Tag Archives: Social Media Management

75% of Social Media Marketers Want Better Tools, 88% Better Results [Report]

In the final post of our in-depth social media marketing survey, we asked hundreds of social media marketers, brands and agencies about their social media tools. Some of the results even shocked us!

Social media tool survey report shows that 75% of social media marketers want better tools! As we tried to better understand the current state of social media tools, we started this section  of survey questions with something very general. Only 38% of marketers indicated that they are 100% happy with their social media marketing tools. As the questions within this section of the survey got more and more specific, we noticed that respondents seemed to clearly define things they were not happy with, leaving us questioning whether those who said they are 100% happy, really are truly happy.

Social Media Tools Survey:

I wish my social media tools required less of my time54% responded that they desired to spend less time with the social media tools they’re using. In contrast to the 38% that said they were completely satisfied with their social media marketing tools, more than half believe that they require too much of their time. The need for tools that increase social media marketing efficiencies is clearly needed.

I wish my social media tools increased my results – As with all marketing efforts, marketers need to get a return on investment. The amount of human resources, time and expense required to be effective with social media marketing is substantial and an investment in tools should increase the net results. An enormous 79% of respondents said that they agreed or strongly agreed with this statement.

Combining the two above questions to read “Tools that improve my efficiency and results are valuable” resulted in 93% of the marketers surveyed stating that tools which accomplished both time effectiveness AND improved results were valuable to them.

I want better analytics and reporting tools – With the gluttony of social media analytics and reporting tools, it was somewhat surprising to us that a large majority of 78% of marketers stated that they wanted better tools for this function. Only 19% disagreed or were undecided. These numbers clearly show the dramatic dissatisfaction marketers have with the available reporting tools on the market. It was unclear what would constitute better for those that responded to the survey, but we suspect that it is a combination of the exorbitant cost for the more sophisticated tools and the lack of meaningful data provided by the free and less expensive ones.

I want better social media management tools75% of brands, agencies and marketers surveyed said they wanted better social media management tools. Surprised again with the discrepancy from question number one that showed 38% were 100% happy with their current tools, marketers still seem to have needs that are not being met by the main tools on the market.

I want to spend more time engaging/measuring – When asked about where marketers wished to be able to spend more time, a massive 88% said they needed to spend more time on engagement. This is no surprise to us since conversations, relationship building and interaction are the things that typically drive real results in the space. When time is diverted to other social media tasks, real results tend to drop and that is the driver for those that responded to this question.

I want better results from my social media marketing – Another massive 88% response fell on results. Marketers need tools that improve the net results of their social media efforts.

We believe this section of the study depicts an industry that is flooded with tools and applications used by marketers that are not addressing their real needs. It also appears to show that efficiency and effectiveness improvements are the main holes not being addressed by tool creators.

Brands, agencies and marketers should take a step back and evaluate the tools they are deploying to manage their social media efforts. They should look for case studies and factual information that define a specific tools value and gravitate to tools that can really deliver on the efficiency and improved metrics.

The additional posts from this series:

Where Social Media Brands, Marketers And Agencies Spend Their Time [REPORT]

The Importance And Challenges Of Social Media Content Curation [SURVEY REPORT]

The Top Social Media Dashboards And Tools Marketers Use [SURVEY REPORT]

The Two Biggest Challenges Faced By Social Media Marketers [SURVEY REPORT]

 

 

2 Comments

Filed under Engagement, Marketing, Relationship, Results, Social Media, Social Media Management, Social Media Marketing, Social Media ROI, survey, Tools

Social Media Risk Management, Lawyers and Fear – Just Stop!

I am constantly seeing blog posts about the “risks” of social media marketing for brands. Are there risks? Of course there are risks and you need to manage them appropriately. But are there risks to waxing /buffing the floors at your restaurant, selling bikes that Understanding the real social media riskspeople will use for extreme sports and baking treats that contain peanuts? Am I being silly? Yes, I am trying to make the point that no matter what you do in today’s lack of common sense lawsuit business environment, there are risks. There will always be that one person looking for their “gettin’ paid” easy money opportunity to extort money from a business because they spilled coffee (that by the way is always hot and requires you to be careful) in their lap in a drive-through. Let’s get real shall we?

