Tag Archives: Social Aggregation

Announcing The NEW Personal Bundle Post Account – Only $20

Over the last several months, Bundle Post has accomplished a lot of amazing things. Launching our new 3.0 version of Bundle Post, surpassing 2 million pieces of content per month and amassing an even larger user base are just a few of them. All of these efforts have been directed toward a commitment of constant technological improvement, feature enhancement, innovation, stagaring efficiency gains and net social media marketing results for our users. This commitment continues.

Bundle Post Personal Account PromotionAfter surveying hundreds of social media marketers, brands and agencies about their social media tools, challenges and needs, it became apparent to us that our product offering had a large gap for a huge segment of the market. Almost 30% of those surveyed stated that Bundle Post feature set solved their biggest social media marketing challenges. They also stated that they would be willing to spend $30/month for a social media marketing tool that saved substantial time curating, scheduling, hashtagging, managing marketing content and improved the net results of of social media marketing.

We listened to the market and began work on a solution…

Introducing the All NEW Personal Account from Bundle Post:

Bundle Post Personal Account

Whether you’re an individual marketer, starting a social media agency or just beginning with social media marketing, you know that it is time intensive. The new Bundle Post personal account gives you a ton of back office content aggregation, curating, hashtagging and scheduling power, all with a manageable budget. You’ll be able to spend more time building relationships, instead of managing social media content. Best of all, as your content needs and social media management requirements increase, you can grow with Bundle Post!

Login to get started with your Bundle Post Personal Account by clicking on the Manage/Upgrade Personal Account under the Dashboard Account section, or click here to start a personal account!

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Filed under Agency, Brand, Bundle Post, Chrome Extension, Content, Curation, Hootsuite, Relationship, Social Media, Social Media Content, Social Media Management, Social Media Marketing

Social Media Content Curation: Introducing Simplified Topical Feed Alerts

Bundle FeedToday we are releasing the first version of what we are calling Bundle Feeds. This new alert-like Feed Channel allows you to create new Feed Channels right inside of the Bundle Post system based on keywords or exact phrases, without needing to go out to Bing or other locations to create alert content topics.

Our team has been planing and designing a new content discovery system to integrate into Bundle Post for some time. With the decline and subsequent demise of Google RSS Alerts, coupled with the lack luster results of Bing Alerts or any other suitable replacement for Google Alerts, we decided to step up our work on this new feature.

How Do Bundle Feeds Work?

Once you create a Bundle Feed, the system will create a new feed channel that will source content on that specific phrase or keyword topics for you. The first version is in Beta and has a lot more functionality and options in development, but it is a giant first step toward where we are going with content discovery for our users. Bundle Feeds provide a totally unique option for discovering topical Feed Channel content within the system.

Content Curation DiscoveryVery Cool Function:

Our team has developed a very unique function with Bundle Feeds that allows you to test the results of your query several times before actually saving the new Feed Channel. This feature enables you to fine tune your query as you create it, ensuring you will get the content results you are looking for. Use the “Test It” button during the Bundle Feed creation process and review the results, make edits to the phrase or keywords and click Test It again, until you’re satisfied. (Max returned is 10 results)

To create a new Bundle Feed, follow these simple steps:

1) Click on the Feeds link from the Bundle Post navigation bar.

2) Click the “Create Bundle Feed – beta” link under the “Add Feed Channel” Option

3) Name your new Feed Channel.

4) If you don’t want the system to sanitize used content from this new Feed Channel, check the “Don’t sanitize this Bundle Feed” check box at the top. (for more on feed sanitizing, read the “Sanitizing Feeds” section)

5) Enter an Exact Phrase, Keywords or BOTH and press the “Test It” button.

6) When you are satisfied with your feed terms and the test results, click the “Submit” button to save the new Feed Channel to your feed page.

7) Bundle Feed Channels will be designated in your list of Feed Channels with a  icon, so you clearly know what content is coming from this feature.

That’s it! Your new Bundle Post Feed Channel will source new content for that topic multiple times per day and deliver the content into that new channel for you. From there you can use the content just like you would any other Feed Channel within the system.

Best Results:

Throughout our use and testing of the new beta Bundle Feed feature, we discovered that testing results and modifying your phrase and keywords before saving the new feed channel gets the best results. We recommend using the exact phrase field with a specific word or phrase first, then modify the results with the addition of keywords to niche it down to want you want.

