Tag Archives: professional

50 Random Things I Have Learned About Social Media Marketing

After years of being in this industry, I have seen a lot. Changes, improvements, trends and scary little secrets that still tend to shock me even though I should be numb to it by now. Though I have never read a book or taken any classes on social media marketing, I sure have done a lot of it as an individual, then an agency and now as a brand.

50 Things I've Learned About Social MediaI have decided to create a list of 50 things I have learned about the industry. They are in no particular order and by no means is this a complete list. Just some things I decided to jot down that I believe might be helpful for our readers. I think you will find there is something directed to the beginner, all the way to the industry professional. Some are simple truths you may already realize and others are opinions I have formed through thousands of conversations and connections over the years.

50 Random Things I Have Learned About Social Media Marketing:

1) Social Media is a marathon, not a sprint.

2) You will make mistakes. Embrace them and move forward.

3) Consistency is the most important thing over the long-term.

4) Curating topical content is important.

5) Relationships do result in revenue.

6) Most have no idea what they’re doing.

7) Consultants and speakers are going to kill this business.

8) Do not listen to Social Media Marketing Celebrities.

9) Social media is really hard when done right.

10) A majority of social media marketers connect and engage with their peers and competitors, not their prospects.

11) The last thing we need is another social network.

12) Helping others selflessly is rewarding in and of itself.

13) Automating anything directly to your streams is not effective.

14) Using TruTwit to force new connections to prove they’re human is a beginner epidemic.

15) Most industry apps and tools are created by people who have never successfully done social media marketing.

16) Other than keynote speakers, many travel to and speak at events at their own cost/expense to pretend to be important.

17) Facebook leadership doesn’t have a clue what their customers really need and want.

18) The more immediate you respond to new comments, follows and engagement, the more likely you will get more.

19) Content isn’t king, getting real results is king. Content is part of the process.

20) Don’t pay attention to what industry “leaders” say, just watch what they do.

21) Quantity AND quality matter. It’s not an either or, but BOTH.

22) The proper tools are required. Too many people frequently try all the new tools as a distraction in order to avoid doing what they know they need to do. This is counterproductive. Find tools that solve your biggest problems ONLY, then execute with them.

23) Many social media “professionals” are arrogant and impatient with newbie ignorance or mistakes, instead of helpful.

24) The people in the industry that have the least experience, knowledge and skill call themselves Experts, Ninjas and Gurus.

25) Social media marketing changes weekly.

26) A proper social media strategy is required if you expect to get results.

27) Big brands are the worst at social media marketing. They don’t do it properly and they don’t have to.

28) Don’t pay attention to or try to replicate what big brands do in social media.

29) There is only one steadfast rule in social media – DO NOT SPAM!

30) People connect with people, not brands or logo’s they’ve never heard of. Humanize your brand.

31) SMB’s need to leverage personal and business social accounts to be most effective.

32) Most SMB’s should stop spending time and resources to learn from “experts” and hire a qualified social media agency.

33) Your mobile device must be deployed in real-time with your social accounts if you want to be successful.

34) Google Plus is NOT a replacement for Facebook, nor will it “kill” Facebook.

35) If you are holding or attending more than 2 Google Hangouts on air “shows” per week, you may need to evaluate your bank account, time management and priorities.

36) Most social media “consultants” are broke.

37) Most social media marketers don’t post frequently enough.

38) A blog is not required for every business. Content creation is required for every business.

39) Only retweeting or sharing other people’s status updates isn’t a strategy.

40) Posting quotes everyday isn’t a strategy.

41) Most marketers have not spent the time to clearly define their target audience and what drives them on social media.

42) The only place that “If you build, it they will come” works is in Hollywood.

44) Effective social media marketers don’t take nights and weekends off from engagement.

45) Social media is the center of online digital marketing efforts. Integrate it into everything you do on and offline.

46) Proper social media marketing that gets real results, cannot be hired for $50/mo.