When my Twitter friend @maxnrgmike approached me about the topic and asked me to write a post about this, I had to consider it. It all started when I shared post about CEO’s and social media marketing. Mike jumped in and the thread began. Since I always try to keep my word, here we are. I am not going to get into deep statistics and “legalese”, but I am going to draw some business similarities that should get you to think and also attempt to insert some common sense into the discussion surrounding risk management and fear issues we often see in this space.

A discussion on risk management in social mediaNow, if you’re McDonald’s or Starbucks, you may have a more realistic risk management requirement for social media. You are a much bigger target, are known to many more people around the country and inherently become a “brand of opportunity” for some less than scrupulous people to go after.

But if you’re a small or medium business attending social media legal seminars and getting scared out of your pants about the “massive risks” some attorney is hammering about, can we all just chill out? Is social media marketing a bigger risk than the inherent business risk of being a medical device manufacturer, an insurance company or even a construction contractor? I think not…

Like any other business, industry or marketing effort a company uses, it comes with certain risks. The average SMB needs to put a little common sense into their social media equation, rather than listen to Lawyers that have a vested interest in being seen as educated on the topic.  By the very nature of their view on social media, an attorney dissuading you from social media marketing using fear is not going to be a very active or experienced social media user. Further more, that attorney probably doesn’t have a level of understanding of social media marketing to make them a qualified or trusted source to outline the risks for a small business beyond the completely legal aspects anyway. Just as I am biased toward social, they are going to be so against it. My knowledge of the industry easily outweighs their knowledge of only the legal side.

If that is the perspective, I have already outlined many more risky business scenarios you should be focused on instead of social media marketing.

So rather than have a discussion about legal risks, living in fear and making excuses as to why your business should not be active and effective in social media, let’s outline the compelling REAL risks you have at stake if you don’t.

Important And Real Social Media Risks:

1) Absent – Let’s be clear. You’re customers and prospects are all on social media, whether you think so or not, they are. Everyone is at some level. What’s worse is so are your competitors. Social media marketing is a marathon and your target audience is on the sidelines of the race cheering. Unfortunately for you, you’re not even running in the race, let alone own shoes or even bothered to stretch. To top it all off, your competitors ARE in the race, own running shoes and are making decent time. Your customers and prospects are connecting with your competitors, eating at their restaurants, buying their bikes and hiring them to do their remodels and you don’t even know it’s happening!

Another way you could be absent is owning running shoes, but not actually being in this social media marathon by not being active and/or you are not responding to your customers and prospects that check in to your business or mention you. Imagine the people who have had a poor experience at/with your business and are posting about it on their blog, on Facebook and other social platforms. They can’t tag your business because you don’t have social profiles, so you remain unaware this is even happening.

It used to be that a happy customer told one person and an unhappy customer told 10. With social media those numbers become multiplied by thousands. Risk you say? You might want to know about these situations. If you’re absent, you just never will and you will be left wondering why your business is failing.

2) Ineffective – You’re trying to learn and be effective in social media marketing but don’t have the knowledge, experience, time or resources to do it properly. So you end up either making huge mistakes as in number three below, or you become Absent as in number one above. Either way, you risk your competitors taking advantage of not living in fear and out running you in this distance race. If your audience is in social media already, and I argue they are, then your biggest business risk with social media is being absent or ineffective.

That means you are risking your entire business on this whole social media thing going away and your company surviving because you are just awesome like that. Might want to reconsider the real risks here.

3) Stupidity - Another real risk is that you do something stupid that alienates your business in horrific ways. Let me show you an example of such a thing. Meet Amy’s Baking Company and see how poorly run social media marketing had ZERO legal implications, but incredibly negative business results. Causing or letting a situation spin out of control on social media without the knowledge and experience to not be “stupid” is a huge risk. If you don’t know what you are doing, hire an experienced social media agency to manage it for you.

What’s a bigger risk? Being in and effective with social media marketing or going out of business because your fear got in the way and your business crashed and burned because you ignored it? Only you can decide.

8 Comments

Filed under Brand, Facebook, Marketing, Results, Risk Management, Social Media, Social Media Management, Social Media Marketing, Twitter

4 Ways To Reduce or Kill Social Media Engagement Over Time

In a post last week, we discussed an “Easy Way To Increase Social Media Engagement Right Away” where we covered the fact that social media marketing is real-time and the more you respond and engage with your audience in real-time, the more likely they are to do so more frequently. This post is going to take a look at the opposite approach and detail 4 ways that will reduce or kill your social media marketing and engagement efforts over time.

