Your Social Media Marketing Is A Train Wreck

Pretty strong title, even coming from me, but I have some frustration this morning that has been building for some time. This morning it kind of came to a head. If you don't know this, I want to be very clear... Social media marketing is not a direct marketing or push marketing platform. Done properly, … Continue reading Your Social Media Marketing Is A Train Wreck

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Social Media Conversation Is Two Way

As I sit here at Starbucks in Beaverton, Oregon waiting for my appointment to arrive, something caught my attention. Though today there was not intent on posting a blog today, I just couldn't avoid a point that needs to be made. The Starbucks I am at is very busy today. I was able to finally get … Continue reading Social Media Conversation Is Two Way

5 Ways Social Media Is Storytelling, Just Like A Book

Social media has so many similarities to storytelling. Proper social media marketing may be compared to a book, with it's genre, title, story line and chapters. Though, there shouldn't be a real ending with social media, I think you are getting the idea. Inside every good book, there are multiple characters and stories, all working together … Continue reading 5 Ways Social Media Is Storytelling, Just Like A Book

5 Steps To Building A Social Media Relationship

Social media is about starting and creating relationships. Building these relationships through mutual benefit it imperative to your success. You must ensure you are giving more than you are getting, that is the key. Since starting to use social media for business, I have done some very specific things that make building digital relationships effective. Since our … Continue reading 5 Steps To Building A Social Media Relationship