47) There are a ton of classes and content about how to do social media marketing. Be careful what you read.

48) Most social media agencies are solopreneurs that are great at social media marketing, but need help at making it a profitable business.

49) Social media is like a parallel universe to the real world. What you would never do at a networking event, you should not do in social media.

50) Analysis paralysis will stifle your social media results. Do more, analyze as needed.

Again, this is not a complete list of what I have learned, just a random compilation that crosses all aspects of the industry. What have you learned?

26 Comments

Filed under Brand, Content, Curation, Engagement, Facebook, Google Plus, Marketing, Relationship, Results, Social Media, Social Media Content, Social Media Marketing, Strategy

The Latest in Social Media Job Trends

Can Bundle Post Give You the Edge in the Job Market?

Dreaming of a new job? Love social media? You’ll be happy to hear that social media is the #10 up and coming job according to job trends analyzed by mega job search site Indeed.com. That means it is the tenth fastest growing keyword in online job posts. While not all the jobs included in this analysis were purely social media, it was one of the major responsibilities included in the job description. For those bitten by the social media bug, this is good news.

Where Social Media Jobs Exist

From coast to coast social media jobs abound. While major centers have a higher concentration of these jobs, you can also find them in any city in the country. Any business with a marketing team is bound to need a social media specialist, manager or consultant.

Social media jobs are not just for advertising companies or Internet based retailers, although a large percentage of such jobs are found in those industries. Banks, universities, distributors, insurance companies, manufacturers, resorts, theme parks, recruiters and traditional retailers are also now filling social media jobs within their companies. This means that no matter what your background, you can find social media jobs in your area of expertise.

What Makes a Social Media Tinkerer into a Master?

Social Media Job TrendsSure, we all use social media in our private lives and for business.  What that translates to, is that it’s easy enough to consider yourself a master if you spend countless hours a day using it. However, social media for fun and social media for marketing are two completely different animals. When business people start to dabble in social media, they often find that their efforts are not paying off. That’s because they lack the skills and knowledge to use social media advantageously for their business.

Knowing how to transform your social media prowess into a marketable skill means knowing why, how and when to use social media. It also means knowing the importance of audience: who they are, how to reach them and how to engage them. It also includes knowing how and when to use social media tools like Bundle Post and Hootsuite, and how to determine which best fits your purposes, budget and time.

The Proof is in The Results

In order to show that you are indeed a social media master, you need proof. That’s where measurable success comes into play. Social media as a marketing tool is not just about producing content and putting it out there via Facebook, Twitter, Google+, LinkedIn or other platforms. Data collection and analysis are critical aspects of the job. Being able to show the growth of a brand, company, following or sales numbers will be the proof positive that you can handle a company’s social media needs.

Savvy entrepreneurs are coming to realize the power of social media in their marketing efforts. More and more they are embracing high quality content management systems and specialized personnel who know how to take an online existence and make it deliver measurable results. Even if your business is not quite large enough to warrant a social media hire, mastering the skills needed and using the tools of professionals will make your company’s social media efforts take off.

This was a guest post by:

TiffanyTiffany McDonald is a mommy, wifey, blogger and cat lover. She is also addicted to coffee, the Internet and all things social. She will talk to anyone willing to listen and is currently on an education campaign regarding family safety and security. She believes the new technologies surrounding home automation will empower caregivers for those of all ages. Connect with Tiffany on TwitterLinkedinor Google + 

Leave a comment

Filed under Content, Marketing, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing

Reality Check: Daily Required Social Media Marketing Activity

I am frequently seeing articles explaining how to do social media marketing in 30 minutes or an hour each day and decided it was time to deliver a reality check. Unless you are a social media “guru”, “author”, “celebrity” or #fauxpert that has never done social media marketing outside of self promotion and has a huge social following, it’s time for a reality check. Any expectation that real results, revenue and return on investment for any SMB or marketer will be achieved by following such advice is foolish thinking.

