Tag Archives: Social Media Content

How To: Expand Local Business Social Reach Through Content Creation

Even the smallest brands and individual online marketers need to create relevant content for their target audience. It’s about creating thought leadership in certain topics, staying top of mind with your audience and driving traffic to your site through your blog or other social platforms.

Expanding Social ReachThere are many types of content creation that marketers and small brands can and should be doing. Some of the types of created content are; Blog posts, video, images, graphics, infographics, email newsletters, landing pages, events. Most of these kinds of content creation can be done with limited resources, using smart phones or by outsourcing to experienced small agencies.

Expand Your Social Reach:

One of the important and often overlooked reasons consistent content creation is so important is that it provides the opportunity for local businesses and small marketers to expand their social reach. By consistently creating content that is relevant and valuable to your target audience, you also generate content that other social media users want to share.

At the heart of effective social media marketing is sharing or “curating” relevant content from others. In fact, when done properly, about 80% of what a social media marketer posts should come from sources other than themselves. This means that they need recent, relevant content on a daily basis and a lot of it!

Some How To’s:

  • Be consistent with at least 1-2 blog posts per week. Make it easy by using images and videos you capture in and around your daily work and personal activities as the basis for your posts.
  • Optimize your posts around locality and topics both your audience and content curators are interested in.
  • Share your content with hashtags both your audience and content curators are using and following around your locality and topics.
  • Write for legacy, not always events. In other words, create content that is not event-driven but is timeless and can be posted, read and consumed long-term, not just for a specific date or event.
  • Identify and build relationships with social media accounts that post and share about local content frequently. By developing these relationships, they will likely find and share your content as well.
  • On the day’s you publish your posts, schedule shares on Twitter up to 3-4 times across the day and once on other social platforms.
  • ALWAYS include at least one graphic in your posts.
  • Share the graphic from your blog post on image networks like Instagram and Pinterest with a link to the blog post it came from.
  • Share your legacy content in your social streams repeatedly over time.
  • Start conversations with your target audience when they post something that is connected to one of your recent posts. As the conversation develops you can mention a blog post you did on the topic and share the link. (when appropriate)

Some Never Ever’s:

  • Never tag people/accounts when you share it on social media. We call this spam. Earn relationships that want to share your content.
  • Don’t create content that is only and always about you, your company or what you do. Instead create content around what interests your target audience at a rate of 80% and 20% of your blog posts should be about you, your products, services and specials, etc.

Content creation can be a very effective way for local businesses to drive traffic to their website. It is best done when it adds value to the target audience and is not-self centered. Include outreach campaigns to develop relationships that need your content for their social media strategies and always thank those that mention and share your content.

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Filed under Blog, Content, content creation, Curation, Infographic, Marketing, Relationship, SEO, Social Media, Social Media Content, Social Media Marketing, Spam, Strategy

Two New Content Curation and Marketing Milestones For Social Media

Today Bundle Post is announcing two new milestones that are quite significant. We are also announcing something new Bundle Post is doing to immediately expand the traffic and social reach of content creators.

Let’s get down to business…

- Over 2.5 Million Social Media Content Posts

Last week, Bundle Post hit another critical milestone of 2,500,000 pieces of content managed every month. With a growing user base that is recognizing the massive efficiencies and improved effectiveness within social media marketing, the amount of marketing posts, curated posts and other social media status updates being made through the Bundle Post system is escalating rapidly.

How can Bundle Post help you be more effective, efficient and profitable with your social media management? Check out this Case Study

- Over 1,000,000 RSS Feeds Added

1 Million RSS FeedsOn March 26, Bundle Post launched the RSS Project with the vision of indexing over 250,000 RSS Feeds into our system in less than 90 days. We are excited to announce that in just a few short weeks we have exceeded over One Million RSS Feeds. Yes you read that correctly, we exceeded our goal by 300% AND did it in almost half the time.

The integration work required to bring innovative content discovery, expanded reach and social sharing capabilities are currently being developed. We will soon be announcing phase two of the RSS Project that will allow writers, bloggers, brands and content creators the ability to validate ownership of their RSS within Bundle Post, which will result in our ability to promote and suggest unique, recent and relevant content our users are looking to curate it. The result will be more traffic, new readers and an expanded social reach.