Don't reduce social media engagementIn order to scale social media engagement, you want to build upon the community interaction you have already established. If you are building relationships well, this will mean that the audience that is regularly engaging with you on social media increases and expands. The accounts that engaged with you yesterday and months and years prior should still be engaging with you now, and you should also be adding even more new relationships to those ranks consistently.

Too often social media marketers find themselves in a cycle of “new”. What I mean by that is that the portion of their following that engages them are often their newer followers and friends, yet the larger portion of their community that they have been connected with for a longer period of time engage at increasingly lesser levels. This is often an indication that there may be something wrong with the social media management or processes being employed.

Here are 4 ways to reduce your social media engagement:

- Responding Slowly: If you are managing your social media marketing in real-time as we discussed in our last post, you are going to scale your social media engagement. Conversely, if you are responding hours or even days after comments, shares and engagement, you are showing your community you are not truly engaged. They WILL stop engaging with you over time.

- Never Responding: When your audience comments on your posts or shares your content, a response is imperative. It tells them that they are important and you appreciate their efforts on your behalf. If you do the “post and leave” tactic and/or never respond to comments, they WILL stop engaging with you over time.

- Never Thanking: Social media marketing is really a parallel universe to the real world. Whatever you would do in real life, you should be doing with your social media management. Thanking others that mention you in conversation, share your content or tell others about you is something you would always do at a networking event. Ignoring those that share your content in social media is a sure-fire way for reducing and ultimately killing their engagement with you and your content over time.

- Notification Hell: As we all should understand, every social network is different and they all have their own unique capabilities, technologies and nuances. If you continually put people into notification hell when they share your posts, they WILL share them less frequently.

For example, if someone clicks the like button on one of your posts on Facebook and you always follow that by tagging them in the comment section of your post, you have now put them into notification hell. Every new comment and additional thank you that you make on that post is sending a notification to someone who just liked the post but didn’t comment.  Thank tagging for everything on Facebook will often create a negative feeling that will result in them engaging with you and your posts less often.

It is hard enough to build a community in social media, let alone get that community to see your posts, engage with you and achieve real measurable results. Don’t get caught up in the cycle of new by alienating your existing audience in ways that cause them to stop engaging. Relationships develop over time and giving your community reasons to continue to engage and do so more often, over reasons to stop engaging is crucial to your social media marketing success!

5 Comments

Filed under Community, Content, Engagement, Facebook, Followers, Marketing, Relationship, Results, Social Media, Social Media Management, Social Media Marketing

Two New Content Curation and Marketing Milestones For Social Media

Today Bundle Post is announcing two new milestones that are quite significant. We are also announcing something new Bundle Post is doing to immediately expand the traffic and social reach of content creators.

Let’s get down to business…

- Over 2.5 Million Social Media Content Posts

Last week, Bundle Post hit another critical milestone of 2,500,000 pieces of content managed every month. With a growing user base that is recognizing the massive efficiencies and improved effectiveness within social media marketing, the amount of marketing posts, curated posts and other social media status updates being made through the Bundle Post system is escalating rapidly.

How can Bundle Post help you be more effective, efficient and profitable with your social media management? Check out this Case Study

- Over 1,000,000 RSS Feeds Added

1 Million RSS FeedsOn March 26, Bundle Post launched the RSS Project with the vision of indexing over 250,000 RSS Feeds into our system in less than 90 days. We are excited to announce that in just a few short weeks we have exceeded over One Million RSS Feeds. Yes you read that correctly, we exceeded our goal by 300% AND did it in almost half the time.

The integration work required to bring innovative content discovery, expanded reach and social sharing capabilities are currently being developed. We will soon be announcing phase two of the RSS Project that will allow writers, bloggers, brands and content creators the ability to validate ownership of their RSS within Bundle Post, which will result in our ability to promote and suggest unique, recent and relevant content our users are looking to curate it. The result will be more traffic, new readers and an expanded social reach.

To add your RSS Feed to the Bundle Post Index, click here then keep reading.