Social Media Reality CheckSorry to burst your bubble, but effective social media marketing is a detailed combination of technology integration, creativity and a whole lot of activity 24/7. It’s not working when you want, getting weekends off and forgetting to check your feeds, mentions and conversations for days at a time. We call that kind of activity and dedication social networking, not social media.

That’s great if you are an enthusiast that is not using social media channels for marketing, but then again I don’t write for enthusiasts. My articles are always focused on the average brand, SMB, individual marketer and social media agencies. It’s what I know and do, not a hobby or a subject matter I have become known for and use to generate book sales, speaking gigs or ad revenue from blog traffic.

Our goal is to change the message of the industry that is dominated by the folks outlined in the above paragraph into that of real effective use of social media by people who have and actually do it. It’s one thing to consult Starbucks or most other major brands on social media because you sold a ton of books about the subject. It’s another thing to actually create and execute a strategy for the majority that make up social media marketers like small and medium brands or individual marketers and get results. Heck, my 14-year-old daughter could consult Starbucks or most other major brands on their social media marketing. They do it wrong and don’t have to do it right. They have billions in media and marketing dollars that drive their brand on and offline.

While articles that tell you that you can get results with minimal time and effort in social media are incredibly appealing to the masses, I am hear to tell you that it takes work.

*Note – Social media agencies, consultants and coaches – keep reading. There are some reality checks for you as well. :-)

In an effort to both deliver a reality check as well as a real guide of activity, following is a list of SOME daily activities that are required to get results with any social media marketing program.

1) Content Posting: Every day you need to have relevant valuable content for your audience in your stream. Content that gets them to engage, like, comment and share. Not just posts about you or what you do, but information, news and articles your audience will find relevant.

How much content? Here is a basic list of posts per day on a few of the networks you are likely working with:

Twitter – 15-20
Facebook Personal – 4-8
Facebook Page – 3-6
LinkedIn Personal – 5-10
Groups – 1-4
G+ Personal – 10-15
G+ Brand Page – 2-5

Every industry, audience and brand is different, but this will give you a sense of some minimum levels that are required.

2) Content Creation: Like it or not, you have to not only share content relevant to your audience, you also have to create your own content. Blog posts, videos, images, infographics, etc. You can’t lead in an industry where you are not contributing to its message in new ways. This is not an occasional required activity, it’s every single week.

3) YOUR Content Posting: Once you have created content, you need to post it. The good news is that the more content you have created the more content you have available to post daily. I believe content you have created and posts that are about you and what you do should make up about 20% of what you post every day.

4) Content Sharing: Part of social media marketing is sharing other people’s social posts that you and your audience may find interesting and valuable. This serves two purposes;

  1. It delivers additional value to your audience beyond what you found and posted.
  2. It lets others know that you appreciate what they post and wanted to pass it along.

5) Real and Real-Time Posting: These posts are above posting and sharing content and are just about being real, human and approachable. These are often just text and consist of what you are thinking, the weather, where you are and what you are doing. Don’t forget that people connect with people in social media. Don’t be a logo or a robot. Nobody can like or build a relationship with either of those.

6) Community Growth: Every day you need to be growing your community of fans, followers and friends that are your target audience. If you build it they will come doesn’t work in social media. Though doing the above 5 activities every day will help you consistently grow your community, if you are using social media for marketing, that community size needs to increase. Therefore every day you need to be searching and finding your target audience on all of the social networks and connecting with them. Don’t wait for them to find you.

7) Community Outreach: Within your community you need to continually reach out and engage. That is no different from being at a live networking event. You start conversations and get to know them. You share their content and information with others and build a relationship. This must be done daily to be effective with social media marketing.

8) Response/Engage: The opposite of outreach is responding. When someone likes, shares, comments on your posts, acknowledge them, thank them and star a conversation. If someone mentions you in social media, respond.

I have a lot to say about this section, but in order to keep it a blog post and not an article I will say that timing matters. When someone mentions you or comments, they are there, online, right now. Waiting hours or days is missed opportunity and will never see any real results.