To add your RSS Feed to the Bundle Post Index, click here then keep reading.

- The Bundle Post Social Accounts Sharing YOUR Content

Late last week, Bundle Post shifted its social media content curation process to the sharing of content directly from our own Index. This means that a large amount of the curated posts we are now sharing across our corporate accounts is being hand selected from content creators like you that have added their RSS feed into our index. This first step ensures that the content curation we do as a brand not only provides relevant, valuable content for our audience, but also benefits the content creators that add their RSS Feeds into our index.

From experience we know that sharing fresh content from new sources always achieves better conversations, more value and engagement opportunities over sharing the same content everyone else shares, from the same repeated sources. Our strategy will be to continue to migrate away from popular content that many are already sharing and focus in on leveling the playing field and discovery of authors, content and sources that are recent and relevant.

We’d love the opportunity to share your recent/relevant content too. Add RSS Feed

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Filed under Blog, Bundle Post, Content, Curation, Marketing, RSS Feed, Social content management, Social Media, Social Media Management, Social Media Marketing

New Weekly Bundle Post Classes Begin

What a year of tremendous growth we have experienced. Adding new capabilities, user levels and a host of feature upgrades has resulted in needed changes as we look toward the future. We have gone through great pains to be exceptional with our customer support, responsiveness to issues and communicating well with our users, as well as taking feedback and requests beyond thank you lip service and prioritizing your needs above our planning. This mindset permeates our company and is upheld by every team member at the core of how they think and more importantly how they act. It often feels like a dream come true to constantly have this recognized by our users and stated publicly. I’m not sure a brand could hope for or achieve anything better. For this we are extremely humbled.

Bundle Post Weekly ClassesIn keeping with the pace of our growth, user requirements and the ability to continue to scale our operations, today we are announcing we will be holding group setup and training classes twice per week for our users. Classes will be held on Tuesday and Thursday each week and will be designed specifically to help trial and upgraded users rapidly implement their setup and resulting effectiveness with the Bundle Post platform.

Users that we assist in the setup and training elements of their Bundle Post usage tend to more quickly realize the benefits, efficiencies and effectiveness results over those that do not. Knowing this, we are going to institute the weekly classes that help all users get there as easily and rapidly as possible.

Weekly Classes Will Cover:

1) Basic System Setup Using Wizards

2) Adding Feed Channels and Content Curation

3) Creating Schedules

4) Hashtagging System

5) Bundlet Chrome Extension and Queues

6) My Content Repository Marketing Folders

7) Scheduling and Exporting Bulk Posts

And a lot more!

Starting in late April or early May we will also introduce Bundle Post University classes on a bi-weekly basis. These classes will be specifically for experienced Bundle Post users that want to learn more high-level capabilities and strategies of using the system. They will be Expert and Pro level training classes that cover other effective uses of the Bundle Post technology for campaigns, expanding reach, influencer programs, company and product launches and more. We will formally announce the first Bundle Post University courses when the date is made available.

If you are new to Bundle Post or would like refresher or secondary training, register for one of the weekly classes as many times as you’d like. Our customer support team and I look forward to helping you realize dramatic efficiency and effectiveness improvements with your social media marketing efforts right away!

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Filed under Bundle Post, Bundlet, Chrome Extension, Content, Curation, customer service, Marketing, Social Media, Social Media Content, Social Media Marketing

How To Know Your Social Media Content Strategy Isn’t Working

Determining what isn’t working within your social media marketing strategy is imperative. Your content strategy is often one of the areas that is off, and the reason your efforts are thus far in vain. If you don’t have a proper social media content strategy it will affect the rest of your social media marketing results. Identifying the key indicators pointing to what’s not working is extremely important.

Social Media Content StrategyWhat are a few of the signs that the content strategy you are using with your social media marketing isn’t working?

1) No Shares – One of the biggest things you should be seeing that will validate the topics and content you post about are shares. If you’re not getting a fair amount of RT’s and shares of the content you curate, post and create, your content strategy is missing the mark.

