand. Many times those conversations cause a connection to even read your bio and click to your site contained within your profile. Get into conversations with your target audience about anything THEY are interested in and see what happens to your clicks and traffic.

General Results 5.13% : We think that Engagement and Sales/Revenue would fall under this category as well, but we did not want to assume and add it to the top two challenge numbers. We also believe that Clicks/Traffic and Relationships are also under this heading, therefore we will leave this challenge as it is.

Relationships 4.7% : Relationships in social media are created through conversations, just like in the real world. Often times the reason relationships are not being forged is due to too few conversations with the proper people. If you are finding that relationships are one of your big challenges, I suggest that you take a look at these three areas:

  1. Your Target Audience – One big mistake people make is that they build communities that are not their target audience. Often the like, friends and followers many marketers attract are that of their peers and competitors, not their prospective customers. Be sure you know who you are trying to reach and connect with them, not your peers.
  2. Your Content Strategy – Another error made on the relationship front is content strategy, especially when you are missing on number one above. If you have not clearly defined who you are trying to reach, you are definitely going to be off on the types of content you are curating and creating for your streams.
  3. Where you Spend Time – Be sure you have the proper tools and processes in place. If you’re spending time everyday curating content and not engaging with your target audience, you will be hard pressed to establish relationships easily.

Follow this formula – “Content leads to conversation, conversations build relationships and relationships result in ROI.” – Get each step down properly and you will see a massive improvement on the quantity and quality of relationships you develop within the social graph.

Content Curation 3% : The biggest shock to us was Content Curation falling to one of the lowest challenges facing the hundreds of social media agencies, brands and marketers that answered our survey. Why? Well if people truly understood this challenge and had it under control and managed properly, we would not see Engagement and Sales/Revenue as the top two challenges. Proper content curation, with the proper topics/strategy, at the appropriate volumes will spark engagement, sharing and conversations. It’s where everything starts.

Adding content creation, proper levels of marketing your products and services, along with the all important strategy work is imperative to achieving social media marketing sales, revenue and ROI. All of this must be approached at the selfless value and relationship level if you’re going to be successful.

Here are the previous Survey posts in this series:

The Top Social Media Dashboards And Tools Marketers Use [SURVEY REPORT]

The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

 

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Filed under Brand, Content, Curation, Engagement, Followers, Marketing, Relationship, Results, Retweet, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, Strategy

How To Grow Targeted Followers On Twitter?

An analogy I often use about building a social media community is to look at it like a radio station. Even if you find the perfect radio station with all of your target prospects listening to it, but you only have 60 listeners you’ll never get to ROI (return on investment) on your radio advertising, even if it everybody buys your stuff. Likewise with your social media marketing efforts, it requires that you have a big enough audience to get ROI.

Grow Twitter FollowersHere’s a couple of scenarios that might depict your situation.

1) You’re a new marketer and you’re just starting your social media accounts. You currently have little or no listeners, or worse the majority of your listeners/followers are most likely not your actual target audience.

2) Maybe you are a social media agency that has just brought on a new client and you’re setting up their social media accounts or taking over existing social media accounts. The client has some followers on Twitter and likes on Facebook but the numbers are fairly low and not targeted.

These are very common situations that I see frequently. In either case you have a problem that begs the question; How do I get more targeted followers on Twitter? Am I right?

Ok, we will get to that in a moment. First lets put some perspective in place for your community target size. We already know we have to have a big enough audience, but what is big enough?

Local: If you are a hyper local business (aka a local restaurant, Real Estate Agent, etc.) you need a minimum of 2000 targeted followers.  That is followers that are your target audience on Twitter.

Regional: If you are a regional brand or marketer your minimum target should be at least 5000 targeted followers in order to be able to be effective.

National/International: Lastly if you’re a national or international brand you need to have a minimum of 7500 targeted followers if you want to achieve results.

So the question is probably obvious in most people’s minds right now – How do you grow your targeted followers on Twitter?  The fact is it is easy if you know how.

Unfortunately the only place that “If you build it they will come” works is in Hollywood. In social media you must proactively build a social media community made up of your target audience. A following that you can deliver value to and are likely to be interested in the product or service you sell.