9) Follow Backs: When someone follows you on Twitter, Circles you on Google Plus or Friends you on Facebook or Linkedin, you need determine whether you want to reciprocate or accept. I recommend that this is done every single day. We do it twice per day ourselves.

*Tip – if you’re using social media for marketing, follow, friend and connect with those that are your target audience. If you are a restaurant in Tennessee, friending or following someone in the UK doesn’t make a whole lot of sense.

10) Data/Statistics: You need to know what is working and what isn’t. Paying attention to your statistics, results, analytics and data on a daily basis is required. Knowing this information enables you to adjust the what’s and when’s of what you are doing and set realistic goals and targets. Not knowing means you are not getting anywhere.

11) Planning/Strategy: Every day you need to be planning and adjusting your strategy. Using what you learn to improve results in social media marketing is no different from anything else in business. Test, measure and adjust… DAILY.

More Reality Checks for Marketers:

So if you think that real, effective social media marketing can actually be accomplished in 30 minutes or an hour per day, I invite you to think again. This is why there are so many social media agencies out there and more popping up every single day. Not too many people have the time, knowledge and ability to execute all of these thins on a daily basis. If you can’t either or are not getting results, I suggest you speak with a qualified social media professional agency as well.

*If you are paying $99/mo for “social media” from some online company, you’re being robbed. It takes far too much time, tools and activities to really do social media marketing right that results in real business.

More Reality Checks for Social Media Agencies:

If your agency is teaching social media marketing instead of doing it, before taking some unsuspecting persons money, be sure they understand what it really takes. Stop taking money from people to teach them things they will never have the time, skill or experience to execute well. Anyway you slice it, it’s stealing…

*As a consultant or agency that teaches social media, the person you teach is rarely the CEO that paid for you. Be aware that the admin, intern or junior employee you train, will soon be in love with social media marketing just like you and will be starting their own agency when their employer pulls the plug. Stop creating competitors for yourself every six months, while making pennies for doing it. Do the hard work for clients and get them real results by delivering effective social media management that has value and recurring revenue.

This is just the tip of the iceberg. There is so much more required in social media marketing like strategy, targeting, social selling, conversations and more. But true to form, I am not here to condemn or be hurtful. My only goal here is to increase the effectiveness of social media marketing in general and change the message to real results, not scores, followers, likes or speakers. Go do this!

By Robert Caruso
@fondalo
http://fondalo.com
Founder/CEO – Bundle Post

Google+Google

36 Comments

Filed under Agency, Blog, Community, Engagement, Facebook, Fanpage, Followers, Google Plus, Infographic, Marketing, Relationship, Results, Social Media, Social Media Management, Social Media Marketing, Social Media ROI, Strategy, Twitter, Uncategorized

Social Media – Your Time Percentage Should Equate To Result Percentage

Ask yourself a few questions:

Where are you spending your time in the social graph?

What social networks get what percentage of your time and effort?

What network do your target audience spend most of their time on?

Which social network has the highest quantity and concentration of your target audience?

Social Media TimeIf you can’t answer these questions, you’re probably not being as effective with your social media marketing as you could or should be.

When a marketer or agency that is newer to social media asks me questions like, should we be on Pinterest, or should we have a brand page on Google Plus, I know right away they have a problem. You need to know where your audience spends most of their time when on social media and more importantly which social network gets the best results for your effort and time spent.

Once you know these answers, be sure your time and effort reflects the numbers. In other words, spend time on the social networks that get you the best and most results. Spend less time on the social networks that get the least or slowest results.

You’d think this would be common sense, right? Unfortunately it isn’t. I can’t tell you how many times a social media professional or marketer tells me about one of the newer or really niche social networks they love and that they spend most of their time on. My only question to them is this. How much revenue have you driven on that social network, rather than the main networks that have the highest concentration of your target market?  Sadly, one of two things usually happens:

1) They disappear and end the conversation. (BTW – this happened yesterday with someone I know personally when discussing their blog and the traffic they drive because they write about the newest shiny things and how traffic is so important. Once I asked them about revenue, poof!) Is it really that hard to understand? If you’re spending a ton of time doing something for your business it needs to get returns. Ignorance is only bliss if you won the lottery. In business you can’t ignore the obvious.