2) No Engagement – When your community likes and comments on the content you are posting to your streams, you can infer that the content types and topics you are posting about is resonating. But lets be very clear here. I said likes AND comments. A subtle thing many miss is that likes without comments is not a good indicator of relevance. You’re looking for both likes and comments that show your content strategy is connecting with your audiences interests.

3) No Clicks – One thing that is often overlooked is the measurement of traffic to YOUR websites, landing pages and content. When you have nailed a curation and creation content strategy, you will be providing consistent content that resonates with your audience and opens interest in content you create and more importantly an openness to investigate what you and/or your company actually does. If your social media posts about you and your services aren’t generating traffic, it’s a good indication that nobody cares what you post.

4) No Leads/Sales – At the end of the day, social media marketing needs to be about results. It needs to be about more than just clicks, engagement, likes and community size. If your content strategy is working and you have speaking to the proper audience with the content you curate and create, it will lead to conversations and then relationships.

Earning relationships should be your focus from the beginning. Providing selfless value through content posting, content creation and shares will open conversations with your community. As those conversations increase, relationships are formed, thought leadership is established and relationships grown. Through those relationships you will also generate inquiries, leads and revenue.

If you have the proper content strategy in place and are doing the proper activities surrounding what you post, likes, comments, conversations, clicks, traffic, relationships and sales are the result.

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Filed under Community, Content, Curation, Engagement, Marketing, Relationship, Results, Social Media Content, Social Media Marketing, Strategy, Uncategorized

Announcing The NEW Personal Bundle Post Account – Only $20

Over the last several months, Bundle Post has accomplished a lot of amazing things. Launching our new 3.0 version of Bundle Post, surpassing 2 million pieces of content per month and amassing an even larger user base are just a few of them. All of these efforts have been directed toward a commitment of constant technological improvement, feature enhancement, innovation, stagaring efficiency gains and net social media marketing results for our users. This commitment continues.

Bundle Post Personal Account PromotionAfter surveying hundreds of social media marketers, brands and agencies about their social media tools, challenges and needs, it became apparent to us that our product offering had a large gap for a huge segment of the market. Almost 30% of those surveyed stated that Bundle Post feature set solved their biggest social media marketing challenges. They also stated that they would be willing to spend $30/month for a social media marketing tool that saved substantial time curating, scheduling, hashtagging, managing marketing content and improved the net results of of social media marketing.

We listened to the market and began work on a solution…

Introducing the All NEW Personal Account from Bundle Post:

Bundle Post Personal Account

Whether you’re an individual marketer, starting a social media agency or just beginning with social media marketing, you know that it is time intensive. The new Bundle Post personal account gives you a ton of back office content aggregation, curating, hashtagging and scheduling power, all with a manageable budget. You’ll be able to spend more time building relationships, instead of managing social media content. Best of all, as your content needs and social media management requirements increase, you can grow with Bundle Post!

Login to get started with your Bundle Post Personal Account by clicking on the Manage/Upgrade Personal Account under the Dashboard Account section, or click here to start a personal account!

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Filed under Agency, Brand, Bundle Post, Chrome Extension, Content, Curation, Hootsuite, Relationship, Social Media, Social Media Content, Social Media Management, Social Media Marketing

The Top Social Media Dashboards And Tools Marketers Use [SURVEY REPORT]

As we continue the series of blog posts resulting from our survey on social media marketers, brands and agencies, we focus our attention on the top social media dashboards and tools. As a reminder, we conducted a survey with hundreds of social media professionals to gain insight on the challenges they face with social media management. The two previous posts were;

The Importance And Challenges Of Social Media Content Curation  [SURVEY REPORT]

and

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

Most Used Social Media ToolsWe continued with the survey and asked respondents “Which one of the following social media dashboard/tools do you use most to manage your social media posting?” Though most of the responses were somewhat expected, there is some deeper information in the data that we found interesting.

