Tag Archives: TrueTwit

Part 2 – 18 Amateur Social Media Marketing Mistakes To Avoid

More Amateur social media mistakes to avoidIn Part 1 of our series on Amateur Social Media Marketing fails, we covered some of the more common mistakes we see on a daily basis. We are continuing our series with an additional nine mistakes that you really should avoid.

Again, we want to reiterate that this post is specifically for those that are using social media for marketing. We also want to restate that there are no steadfast rules to social media marketing, just best practices.

Everything in this post is designed to educate you on things that you may want to avoid and provide you with the details as to why.

 

Here are the 9 additional amateur social media fails:

10) Inviting Followers to Connect Somewhere Else - Someone walks into your store and someone on your staff tells them, “hey, it would be great if you went to our OTHER location on 5th street.”  How well do you think that will go over with your customer? If you wouldn’t do it real life, don’t do it in social media.

Your new connection has connected with you where THEY wanted to. Make the connection valuable and interesting enough for them to WANT to visit your other connection points.

11) Not Following Others - You’re so cool that you don’t care about anyone else but yourself? #FAIL When I see a social account that has thousands of followers/friends, yet follows very few of them back, I run!

There are typically only three reasons that they do this:

a) They’ve purchased friends/followers/likes to appear important.

b) They think they are really important and it’s all about them. (they don’t care about anyone else)

c) They have no clue about social media marketing -or- relationships.

12) Mass Event Invites - So you have a new event and you want everyone to be there so you click to invite people on your friends list. STOP! It is more than acceptable to invite people to your event that you have a relationship with and/or are in the city/state of the event you are promoting, but mass inviting your entire “friends” list is a huge fail.

Would you send invitations to everyone in your address book to a local Christmas party you are holding at your home?  If you answered yes, we really need to talk…

13) Cold Facebook Page Invites - Nearly identical fail to number twelve is mass inviting people to you or your clients Facebook page. If we had a dollar for every time we had been invited to like a page for a company that is thousands of miles away from us, about a product or topic we have no interest in, or from a person that has never engaged with us in any way, we would be driving a Bentley.

Build relationships first and earn the right to pitch what you do, your other social properties and events, etc. – And for the love of everything that is Holy, target your invites to people who are geographically or demographically appropriate! (*takes deep breath)

14) Cold Group/Community Invites - Groups and communities are great for some people and niche topics, but remember that many others don’t think so. Before you invite someone to your group or community, be sure they want to be in it. Recognize that the notifications and noise that many groups generate are much more than individuals want every day. It’s not about YOU!

Build relationships with people you would like in your group and ask them if they’d like to join. Randomly inviting people to your group is such bad form and annoying to most. You’re showing your newbie again.

15) Falling Asleep - Ok, not literally, but figuratively. The best way to kill your social media engagement is to not respond when mentioned. On the same note, the slower you DO respond, the less effective you are going to be.

16) TrueTwit Validation - Probably one of the biggest Twitter newbie fails is TrueTwit. Imagine starting out a relationship with a new connection telling them that you don’t trust them and you are also too lazy to look at their bio to determine if they’re real or not. THAT’s what you are doing by using the TrueTwit app.

Read more on the fail that is TrueTwit click here

17) Klout Focused - So you got Klout game? So what… We suggest that you spend far less time focusing on your Klout score (which can easily be gamed and has no relevance to your social media marketing skill, ability or results) and focus your time on actually getting real results.

Because you have a number that makes you feel important, does not change your pocketbook. Focus on real results and the things that you should be doing to get them.

18) Cluster Posting - Since social media marketing is not your “real focus” and you’re awful busy, posting 22 pictures in a row on Instagram every morning, 14 Twitter posts that same hour and 8 Facebook posts that afternoon makes sense. At least you got your required number of posts done today, right? Not so fast.

Cluster posting as we like to call it is kind of like the person at the dinner party that never shuts up, takes over every conversation and makes everything about them. Don’t be that person. Spread your posts out across the entire day, every day. Do it consciously, with intent. You’ll lose less connections, frustrate fewer people and most importantly get way better results!

Wrapping It Up

You really need to understand the why surrounding what you are doing in your social media marketing, not just the what. Understand the effect your activity has on your connections and the things you should really avoid doing. If you are just doing something because you saw someone else do it can be a recipe for disaster.

Did you miss Part 1? Read it Here

What stood out to you in this series? Is there anything you disagree with?

10 Comments

Filed under Engagement, FAIL, Followers, influence, Marketing, Relationship, Results, Social Media, Social Media Marketing, Social Selling, Strategy, Twitter, Uncategorized

Who Would Have Thought That Social Media Bad Could Get Even Worse?

I would have never thought that some things could get worse than the bad that they already were. Leave it to True Twit to accomplish such an amazing spectacle of foot shooting! This is so out of place in social media, almost as out of place as this bride and groom shooting at their wedding. If you are requiring your new followers to validate themselves, you are just about as out of place as these two!

I noticed recently that TrueTwit made some changes to their validation page regarding the captcha section. Now they force ads, have an out of control audio function and made the entire process more confusing and a real pain in the butt. Worse than before?  Oh yes! Even though I really have tried to be patient with misguided folks that use the service, as of last week I have stopped all validation with their system. See below:

At the same time I noticed the additional hoop jumping changes they made for us innocent twitter users to navigate, the volume of validation DM requests seems to have tripled. So I guess what some misguided folks are saying is that though they are too lazy to just look at peoples bio’s and timelines (which they should be doing anyway) they expect everyone else to do their social media work for them. Not this guy…  Not any longer…

Let me go over this again…  Starting a relationship out, whether on or offline, with a premise of distrust is not smart. Not only are you setting an obstacle to community growth and effectiveness, you are telling everyone that you do not know what you are doing, or worse that you are lazy!

Social media is about establishing and building relationships with your target market. Opening that dialogue with requirements and hoops makes no sense at all. We believe so strongly about this, that we literally view every followers bio, every time! That’s up to 150 per day. You need to know who is joining your community, decide whether it makes sense to connect with them and act accordingly.

Regardless of what you tell yourself, the arguments you use or the excuses you give, if you are using TrueTwit I guarantee your community size, effectiveness and time spent in social media is readily apparent to most of us. There is no such thing as auto-pilot when referring to effective social media. It takes work and time, just like in the offline world.

Make the commitment and do the work or remain misinformed or worse, a poser.

Robert M. Caruso
@fondalo
Founder/CEO – Bundle Post

70 Comments

Filed under FAIL, Followers, Relationship, Social Media, TrueTwit, Uncategorized