Some Of The Most Effective Social Media Is Humorous

I want you to stop what you are doing and think for a moment... Are you having any fun with your social media marketing? Have you noticed that most of the social media content from blogs, YouTube, Facebook and the like that really goes viral, always has a humorous element? Remember the Old Spice Guy? … Continue reading Some Of The Most Effective Social Media Is Humorous

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How A Niche Online Retailer Changed Everything With Social Media

I would like you to meet Arthur Scharf, the founder and owner of an amazing online business called Renaissance Art. They produce and sell individually, handcrafted leather journal and book covers, among many other amazing products worldwide. Pretty niche market isn't it? You're right it is. Arthur and I connected on Twitter a few months … Continue reading How A Niche Online Retailer Changed Everything With Social Media

One Social Media Requirement For Every Retail Business

This last Sunday I took my son (two and a half) to pizza. As we approached the doors of the place, I noticed something.  Something social. Then as we walked in the doors I saw it EVERYWHERE. What did I see?  Social media proliferation. These people "get it". Social media strategists, consultants, agencies and staff … Continue reading One Social Media Requirement For Every Retail Business

The Google Plus Social Media Failure, Now Jeopardizing Google Itself

We hoped, we prayed, we begged, but despite our desire for something to compete with Goliath Facebook, the writing is on the wall. You may recall that weeks before Google Plus was even announced I wrote about this situation. I stated that the future of social media is NOT more networks, but rather tools that … Continue reading The Google Plus Social Media Failure, Now Jeopardizing Google Itself

How Often Should You Post On Twitter, Facebook Etc…

When discussing social media marketing, content strategy and Bundle Post with people, I get a lot of questions regarding frequency to post. "How often should I Post?"  -  The single most frequent question I hear, and one that has no standard, simple answer. Every brand is different and therefore a different audience and strategy. As … Continue reading How Often Should You Post On Twitter, Facebook Etc…

In Social Media, SIZE Does Matter

Not too long ago I wrote a post called "The Friend/Follower Quantity vs Quality Debate - A Definitive Guide" where I discussed the importance of having a large enough social community around your Twitter and Facebook, as well as the requirement that they be a highly targeted audience. You must have a large enough audience that … Continue reading In Social Media, SIZE Does Matter

How You Know You Need To Hire A Social Media Firm…

I am frequently asked by companies whether they should hire a social media firm to handle their social presence or if they should go it on their own. This is no simple question, but rather one that should be considered by every company regardless of size. The answers are equally as challenging due to the … Continue reading How You Know You Need To Hire A Social Media Firm…