2) They justify and make excuses. Ya, but I really like it. Well, I am here to have fun too. It’s not about making money for me. These are the other responses I hear. Really?  You’re a social media marketing consultant, agency, marketer or ninja and it’s not about making money? Please stop consulting or teaching social media to anyone else!!!

Example?

Our revenues and new Bundle Post users come as a result of the following:

50% Twitter – 40% Facebook – 10% Linkedin/G+/Etc.

We spend our time and efforts in exactly these percentages, on these platforms.

For those of you that have read my stuff for a while, you know that my only goal is to help you get real results from your social media marketing. I write only about what I do that gets results, not theory or hype about the industry, new shiny distractions, etc. Don’t take any of this personally, just use it to be better.

I leave you with a mission:

Know the numbers, where your audience is and start getting real about what you are doing and where. Putting your head in the sand isn’t going to help get you results and ROI.

By Robert Caruso
@fondalo
http://fondalo.com
Founder/CEO – Bundle Post

Google+Google

9 Comments

Filed under Agency, Facebook, Google Plus, Marketing, Results, Social Media, Social Media Marketing, Social Media ROI, Strategy, Uncategorized

Blogging For Social Media Marketing – My Top 12 Tips

I am frequently asked about blogging and how to use it effectively for marketing within social media. I decided to put together a list of my top ten tips that is specifically designed for the individual marketer or small to medium business.

Blog TipsThis list is not at all for the large brand, affiliate marketer, the social media author or speaker. Those specific groups are typically about numbers, driving less than targeted traffic, ego inflation and/or putting out volume over substance. Exactly what you should NOT be doing if you are serious about being effective with your blog within social media. If you want to measure REAL results that is –  You know things like sales, revenue and new customers. But I digress…

In no particular order, here are my top ten tips for using your blog effectively within your social media marketing strategy. I have broken them up into two sections – Strategy and Execution.

Blog Strategy:

1) Write for your audience – Too often brands and marketers forget who their target audience is. Write for your target audience, not for traffic. Deliver value and relevance in your content, just like a proper content strategy within your social marketing strategy. Write content that solves their biggest problems, answers their questions and/or helps them improve.

2) Stay away from time sensitive writing – New is great and often shiny, but does it attract your target audience? Writing content about something new in your industry or an event that is happening can destroy the long-term validity of the content. It’s ok to include some time/event based posts, but try to write content that has value for your audience, that can be found via search and/or shared via your social media efforts over a long period of time – i.e. relevant, Legacy content.

3) Be concise – Remember that a blog post is NOT a magazine article. People have very short attention spans and keeping your blog posts short, to the point and without all the fluff is important. Give your readers clear points to absorb along with a title that states exactly what they can expect from your piece.

4) Have personality – Be real and approachable with your posts. Don’t be afraid to put your personality into your articles or even be a little controversial at times.

5) Write yourself – For MOST marketers or SMB’s doing your own writing is going to get the best results. Having the benefit of your voice consistently across your content is extremely helpful for your readers.

For some that lack writing skills or the time and resources necessary to blog, outsourcing the function to a professional may be required. Be sure that the professional you select to write for your blog can follow your strategy  and capture your voice (tone and personality) accurately.

Blog Execution:

6) Consistency – Just as with your regular social media marketing content posting, consistency with blog posts matters. You must have a consistent flow of relevant, valuable blog posts on your blog to build and retain an audience. Occasional posts will not be effective, so be consistent every week. I try to write two new blog posts per week.

7) Comments – Also like your social media marketing, responding to comments on your blog is important. Respond always and do it quickly after a comment is posted.

