Did you notice? Of course you did. Millions of people’s Klout scores were affected by the recent changes to their scoring algorithm. The majority affected saw a decline in the overall score they previously garnered through the site. My score dropped by 11 points. OMG, the sky is falling!!!!
Now, hold on here. Take a deep breath and relax. My take on it is this… Anything that improves the overall measurement of ones effectiveness and influence in the social graph is a great thing. Having no third party measurement tools is not an option, nor is ignoring tools that are out there. Some kind of independent measurement, scoring is crucial to being effective in social media marketing.
But listen to me carefully here. It’s NOT the number increase or decrease that is important here. What’s important with the score is what that number can tell you and how you can make changes to your activity. Not changes that improve your score for score’s sake, but rather changes that improve your results and ROI.
My Klout score is important to me about as much as wearing the right attire to a business meeting, or that the outside of my office looks nice. It is often first impressions that make a huge difference. What should be most important to YOU is what are you doing within social media to impact others positively and obtain an appropriate return on your time and resource investment with the medium.
Based on all the changes made to the Klout algorithm, the one most important to me every day is True Reach. Mine went from 9k to 17,000. THAT is the number I care most about. How many people am I actually reaching and engaging with. The significant changes to the scoring platform seem to measure influence now more on how many people with more influence than you engage with you. This is perfect for many, not for me. Our users and clients are peers, like social media marketers, agencies and consultants. Therefore, most will not have more influence than I do and I am ok with that.
Honestly, if my Klout score is a 5, but our social media accounts drive the appropriate level of users and subscribers to our technology, then I am happy with that. You need to keep your eye on the proper measurement items and not the superfluous ones like your score. Measure your effectiveness based on return and goal achievement, and pay attention to your Klout score as a helpful way to make improvements that impact those goals.
As many of you have gotten used to from me, I tend to just go ahead and tell it like it is. So today is no different. Stop whining and complaining. Klout says they made improvements to their system to better reflect influence, so that is what’s important. Accuracy should trump your ego in business always!