Social Media – It’s Relationship, Stupid!

There are so many things that go on in social media by people that really get it. Unfortunately, there is a lot more I see from those that don't. Understanding the conversational and relationship aspect of social media marketing is often a difficult thing for people to grasp. Believe it or not, I find that … Continue reading Social Media – It’s Relationship, Stupid!

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The Friend/Follower Quantity vs Quality Debate – A Definitive Guide

I am constantly being asked about the issue of quantity of Twitter followers or Facebook fans. I see tweets and blog posts about the subject continually. As a matter of fact, I recently posted one of my most viewed blogs called "Social Media Faux Expert Gurus - Evil Pied Pipers?", which detailed one such individual with … Continue reading The Friend/Follower Quantity vs Quality Debate – A Definitive Guide

*UPDATE* Social Media Faux Expert Gurus – Evil Pied Pipers?

We received such an incredible response to this post from so many people on Twitter, Facebook and the Blog itself, I wanted to shoot a quick update. The responses were from all ends of the spectrum of social media marketing people, strategists, enthusiasts and managers. Without exception, the views expressed were complimentary and appreciative, with … Continue reading *UPDATE* Social Media Faux Expert Gurus – Evil Pied Pipers?

Social Media Faux Expert Gurus – Evil Pied Pipers?

I had the misfortune to connect with a social media "Guru" recently. After a phone call with this individual that has hundreds of thousands of followers, it became clear to me that they have NO CLUE what social media is or how to use it properly. I was bombarded with questions about Twitter, Hashtags and … Continue reading Social Media Faux Expert Gurus – Evil Pied Pipers?