8) Use drafts – Whenever I think of a new blog post idea, I start a new posts in WordPress and save it as a draft. I add notes and bullet points for what I want to do with the post and save it. This way I always have some 30 blog posts started and only need to select one to finish whenever I need to write.

9) Stay ahead – Keep ahead with completed posts in the queue

10 SEO – When writing a blog post, you want to not only follow the strategy items we have listed above, but you also want to consider the long-term search engine optimization of your posts. Including images, tags and keywords in your posts is highly important for being found on search engines.

For the average brand and marketer, there are three main points to consider here:

a) Always include a graphic that depicts the content. This is important when readers share the content on social networks, but also for SEO. Be sure the name the image file with words contained in the title and body of your post and also complete a description that does the same.

b) Always include tags of the keywords and phrases appropriate for the post.

c) Be sure the main keywords of your post are included in the title, the body of the post as well as in tags.

11) Be realistic – Be realistic about what you can really do. Don’t set editorial calendar expectations too high for yourself so that you can’t complete them. Don’t expect that you will get 20,000 hits a day when you are just starting out. Be consistent, even if that is only one or two blog posts per week. Commit to the realistic expectation and stick to it.

12) Be Social – Without integrating your blog into an effective social media marketing strategy, it is highly unlikely you will ever get much traction with your blog. You need to have a targeted social community established that is highly engaged in order to best take advantage of a blog. Here are two things to consider:

a) When you post a new blog, share it multiple times that day in the social graph.

b) Keep a list of your blog posts and share them at lest once a week/month.

A blog is an extension of your brand, your website, your overall web presence and more importantly your social media marketing. Understanding the best way to leverage and integrate it properly across all of them will help you begin see increased results.

By Robert Caruso
@fondalo
http://fondalo.com
Founder/CEO – Bundle Post

Google+Google

22 Comments

Filed under Blog, Community, Marketing, Social Media, Social Media Content, Social Media Marketing, Strategy, Uncategorized

Pro Users Now Double Social Media Content Schedule Ability

Today Bundle Post would like to announce a new upgrade to Pro user accounts. Previous to this upgrade, Free, Expanded and Pro users of Bundle Post had an export maximum of 50 posts out of the system for bulk uploading into Hootsuite. Hootsuite Scheduled PostsToday marks the second of several upgrades to the system that expands the functionality and capability for our users.

Today’s upgrade is already functional. Existing and new Pro users are now able to export up to 100 scheduled and hashtagged social media posts and bring them into Hootsuite using the “Bulk Message Upload” function available to upgraded Hootsuite users. This expanded functionality for Pro users gives them more control over posting frequency and longevity of relevant content in their streams and even more time to focus on engagement, relationship building and ROI. In addition to today’s upgrade, it’s important to note that Pro users also get free one-on-one set up and training, as well as unlimited lifetime support.

Bundle Post is the first social content management system for social media marketers.  The powerful system automates the time-consuming process of searching, finding, organizing, managing and scheduling your social media content in a powerful social content management system.  Content aggregation, repository, editing and scheduling functions reduce the back office social media content management time required for effective social media marketing, freeing up time to focus on ROI.

Agencies: Our social media agency Pro users will see incredible effectiveness and efficiency value add to what they are already doing with the tool. The ability to increase content volumes at appropriate levels without spending any additional time is a no brainer.

Marketers: Anyone using social media marketing that is struggling to ensure they have enough relevant, valuable content in their streams, should really take a look at Bundle Post.

Integrated with Hootsuite’s Bulk Message UploadHootsuite Bulk Upload function, Bundle Post supports all major social network platforms. The system has built-in hashtagging, Follow Friday and scheduling functions that make managing content posts extremely efficient, effective and profitable.

What Bundle Post is NOT:  Bundle Post is not a replacement for engagement, single posting or day to day management of social media accounts.  It does not replace services like Hootsuite or Tweetdeck.  It simply makes all the other required back office functions of social media content more efficient and effective.

