Just like in real life social events require certain attire, behavior and social graces are expected, so goes social media sites. Shorts and tank tops are perfectly expected on the family camping trip, as well as all the laughing, beer and casual atmosphere that goes along with it. Try the same outfit and behavior at a networking event or corporate board meeting and you will likely get a very different reception. Understanding the differences between Facebook and Twitter and dealing with them in the appropriate social manner is extremely important!
Recently I have noticed a lot of my personal profile Facebook connections have connected their Twitter and Facebook accounts so that whatever they post on Twitter, automatically posts on their Facebook wall. This is highly problematic, especially if you are using social media for business. The two platforms have very different cultures and norms that beg different approaches to be effective.
The Twitter platform is far more informal. It’s design automatically generates a higher volume of posting due to the fact that you can follow anyone you like, without the required approval as with Facebook. The shorter, non-visual aspect of Twitter, also prompts more back and forth communication, resulting in a much higher volume of updates.
I liken Twitter to the big commercial fishing boat with huge nets behind it.
Facebook is far more intimate. I often explain it to people as being your living room. Have you ever been to lunch or gone to a new friends home for dinner and had them talk about themselves and/or what they like or do the entire time? How eager were you to go back to their home or get together over dinner again? Exactly!
To be effective, Facebook requires a slightly more personal approach and FAR LESS volume of updates! A good measurement tool I have discovered is to watch likes and comments. If your Facebook updates are getting a very low Like or comment rate, there are typically one of three reasons:
1) You post so much nobody is paying attention anymore due to annoyance.
2) The content or updates you are posting suck.
3) Your friends are not really friends, or you have friended the wrong audience.
The bottom line is, I highly recommend you understand the differences between the two platforms and for Pete’s sake, don’t auto-connect the two!!!