Pretty strong title, even coming from me, but I have some frustration this morning that has been building for some time. This morning it kind of came to a head.
If you don’t know this, I want to be very clear… Social media marketing is not a direct marketing or push marketing platform. Done properly, social media marketing is about relationships. Connecting and engaging with your target market that results in trust and digital friendships.
I frequently get the social media newbie situations where only out of inexperience, requests are made for follows, article sharing or just plain sales pitches upon connecting. This I understand and expect, so I try to be very patient and helpful with these folks. I attempt to improve their understanding of social media so they do not damage themselves too badly, or for too long.
I also have a few folks that are not social media professionals, but use social media for marketing, that DM me frequently. The primary engagement they have with me is DM’ing requests for me to tweet out one of their blog posts. I try to help people and want to share stuff that is valuable to my audience, however I am not your spam engine. One person does this almost weekly, even though I have explained to them multiple times that I will not be doing it and why. It would be different if attempts were made to build a relationship and have conversations with me, but they just don’t seem to get that quite yet.
Now this is where my patience runs out. Inexcusable Social Media Marketing Train Wrecks, I have very little patience for. To me, this is the social media marketing or consulting company that do the above, when they should clearly know better. Are you serious?
Your blog is about how social media marketing works properly, and you talk about social media relationships on your website and how your firm develops them for your clients. Most of what I see you saying is somewhat accurate, yet you do not practice it with your own accounts and weekly mention me and others to push your latest post for us to send out for you. What??
It’s been months since you engaged with me on Twitter. You aren’t engaging with anyone on Facebook and are just constantly posting stuff with no conversation and interaction. I have given you feedback on your incredibly lengthy blog posts and the way overly used, meaningless images you insert into every single post, and you ignore me. Stop the madness! Your Social Media Marketing Is A Train Wreck! My only hope is that you are unable to sign anymore clients whose brand you would likely also destroy.
Check yourself social media people. Practice what you preach!
*Maybe I woke up on the wrong side of the bed this morning, but I feel many marketers need to understand this and how damaging it can be to their brand. Before you hire a social media agency, review the company’s social account feeds and more importantly the executive’s personal social account feeds. If they aren’t doing it themselves, they will not be able to do it for you!