There are few things in the world you can get away with failing over and over and continue to survive. Ever heard the saying “If you keep doing the same thing, you will get the same results”? Here we go again…
In case you didn’t know, I have written on the Google Plus thing more than a few times. Here is a little timeline…
April 12, 2011 – I started writing on the shift I saw in Google’s internet dominance and that a significant change in their business needed to occur in their business focus or they may be in trouble. I wrote – Google and Goliath – The Social Media Wars where I first predicted Google would be in trouble if they did not “innovate within the social media space, producing the next significant platform or component”, they would go the way of AOL.
April 13, 2011 – I continued this post with a Part 2 due to the massive response and uproar from many people that essentially called me nuts. I ended the post with a word to Google that stated “Either innovate, integrate and dominate, or face very troubled times ahead.”
June 23, 2011 – I wrote The Future of Social Media is NOT Networks, But Relationship Management – Where I discussed that the last thing we need is another social network, but instead need additional and better technologies that improve the ability to manage and improve relationships.
Jun 28, 2011 – Google Announced Google Plus – After two previous social network failures, Google makes a third attempt extremely late in the game, well after the industry has established itself. Mistake 1
* That day I privately said to my business partner and two others “What you just saw was Google Tapping Out”. As in, calling uncle…
Over the next several weeks their decision to limit users allowed to a select few and invites only, builds frustration and anger that alienates many potential loyal users. Mistake 2
After a few insignificant posts on this issue I continued with:
August 29, 2011 – Three Reasons Google Plus Is Facing Difficulties – Here I outlined what I believed are the major obstacles Google Plus was facing and that this endeavor was a large mistake.
September 19, 2011 – I came completely out of the closet on my G+ views with a post entitled The Google Plus Failure, Now Jeopardizing Google Itself, which publicly predicted the general failure of their social network and how their decision to try yet again in the space now put their entire business at risk. I went further and provided a five step plan they should adopt to thwart an impending disaster.
Beginning of August – Google announces it’s purchase of Motorola Mobility – Mistake 3
Say what you will about this, but beginning to see major gains in the mobile OS market that are resulting in massive market share improvements against the iPhone, driving you to then compete with your other customers using your OS is epic stupidity!
Through all of this, I have taken a significant amount of heat from people on my views. Most of the industry “Experts/Guru’s” where touting how great G+ was, how it was going to kick butt and take over, even changing their Facebook profile pics to be the “I’ve Moved” Google Plus logo. Though many continued to call me crazy and beat me up publicly on this blog and in the social graph, I stood firm in my views on this issue. Then…
October 10, 2011 – Mashable releases an article titled Google+ Traffic Falls 60% putting a nail in the coffin of this debate. Is it over, no. Is it as good as, I think so…
Make no mistake about it, I am NOT a Google hater. In fact they are my default search engine, I use Chrome religiously and am a HUGE advocate and user of my Motorola Droid. But the facts are the facts. Google has made three major mistakes in the marketplace, not the least of which is Google Plus. These poor decisions have put them in a extremely bad position looking toward the next five years.
My appeal to the leadership and board of directors at Google is; Get some focus and determine where you can compete, innovate and most importantly lead market share and put your resources and talent there. Failure to do so is a train wreck.
I will end this post with something I have been saying to the folks that have vigorously hammered me on these views over the past year. “Better doesn’t win. Market share does.”
UPDATE: As if it couldn’t get any worse, Mashable released a post called Google Engineer Accidentally Posts Rant About Google+ A train wreck, just a train wreck!