The big number that stood out most surprisingly to us was the almost 4 and half percent of respondents that are currently not using any tools whatsoever. 4.4% stated that they are using social media platforms directly, or not using any outside tools to be effective and efficient with their social media marketing.

Not so surprising was the huge 53% of respondents that stated they are using Hootsuite as the social media tool they use most often. As a dashboard that can manage many social media accounts and platforms in one place, it is well-known as the most used application for this purpose.

The second largest numbers tied in our survey. Roughly 10.7% of all respondents stated they were using both Buffer and Bundle Post social media tools. Of all of the dashboards and social media marketing and posting tools listed in the survey of social media marketers, these were the only two tools that were selected so closely. Though very different, both of these popular tools with social media marketers can be considered curation and scheduling tools. They both focus on making scheduling of curated content more efficient, but Bundle Post takes it much further with patent pending technology that also hashtags, manages marketing content and curated aggregation, while integrating with several social media dashboards, including Buffer.

While there are literally hundreds upon thousands of social media management tools on the market today, ensuring that efficiency and effectiveness of your social media efforts is key. The top social media tools and dashboards being used by many social media marketers, brands and agencies provide a good starting point for your core tools.

What social media tools are you using to be efficient and effective with your social media marketing efforts?

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Filed under Agency, Brand, Buffer, Bundle Post, Content, Curation, Hashtag, Hootsuite, Marketing, Results, Social Aggregation, Social Media, Social Media Management, Social Media Marketing

The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]

This is our second blog post about the results of a large social media marketing survey we connected with hundreds social media marketers, brands and agencies.  We first wrote about the time requirements of managing and scheduling posts for social media marketing and how the respondents spent their time. In this post we are going to focus on the results of the survey questions that focused on content curation within social media marketing.

Content Curation Survey ReportWith the entire survey we really wanted to understand where and how social media marketers spent their time, what their challenges were and where the needs exist. Related to content curation, we attempted to determine its perceived importance and effectiveness, as well as the challenges social media marketers face with the function.

From our first piece written about our survey results, we know that 75% of social media marketers are spending at least two or more hours per day on scheduling social media posts, which includes curated content. But we wanted to know how many believed content curation to be very time-consuming.

We asked them “How much they agree or disagree with the following statements about content curation”

1.  66% answered Agree or Strongly Agree that Content Curation is very time-consuming for social media marketers.

We know that back office, time-consuming tasks within social media marketing has a direct correlation with how much time can be spent on the things that actually get results. Time spent on things like commenting, conversations and relationship building suffer when proper time is dedicated to the time-consuming tasks like, finding, editing, hastagging, scheduling and posting relevant, valuable content in your streams that resonates with your audience.

2. To the Statement: Content Curation is most effective when it is done consistently – 95% Agreed or Strongly Agreed

Marketers clearly believe that consistency matters when it comes to content curation if you are going to be effective. However, due to the time-consuming nature of these tasks on a daily basis, marketers often have to prioritize them to the back burner in favor of engagement and relationship building efforts that can’t be ignored. At the same time, 95% of social media managers state that consistency is how to be effective with curation. A substantial quandary.

3. While the majority of 56% said “I need to spend less time curating and more time and resources on engagement“, 32% where undecided.

This statistic was very interesting to us because 66% said content curation was very time-consuming, yet only 56% said they need to spend less time. A HUGE 32% said they were undecided on whether or not they need to spend less time. We believe the reason for the undecided answer might be their less frequent use of curation as compared with the 56%.  With 60.3% of respondents identifying themselves as a social media agency, consultant or a brand, more likely to post curated content more frequently on a daily basis, the disparity makes more sense.

4. Respondents were split on the statement “Finding relevant content to post is the most time-consuming“.  42% agreed, while a close 41% disagreed, leaving the remaining undecided.

We found this very interesting as well. We believe experience, type of respondent and the amount of tools employed by marketers and agencies may account for the split.

5. When asked if “Editing and scheduling curated content is the most time-consuming“, 47% of social media marketers said they agreed.

Once you find content to share, you still need to curate it by editing the text of the post, hashtag and schedule it to go out when and where you want it to publish. Nearly half of those surveyed struggle to keep up with this time-consuming process.