So assuming that you’ve already properly defined your target audience very clearly, including geographically, demographically as well as psychographically, it’s pretty easy to find and connect with your target audience on Twitter. Here’s a video I put together that shows you one way to hyper target Twitter followers, so you can follow them.

*Tip: Find the Twitter accounts that have already built a following of the target audience you are looking for and follow the people they follow. The ManageFlitter app can help you do that as well.

A percentage of the targeted people you follow will follow you back. That percentage will vary greatly, depending on whether you have the following items in place first.

1) Value – Your social media stream needs to provide value to your audience. This needs to be done a couple ways.

a) You need to have enough content in your steam everyday. (20+ posts per day on Twitter)

b) The content you share needs to be interesting, relevant and valuable to your audience.

c) 80% of what you post should NOT be about you, but instead be what your audience is interested in.

When you follow someone on Twitter, many will immediately check your timeline to see what you are posting as part of their determination of whether to follow back. If you aren’t consistent with your content strategy, few will follow back.

2) Bio – Your Twitter Bio is so important. Be sure that it is not ordinary, “pitchy” or overly corporate.

Here is a great post on optimizing your Twitter Bio.

3) Engagement – Are you having conversations in your stream, or are you using social media marketing like a bullhorn? If someone you follow looks at your timeline and sees that you are simply pushing information and not responding, engaging and having conversations, few will follow back.

Your social media management and strategy must include a community growth strategy as a substantial part of your overall social media management. There are many parts that work together to make your efforts successful. Missing any of those components will dramatically reduce the results.

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Filed under Community, Engagement, Followers, Marketing, Social Media, Social Media Management, Social Media Marketing, Twitter

Reality Check: Daily Required Social Media Marketing Activity

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media “guru”, “author”, “celebrity” or #fauxpert that has never done social media marketing outside of self promotion and has a huge social following, it’s time for a reality check. Any expectation that real results, revenue and return on investment for any SMB or marketer will be achieved by following such advice is foolish thinking.

Social Media Reality CheckSorry to burst your bubble, but effective social media marketing is a detailed combination of technology integration, creativity and a whole lot of activity 24/7. It’s not working when you want, getting weekends off and forgetting to check your feeds, mentions and conversations for days at a time. We call that kind of activity and dedication social networking, not social media.

That’s great if you are an enthusiast that is not using social media channels for marketing, but then again I don’t write for enthusiasts. My articles are always focused on the average brand, SMB, individual marketer and social media agencies. It’s what I know and do, not a hobby or a subject matter I have become known for and use to generate book sales, speaking gigs or ad revenue from blog traffic.

Our goal is to change the message of the industry that is dominated by the folks outlined in the above paragraph into that of real effective use of social media by people who have and actually do it. It’s one thing to consult Starbucks or most other major brands on social media because you sold a ton of books about the subject. It’s another thing to actually create and execute a strategy for the majority that make up social media marketers like small and medium brands or individual marketers and get results. Heck, my 14-year-old daughter could consult Starbucks or most other major brands on their social media marketing. They do it wrong and don’t have to do it right. They have billions in media and marketing dollars that drive their brand on and offline.

While articles that tell you that you can get results with minimal time and effort in social media are incredibly appealing to the masses, I am hear to tell you that it takes work.

*Note – Social media agencies, consultants and coaches – keep reading. There are some reality checks for you as well. :-)

In an effort to both deliver a reality check as well as a real guide of activity, following is a list of SOME daily activities that are required to get results with any social media marketing program.

1) Content Posting: Every day you need to have relevant valuable content for your audience in your stream. Content that gets them to engage, like, comment and share. Not just posts about you or what you do, but information, news and articles your audience will find relevant.

How much content? Here is a basic list of posts per day on a few of the networks you are likely working with:

Twitter – 15-20
Facebook Personal – 4-8
Facebook Page – 3-6
LinkedIn Personal – 5-10
Groups – 1-4
G+ Personal – 10-15
G+ Brand Page – 2-5

Every industry, audience and brand is different, but this will give you a sense of some minimum levels that are required.

