As I sit here at Starbucks in Beaverton, Oregon waiting for my appointment to arrive, something caught my attention. Though today there was not intent on posting a blog today, I just couldn’t avoid a point that needs to be made.
The Starbucks I am at is very busy today. I was able to finally get my “normal” spot against the window, which is at the head of a larger kitchen style table. Since sitting down, plugging in and attempting to get caught up on my social media stuff since leaving the office, there was a young lady talking with a friend. When I say since, I mean since. This young gal has not stopped talking about herself, her issues, her job, etc. I hardly think she has taken a breath in the last 25 minutes.
Not only has this been extremely loud and distracting to me and others around us, it is a pretty incredible example of what is wrong with some peoples social media marketing efforts. What you say and how you say it is very important in social media. How frequently you post is equally. Dominating your feeds with a ton of useless, less than valuable posts makes you a talking head.
Conversation is two way. Follow these guidelines:
1) Don’t be the brand that dominates your friends/followers feeds.
2) Don’t be the person that makes every conversation about YOU.
3) Reach out to others and engage them in conversation.
4) Listen and shut up!!!
Ask yourself several times a day… Is what I am posting, doing or saying right now valuable to my social media audience, or is it all about me? Make it about others and build relationships where the value you bring is helpful for others.
* Real-time update – Now at over an hour and a half and she is STILL rambling. I feel so sorry for this poor guy. Don’t be this gal in your social media!