Do yourself a favor. Take a look at your social media marketing and ask yourself a few questions…
2) Am I able to laugh and make fun of myself/your brand?
3) Do I actually do it?
4) Do I occasionally share funny/fun content?
5) Do others get a laugh from my content strategy from time to time?
Some of the most effective content in the social graph is funny. Think about the content that is most shared on Facebook. It’s funny videos and graphics that connects with the audience. It makes the day better and becomes memorable and is shared.
This blog post (and video) is a result of a back injury Sunday and over exhausted from working 24/7 for 2 straight years. This forced me to realize that I am not invincible and put me on my back for nearly the entire day. The good news is that the following video is the ultimate result. I hope you laugh as hard as we did… ;-)
If your social media marketing isn’t incorporating fun, funny and tasteful hilarity every week, you are missing opportunity to connect in a great way with your audience and extend your reach through the shares that result. Be a bit silly, laugh a bit and invite your target audience to laugh with, or even at you too!
Remember to keep the content audience appropriate and refrain from obscenities and other content that may be considered offensive to anyone in your target audience.
Have some fun with it!