2) Content Creation: Like it or not, you have to not only share content relevant to your audience, you also have to create your own content. Blog posts, videos, images, infographics, etc. You can’t lead in an industry where you are not contributing to its message in new ways. This is not an occasional required activity, it’s every single week.

3) YOUR Content Posting: Once you have created content, you need to post it. The good news is that the more content you have created the more content you have available to post daily. I believe content you have created and posts that are about you and what you do should make up about 20% of what you post every day.

4) Content Sharing: Part of social media marketing is sharing other people’s social posts that you and your audience may find interesting and valuable. This serves two purposes;

  1. It delivers additional value to your audience beyond what you found and posted.
  2. It lets others know that you appreciate what they post and wanted to pass it along.

5) Real and Real-Time Posting: These posts are above posting and sharing content and are just about being real, human and approachable. These are often just text and consist of what you are thinking, the weather, where you are and what you are doing. Don’t forget that people connect with people in social media. Don’t be a logo or a robot. Nobody can like or build a relationship with either of those.

6) Community Growth: Every day you need to be growing your community of fans, followers and friends that are your target audience. If you build it they will come doesn’t work in social media. Though doing the above 5 activities every day will help you consistently grow your community, if you are using social media for marketing, that community size needs to increase. Therefore every day you need to be searching and finding your target audience on all of the social networks and connecting with them. Don’t wait for them to find you.

7) Community Outreach: Within your community you need to continually reach out and engage. That is no different from being at a live networking event. You start conversations and get to know them. You share their content and information with others and build a relationship. This must be done daily to be effective with social media marketing.

8) Response/Engage: The opposite of outreach is responding. When someone likes, shares, comments on your posts, acknowledge them, thank them and star a conversation. If someone mentions you in social media, respond.

I have a lot to say about this section, but in order to keep it a blog post and not an article I will say that timing matters. When someone mentions you or comments, they are there, online, right now. Waiting hours or days is missed opportunity and will never see any real results.

9) Follow Backs: When someone follows you on Twitter, Circles you on Google Plus or Friends you on Facebook or Linkedin, you need determine whether you want to reciprocate or accept. I recommend that this is done every single day. We do it twice per day ourselves.

*Tip – if you’re using social media for marketing, follow, friend and connect with those that are your target audience. If you are a restaurant in Tennessee, friending or following someone in the UK doesn’t make a whole lot of sense.

10) Data/Statistics: You need to know what is working and what isn’t. Paying attention to your statistics, results, analytics and data on a daily basis is required. Knowing this information enables you to adjust the what’s and when’s of what you are doing and set realistic goals and targets. Not knowing means you are not getting anywhere.

11) Planning/Strategy: Every day you need to be planning and adjusting your strategy. Using what you learn to improve results in social media marketing is no different from anything else in business. Test, measure and adjust… DAILY.

More Reality Checks for Marketers:

So if you think that real, effective social media marketing can actually be accomplished in 30 minutes or an hour per day, I invite you to think again. This is why there are so many social media agencies out there and more popping up every single day. Not too many people have the time, knowledge and ability to execute all of these thins on a daily basis. If you can’t either or are not getting results, I suggest you speak with a qualified social media professional agency as well.

*If you are paying $99/mo for “social media” from some online company, you’re being robbed. It takes far too much time, tools and activities to really do social media marketing right that results in real business.

More Reality Checks for Social Media Agencies:

If your agency is teaching social media marketing instead of doing it, before taking some unsuspecting persons money, be sure they understand what it really takes. Stop taking money from people to teach them things they will never have the time, skill or experience to execute well. Anyway you slice it, it’s stealing…

*As a consultant or agency that teaches social media, the person you teach is rarely the CEO that paid for you. Be aware that the admin, intern or junior employee you train, will soon be in love with social media marketing just like you and will be starting their own agency when their employer pulls the plug. Stop creating competitors for yourself every six months, while making pennies for doing it. Do the hard work for clients and get them real results by delivering effective social media management that has value and recurring revenue.