* The more you niche your Phrase and Keywords, the less content you will get back over time, so ensure you have the proper balance.

Again, we want to reiterate that the new Bundle Feed feature is in Beta and we have a lot more work to do on it. We have seen some pretty great results already, so we decided to release it in Beta so our users have another great tool for topical content discovery within their social content management.

Give it a try and let us know what you think.

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Filed under Alerts, Bundle Post, Content, Curation, Google, Results, Social Aggregation, Social content management, Social Media, Social Media Content, Social Media Management, Uncategorized

@BundlePost Adds Content Curation, Editing And More: Huge 2.5 Release

One of the things you learn to love (or dislike) about software is the fact that it is never done. There are always improvements, fixes and OUR favorite, upgrades. Here at Bundle Post we are currently 30 days into a 60 day Bundle Post 2.5development cycle that will inevitably start all over again with our next feature set. Today however, we are announcing a mid-version upgrade that includes several substantial “under the hood” system improvements that result in a large group of features and enhancements that we think you’re going to love.

The new features are all focused on improved social media management, content discovery, ease of use and greater social media content management efficiencies and effectiveness. We will cover each new feature and enhancement included in this release one at a time and also detail the advantages and changes you can expect.

Curation Edits:

Without a lot of fluff, let’s get right to it.

You can now inline edit the text of social media posts right on the export table, in real-time. We have also made it so that edits made to the text of a post on the Export Table will also save that edit to the original Feed Channel, My Content and Follow Friday posts in the database, not just for that export.

Previously, the only way to edit or curate the text of aggregated content within Bundle Post was by viewing a feed from the Feed Channel page in the system. Today that changes.

We know that social media and content marketing is far more effective when the content being shared is curated, rather than simply aggregated and shared. Meaning, adding context to the post beyond just sharing the title. Aggregation is collecting and posting or Retweeting other people’s content through your social media accounts, where curation combines aggregation with added comments, questions or otherwise editorializing the post by adding context to the content being shared. Curated content always gets higher click-through rates, conversation, engagement and overall results as compared to aggregated content posting alone.

The curation function on the export table makes this incredibly easy and efficient for Pro users of Bundle Post. As with other major system upgrades, the new curation feature is being added to Pro account types only. Expanded users can upgrade to Pro for double export quantities, Auto-sort functionality as well as the powerful new curation feature.

Export Table Curation

*note: Curation edits made anywhere in the system will be saved to the database for you. The next time you want to share a post you have curated, the original edit you made will appear. You will be able to edit posts over and over as you see fit and the last edit of a post will be saved to the respective Feed Channel, My Content or Follow Friday folders.

**To edit the text of a post on the Export Table, simply double click on the text, make your edits and press “enter” or click the OK button.

Sanitizing Feeds:

Bundle Post now tracks which content you export from all Feed Channels and removes that content from the corresponding feed once you have exported it. This function is done automatically for you every time you do an export from the system, ensuring that your Feed Channels contain only the latest unused content automatically.

*Don’t fret though, we have added two additional features for content you want to keep and share again or share from another schedule. We have also added something for YOUR blogs’ RSS Feed. See the awesome new “Content Flags” and “Blog Ownership” features below!!

Content Delete:

Connected to the Sanitizing feature is a change to content deletion within Feed Channels. Previously when you deleted a post you did not want to use from a Feed Channel, it could appear in the channel again, at the next ingestion of content for that feed. Now, Bundle Post tracks the content you delete and does not ingest deleted posts to your Feed Channel again, making managing shared and curated content much easier.

The changed delete function is designated with a new  image next to every piece of content, anywhere you view a Feed Channel post in the system. Hitting the  graphic will remove that post from that Feed Channel permanently.

You will still be able to remove a post from the Export Table without permanently deleting the post from a Feed Channel. This feature is now clearly marked with a text link labeled “Remove“. Clicking to remove a specific post on the Export Table will remove that post from the export you are working on, but will not permanently delete it from the corresponding Feed Channel.

Content Flags:

From anywhere in the system you view content ingested from Feed Channels, you can now FLAG posts that you do not want the system to remove from a feed, so you can use it again later or use it for a different schedule export.

This powerful new function allows you to:

1) Pre-select content for a different schedule or social account at the time you are conducting an export for another schedule.

2) Keep flagged posts in their respective Feed Channels even though you have already exported the post for another schedule. (non-flagged posts are automatically removed per the “Sanitizing” function described above)

3) Efficiently “flag” content you want to share again from a specific Feed Channel.