This was backed up by a recent study published by eMarketer which explains that “…curation is not as easy as simply finding and sharing content. Organizations need a strategy, and a calendar, and most marketers report that every stage of content curation is still a struggle for them. Even a majority have trouble just sharing the items they do find.” The research noted that upwards of 52% were struggling with effeciently sharing content they discover.

6. Moving from basic content curation questions, we asked if they “always properly hashtag curated content they schedule“. 53% said they always do and still a large 32% said they do not.

Always is a pretty definitive word, to which over half agreed with such consistency in their efforts, while one-third said they do not. This reflects the growing importance and perceived value of hashtagging posts within social media marketing.

Here is a look at all the statements and results together.

Survey on Content Curation

It is very clear that social media marketers are in agreement that consistent, frequent content curation is extremely important to an overall social media marketing and content marketing strategy. They also agree that when done properly it is time-consuming and better processes and tools are needed to improve this challenge.

What are the challenges you face that prevent you from being consistent and frequent with content curation?

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Filed under Agency, Brand, Content, Curation, Engagement, Hashtag, Marketing, Relationship, Results, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Strategy

8 New Ways Content Curation And Social Media Marketing Are Now Easier

Gone are the days that posting a few times per day on social media accounts and expecting to get any meaningful results. The tenacious appetite for relevant content from social network users is growing daily. Consistently finding, scheduling and posting relevant, valuable curated content that is interesting to your target audience has become far more challenging for social media agencies, marketers and brands. The ability to control all aspects of the process, yet garner massive time savings with result driven capabilities are paramount to competing in this environment.

If you don’t have time to focus on engagement and building relationships, you are not getting results. If you are spending time scheduling content posts, you’re not engaging. If your social media automation isn’t providing an efficient work-flow solution for content management, you’re going to like what we are about to share with you.

Today Bundle Post is announcing the release of its version 3.0, which is packed with 8 new upgrades that make content curation and social media marketing even easier. The improvements contained in this release are far from simple. In fact, this package of upgrades is revolutionary in terms of functionality, efficiency and social media posting control.

Of the seven new advancements, five are for all user types and two of the new features are Pro user only capabilities that we know you’re going to go crazy over. So let’s dive into the 3.0 and show you the powerful functions that have been included.

1) Feed Attribution - (Pro Accounts Only)

You can now attribute an entire feed channel to an author, website or even add hashtags to posts from a specific Google alert.

  • Support for by/via @ mention attributions.
  • Manually edit a specific post attribution on the export table.
  • Edit/add feed channel attribution at any time.
  • Automatically manages every posts character length for you.

RSS Feed AttributionLet’s say you have an RSS feed from a specific website or blog already added into Bundle Post and you want to attribute the posts you use from that feed channel to the site/author whenever you use their content. All you have to do is edit the attribution field next to their feed channel with something like “by @BundlePost”. From then on when you select content from their feed channel on the export table, the system will append by @BundlePost to the text of each post.

Maybe your brand has a specific hashtag (like #weRockFood) that you use with your community and want to append that hashtag to all of your content from your blog when you share it on social sites. Next to your blogs feed channel in Bundle Post, add #weRockFood in the attribution field for that feed and the system will append it to each post when you export.

If all this wasn’t enough, we have also added the attribution function to the Bundlet Chrome extension. When you add a new RSS feed channel to Bundle Post using the Bundlet, you will be able to set attribution right then and there!

There are so many awesome uses for the attribution feature, but what is really cool is that the system will always adjust the number of characters in the text of posts with attribution assigned, ensuring the character limit requirements are handled for you and room is made for your attribution. What’s more, though you set attribution for an entire feed channel, you are able to edit specific attributions manually on the export table if you desire.

Finally, we don’t overwrite the text of posts in feed channels with the attribution text, we append the attribution only during an export, so you can change attribution at any time in the future and on your next export the new attribution will be live without effecting all the posts in that channel with the previous attribution.

