Tag Archives: Social Media Content

Why You Should Stop Curating From Top Content Sites

stop sharing curated content from top content sitesLet start off with a question:

Why would you share the most popular content from high traffic content sites that most people are already reading and sharing?

Recently we found a new study released by eMarketer that details the curation sharing from top content sites across the social graph. In one example, Nearly all Upworthy articles go on Facebook. Did you read that? Nearly ALL.

Articles Shared on Social Networks by Publisher Here are some of the numbers:

Nearly 100% of Upworthy articles were shared on Facebook

Nearly one in 10 BuzzFeed articles were shared on Pinterest

With Facebook being the largest social network, it is pretty clear as to why the numbers are skewed heavily in their favor. However, the point is that content from the top sites is being heavily read AND shared by social media users. The top sites garner the largest amount of subscribers, traffic and readers.

It is really important to understand the purpose for content curation and the intended effect you should want it to have with your social media audience. It is also imperative that your social media strategy is inline with that desired intent and can be coupled with an efficient set of tools within your social media management.

Why Should You Share Content From Lesser Known Sites and Authors?

The Purpose Of Content Curation - There are several reasons you should be properly deploying unique content curation into your social media strategy. A few of them are:

1) Providing selfless value in your streams – Relevant content that your audience will find interesting.

2) Sparking conversation – If your content is always interesting to your audience and is “off the beaten path” from what everyone else is reading and sharing, it will spark conversation. This can come in many forms, but one way a conversation opportunity arises is through a RT or share of unique content you have curated. Use these opportunities to thank and open a discussion and remember that conversations build relationships.

3) Thought leadership – If you always have unique content in your streams that your peers do not, you will build more thought leadership, faster.

The Intended Effect From Content Curation - Unique content curation drives action.

1) Clicks/Views – When the content you share is unique, you will get more clicks and views of what you post. Again, this leads to more repeat and new conversations with your audience.

2) Shares - When the content you curate is unique, more people will Retweet and share your posts. Additional opportunities to engage in conversations and build relationships.

3) Discovery – When you curate unique content that result in more of 1 and 2 above, you will see a rise in the number of people who wish to discover more about you. This will translate into looking at your bio, learning about what you do and clicking to your site, landing pages and content.

Social media has a considerable amount of “noise”. If you are going to be successful using content curation, then you need to be able to cut through the noise effectively. If you are curating the same content everyone else is, from sources that everyone is already reading and sharing themselves, you end up amplifying the noise, not cutting through it.

We all want to be unique in life. We all want to display our individualism and be set apart from the crowd. In our real life circumstances this has been ingrained in many of us from a young age. Unfortunately, too many in social media do the exact opposite and are unwilling or thus far unable to spend the time to ensure they are different in this medium.

To make matters worse, tools like Hootsuite, Buffer, Klout and many others are now “suggesting” content for you to share. The problem is that they are suggesting POPULAR content based on what everyone else is already reading and sharing, adding more noise to your stream. To be effective with content curation, you need to be both efficient and strategic. These platforms are furthering the problem, not improving the net results.

To be clear, I am not saying to NEVER curate content from the top content sites. I’m saying that these sources receive a ton of traffic and social sharing of their content already, therefore making it less effective for your strategy. Be unique.

Curating UNIQUE content is an important way to add value, cut through the noise and be unique. So what should YOUR answer to our opening question be? “I wouldn’t want to frequently share content from popular sites my target audience is already reading and sharing.

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Filed under Audience, Content, Curation, Engagement, Klout, Marketing, Relationship, Results, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Strategy, Tools

The Social Media Connection Cycle Explained [Infographic]

After many years in the industry, first as a social media agency, and now as a social media marketing software application, we have observed many cycles. As with most industries, there are cycles and flows that appear over time and social media is no different. Though not all social media accounts, brands or industry niches will experience the identical cycles, we have determined that those that really understand social media and are executing it well, will quickly recognize the flow I am about to explain. This concept is something that we have observed, modeled and used for many years, and still do today.

The cycle of engagement with your social media connectionsWithin your community there are ebbs and flows or “cycles” that occur. Though most social media managers are not consciously aware of this cycle, it is occurring nonetheless. So it is very important to understand the cycle, the components included within it and how it should affect your overall focus and subsequent results.

