I want you to stop what you are doing and think for a moment… Are you having any fun with your social media marketing? Have you noticed that most of the social media content from blogs, YouTube, Facebook and the like that really goes viral, always has a humorous element? Remember the Old Spice Guy? I have found there is no better way to break the ice and build relationships within the social graph, than comedy.
Ever since the big Newsfeed changes occurred on Facebook, the increase in photo sharing has been huge. There has been a lot of comedy and motivation pics that are quickly going viral. It seemed to me that every time I hit my feed on Facebook, there were two things poping up. 1) Hilarious pics/videos 2) Motivational sayings neatly arranged on numerous photos of people holding up signs.
The funny pics and videos are being shared more than I had noticed previous to the newsfeed changes and it got me thinking. I know that NOTHING shares better than comedy and it’s been a while since I created something myself that does that. Don’t get me wrong, those of you that follow me on Twitter and connect on Facebook know humor is just part of who I am, but I wanted something new, fresh and that made a point.
Here is what I did last night at 10:30 pm. (BTW – it is starting to go viral)
You don’t have to be a creative genius or graphic designer. Just be aware of the effective use of humor in your social media marketing efforts and build better relationships by breaking down some barriers.