2) Time Slot Control - (Pro Accounts Only)

When doing an export, there are times you may want to remove specific date/time slots from an export, without having to open the file after exporting and manually making the changes. (we recommend you never open/edit export files as it changes the formatting of special characters) But maybe you want to lighten the number of posts you have over the weekend, or you need to do an export starting at today’s date but it’s already three hours passed the first time slot in a given schedule.

Timeslotcontrol1Now you can toggle specific date and time slots on/off from the export table, without effecting the actual schedule you are using. To remove a specific posting date/time, click the blue clock icon at the left of the post. This will remove that time slot from the export for that date only, leaving that time slot active for previous and future days within the export. You can toggle a removed time slot back on if you change your mind, by clicking the grey clock icon again.

When you shut off a specific date/time, the system will automatically move the post that was in that slot down one time slot for you. The removed time slot will remain on the screen as a blank post and will not be exported at all, allowing you to easily see the time slots you have toggle off.

3) Redesigned Export Table

We have made some substantial improvements to the Export Table design and functionality, making managing hundreds of feed channels, folders and content much more efficient and user-friendly. The left column containing your huge list of Feed Channels, My Content, Queues, Follow Friday and Hashtag folders, requiring you to scroll over and over is now gone. We have replaced the left column with simple and clean drop down buttons on the top of the page, allowing you to easily access content and other functions without having to scroll.

By cleaning up the main part of the export table, we were able to spread the post table all the way out, making a much more simplified view with all posts taking up a single line. The new main export table section is more compact, yet easier to view and gives more room for additional functionality we are adding today as well as future capabilities to come.

Export Table View

4) Last Used

LastUsed2Knowledge is power, when you use the knowledge effectively. We believe it’s incredibly helpful and important to track the dates you last used a piece of content in the system, as well as the last date you exported for a specific schedule in the system. Easily having access to this information enables to you better plan your next required content scheduling for a particular social media account and what content you have not shared in a while.

Now, all content, schedules and feed channel posts are tracked and given date/time stamps, clearly showing you when it was last used in an export from the system.

We took this further and added the same tracking to all folders in the system as well. Finally, we also display the date and time every single piece of content in the system was last scheduled and even show you last exported and scheduled post dates when you start a new export as show below.

Last Used Dates

We believe tracking and providing this information to our users will enable them to better plan campaigns and be more effective with the short and long-term use of their content marketing.

5) Character Length Handling

The Bundle Post system now automatically corrects the character length of your posts at all times. Whether you are using the new attributions, edit the text of a post or auto-hashtag, Bundle Post will calculate character length and ensure that you are within the proper limits for uploading into the dashboard of your choice.

You will no longer have posts that sneak by with a few too many characters, causing an error when you upload to Hootsuite or other dashboards.

6) Hashtag Reminder

Have You HashtaggedHow many times have you exported your scheduled content and uploaded it and realized you forgot to run hashtags? We have too. Now Bundle Post will remind and ask you before downloading your export file if you have not yet run hashtags on the export. We keep track if you have done and don’t nag you, so you’ll only see the reminder if you forget.

7) Content Source Colors

We have made some changes to the export table colors we know you’re going to appreciate. The system handled this terribly before, in that only each feed channel received a different color, but all other content from other folder sources were kept the same color. Now:

  • A newly modified color scheme, contrasts and sequence make it easier to differentiate from content types/sources.
  • A different color will be assigned to content coming from each different folder, not just feed channels.

InsertPost

8) Insert a Post

insert a postYou can now manually create and insert a post into the export table in real-time. Posts inserted this way are not saved to the database, but are exported with all of your other posts. A great way to add posts to an export on the fly.

Ok, so we couldn’t stop at 8 new features. Though there are quite a few other unnamed changes, enhancements and improvements that you will quickly notice, we will layout just three more bonus upgrades for you here.