The Social Media Connection Cycle is a natural process that occurs within most social media communities. By community, we are specifically referring to the friends, followers and likes that are connected to you and/or your brand within the various social networks. All of these combined connections can be referred to as your community.

What Is The Social Media Connection Cycle?

The social media connection cycle is the flow of community connections in and out of the relationship sweet spot. This natural cycle is very similar to a businesses prospect, current and past customer flow and can even be seen in one’s individual relationships. Made up of the 5 components of your community, the connection cycle concept will help you visualize the sweet spot within your social following where the magic happens and the activities you can do to continue and grow that sweet stop.

Your Community – As stated above, your social community is “the combined connections you or your brand have within the social graph.” It is the envelope that contains the additional components and other elements of the cycle. The main “bucket” if you will.

Inside of this bucket are the 4 segments of the connection cycle including Relationships, New and Older Connections as well as Highly Targeted Connections. We will define these separate components and discuss their specific role within the cycle, then we will wrap up with the big picture.

First, the above Infographic shows that a “typical” social community is made up of 50% of Older Connections, 30% from Newer Connections and 20% from Highly Targeted Connections. Though the percentages from each of these segments may not be exactly the same for every company, marketer or niche, we have observed this to be a fairly typical scenario that makes up your overall community.

Active Relationships – At the center of the connection cycle are your real, active relationships. These are the connections that you know and engage with regularly.

The active relationship group within the cycle is comprised of portions of your connections that come from Older Connections, Newer Connections and Targeted Connections. Typically the percentages of these groups that migrate into your relationship bucket are as follows:

New Connections – 20% of these flow into active engaging relationships

Older Connections – 20% of these flow into active engaging relationships

Highly Targeted – 60% of these flow into active engaging relationships

It is really important to understand that Active Relationships are often not a substantially growing number or percentage of your overall community. What typically happens is that connections flow into and out of the active relationship cycle from the various connection types, while the overall number or percentage remains fairly constant. This is especially true when your community size is fairly static and not growing at a daily conscious pace. In fact if your social community is static or decreasing, it will often have a direct impact on the quantity and percentage of your active relationships within your social media efforts.

Older Connections – The ebb and flows of your connection types within the connection cycle are often least impacted by older connections, however by no means does that make them any less important. Think of your older connections as fluid relationship connections that periodically move in and out of the active relationship bucket over time. I often think of them as those friends that you get together with a few times a year, and it seems like you start right where you left off last.

The interesting thing we have discovered about older connections is that though only around 20% are inside the active relationship bucket at any given time, they represent about 50% of our new upgraded users in Bundle Post. The important point here is the confirmation that social media is a marathon, not a sprint. Long-term connections, even if they are not inside the active relationship bucket TODAY, do pay off in social media.

New Connections – New connections are made up of new followers, likes and friends that have “recently” connected with you on social media. Often times you can’t immediately establish whether they are a highly targeted connection, nor can they be considered an older connection, however they do represent one of the most important connection types within a healthy social community.

When your social media marketing consciously executes an effective strategy to grow your community, it has a powerful impact on your active relationships. Though new connections typically only make up 20% of your active relationship segment it is one of the factors you actually have control over. When you’re actively and continually focused on growing your overall community with new connections your audience grows, the number of engagement opportunities increase and it directly impacts your active conversations and relationships.

Highly Targeted Connections – The final segment of the connection cycle is made up of Highly Targeted Connections. I say “IS”, but I think the word SHOULD is probably more appropriate. If you are not consciously focusing on the connections within your community that are your highly targeted customers, prospects and influencers, you are dramatically and negatively impacting your social connection cycle. More importantly, your are likely not achieving the kind of results your social media marketing should be realizing.

The Wrap Up

The concept of the social media connection cycle is intended to help you visualize the dynamic flows within your social community. They are active, not static cycles that flow in and out of the central relationship zone, which is the “sweet spot” and where you should be spending your time, focus and energy.