- The Bundle Post Social Accounts Sharing YOUR Content

Late last week, Bundle Post shifted its social media content curation process to the sharing of content directly from our own Index. This means that a large amount of the curated posts we are now sharing across our corporate accounts is being hand selected from content creators like you that have added their RSS feed into our index. This first step ensures that the content curation we do as a brand not only provides relevant, valuable content for our audience, but also benefits the content creators that add their RSS Feeds into our index.

From experience we know that sharing fresh content from new sources always achieves better conversations, more value and engagement opportunities over sharing the same content everyone else shares, from the same repeated sources. Our strategy will be to continue to migrate away from popular content that many are already sharing and focus in on leveling the playing field and discovery of authors, content and sources that are recent and relevant.

We’d love the opportunity to share your recent/relevant content too. Add RSS Feed

4 Comments

Filed under Blog, Bundle Post, Content, Curation, Marketing, RSS Feed, Social content management, Social Media, Social Media Management, Social Media Marketing

We Want To Share Your Blog Content, RSS and Expand Your Reach

Today Bundle Post begins an expansion from our unique social media content management, curation and scheduling roots, to the addition of content marketing, traffic building and extending reach for blogs and content creators. Today we are announcing the Bundle Post RSS Project that has already begun databasing, categorizing and indexing RSS feeds across the web.

Where’s yours?

Bundle Post RSS IndexFrom the beginning, the aim of Bundle Post was to make social media marketing and curation far more efficient and effective for brands, agencies and marketers. As we have continued to grow and expand our capabilities in this area, we have always realized that tackling the blog, traffic and content marketing issues were also connected digital marketing pains that bloggers, brands and marketers experience.

Starting over two years ago, we evaluated social media and content marketing challenges together and very clear and connected obstacles stood out like a sore thumb. The question of “How do I get more blog traffic?” -or- “How do I increase traffic to my content?” always comes up.

The Problems:

1) Traffic – Many struggle to get their blog and content found on search engines, that as you know prefer to display most popular content, instead of the most recent and relevant content on a topic, YOURS. Therefore you are left to hire or become expert in SEO and/or buy Search and Social Media Ads to generate traffic. Brands and content creators need a better way to have their content discovered and increase traffic to that content in new, creative and measurable ways.

2) “Tribes” – So you thought tribes might be the answer, only to realize that the mythical 6 million, trillion reach you now have with all those “celebrities” in your tribe isn’t actually resulting in anymore traffic or reach for your blog. You faithfully share the other people’s content (which may or may not be valuable to your audience or inline with your social media content strategy) only to realize that your “tribe-mates” are rarely logging in, let alone sharing your posts. You invest further time, effort and investigation reveals that the ones who actually are sharing your content aren’t really influential at all. In fact, most of their huge followings could care less about anything they share on social media and you’re left worse off then you started.

3) Monitoring – Adding to the obstacles facing bloggers and content marketers being able to effectively monitor the open web where you or your brand is being mentioned. We’ve all tried Google Alerts for this and have become painfully aware that you find more mentions from people within social media who tell you about your brand mention on a blog post, then you ever discover through Alerts. Brands and marketers need a way discover, monitor and engage with content mentions across the web that occur outside of the social graph.

We could go on and on, right?

Innovative Vision:

Bundle Post is beginning phase one of our RSS and content index project that enables site owners to add their RSS feed into our index. During this phase we will collect and database over 250,000 RSS feeds in less than 90 days, then grow that number exponentially on an ongoing basis.

From there feed owners will be allowed to validate/prove ownership of one or more RSS feeds and control the RSS description, category, keywords, tags and more in order to optimize a feed related to its content. As the project continues over the course of 2014, the Bundle Post RSS project will be releasing multiple tools for blog owners and Bundle Post users, as well as new Feed Content Optimization (FCO) and “stream” opportunities that will deliver powerful traffic, analytics and content marketing capabilities never before seen online.

