Remember just a few years ago when Twitter and Facebook were really rising to the top and getting market acceptance in a broader way? Soon thereafter we started hearing about hundreds of new social networks popping up left and right. Those were directly competing with the two big boys for the non-business user. Remember any? Probably not too many. Most are gone now.
The next trend were the specialized social networks. You know, the “friends of cats” and the “over 90 year olds” niche platforms. The latest in this space are the “child social networks”, which in and of itself is somewhat horrifying and problematic. Unless you go to cat shows or hang out in the nursing home digital bridge game sites, none of these niche networks are probably top of mind for you, or more importantly the media.
The Facebook and Twitter social phenomena crossed the divide to main stream to the point that major media post their social icons during every broadcast and fortune 500’s no longer even include their website address on commercials. This among hundreds of other situations have converged to make social media the norm, not the exception. Like many of you reading this post, I am very excited this has been the result.
Most professionals in the space are using various management tools, like HootSuite, TweetDeck, Bundle Post and a stream of others, to manage all of their accounts. The efficiency these tools deliver are no longer a good idea, but rather a must. Beyond Social Media Management there is something missing…
What is the future of social media, social media marketing and management? The LAST thing we need is yet another broad social network! In order for social media to move to the next level an easy to use and setup Social CRM (customer relationship) Management system is needed. And BAD!
We’ve made all these connections on Facebook, Twitter and LinkedIn, but there is yet a way for the average business or individual to have a place to merge people into single contact records to better manage these relationships. Yes, I know there are many solutions out there that purport to do this, however outside of the (unmentioned) big boys with expensive platforms, nobody has filled this gap. This is the holy grail of social media marketing that will not only skyrocket B2B social media use and effectiveness, but done properly will take B2C social media to the ultimate level.