This is just the tip of the iceberg. There is so much more required in social media marketing like strategy, targeting, social selling, conversations and more. But true to form, I am not here to condemn or be hurtful. My only goal here is to increase the effectiveness of social media marketing in general and change the message to real results, not scores, followers, likes or speakers. Go do this!

By Robert Caruso
@fondalo
http://fondalo.com
Founder/CEO – Bundle Post

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Filed under Agency, Blog, Community, Engagement, Facebook, Fanpage, Followers, Google Plus, Infographic, Marketing, Relationship, Results, Social Media, Social Media Management, Social Media Marketing, Social Media ROI, Strategy, Twitter, Uncategorized

10 Points For Launching Your New Startup Using Social Media

As I speak with many new startup companies about social media, there are some big misconceptions about the what’s and when’s. Probably the biggest misconception I come across is the feeling that they should wait to start their social media marketing efforts until their product, website and/or business is actually completed or launched. This is a very bad idea and I will tell you why.

Startup Social Media StrategyImagine entering a marathon that is about to start in three months. During those three months you did not train at all. In addition to not training, you did not acquire sponsors to cover your massive entry fees, gear or travel expenses. How well do you think you will do once race day comes? That’s why implementing a strategy, building your social community and establishing relationships early is important!

I have put together a list of five Do’s and five Don’ts that should be helpful. These are by no means an exhaustive list, but a few of the tops things to keep you on track.

Do’s

1) Start Early – Develop a clear strategy that includes:

  • Have a clearly defined short and long term goal/objective for your social media marketing.
  • Know the social networks you need to be on and why.
  • Have a clear definition of your target audience.
  • Have a content topic strategy based on the interests of your target audience.
  • Have a community growth strategy.

2) Be Proactive – Establish a sizable, targeted community way before launch. Find your target audience and follow/connect with them. Have a large enough audience built before you need to announce your new product/service.

A good rule of thumb is to have 3-5k followers on Twitter and 500-1000 on your Facebook page as a start before you launch.

3) Be Known for your topics – Establish a content strategy early that creates a reputation for you about your industry. Be known for creating and sharing the content that is of interest to your audience.

4) Scale the hype – Plan to slowly ramp up the hype about your product/service launch over 60-90 days. Use text posts, blog posts, images and video to create interest in what you are doing, without divulging it fully.

5) Relationships – Establish relationships and conversations with your target audience now, so when you launch you have EARNED the right to discuss your new product/service with them.

Don’ts

1) Spam/Pitch/Sell – Don’t mention your followers in spam posts or pitch your company and what you are doing. You must earn the right, through relationships to sell in social media.

2) Hello’s with Links – Don’t mention new followers saying hello and telling them what you do and linking them to your site, blog or page. Cold relationship hello links do not work! More importantly you end up being ignored moving forward.

3) Not following back – Don’t forget to follow your target audience back with they connect with you on Twitter. Not following back basically says “We are too cool to follow you”. This is a big mistake! You can’t engage your audience/prospects if you never see anything THEY post! Don’t try to be cool, be effective.

To be clear, I am not suggesting you follow or friend everyone. I am saying follow, friend and follow back those that are your target audience, and do it immediately (within 24 hours).

4) Not Responding – The biggest don’t I could list is ignoring your audience. When someone in your community shares or comments on something you posted, mentions you, etc., you need to respond right away. Thank them and engage them in conversation, which will build a relationship.

5) Wait – Don’t wait!!

When a new startup waits to long to get their social media marketing efforts on track, they are setting their social media up for failure. Being proactive with a strategy and executing it early, gives you the traction you need to make it effective, but more importantly help your eventual launch gain steam!

Regardless of whether you are a tech startup, becoming a real estate agent, or beginning a new restaurant. Plan, then execute that plan now…

By Robert Caruso
@fondalo
http://fondalo.com
Founder/CEO – Bundle Post

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Filed under Community, Facebook, Fanpage, Followers, Marketing, Relationship, Social content management, Social Media, Social Media Content, Social Media Marketing, Strategy, Twitter, Uncategorized

How To Leverage Social Media Connections Into Prospects And Customers

Does this ever happen to you? You engage with a prospect quite a bit on social media. You are building a relationship and it’s time to tell them about your new product/service, etc. But you forget their name and/or twitter tag.  Or you want to mention someone and can’t remember their profile. Sound familiar?