Everything we discussed within this post is predicated on a few things. We are assuming you have a proper social media strategy in place and that you are executing it well. We also assume that you understand the quantity AND quality concepts related to consistent content in your streams every day, all day. And finally, we expect that you have set communication, conversation and rapid response as priorities for your daily social activity. If these assumptions are accurate, then visualizing the social media connection cycle throughout your daily social media management will bring new focus, understanding and opportunities to achieve improved results. Of not, then you are likely experiencing another kind of cycle that has nothing to do with real results…

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Filed under Brand, Community, connection, Content, Engagement, Followers, Infographic, Marketing, Relationship, Results, Social Media, Social Media Management, Social Media Marketing, social media tool, Tools

Social Media: It’s Quantity AND Quality, Not Either Or

For many years I have been explaining that social media is like a freeway. The analogy here is that you must have enough cars on the road (curated posts, status updates, etc) on the freeway every day, all day, if you are going to be seen and therefore be effective. This concept is extremely important on all platforms since we know that social network users are not logged on watching their streams all day long. Whenever they log in, or step up to the side of the freeway, you want to ensure they see one of your cars flying by that is something interesting and relevant to them.

With the onset of Pay to Play, specifically on Facebook, the posting quantity element becomes even more crucial. For over two years now, we have been slowly and methodically increasing the quantity of posts we send every day and have found that there is a direct correlation with the amount of clicks, likes, comments and overall real results that this has achieved. If more people see you every day, your results will increase, as long as your posts are relevant and valuable and you don’t over do it.

social media quantity is as important as qualityWith Facebook massively constricting anything resembling organic reach for pages that are not paying to boost their posts, marketers need to increase the volume of posts they are doing to maximize the organic reach they can garner. In fact, all social media platforms are adding advertising models in order to monetize their user base. At the same time social network monetization is occurring, the volume of content being generated, posted and shared within the social graph is continually increasing at exponential levels. What that means for you is that quantity AND quality of curated and created content you post are equally important. You MUST increase the volumes you are currently posting if you are going to maintain your existing result levels, let alone increase them.

There are no surprises here. I have been saying this for years. In fact, as early as 2008, Facebook’s Mark Zuckerberg defined the “Zuckerberg’s Law” about content sharing. The “law” is very similar to what many in technology known as “Moore’s Law“. Zuckerberg said, “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before…”

Last week, a friend of mine sent me the following tweet:

@brianrants - Hey @fondalo, I think @jaybaer unknowingly makes the case for @BundlePost extremely well here

In Jay’s incredible presentation he asks the question if it is time to replace the rifle with the shotgun in social media marketing. Though I definitely agree that the posting volumes have to increase dramatically if you’re going to continue to be successful, I would and have always said that it has never been an either or situation. It’s BOTH!

Conclusion:

I prefer not to use the shotgun analogy as it has more of a negative connotation to most people. The implication is that of slinging mud on the wall in the hopes that something sticks. That is not what I am saying or implying whatsoever. Rather I am saying that quality, relevant and interesting content is a requirement, every bit as much as the quantity you are posting… And now that the game has changed, the quantity needs to increase to keep pace.

I am also not going to say that paying for boosted posts is out of the question. There may be a place for that for many marketers. But again, this is not an either or scenario. Volume matters…

The social media marketing game has changed and you have to change with it or be left in the dust.

Are you aware of the changes that are impacting what you were doing?

What are you doing to work with these changes in order to continue to maintain and increase your social success?

What does all of this look like for Twitter? You need to have more than 20 relevant, valuable posts per day if you want to even be seen. And that’s a MINIMUM.

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Filed under Content, content creation, Curation, Facebook, Marketing, Results, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Twitter

How To: Expand Local Business Social Reach Through Content Creation

Even the smallest brands and individual online marketers need to create relevant content for their target audience. It’s about creating thought leadership in certain topics, staying top of mind with your audience and driving traffic to your site through your blog or other social platforms.

Expanding Social ReachThere are many types of content creation that marketers and small brands can and should be doing. Some of the types of created content are; Blog posts, video, images, graphics, infographics, email newsletters, landing pages, events. Most of these kinds of content creation can be done with limited resources, using smart phones or by outsourcing to experienced small agencies.

Expand Your Social Reach:

One of the important and often overlooked reasons consistent content creation is so important is that it provides the opportunity for local businesses and small marketers to expand their social reach. By consistently creating content that is relevant and valuable to your target audience, you also generate content that other social media users want to share.

At the heart of effective social media marketing is sharing or “curating” relevant content from others. In fact, when done properly, about 80% of what a social media marketer posts should come from sources other than themselves. This means that they need recent, relevant content on a daily basis and a lot of it!

