Spam has become a four letter word in our society. Within Social Media, the term has transcended most understood meanings to become a universal description of anything an individual doesn’t like within a social network. This challenge for some has given rise to tools such as TrueTwit, which attempt to remove that frustration that people have created, bought into or truly believe they have.
Yes, I know I am sounding a bit negative and many of you are seething inside, ready to unleash your proper etiquette stance within my comment section. I realize there are two staunch camps out there in the social media space. One that has no care or concern and will do whatever they can to market and make money. The other camp is largely comprised of purists that state any automation or tool outside of a keyboard is a sin inside of social media.
Let me try and take the middle ground here and question the use of said tools and why I am very close to no longer validating myself.
1) For the few, the many: Yes, I tend to be on the conservative side of things. I have a real problem when the many have to pay for the actions of just a few. This is exactly how I see this debate. Why am I being penalized when I am not the bot?
2) My time over yours: How come I have to spend 20 minutes a day validating myself when I am the easily validated human being? Why wont you take the mere seconds necessary to view my bio and timeline, let alone Klout score?
3) Reciprocation: I painstakingly review every persons bio before I follow them. I also review their bio and timeline whenever I engage with them. Why? So I get a sense of who they are, how I can help them and what their interests are. This shouldn’t be a rare thing you do, it should be an always thing you do.
4) Just plain lazy: I got to tell you. I have never had any problem identifying a bot, nor has any bot on Twitter ever harmed me in any way. First, why are you afraid? Secondly, you are starting a relationship with your followers based on distrust, not trust. Do you know of any effective relationships that work out well on that foundation?
Finally, here is where I sum it all up. I can’t recall too many people I followed that use TrueTwit and have been all that engaging, effective or someone I promote. Again, no hate mail, just listen to one persons point of view and consider how you are starting relationships within the social graph. For these and other reasons, I am now seriously considering saving my 20 minutes per day validating as I am. I think that time could go to better uses engaging with people that understand social media enough to build relationships not focus on “bot-free” followers.