3 Keys To Having The RIGHT Social Media Conversations

We know that conversation leads to relationships both inside the social graph and out. This behavior is at the core of social media marketing and we often refer to it as engagement or the act of engaging with others. In this post I want to help you get some focus on those conversations in order … Continue reading 3 Keys To Having The RIGHT Social Media Conversations

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TV Show GLEE Raises Fanpage Marketing Bar With New Page App For Fans

Every once in a while a brand does something really unique in social media that ups the bar by a huge level. Even more rare is a social media marketing technology that does that very thing also. This week, Fox Broadcasting's hit show Glee did both in partnership with the unique custom fanpage app created … Continue reading TV Show GLEE Raises Fanpage Marketing Bar With New Page App For Fans

Social Media RSS feeds for Dummies AND Pro’s

To start with let’s define RSS - Really Simple Syndication. Well, that was clear as mud when I first read it a couple of years ago. I can’t even begin to tell you how many hours I spent reading everything I could to get a clear understanding as to what in the world a RSS … Continue reading Social Media RSS feeds for Dummies AND Pro’s

The Second Content Revolution – How Social Media Is Changing Again

Social media has itself created a revolution worldwide, where brands and consumers can connect directly around content and conversation. This revolution has changed the way brands market, as well as how they deal with prospects and customers in many ways. The change has allowed consumers to take a much more active role in shaping everything … Continue reading The Second Content Revolution – How Social Media Is Changing Again

Effectively Using Twitter Direct Messages – But What About Auto DM?

Have you ever noticed that I tend to not shy away from the more controversial social media marketing topics? This will be no exception as we tackle Twitter, Direct Messages and the automated DM message. This topic is one that is often polarizing within the social media community, broken into two main camps. 1) Anti-Automated … Continue reading Effectively Using Twitter Direct Messages – But What About Auto DM?

My Biggest Social Media Mistake So Far

Me, a perfectionist? Ya pretty much. I am a full-on type A personality that is highly motivated to do everything I do with the best form, intent and results. I really strive to deliver on everything I teach, as it is not just words of a ghost writer, I actually write every post you read … Continue reading My Biggest Social Media Mistake So Far