Some How To’s:

  • Be consistent with at least 1-2 blog posts per week. Make it easy by using images and videos you capture in and around your daily work and personal activities as the basis for your posts.
  • Optimize your posts around locality and topics both your audience and content curators are interested in.
  • Share your content with hashtags both your audience and content curators are using and following around your locality and topics.
  • Write for legacy, not always events. In other words, create content that is not event-driven but is timeless and can be posted, read and consumed long-term, not just for a specific date or event.
  • Identify and build relationships with social media accounts that post and share about local content frequently. By developing these relationships, they will likely find and share your content as well.
  • On the day’s you publish your posts, schedule shares on Twitter up to 3-4 times across the day and once on other social platforms.
  • ALWAYS include at least one graphic in your posts.
  • Share the graphic from your blog post on image networks like Instagram and Pinterest with a link to the blog post it came from.
  • Share your legacy content in your social streams repeatedly over time.
  • Start conversations with your target audience when they post something that is connected to one of your recent posts. As the conversation develops you can mention a blog post you did on the topic and share the link. (when appropriate)

Some Never Ever’s:

  • Never tag people/accounts when you share it on social media. We call this spam. Earn relationships that want to share your content.
  • Don’t create content that is only and always about you, your company or what you do. Instead create content around what interests your target audience at a rate of 80% and 20% of your blog posts should be about you, your products, services and specials, etc.

Content creation can be a very effective way for local businesses to drive traffic to their website. It is best done when it adds value to the target audience and is not-self centered. Include outreach campaigns to develop relationships that need your content for their social media strategies and always thank those that mention and share your content.

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Filed under Blog, Content, content creation, Curation, Infographic, Marketing, Relationship, SEO, Social Media, Social Media Content, Social Media Marketing, Spam, Strategy

Two New Content Curation and Marketing Milestones For Social Media

Today Bundle Post is announcing two new milestones that are quite significant. We are also announcing something new Bundle Post is doing to immediately expand the traffic and social reach of content creators.

Let’s get down to business…

- Over 2.5 Million Social Media Content Posts

Last week, Bundle Post hit another critical milestone of 2,500,000 pieces of content managed every month. With a growing user base that is recognizing the massive efficiencies and improved effectiveness within social media marketing, the amount of marketing posts, curated posts and other social media status updates being made through the Bundle Post system is escalating rapidly.

How can Bundle Post help you be more effective, efficient and profitable with your social media management? Check out this Case Study

- Over 1,000,000 RSS Feeds Added

1 Million RSS FeedsOn March 26, Bundle Post launched the RSS Project with the vision of indexing over 250,000 RSS Feeds into our system in less than 90 days. We are excited to announce that in just a few short weeks we have exceeded over One Million RSS Feeds. Yes you read that correctly, we exceeded our goal by 300% AND did it in almost half the time.

The integration work required to bring innovative content discovery, expanded reach and social sharing capabilities are currently being developed. We will soon be announcing phase two of the RSS Project that will allow writers, bloggers, brands and content creators the ability to validate ownership of their RSS within Bundle Post, which will result in our ability to promote and suggest unique, recent and relevant content our users are looking to curate it. The result will be more traffic, new readers and an expanded social reach.

To add your RSS Feed to the Bundle Post Index, click here then keep reading.

- The Bundle Post Social Accounts Sharing YOUR Content

Late last week, Bundle Post shifted its social media content curation process to the sharing of content directly from our own Index. This means that a large amount of the curated posts we are now sharing across our corporate accounts is being hand selected from content creators like you that have added their RSS feed into our index. This first step ensures that the content curation we do as a brand not only provides relevant, valuable content for our audience, but also benefits the content creators that add their RSS Feeds into our index.

From experience we know that sharing fresh content from new sources always achieves better conversations, more value and engagement opportunities over sharing the same content everyone else shares, from the same repeated sources. Our strategy will be to continue to migrate away from popular content that many are already sharing and focus in on leveling the playing field and discovery of authors, content and sources that are recent and relevant.

