I need to get some frustration out. If you know me, or have followed me within the social graph, you know I go to great pains to provide value, help people and give to others. Recently, this has become somewhat frustrating. Why? Some people think social media is about them and think it’s my job to therefore promote them. Let me explain…
In the past few weeks I have dealt with about four individuals that I had no relationship with, all asking me to promote something for them. Two of these folks had just recently connected with me and never even engaged with me in any other capacity other than to expect me to push out their shtick. Seriously??
Worse than the above, one of the other two individuals, who I had known for a while on Facebook, connected with me on Twitter. They immediately began Tweeting and DM’ing me requesting RT’s of their content. On Friday they began posting their frustration that I had not mentioned them in a #FollowFriday post. This continued until I finally sent a DM requesting that they stop. They subsequently sent me attacking messages and unfollowed me on Twitter and unfriended me on Facebook. Hmmmm
Here are a few tips on how to ensure you don’t have misunderstandings about your marketing efforts within the space.
1) Don’t Pitch (too much) – I tend to see a lot of product/servicing pitching from some social media account feeds. Guys, it is media, but it’s social media, not media social. It’s about connecting with your prospects and fans, building relationships THEN driving business over the long term. Provide selfless value in your content that your target market will find valuable and interesting. Slip in just a few posts about you and your business and you will get far better results!
2) Don’t Ask – Seriously… Unless you have done the work to build a relationship, do not ask for a RT or share of something. Don’t send Facebook event invites to people you have not engaged with. And for Pete sake, don’t ever ask to be #FF mentioned or +k’d by someone. Huge turn off’s that will result in ending a social relationship, not building one.
3) DO Help Others – Whenever possible, help your fans and followers with what they do. Look for opportunities to share things they write that your audience would find valuable. Retweet their posts and step in with a helping hand however you can. You will reap big rewards personally and socially.
4) Build Relationships – Learn about your fans and followers through engaging in conversations. Ask about them and what they do. Don’t be afraid to be silly and joke around. Do the things you do in real life that build connections and closeness. All of those things work tremendously well in the social graph as well. Nothing you do in your social media marketing will drive more ROI (return on investment) than building relationships.
So remember… Social Media is NOT about YOU. It’s about your audience. What they do. What they are interested in. Building a relationship with them.