Our goal with the RSS project is to improve content discovery and curation for social media marketers in killer new ways and at the same time provide bloggers and content marketers new innovative solutions for expanding their content reach both in and outside of the social graph. This is far more than a RSS directory, so jump on the train and add your RSS feed into the Bundle Post index and we’ll be in touch soon to help you validate your blog ownership in phases two and three with many more big things to come…

AddRssFeed

This is what they call BIG DATA…

8 Comments

Filed under Blog, Brand, Bundle Post, Content, Curation, Marketing, RSS Feed, Social content management, Social Media, Social Media Content, Social Media Management, Social Media Marketing

The Most Overlooked Social Media Success Method

As a social media software firm, we spend a considerable amount of our activity within the social graph. We are constantly engaging in conversations, evaluating metrics and reviewing people’s streams and profiles. As a part of this normal process we and many of you engage in regularly, we began to notice things that though subjective, provide valuable insight on social media success.

Or dare we say, lack thereof.

Social Media ConsistencyThe most glaring thing we are noticing is a lack of consistency on the part of many social media “professionals, consultants and agencies”, as well as the average SMB brand. What do we mean by lack of consistency?  Every single day we see social media accounts that RT or comment on one of our posts, then upon reviewing their stream we find they only post a few times per week (if that) and most of their status updates are responses or RT’s of other people’s posts.

Here is a theory we have formulated and have deployed for many years in this industry:  Proper Activity Leads To Results

The most overlooked successful activity in social media is activity itself! Consistent, daily activity…

You’ve heard the phrase “Out of sight, out of mind” haven’t you?  In fact we hear from our users and brands that we consult that “just the consistent hashtagging and posting of relevant content all day, every day using Bundle Post results in a major impact in clicks, traffic, conversations and relationships”.

In social media marketing, consistency merges with activity to drive results. Given that you have a proper strategy of topics and subject matter your audience finds interesting and relevant, and you combine that with a consistent stream of curated content, engagement and conversations, you get results. If there is no consistency and therefore sporadic activity or the wrong activity, results decline or are non-existent. It really is that simple.

What does consistency look like?

1) Freeway – If you were to think of a social network newsfeed or timeline as a freeway and all the cars flying by on that freeway to be status updates, you would understand the importance of consistency much easier. You see, social network users do not stand at the side of the freeway all day long, every day. In fact they show up on the side of the freeway, logout, come back again later and so on.

If you do not have enough consistent, valuable content (status updates) in your stream every day, very few are seeing your cars driving by. Even worse, you are not providing any value to your audience that have connected to you and therefore you are completely out of sight and out of mind to your audience.

If however, you have a consistent stream of shared, curated and created content in your streams every single day from morning until night (at appropriate levels for each network), you begin to attract conversations, shares and likes of the content you are posting. In turn, the conversations and shares around your posts build relationships that can turn into sales, web traffic and real results.

By increasing the quantity and quality of the posts you make every single day, you also increase your overall reach, clicks, shares and conversations that your social media marketing will achieve. As long as you are not just sharing about you or throwing up a ton of “mud on the wall”, hoping it sticks, but rather are consciously understanding your audiences interests and posting the topics that drive them online, it becomes a numbers game at a certain appropriate level, your results increase.

Quantity + Consistency + Quality =  MORE Reach, Likes, Shares, Clicks, Traffic, Engagement and Relationships (Real Results)

2) Engagement & Response - When you pivot to achieve the posting consistency mix correctly, the next consistency requirement to focus on is Engagement and Response. If you think of engagement as outreach to your audience and response as what it sounds like, then you might have an idea of what we are discussing here.

Consistently look for opportunities to START conversations, share content from and otherwise engage with your community. Likewise you should consistently respond to comments, conversations, shares and other activity that your target audience does to amplify your content, message or posts. These are the activities that build relationships and earn your brand the right to discuss what you do within your community.

Consistency is the most overlooked and underutilized success method in social media marketing. Merging these consistency elements into your daily activity will completely transform what you currently realize in results.

9 Comments

Filed under Bundle Post, Community, Content, Curation, Engagement, Marketing, Social Media, Social Media Content, Social Media Management, Social Media Marketing, Strategy

Announcing The NEW Personal Bundle Post Account – Only $20

Over the last several months, Bundle Post has accomplished a lot of amazing things. Launching our new 3.0 version of Bundle Post, surpassing 2 million pieces of content per month and amassing an even larger user base are just a few of them. All of these efforts have been directed toward a commitment of constant technological improvement, feature enhancement, innovation, stagaring efficiency gains and net social media marketing results for our users. This commitment continues.

