3 Effective Ways To Use @Klout Everyday

Though I am no fan of "the Klout score" and have written on this extensively. The fact that that self-described scientists and engineers are behind the social influence scoring system and NOT social media professionals, makes the score by default far less that accurate. Further, I am not sure that you can really measure one's … Continue reading 3 Effective Ways To Use @Klout Everyday

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Pinterest and Facebook Prediction – Don’t Get Comfortable

Pinterest is the latest rage among the avid social media community of enthusiasts and professionals. Many of my colleagues have been pushing out blog posts touting this new social network relentlessly over the past two months, reminiscent of the Google Plus launch. I have found much of it hype and designed to drive traffic to their blog, rather than anything containing substance. … Continue reading Pinterest and Facebook Prediction – Don’t Get Comfortable

An Incredibly Valuable And Overlooked Hootsuite Feature

I recently wrote a piece on TrueTwit and how recent changes took this horrible burdening service from bad to worse. I went further to explain that the burden of validating had become so much that I refuse to do it any longer. This decision placed an additional labor intensive set of tasks on my plate … Continue reading An Incredibly Valuable And Overlooked Hootsuite Feature

A Fish Tale – Be Careful Of Shiny New Social Media Hooks

At the risk of soliciting hate mail and more controversy, I am going to say it. Just because a new social network is the shiny new thing on the block, does not mean you should jump in. Yes, I am referring to the likes of Pinterest and even Google Plus.  There I said it...  Now … Continue reading A Fish Tale – Be Careful Of Shiny New Social Media Hooks

Who Would Have Thought That Social Media Bad Could Get Even Worse?

I would have never thought that some things could get worse than the bad that they already were. Leave it to True Twit to accomplish such an amazing spectacle of foot shooting! This is so out of place in social media, almost as out of place as this bride and groom shooting at their wedding. If you … Continue reading Who Would Have Thought That Social Media Bad Could Get Even Worse?

1 + 1 = 30,000 In Social Media – Three Ways To Extend Your Reach

Social media is a funny thing. The math within social media marketing works as if it is out in the cosmos, where time and space are bent. What am I talking about? Well, some of the normal math found in business, either it just isn't applicable in social media or the normal way we think … Continue reading 1 + 1 = 30,000 In Social Media – Three Ways To Extend Your Reach