We are excited about this additional system upgrade and the many more that are soon to follow. If you have questions about Bundle Post, feel free to connect with us. We are happy to get you a demo and answer any questions you may have.

For a full-length recorded webinar, click here.

By Robert Caruso
@fondalo
http://fondalo.com
Founder/CEO – Bundle Post

Google+Google

8 Comments

Filed under Agency, Hashtag, Hootsuite, Marketing, Relationship, Social Aggregation, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, Twitter, Uncategorized

Listen, Learn Or Lead – The Three L’s of Social Media

Based on the title of this post, you might be expecting to get some juicy insight on managing social media more effectively or new hot tips from me on social media marketing. Sorry to disappoint you, but this post is not about that. It’s about you and your skill set.

Social media marketing is far less similar to rocket science or physics, and more closely related to art. Yes, there are procedures, steps and best practices as in science, but it’s really more of an art form. As with most art, there are many different mediums, forms and audience types that are considered. Regardless of the form of art, it does require knowledge, skill and experience in order to produce significant results.

I realize I am an odd bird in the social space. I say what I mean, I am not afraid to say what many others wish they could and I have no formalized training. What I do have is experience that uniquely qualified me to jump into the space. Many of you don’t know this, but I never went to the same school two years in a row growing up. Imagine how that impacts one’s personality, ability to quick make connections and build relationships? Trust me it does.

One of my biggest flaws is that I learn the hard way. I jump off the cliff, make horrid mistakes and struggle through. My biggest redeeming quality is that I learn extremely fast. Although I would not change anything given where I am and how our company is growing, I do wish I had connected with a mentor early on in my social media career.

Because we do not have any competitors, I spend a considerable amount of time mentoring, coaching and helping others in social. Yes, I do formal consulting also, but rarely as I charge a lot for this sort of thing. A lot of my free time (which at this point I have very little) is given to others in the form of mentoring and coaching about social media marketing. Something that is so badly needed in this space. The unfortunate thing is that I have so little time anymore to do this in a one on one setting.

We frequently here the term, “knowledge is power”. This is a phrase I highly disagree with. You see, I believe that you must have the proper knowledge, that is a given, but what you do with that knowledge is where the power comes from. Or as I have said many times “Knowledge isn’t power. Using what you’ve learned IS… #quote @fondalo

So the title of this blog post – Listen, Learn Or Lead is about choices. You can read and watch. You can try to lead, or you can learn and listen, then lead. I am not talking social media monitoring or analytics here, I am referring to obtaining the knowledge, skill and experience you need to actually be successful in your social media efforts.

In an attempt to help as many as possible, we have decided to do something I have never done before. Today we are launching fondalo.com. The site provides over 12 hours of video training designed specifically for social media marketers AND social media agencies. My small contribution to educating people on the deep aspects of social media marketing that goes well beyond general blog posts and books by authors who have never really done it. We also drill deep for social media agencies, providing all of the lessons we learned when we were an agency, what to do, how to do it and most importantly, what NOT to do.

I wanted a site where I can help as many people as possible. A place where you not only get the information and training you need, but where you can ask specific questions and get the answers, as well as learn from questions others have asked. So enough about our new site, here are the points you should take away today.

Listen: Get a mentor or find trusted training sources from someone who has actually done this and achieved real results.

Learn: Social media moves at lightening speed. You can no longer waste time making mistakes that take time. Your competition is already ahead of you. Learn it right and do it right.

Lead: Once you have learned and have the knowledge, turn that into power by leading. Lead your team, your industry, your competition and thought in your space. Leadership is derived from knowledge, but also experience and real results that come from both.

Wherever or however you get the knowledge, skill and experience you need to be effective in your social media marketing strategy, be sure that the source of that information is appropriate. Be sure it comes from someone who has actually done it. But for the love of Pete, get what you need and do it now! :-)

Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post

7 Comments

Filed under Agency, Marketing, Relationship, Social Media, Social Media Marketing, Uncategorized