**BONUS Upgrades**

1) Export Auto-Naming:

We have added an additional bonus enhancement that is not really a new feature, but we know it will be something you’ll love. Bundle Post now automatically names your export files using the name of the schedule plus the dashboard platform you exported it for. It also appends the date at the end so you can easily identify the newest export you downloaded for that schedule, platform or client. It looks something like this – Client A – Twitter-Bundlepost-export-for-hootsuite-Dec-20-2013.csv

2) More Schedule Posting Times:

More Posting TimesWhen adding multiple time slots to a schedule with start and ending times, you used to only have options for on the hour, the fifteens, half and three-quarter hours. Bundle Post 3.0 allows you to create schedule posting times that are far more varied and ensuring that your social media posts are going at non-standard times each hour of the day.

3) RSS Error Handling: 

The new Bundle Post Feed Channel page has been highly improved with some new functions and improved error handling.

First, we have added an Update All Feeds option that allows you to force the system to ingest the latest content for all of your feeds in the system at once. This process can be time-consuming if you have several feed channels in the system, but prevents you from having to manually update feeds in between the three times per day automatic function already in place.

Secondly, we have added error handling for feed channels. This new process handles two main functions; 1) It ensures that the URL you add for a feed channel is formatted properly (example: contains the http://) and if it is not done correctly, the system automatically fixes it for you. 2) If a feed channel you have added to the system stops working or is not ingesting content, it will automatically flag that feed channel with a  image next to the RSS having an issue. This alerts you that something is wrong with the source of the RSS, it has been entered wrong and is not updating, or otherwise isn’t a supported feed source.

If you want to make your social media management and social media marketing efforts up to 80% more effective, efficient and profitable, Get started with Bundle Post now!

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Filed under Alerts, Bundle Post, Bundlet, Chrome Extension, Content, Curation, Engagement, Hashtag, Hootsuite, Marketing, Relationship, Results, Social Aggregation, Social content management, Social Media, social media automation, Social Media Content, Social Media Management, Social Media Marketing

Use Content Curation To Create Brand Advocates That Sing Your Song

Brand advocates develop within social media marketing, regardless of the size of your business, when multiple components converge to fill the needs of your target market. These needs differ related to the products and Brand Advocateservices you offer, the value they provide and the problems they solve for your customers. However, outside of your product offering, social connections begin to turn into brand advocates as you consistently and effectively deliver selfless value to them before, during and after the sale.

How do you recognize a brand advocate?

The Most Common Traits of a Brand Advocate:

1) They read and share the content you create frequently.

2) They share and comment on the content you curate regularly.

3) They often become customers of your company. (but not always)

4) They tell others about your product/service/content openly and often.

That value you deliver to your audience initially comes in the form of the content you share in your streams, through content aggregation, content curation and content creation. Let’s start by defining the difference between these three, as aggregation and curation are often incorrectly considered as the same.

Aggregation: Finding and collecting content to share

Curation: Editorializing and commenting on aggregated content when you post/schedule it.

Creation: Developing your own articles, graphics, videos and other content, specifically for the online and social media marketing benefits.

When you effectively aggregate, curate and create the content that your audience finds valuable, they will like, share and comment more and more frequently. The difference between making your social media marketing successful and a community full of brand advocates is what you do, or don’t do next. This is where most big brands fail miserably.

When your social media posts have intent and strategy behind them which resonate with your audience the shares, likes and comments roll in. Acknowledging these and moving them into conversations and ultimately real relationships is where everything we have discussed thus far becomes meaningful. There are very few brands that garner brand advocacy on the substance of their products and services alone. Brand advocacy comes from the relationships forged before, during and after the sale that takes a customer from someone who is just a customer to one that advocates for your brand on and offline. Do you see the difference?

Some Of The Benefits of Brand Advocates:

1) They expand your reach on and offline to their friends, customers and communities.

2) By expanding your reach to their communities and advocating your brand, they help you grow your community.

3) They help you organically and virally increase your sales and revenue by way of exposure, testimonial and conversation.

Content Curation SongSo where does the song reference come in from the title of this post? This week, the graphic on the right came in from one of our Pro users, @C4Compete. She wrote (or changed) a song based on the 12 Days of Christmas and turned it into the 12 benefits of Bundle Post. Unsolicited and out of the blue…

We have found that delivering value through our social media content strategy of aggregation, curation and creation, coupled with the users of our technology loving the value of the product and how we conduct customer service, results in not just brand advocates, but advocates that create content about us. That’s right. They write blog posts that mention Bundle Post. They create videos and graphics that promote Bundle Post.

