In part one of “Social Media is Like A Freeway“, we painted a picture of social media and drew analogies to illustrate the importance of posting enough valuable and relevant content. Now, we are going to seemingly contradict that by saying STOP posting content. Confused? Don’t you hate that???
Relax. No need to pull your hair out. The point I want to make is that social media is not about posting. We have to. But that’s not what it should be about. You see, your posts containing valuable articles and information are supposed to be to provide value to your followers AND create engagement points to start conversation.
So what you have to do is find ways to more efficiently and effectively get enough content that your target audience will find valuable in your feed consistently. Use available tools such as Google Search, Google Alerts, RSS feeds, blogs, News sites and the like to source that content. Use tools like HootSuite and TweetDeck to schedule that content so you are consistently on the freeway. And since we are on the topic, take a look into Bundle Post. (video below)
Finally, you have got to engage. Ask open ended questions to the people that Retweet your posts. Welcome new friends and ask them what they do. Comment on other peoples posts and tweets. Start discussion and foster dialog.
Human beings are pretty simple creatures. We tend shy away from people and things we don’t know. But once we know someone or have conversed with them, we tend to open up. We ask questions about that person. Who they are, what they do, etc.
Your job in social media, is to create that feeling with others and genuinely care about them. Most people reciprocate in kind, creating a relationship.