The new Flag function is designated with a new  image next to every piece of content, anywhere you view a Feed Channel post in the system. Clicking the  graphic will flag that post with the  flag and designate the post to be kept in that Feed Channel until you delete it, even if you export it.

Blog Ownership:

Bundle Post now allows you to identify a Feed Channel as being you or your clients’ Blog. This new feature makes all content evergreen in that channel, no matter how many times you export it, without needing to flag content manually to be kept in the Feed Channel.

Owned Blog ContentFor example, if a Feed Channel you have added to Bundle Post is your blog, a clients’ blog, or simply an RSS feed you never want content to be removed from, simply click the  next to the feed name on the Feed Channel page to turn it on and the system will automatically keep all content in the feed up to a maximum of 250 posts. As the feed increases beyond 250 posts, the oldest will drop off, leaving the newest content in the Feed Channel for you.

This is the first of many steps we have planned for blog ownership, paving the way for additional internal content discovery, improved reach and tribal-like sharing of other Bundle Post users content. More to come…

More Content:

We were not at all happy with how the system ingested, saved and added content to Feed Channels. Without getting into the technical details, the result of how it worked made the quantity of content you had available extremely limited from both alert feeds and even RSS.

Today we are announcing that we have made substantial changes to the core content ingestion system that will now be appending content to your feed channels, rather than overwriting content every time it ingests. The end result is that Feed Channels will now grow to the most recent 250 posts, instead of overwriting with the few most recent posts four times per day.

The system will still ingest content multiple times everyday, but the difference is that all new content found will be added to content discovered previously, up to 250 posts. This will increase the amount of content the system has available for you to review and share and most importantly give you more content options.

User Interface:

New InterfaceWe have enhanced the interface screens for viewing content to include icons for view, delete and the new flag function. This new interface has been implemented to every location within the system that you view posts from a Feed Channel.

The Export Table interface includes these new icons and functions but also has the addition of the “Remove” option we discussed earlier. Remove works as the old delete option used to, in that it only removes a post from the export table, but does not delete the post permanently from a Feed Channel.

The long text descriptions included with each post inside view Feed Channel and selecting content for the Export Table have been removed, making a cleaner interface when viewing and selecting posts. An on hover function that will display the lengthy description previously shown for every post, as well as thumbnail images for posts will be added to the interface sometime following this major release.

used contentFinally, we have added a  icon to the view Feed Channel and select content windows to visually show posts that you have already used in a previous export.

Additional Bugs:

We have also addressed a few additional issues that had been reported in the system.

1) Folder naming with special characters causing issues – resolved

2) Text edits of posts in Feed Channel view were overwriting edits on next ingestion – resolved

3) Some special characters in the text of posts were not being handled properly still – resolved

As you can see this Bundle Post 2.5 release is packed with a ton of new features, upgrades and enhancements that go even further to help you be more efficient, effective and profitable with your social media marketing efforts. This release is an interim step to the next 3.0 version that will also take the system and social media management to new levels.

Be sure to give us your feedback and comments on the new version. If you are not currently using Bundle Post, we invite you to get your free trial and request free one on one setup and training with our customer support team.

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Filed under Bundle Post, Content, Curation, Marketing, Social Aggregation, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, Uncategorized

Google Alert Feeds Unexpectedly Killed Along With Google Reader

Google Alert Feed ReplacementSo we have all known for some time that the Google Reader was going away. Sometime back Google announced that they were going to be shutting down their RSS reader altogether, however they never mentioned any changes that would directly affect Google Alerts. Nothing was ever so much as alluded to that Alert Feeds (which could be used in numerous other readers and applications) was going to be changed when reader was discontinues. Guess what? It was…

Here’s what you need to know about Google Alert Feeds:

1) Google is no longer allowing you to make any new Google Alerts with a deliver to option of Feed.

2) As of Monday July 1st, Google will change your existing Alerts saved with the deliver to option of “Feed”, to deliver to your email instead.

Google Alert Feeds Gone

3) Existing Google Alerts you have used to create Feed Channels inside Bundle Post will stop functioning on Monday July 1, 2013.

Shocked? We were too, but we want you to know that our development team has established a process for a suitable replacement for Google Alerts within Bundle Post. In an effort to ensure that Bundle Post users are able to have content discover and ingestion within an alert type, topical and keyword RSS format, the Bundle Post team has two solutions to announce. We will give all the details on how to create new Alert Feeds using a new source, as well as a hint at what we have been working on and will be releasing soon.