When your social community begins to be made up of true brand advocates and customers that spread your message and promote your brand and products, I can assure you that you are delivering selfless value to them that is paying off in sales and revenue.

How does your content curation work together with your social media management to foster brand advocates to sing your brand song?

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Filed under Brand, Content, Curation, Marketing, Relationship, Social Aggregation, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing

The 5 Most Important Components Of Social Media Content Strategy

When it comes to social media strategy, there is nothing more important than the content element. Often misunderstood or even over looked, content curation is crucial to establishing selfless, relevant value in your stream that sparks conversation, engagement Social Media Strategyand a positive response with your target audience. When it comes to content posting in social media, there are many components that need to work together for the best results and we are going to cover those, as well as the most frequent mistakes that cost marketing results.

The 5 most important content strategy components:

1) Topics – Before you start posting and sharing content for your social media accounts be able to answer a very basic but incredibly important question: What are the 3-5 topics your audience is most interested in when on social media? These are the topics that need to dominate your news feeds.

2) Consistency – No matter when someone steps to the side of the freeway, they need to see you and value coming from your feed. This means EVERY day, ALL day. Consistency increases the speed at which you can make meaningful connections.

3) Frequency – Think of social media posts as cars on a freeway and your audience as standing on the side of that freeway watching the cars go by. You have to have enough cars on the road so your cars are seen. Social media users don’t stand there watching all day long, they login and log off with tremendous frequency. Your content curation and marketing posts need to be on the freeway all day, every day.

Example: Twitter posts per day should be at or above 20 posts.  Yes I said 20. And that’s a minimum bar…

4) Timing – Do you know what time of day your audience is most active on social media? You should not only know this, but you should be posting more frequently during those time periods.

We use a tool called Tweriod to determine these times on Twitter. We have found that they tend to also hold true across the other platforms like Facebook and Linkedin, etc.

Social Media Posting Times

5) Content Mix – Be sure that 80% of the posts you’re making on social media is curated content that is not yours or about you. 20% of what you share should be your content or marketing posts that are about you.

We believe these are the top five content strategy components that you need to understand and use properly if you expect to be effective with your social media management.

Conversely, here are 3 of the biggest mistakes marketers make with respect to their social media posting (in no particular order):

1) Grouping posts  - This is a failing I see quite often in social media. Sending a ton of posts grouped together right after another with little posts/value before or after is not effective. I see this on Instagram and other platforms as well. Now we are all busy, but this kind of laziness will ultimately have the opposite effect. Meaning people will start to ignore all your posts because of this practice.

2) Retweeting only – There are many people out there that have no content strategy of their own and simply RT or share other people’s posts. Again, this is not a strategy, well it’s not your strategy anyway. It is you executing many other people’s strategies that is not going to establish any thought leadership or results.

3) Not enough – Probably the biggest shortcoming I see is folks just not posting frequently enough. Remember that the social network user is not logged in all day long watching your feed. They login, log off various times all day long. If you are post <20 times per day on Twitter and <5 times per day on Facebook, etc. nobody is seeing anything you are sharing.

4) Over self-promoting – At this point this should be obvious common sense to most, but unfortunately it isn’t. If you are posting more that 15-20% in your feeds about YOU, you either have an ego problem or don’t understand social media marketing yet. Provide selfless, relevant value in your streams and you will earn the right to pitch what you do.

5) Nothing human – People connect with people, not brands and logo’s they’ve never heard of. Be human and approachable. Pretending you are some big company, being sterile and corporate-like in your feeds will not build relationships.

In social media marketing content is where everything starts. If you intend on getting the best results understanding what content drives your audience, the proper quantity and timeliness of that content in your streams and consistency are what get conversations and relationships happening. This is where traffic, revenue and ROI comes from.

What components are you executing with your social media content strategy?

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Filed under Content, Curation, Facebook, Marketing, Relationship, Results, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Social Media ROI, Strategy, Twitter