Social media marketing is extremely expensive and human intensive, when done properly. The key part of that sentence is "When done properly." A social media marketing firm/consultant that understands what doing it right for a client means, understands that a consistent stream of relevant, valuable content for the clients target audience is required. They understand … Continue reading 3 Things A Social Media Agency Must Maximize To Succeed
That is such a loaded question, isn't it? Time is one of those things we value a lot, yet in business we tend to overlook things that suck it out of us like a shop vac. Sometimes we place our emphasis on the wrong things and as a result we end up doing things ourselves … Continue reading How Much Is Your Time Worth?
We've walked through the entire social media proposal process. From meeting with the client, getting the commitment and the key elements to include in the document itself. You now have some details on best practices for terms and billing, as well as the important details you should be covering and why. I want to point … Continue reading Important Elements Of An Agency Social Media Proposal – Part 5 The Template
Social Media Marketing is a specialty within the web, PR, direct and integrated marketing arenas. It is a professional niche that requires specific knowledge, skill and experience to make effective and efficient. If anyone tells you anything different, they are lying to you. If you were a professional mechanic, you certainly wouldn't skip steps, do … Continue reading Social Media Is NOT Free – You’re Being Penny Wise And Social Media Foolish!
Nothing like getting down to the meat and potatoes of a social media proposal, right? This post on social media pricing and terms represent one of the two most important parts of this series. Duh right? Maybe not so clearly obvious... There are reasons and details of these two parts of your social media proposal that … Continue reading Important Elements Of An Agency Social Media Proposal – Part 4 of 5 – Pricing/Terms
You have met with your prospective social media client and obtained a commitment based on your pricing and strategy you discussed with them. Now it is time to generate the proposal. I want to reiterate that your social media "proposal" is not really a proposal at all. You have already proposed what you are going … Continue reading Important Elements Of An Agency Social Media Proposal – Part 3 of 5 – What To Include
In the first post of this series about an Agency Social Media Proposal, we covered The Meeting. The in's and out's of the face-to-face or at least via phone conversation about the client, their social media marketing and detailed education around requirements, budgets and the like. Let's move forward... At this point, you have provided … Continue reading Important Elements Of An Agency Social Media Proposal – Part 2 of 5 – The Commitment