Bundle Post Personal Account PromotionAfter surveying hundreds of social media marketers, brands and agencies about their social media tools, challenges and needs, it became apparent to us that our product offering had a large gap for a huge segment of the market. Almost 30% of those surveyed stated that Bundle Post feature set solved their biggest social media marketing challenges. They also stated that they would be willing to spend $30/month for a social media marketing tool that saved substantial time curating, scheduling, hashtagging, managing marketing content and improved the net results of of social media marketing.

We listened to the market and began work on a solution…

Introducing the All NEW Personal Account from Bundle Post:

Bundle Post Personal Account

Whether you’re an individual marketer, starting a social media agency or just beginning with social media marketing, you know that it is time intensive. The new Bundle Post personal account gives you a ton of back office content aggregation, curating, hashtagging and scheduling power, all with a manageable budget. You’ll be able to spend more time building relationships, instead of managing social media content. Best of all, as your content needs and social media management requirements increase, you can grow with Bundle Post!

Login to get started with your Bundle Post Personal Account by clicking on the Manage/Upgrade Personal Account under the Dashboard Account section, or click here to start a personal account!

2 Comments

Filed under Agency, Brand, Bundle Post, Chrome Extension, Content, Curation, Hootsuite, Relationship, Social Media, Social Media Content, Social Media Management, Social Media Marketing

I HATE #FollowFriday ’s – How To Make Them Effective by @PerfectJulia

Should start by explaining what #FollowFriday is. In a nutshell it was not created by Twitter but by it’s users. Every Friday people suggest certain followers in their network to other followers in their network by using the hashtag #FF or #FollowFriday. An introduction so to speak.

Every Friday morning I feel the love pouring through my laptop from Twitter with mentions containing words like, Smart, Savvy, Funny, Fun, Knowledgeable, Awesomesauce, Mentor, Friend, Favorite. All of them have the hashtag #FF attached to them, designating that they are Follow Friday mentions.

Hate Follow FridayHow could someone hate that? Well, there are other people that are Smart, Savvy Funny, Fun etc that are attached to same exact tweet. Yes, a group of fellow Twitter users that are also smart. Imagine that. As many users that will fit in 140 characters that is. I think it is far less effective and beneficial when someone places a bunch of people in the same tweet that are from the same industry or the town. These kinds of Follow Friday posts are the ones that have made many dislike the practice altogether, since they feel there’s little value in recommending a bunch of Real Estate agents, for example all in one tweet. Many just don’t appreciate that, and I certainly understand why.

Most people like me, value their time! Every Friday morning being bombarded with tweets that show no real value can be considered a waste of time to many. You have to respond to everyone and say thank you, not to mention the computer and mobile app notifications ringing all day long.

The question I always ask myself is what am I saying Thank You to exactly? Especially when it’s the same people every single Friday. If you want to add the most value to your #FF posts, get rid of the multiple twitter handles in the tweet and just talk about a specific person. Tell your followers why you think people should follow THAT specific person, brand or account. Take the time to get to know the people you mention and what they’re about. To say that @PerfectJulia is favorite says nothing….. please elaborate as WHY I’m a favorite of yours and give me a real reason to say Thank You!

I can imagine some of you are now deleting me from your follow Friday list, but before doing so please hear me out.

I’m a meat and potatoes kinda girl… Forget the fluff and give me the steak! When attaching the hashtag #FF to a tweet that means you are introducing and more importantly recommending someone to your network. I expect a WHY I should follow that person. Make sense?

Imagine if you’re a small business owner and another small business in the same town with a nice size following gave you an unsolicited promotional shout out with a #FF. You could not hate that could you?? I know I would not hate it at all. In fact you could do it every single Friday as far as I’m concern and mostly likely I would certainly do the same in return.

So when you use Follow Friday mentions, be sure that you are adding value to the person you mention and give people valid reasons they should follow them too. Why? Because then it means something and delivers something.

Eyeballs, trust, recommendations, click through traffic, targeted follower increases, etc.

Now if you need a place to store all these #FF shout outs and easily schedule them out, then Bundle Post has a Follow Friday feature that is perfect for this! It becomes a repository of all your Follow Friday posts, giving you the ability to edit them at any time to shake things up if you like. Once the data entry is done it takes simply a couple of seconds to make edits, hashtag and schedule them out every week. The Follow Friday feature in Bundle Post can also be used for other shout outs like a #MarketingMonday list or say #WW for #WineWednesday, as well. Or create something new. The possibilities are endless!

