Aside from being a Social Media geek, I am also a nerd. I am fascinated by creation, science and learning about physics. Add to that being a visual learner and the Discovery and Science channels are fairly high on my list of TV favorites, when I occasionally watch the tube.
I really like Dr. Michio Kaku. You know, the only theoretical physicist that seems to be a socially acceptable human being that can make extremely complex physics understandable to the average person. He has an incredible ability to take complicated theories, mathematical computations and science and translate it into analogies that seem simple. Those of you that read my blog often know that is something I try to do myself, only in the far less complex world of social media marketing.
Today I wanted to answer two of the questions I frequently get when I speak or have a consulting engagement with a client. The questions are:
1) “How do we act, engage and respond in social media?”
2) “How do we get more followers?”
In comes the Parallel universe analogy.
Social media is a parallel universe to the real world we all reside in. You need to act and engage within this parallel universe in a similar manner that you do in any other social or business scenario within our live realm. Sounds simple, right? It is.
If you were at a networking event in real life, would you walk into the room and sit in a chair in the corner and hope people come find you and ask you what you do? At that event, would you stand in the middle of the room and start talking really loud about everything you like and not listen to anyone else? Would you only talk about you and what you do without asking other people to explain their business? Would you take a compliment or introduction from someone at the event and ignore them and not say thank you at least? Of course not!
Then why do you do this in social media? In this parallel universe we call social media, you need to use social grace exactly how you do in real life. Say hello, get others talking about themselves, build relationships and connection. Want more followers? Follow more accounts that are your target audience.
Too many people make social media too difficult. Too many “guru’s” make it out to be rocket science and it isn’t. It is a medium that requires a lot of time and effort to be useful. No matter whether it’s Twitter, Facebook, Linkedin or any other social network, putting in the right amount of time with the right amount of effort, exactly how we all do in the real world makes the social media parallel universe most effective!