Do you realize the importance of your Twitter bio? It can literally make or break your effectiveness on Twitter. There are several things I consult on regarding Twitter profiles and today I am going to share them with you. Whether you agree or not, understand that what I am sharing I have proven over a long period of time. Your social media marketing can depend on having this tightened up.
Number one and two I am most passionate about. The rest are things I teach and believe, and still quite important. The more of these you commit to doing, the more effective your profile will be within your social media management results.
1) Profile Picture – One thing I have learned is that people build relationships with people, not logos. I can’t have a relationship with your company OR your logo. I can have a relationship with YOU, or a person from your company. Use your photo and include your logo in the graphic if you like. Just be aware that whether consciously or not, people will engage and be much more open to a relationship if you are you, not simply a company.
2) Account Name – Equally as important to number one is account name. Go ahead and use your twitter name as your brands name, but make sure there is a human name in the name field. People can’t really have a relationship with a brand or a company name. They can and will with a human from that company.
When someone retweets a post of mine, I want to thank them as an individual. I want to call them by name and show sincerity. When your name is your company name, I have to call you ABC Company. See the point? People talk to humans, not logo’s or companies. Heck even when you call Home Depot, you get to talk to a human that answers the phone, not their brand or logo. More importantly, it’s likely your company is nothing close to the size or recognition of a brand like Home Depot. Just be you…
3) Location – The location field of your bio is frequently not made important by many Twitter account holders, yet it is very important to those viewing your account. Leaving this blank or using latitude and longitude settings aren’t helpful. You are missing opportunities to be found by your target market, as well as opportunities for conversations with your audience. Be specific, yet broad enough to be inviting to your audience. Example – Mine is: Oregon, PDX, Portland, USA.
4) Bio – Another highly important field is your Bio. Be sure to give some information about YOU, as well as your company and what you do. Displaying yourself as human makes you approachable and real. Topics of interest and the details that make you unique help others feel like they know you better, resulting in more topics to engage on. Note things about you in your bio that invite conversations. Conversations lead to relationships. Relationships lead to business and ROI.
5) Website – Every single one of us has either a website, Youtube channel, a video, blog, Facebook account, social portal, etc. If you don’t… get one. Give your target market the ability to find out more about you and/or connect with you in other ways. I am amazed at how many people/companies leave this blank. A big fail!
Optimizing your Twitter profile is just as important as engaging with your target market. Don’t underestimate that social media is about relationships and humans are attracted to having that with other humans, not some brand or logo.