Give your following a real reason to say “Thanks a million for the #FF mention!” and give your followers the reasons they should follow them too!

18 Comments

Filed under Brand, Bundle Post, Hashtag, Marketing, Social Media, Twitter

78% of Local Brands Believe Social Media Essential – Only 1/3 Prioritize It

In a new study published by eMarketer states that brands believe websites, social media marketing and email are the most important digital marketing elements for effective local marketing. 78% stated that social media marketing is important or essential. Those statistics alone are quite dramatic, but if we spend some time looking into the data a bit deeper, some very revealing trends appear.

SMB Social Media ImportantThe biggest irony within the study shows that only 25% of those same respondents planned to prioritize social media marketing in their digital marketing efforts. Wait a second… 78% said it was important or essential, yet only 25% were going to prioritize it. That was astounding to read, wasn’t it?

The report goes further to explain that 80% of brands expected to maintain or increase their digital marketing spend for local marketing in the coming years.

The report does not get into the details of why the massive disparity between deeming social media marketing essential for local businesses and the lack of prioritizing it at a similar level. Being very experienced in local, national and international social media marketing, we thought we would outline some of the reasons we believe this may be the case.

Why aren’t local brands adding social media marketing as a priority, though they believe it’s essential?

1) Budget – Many of these same local brands are already tight financially. They’re often spending money on a lot of “old school” yellow page and direct mail marketing without tracking the results. Often the belief is that they need to continue doing those things or their situation will decline even more.

A thoughtful evaluation of these mediums, outdated email marketing efforts and other digital optimization requirements can show areas where costs can be reduced or eliminated and where funds can be reallocated to social media and an overall digital upgrade. In today’s world for most SMB’s, these are the things that begin to make a growth impact on their business.

2) Knowledge – If you are an SMB that realizes the importance of social media marketing, yet you don’t have the knowledge or experience to do it, that can paralyze you from taking any action, let alone making it a priority. You don’t have a strategy, plan to execute it even if you did have a strategy, or any base of knowledge that would enable you to do it effectively anyway.

Enter the consultant

3) “Consultants” – So you’re a small business owner that recognized you needed a presence on social media some time back while it was beginning to rise in the news, with users and then with big brands. You had no idea how to do it but a social media expert/consultant was doing a presentation at the local networking group meeting and you decided to pay the $100 to attend.

After listening to all the information they presented, you realized you still couldn’t do this alone and needed help, so you took the expert’s business card and called for an appointment. They pitch you on setting up your social media accounts, making a strategy, consulting and training so you could be really effective.

$800 and 6 months later you are overwhelmed, frustrated and feel like you had been mugged. You aren’t getting anywhere on real results, have spent time and money you don’t have to spare and the consultant is now offering additional training services they’d like you to invest in.

Sound familiar to anyone? I hear this every single day from unsuspecting business owners. It’s no wonder they are not making it a priority.

For a large percentage of small to medium local brands, these factors are a reality. They know their industry and business, not something new and ever-changing like social media marketing. They want and need to focus on what they know and don’t have the time, resources or ability to add another item to their plate. Most simply need a clearly defined reason as to why they need to make it a priority, coupled with a cost-effective solution that handles it for them with the least amount of time required on their part. They are willing to pay for professional help that will get results and enable them to focus on their business.

If you’re a business owner that fits into the statistics outlined in this report, I suggest that you find a social media professional that understands what is detailed here and will take the time to consult you through these points to discover cost reduction opportunities. They will also be able to propose a total social media management solution that gets results for you so you can focus on what you are good at.

Quote Business People ValueRemember this:

“Business people value their time and money above anything else in their work life. Don’t steal either of them” ~ @fondalo

16 Comments

Filed under Agency, Brand, Local, Marketing, Results, Social Media, Social Media Management, Social Media Marketing

Upgraded Dashboard, User Interface and Wizards Added To Bundle Post

On the heels of the largest upgrade we have ever released, Bundle Post 3.0 has received incredible visibility, user base growth and praise from new and existing users alike. We have taken the feedback garnered from our users and focused our attention on the things that make an already powerful system even more so. Continuing down the path of constant improvement, the Bundle Post team is again addressing additional elements of our application surrounding ease of use and support.