We’d love the opportunity to share your recent/relevant content too. Add RSS Feed

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Filed under Blog, Bundle Post, Content, Curation, Marketing, RSS Feed, Social content management, Social Media, Social Media Management, Social Media Marketing

New Weekly Bundle Post Classes Begin

What a year of tremendous growth we have experienced. Adding new capabilities, user levels and a host of feature upgrades has resulted in needed changes as we look toward the future. We have gone through great pains to be exceptional with our customer support, responsiveness to issues and communicating well with our users, as well as taking feedback and requests beyond thank you lip service and prioritizing your needs above our planning. This mindset permeates our company and is upheld by every team member at the core of how they think and more importantly how they act. It often feels like a dream come true to constantly have this recognized by our users and stated publicly. I’m not sure a brand could hope for or achieve anything better. For this we are extremely humbled.

Bundle Post Weekly ClassesIn keeping with the pace of our growth, user requirements and the ability to continue to scale our operations, today we are announcing we will be holding group setup and training classes twice per week for our users. Classes will be held on Tuesday and Thursday each week and will be designed specifically to help trial and upgraded users rapidly implement their setup and resulting effectiveness with the Bundle Post platform.

Users that we assist in the setup and training elements of their Bundle Post usage tend to more quickly realize the benefits, efficiencies and effectiveness results over those that do not. Knowing this, we are going to institute the weekly classes that help all users get there as easily and rapidly as possible.

Weekly Classes Will Cover:

1) Basic System Setup Using Wizards

2) Adding Feed Channels and Content Curation

3) Creating Schedules

4) Hashtagging System

5) Bundlet Chrome Extension and Queues

6) My Content Repository Marketing Folders

7) Scheduling and Exporting Bulk Posts

And a lot more!

Starting in late April or early May we will also introduce Bundle Post University classes on a bi-weekly basis. These classes will be specifically for experienced Bundle Post users that want to learn more high-level capabilities and strategies of using the system. They will be Expert and Pro level training classes that cover other effective uses of the Bundle Post technology for campaigns, expanding reach, influencer programs, company and product launches and more. We will formally announce the first Bundle Post University courses when the date is made available.

If you are new to Bundle Post or would like refresher or secondary training, register for one of the weekly classes as many times as you’d like. Our customer support team and I look forward to helping you realize dramatic efficiency and effectiveness improvements with your social media marketing efforts right away!

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Filed under Bundle Post, Bundlet, Chrome Extension, Content, Curation, customer service, Marketing, Social Media, Social Media Content, Social Media Marketing

How To Know Your Social Media Content Strategy Isn’t Working

Determining what isn’t working within your social media marketing strategy is imperative. Your content strategy is often one of the areas that is off, and the reason your efforts are thus far in vain. If you don’t have a proper social media content strategy it will affect the rest of your social media marketing results. Identifying the key indicators pointing to what’s not working is extremely important.

Social Media Content StrategyWhat are a few of the signs that the content strategy you are using with your social media marketing isn’t working?

1) No Shares – One of the biggest things you should be seeing that will validate the topics and content you post about are shares. If you’re not getting a fair amount of RT’s and shares of the content you curate, post and create, your content strategy is missing the mark.

2) No Engagement – When your community likes and comments on the content you are posting to your streams, you can infer that the content types and topics you are posting about is resonating. But lets be very clear here. I said likes AND comments. A subtle thing many miss is that likes without comments is not a good indicator of relevance. You’re looking for both likes and comments that show your content strategy is connecting with your audiences interests.

3) No Clicks – One thing that is often overlooked is the measurement of traffic to YOUR websites, landing pages and content. When you have nailed a curation and creation content strategy, you will be providing consistent content that resonates with your audience and opens interest in content you create and more importantly an openness to investigate what you and/or your company actually does. If your social media posts about you and your services aren’t generating traffic, it’s a good indication that nobody cares what you post.

4) No Leads/Sales – At the end of the day, social media marketing needs to be about results. It needs to be about more than just clicks, engagement, likes and community size. If your content strategy is working and you have speaking to the proper audience with the content you curate and create, it will lead to conversations and then relationships.

Earning relationships should be your focus from the beginning. Providing selfless value through content posting, content creation and shares will open conversations with your community. As those conversations increase, relationships are formed, thought leadership is established and relationships grown. Through those relationships you will also generate inquiries, leads and revenue.

If you have the proper content strategy in place and are doing the proper activities surrounding what you post, likes, comments, conversations, clicks, traffic, relationships and sales are the result.

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Filed under Community, Content, Curation, Engagement, Marketing, Relationship, Results, Social Media Content, Social Media Marketing, Strategy, Uncategorized