In business, especially related to internet sites, social media platforms or even electronics, it is all about market share. This is something very tough for a lot of people to understand, and often breaks into arguments about which product or site is better, more slick or has a better interface.
Make no mistake about it, better doesn’t always win. Market share does. When I heard Monday that Google Plus had launched Brand Pages, I tweeted the following… “If your ship is taking on water, does it matter that you introduce new lounge chairs for the top deck? G+ Brand Pages = So what“.
Rather than getting into a big tirade about the new Google Plus brand pages and how it really doesn’t matter much, I have decided to cover it lightly and get this main market share concept across. I have written extensively about my views on the too little and FAR too late phenomena that is Google and social media. I’m not sure anything in the situation changes at all just because months later they give brands something that is a pittance of what pages in Facebook are. I might add, Facebook pages already have traction and (ahem), market share, or better said, total market dominance.
“But Google plus is better.” – “Circles are so easy.” – “I love the lack of useless noise in Google Plus!” – “The search integration and SEO value of the G+ Brand Pages is incredible.”
Yep, I have heard all this and you may be right, however there is something your emotion and geekery is again forgetting… Market share.
There is only one question to be asked. Can Google gain a number one, or a least a number two market share of social media users?
If you answered Yes, you may be drinking your koolaid with a chaser of wishful thinking. Many articles have repeatedly reported the decline of growth and more importantly existing user base inactivity within the platform.
Again, if you answered yes, ask yourself this…
Will your parents, non social media marketing friends and average Facebook users REALLY switch to anything, let alone Google Plus? Their small friend networks, limited pictures, technical savvy and online life all reside on Facebook. They aren’t going to move.
Some of you older readers might remember Sony Beta video format. Way higher quality than VHS tapes. They lost and lost big. Why? Market share.
Is this horse dead yet? I’m done beating it… :-)
P.S. – Here is today’s SocialGraphics Blog’s, social media image for the day. Too funny! Click image to view full size.