Social Media Content Types Explained [Infographic]

Content drives everything in social media. It's where everything within the space starts, comes together and ends up. Seriously, think about it. If nobody was posting anything there would be no conversation or reason for being here. Many times people misunderstand content and it's various forms. We tend to think of content in terms of … Continue reading Social Media Content Types Explained [Infographic]

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Social Media, God and Thanksgiving

It's November again and I can hardly believe another year is almost in the books. What a year it has been... New business, adjusting to a ton of personal changes and so many new and exciting opportunities in life. I am truly grateful and blessed... Warning to reader - If you are expecting a normal … Continue reading Social Media, God and Thanksgiving

How To Grow A Targeted Social Media Following

There are many smaller brands and individual marketers on Twitter that are doing an exceptional job building relationships, engaging and providing some real value to their target audience. I am continually coming across twitter accounts of companies that really seem to get it, which appears to be a dramatic improvement over the last few years. … Continue reading How To Grow A Targeted Social Media Following

New Fanpage Capability Delivers Huge Win for Social Media Agencies And Marketers

Many of us social media marketing consultants, agencies and individuals are all pretty aware of Facebook fanpages and some of the functionality that can be added to customize, brand and improve the functionality, branding and results a page can achieve alone. The process of this customization can be time consuming and end up cluttering the … Continue reading New Fanpage Capability Delivers Huge Win for Social Media Agencies And Marketers

Business Is About Market Share – Google Plus Brand Pages

In business, especially related to internet sites, social media platforms or even electronics, it is all about market share. This is something very tough for a lot of people to understand, and often breaks into arguments about which product or site is better, more slick or has a better interface. Make no mistake about it, … Continue reading Business Is About Market Share – Google Plus Brand Pages

A Real Example of Effective Social Media Monitoring and Engagement

Last week I was watching TV with my baby boy (@Sprout TV) and saw an interesting commercial for something called the Total Bib. It kind of made me chuckle, which caused me to tweet something like "Total Bib reminds me of something out of a Saturday Night Live sketch". The tweet received a few laughs … Continue reading A Real Example of Effective Social Media Monitoring and Engagement

My Klout Experiment And The Disturbing Results

In my professional, humble social media opinion, it is about value, engagement and relationships that lead to ROI, not what someone or something says about how influential you are. Having said that, many of you that read my blogs on social media marketing and Klout know that I have been fairly supportive of the company, it's business model and … Continue reading My Klout Experiment And The Disturbing Results