Google Alert Replacement for Feed Channels in Bundle Post:

Here is a brief instructional video on creating an alert via Bing. Be sure to continue reading after watching the video to get additional important details on what you need to do within Bundle Post. There are some pretty cool advantages to these new Bing alerts that we think you will like.

Important details about your existing Google Alert Feed Channels currently in Bundle Post:

1) They will stop ingesting new content at midnight on Monday July 1, 2013.

2) You will need to create new Alert Feeds to replace your existing Google Alert Feed Channels and then delete the old Google Alert Feed Channels within Bundle Post.

3) Non-Google Alert, RSS Feed Channels in Bundle Post are NOT affected by these changes. If you have Feed Channels in Bundle Post that you created from RSS feeds from specific websites, blogs or other sources that are not Google Alert, nothing will change on those Feed Channels.

4) If you have ANY difficulties working with the new alert function that replaces Google Alerts within Bundle Post, we urge you to click and contact support from your dashboard or at the bottom of any Bundle Post system pages. We are here to help.

Bundle Feeds coming soon:

We have already been working on some very cool technology to replace the need for Alerts. We will not be discussing the details, but let’s just say you will soon be able to create topical, keyword(s), phrase, web content Feed Channels right inside of Bundle Post, without needing alerts of any kind. Just a hint, but we can assure you there’s much more. We are expecting to release Bundle Feeds within the next four weeks, so stay tuned!

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Filed under Alerts, Bundle Post, Google, Uncategorized

@BundlePost Adds More Color To Social Media Content Management

Bundle Post is all about social media content, content marketing and increasing efficiency and effectiveness in the social graph. As we continue to refine the technology, we are always seeking ways to improve all of these areas. One of the pain points in the system was the coloring of content from various sources, identifying different topics and content visually on the export table. The coloring scheme was good, but not good enough for us.

Working with a lot of curated and marketing content from multiple sources can be a challenge, especially when the colors for content sources are a bit too similar and few.

Social Media Content SortingIn an effort to make the export table even easier and more efficient when managing a lot of feed channel content, we have implemented the following:

Color Changes Made To The Bundle Post Export Table:

1) Increased the number colors for content sources from 6 to 20.

2) Varied both the colors and the order in which the system assigns colors to content you move to the export table from each feed channel.

3) Spread out similar colors to make it easier to identify different feed channel sources.

The graphic to the right displays the previous color scheme and order used for different content sources on the export table. The image also depicts the new colors and placement order that is now live.

As you can see, the more varied color palette will make drag and drop sorting of 100 scheduled social media posts far easier to visually manage, and the auto sort function will be significantly faster to fine tune different feed channel content.

Another small step forward for efficiently curating, scheduling, hashtagging and posting relevant content, so you can spend your time building relationships and getting results!

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Filed under Bundle Post, Content, Curation, Marketing, Results, Social Aggregation, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Uncategorized

Social Media Content Curation, Aggregation, Scheduling and Marketing Goes 2.0

If there is one thing I have learned over my years of experience with internet, software and technology startups is that you cannot make a bad product get traction in the marketplace with a really awesome website and messaging. I have also learned that you cannot keep an exceptional product from growing virally, even if the messaging, website and interface are horrible. The Bundle Post Social Content Management System is a great example of that.

Even though we have not spent any time and resources on the Bundle Post website up to this point, our horrid old logo, site design and messaging has not kept the application from growing to thousands and thousands of users. It has not prevented our company from growing revenue, user base and testimonials.

Bundle Post 2.0 websiteToday we are putting all of that on steroids by launching Bundle Post 2.o with a brand new website, logo, messaging and massively improved user interface.

Bundle Post is “A Totally New & Unique Way To Curate & Manage Social Media Content“, and a complete social media content management system that works WITH Hootsuite. The system helps you to more efficiently find, aggregate, schedule, hashtag and manage social media content, as well as your evergreen marketing content in one place.

With Facebook announcing that they are are joining Twitter and Google Plus by including hashtags in their system, Bundle Post’s patent pending automated hashtag function just got even more valuable to our users. Since the Bundle Post system supports all social networks offered by Hootsuite and being the only automated hashtag function available, it will no doubt become an even more strategic element to the Bundle Post system.