The next step in social media is to more effectively manage relationships. Not just connecting and engaging, but ensuring that you know who your prospects and customers are at anytime, and having the right conversations with them every day. Sounds simple, right? It’s not…

Twitter lists and automated community management tools such as Commun.it are largely ineffective for this purpose. Lists have many limitations and are only useful within Twitter, among many other problems. Commun.it does little to actually manage or further prospect and client relationships beyond the annoying automated postings. So what do you do?

Social Relationship ManagementSocial relationship management is something I have been interested in for a while. With a sales and marketing management background, CRM tools were always a must, but there wasn’t much that was designed for social media marketing. With the new Nimble software and recent integration with Hootsuite, the challenges of managing prospects, customers and relationships within the social graph have become a thing of the past for me and my team.

Check out this quick video of me using it to add a contact through Hootsuite!

Notice how effective and easy @Nimble makes managing relationships, conversations, prospects and customers? The ability to so easily add a contact, find their Twitter, Facebook, Linkedin and Google+ accounts is a dream come true! If you are not using a social CRM, you are missing out on opportunities to be effective and profitable with your social media marketing.

If you are a social media agency, this is a must have. In fact, let’s think about this…  Who should be using a social CRM?

  • Social Media Agencies
  • Marketing Companies
  • Individual Social Media Marketers
  • B to B Companies
  • Software Companies
  • Local Restaurants
  • B to C Companies
  • Everyone using social media for marketing!!

The bottom line is you must be more effective and efficient with your social media content, engagement, relationships and results. The proper social media tools like Hootsuite, Bundle Post and Nimble are required to achieve just that!

By Robert Caruso
@fondalo
http://fondalo.com
Founder/CEO – Bundle Post

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Filed under Agency, Community, Facebook, Google Plus, Marketing, Relationship, Social content management, Social CRM, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Twitter, Uncategorized

The Importance Of Thanksgiving In Social Media

Regardless of whether you are in the United States, celebrate Thanksgiving as a holiday or not, its role in social media marketing is eternally connected. Not the way you might think. The Pilgrims didn’t use twitter and there is no social media turkey destined to be on anyone’s table this year.

Effective social media marketing should come from a spirit of thanksgiving, lower case t. A sense of gratitude and showing thanks makes connections and relationships that cannot be accomplished using any other type of marketing. Conversing with your customers and prospects is a given, but always being grateful for their shares, comments and likes is where many big brands fail miserably.

Our experience as a social media marketing agency, and now a social media software company has shown over and over that consistently responding to your fans and follower connections yields incredible results. The overlooked portion of “engagement” is often the thanksgiving part. Always showing gratitude to your audience for their sharing, involvement and promotion of your social accounts and brand. We are hyper focused on this at Bundle Post. Both our company accounts and my personal accounts always thank those that share, retweet or like our content.

The biggest challenge with doing this at higher volumes is not simply the time required, but doing it with a true grateful heart. For us, this is easy, as we have this true authentic belief from the top down within our company. We truly do care. For other brands or agencies handling a clients’ social media, this is apparently a challenge. The biggest offenders are the major brands with the biggest followings, but small business has a lot to learn here as well.

At this point I suspect some of you reading this are thinking “Respond and thank everyone, every time?” The answer is yes. If you ignore people in your office or retail establishment when they buy something or comment about how great something was, do you think they’ll come back? If someone refers you to a friend for a business connection and you ignore them, do you think they will do that again?

Here is a cycle I have noticed when doing this for ourselves, as well as previously for other brands.

Following this simple cycle will ensure that you do not ignore your audience, while building relationships and reducing the time it takes to do both. Consistency is key here. Make a commitment to do it and be consistent for best results.

By Robert Caruso
@fondalo
http://fondalo.com
Founder/CEO – Bundle Post

Google+Google

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Filed under Agency, FAIL, Fanpage, Followers, Marketing, Relationship, Retweet, Social Media Marketing, Uncategorized