Where’s The Beef? – Social Media Hamburger [infographic]

Remember back in the 80's the infamous Wendy's "where's the beef" commercial?  Ok, maybe I just aged myself a tad bit, but check this out. This commercial became viral before there was a YouTube or social media. It propelled Wendy's into the Word of Mouth mainstream within the fast food marketplace. Here is the ad: … Continue reading Where’s The Beef? – Social Media Hamburger [infographic]

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Relationship – Your Key to Social Media ROI

Yesterday, I decided I had to get out of the home office due to cabin fever and working so many hours. I made the decision to go for a drive and hit a Starbucks in a near by suburb to have some coffee, relax and work on my next blog post, to be called "Where's … Continue reading Relationship – Your Key to Social Media ROI

Social Media is Like A Freeway (Part 2) Stop Posting Content and Start Engaging

In part one of "Social Media is Like A Freeway", we painted a picture of social media and drew analogies to illustrate the importance of posting enough valuable and relevant content. Now, we are going to seemingly contradict that by saying STOP posting content. Confused?  Don't you hate that??? Relax. No need to pull your hair out. … Continue reading Social Media is Like A Freeway (Part 2) Stop Posting Content and Start Engaging