Earlier this week, we did a sneak peek webinar with several social media industry professionals and bloggers. Here is the recorded video from that call.

The launch of Bundle Post 2.0 highlights the Patent Pending, Social Content Management System that automates back-office social media content, curation and scheduling functions, resulting in consistent posting, dependable content and improved engagement. The solution provides you with more time to focus on building valued relationships through your social networks, while ensuring you always have relevant, consistent, valuable content that you control.

Bundle Post PricingThe new system removes the largely useless Free Account type and instead offers a full Pro version, 30 day Free Trial period to all users. Existing Free Account holders have automatically been upgraded to the 30 day Free Pro Account status, enabling them to use the brand new Pro version right away! No changes have been made to the pricing on the remaining Expanded and Pro level account types, as we remain focused on delivering massive value to our users.

Hashtags FacebookStart reducing the time you spend on social media content curation, scheduling, hashtagging and posting with Bundle Post 2.0 and instead spend more time building relationships and getting results. Now you can elevate your social media marketing and fully execute a robust social media content strategy in less than 30 minutes every five days.

Welcome to Bundle Post 2.0 – Home Page | How It Works | Pricing

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Filed under App, Bundle Post, Content, Curation, Engagement, Facebook, Google Plus, Hashtag, Hootsuite, Marketing, Results, Social Aggregation, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing, Twitter, Uncategorized

Social Media Purpose and Tactics – The Truth About Content and Engagement

Social Media TacticsRecently eMarketer released a new report that purported to cover Social Media Tactics and which work best. Though the report has a lot of valuable information, most is based on a highly misguided view of social media to begin with. In this post I am going to outline two of the points in the report and attempt to give you some straight talk about them that is intended to help you adjust strategy and be more effective.

Engagement:

Early in the report there was a statement that stood out to me as a huge red flag:

the greatest percentage of respondents from both business-to-business (B2B) and business-to-consumer (B2C) companies considered customer engagement to be the primary purpose of their social media marketing.”

With so many marketers seeing engagement as the primary purpose for their social media marketing, it is no wonder why the respondents answered the way they did on other segments in the report. Engagement should simply be a part of the process within social media marketing, not the goal or purpose for it. The goal or purpose should be a clearly defined objective that is different for every business, but that should include things like increased sales, revenue, customers, traffic, etc. Real results and measurable metrics that make the time-consuming activities in social media worth while.

Content Creation:

A huge misnomer in the report is the repeated theme of the content creation requirement. Yes creating content is required. Photo’s, graphics, articles, blog posts, etc are optimum drivers when focused on the interests of your audience and delivers real value to them. However, there are two issues that need need to be dissected about this segment:

1) Average Small/Medium Businesses – Content creation can be an effective tool for driving social media marketing results, but the hard facts are that most SMB’s do not have the staff, resources or budget required to constantly create fresh creative content. In fact in most cases establishing a budget for this purpose for most SMB’s would not result in anything close to a return on investment. Larger companies and bigger brands are able to leverage their previous branding, resources and huge budgets without the need for real measured results and this is highly skewed in this report.

Most Difficult Social Media Marketing Tactics

2) Content Sharing – Since the overwhelming majority of marketing professionals that responded, reported that the top tactics of “content creation” were also the most difficult to execute, this leaves many scratching their head for what to do in their social media marketing. Not once in this report was a reference to content curation, aggregation or sharing, let alone a strategy around sharing. The average business must have a content strategy that involves posting content that others have written; content that is interesting and relevant to their target audience, provides value to that audience and starts conversations.

Reports like these can be incredibly insightful for the largest brands out there, or those that work with large brands, the fact is that small and medium businesses just don’t have the resources to execute social media this way. Furthermore, many of the larger brands do social media marketing in direct contrast to how it should be done, therefore spending most of their efforts pitching their products, not responding to their audience and producing content that are more liken to commercials than content that adds value to their audience.

If you are not a large brand, don’t let this report discourage you. Use the information to establish an effective strategy of content sharing and do what level of content creation you are able to, focusing on delivering value to your audience and building real relationships. THESE are the tactics that actually get real results.

By Robert Caruso
@fondalo
http://fondalo.com
Founder/CEO – Bundle Post

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Filed under Content, Curation, Engagement, Marketing, Results, Social Aggregation, Social content management, Social Media, Social Media Content, Social Media Marketing, Social Media ROI, Strategy, Uncategorized