Social Media Easy ButtonBundle Post is the most comprehensive back-office social media curation and marketing platform on the market today. The Patent Pending power it delivers can also come with complexity and a learning curve that is a barrier to some. So immediately following the launch of 3.0, the Bundlet Post team spent hours pouring over notes from user feedback as well as reporting data showing areas within the system that our new and existing users have the most trouble understanding and executing easily. This release addresses those areas and results in a far more intuitive and resourceful interface.

Addressed in this release are six main enhancements that make the Bundle Post social media content management tool even easier:

1) Main navigation redesign – Some of the challenges that we discovered users experiencing were found in the main navigation bar at the top of every page within the system. The two most frequent things we heard from new users about this part of the system were – A) Where do I click to Export scheduled content? and B) Where are my settings and account information?

Sometimes the simplest solution is best. Here’s how we addressed these concerns:

navigationbar

The navigation bar has been changed slightly to highlight the two most frequent issues. The common “settings gear” has been added to easily identify the account settings and dashboard link and it has been located at the far right where most applications place this function. We have also highlighted the Export function within the navigation making it very obvious for all users.

2) Dashboard redesign - One of the worst pages within the Bundle Post system was the Dashboard. There was little on the page that provided value and what was valuable was extremely difficult to find and understand.

New Bundle Post Dashboard

The new Dashboard has been completely redesigned to provide a clean interface that makes it easy to manage your account and get help when you need it.

3) Dashboard Setup wizard - We have created an intuitive setup wizard for the dashboard that walks you through setting up your Bundle Post account, step by step. The wizard was designed to seamlessly walk you through the steps needed to get every aspect of your account created. Here’s how it works:

When you hit the dashboard for the first time, the setup wizard will be automatically maximized, showing step one (Sign Up) has been completed. Putting your cursor over the next step will display instructions for what the next step is. Clicking on a step will take you directly to that part of the system.

The setup wizard will also track your progress and check off the steps you have completed, all the way through to exporting scheduled content. Once you have completed an export, the dashboard setup wizard will automatically minimize for you from that point forward. If you would like to use the wizard again, or add a team member, you can always click the Setup [+] text to maximize the wizard again.

4) Account settings and support enhancements - In keeping with a more organized and clean interface on the dashboard, you now have three clear sections containing the information you need. We start off by clarifying any confusion of your username by displaying it at the very top of the dashboard. We then created three sections in the middle of the dashboard page that groups information for you.

Account Section: In the new account section we remind you of your account type and give you links to the various aspects of your profile that you can manage. Email preferences and compare plan links have been added to give you control over everything in one place.

Notices: The notices section will inform you of new features, our latest blog posts and system maintenance expectations as necessary. Our goal is to keep you informed on the latest improvements in the simplest way possible.

Support: Finally, the support sections has been added to give you access to the most common videos and help files used in the system. We also coded a new contact support form that improves the information we receive from you when you contact us for help with fields that auto-fill when allowable. We are very well-known for our incredible customer support, but we wanted to make it even better.

Social Media Video Training5) Social media marketing training - So you’re new to social media marketing or you are struggling with an element of your social media results? We now have a comprehensive solution for you. The last link in the support section will take you to a page that contains 6 one hour social media marketing training videos. This free training series will walk you through a complete course on social media marketing, giving the beginner a solid foundation and the professional additional tools and insight to be even more effective. Check it out and let us know what you think.

6) Instructional page wizards - We continued the setup wizard functionality across all sections of the system to ensure that users understand and can easily utilize the functionality, without having to read help files or watch videos.

Setup Help Wizard

Wherever you are inside of Bundle Post, you will see the Help graphic and the Setup [+] text. If you have not yet added anything new to that section of the system it will automatically maximize the steps for you. Hovering on each step will give you the details you need to know about each step. Simple, effective and intuitive.

The intent and focus of this release is to make the power of Bundle Post easier for new users and more effective for our experienced customers. Our hope is that these improvements help you get the most out of the application and realize a massive improvement in efficiency, effectiveness and profitability within your social media marketing efforts.

Let us know what you think!

Leave a comment

Filed under Bundle Post, Content, Curation, Social content management, Social Media, Social Media Marketing