At the risk of soliciting hate mail and more controversy, I am going to say it. Just because a new social network is the shiny new thing on the block, does not mean you should jump in. Yes, I am referring to the likes of Pinterest and even Google Plus. There I said it… Now let’s break this down.
See this little fishy? He has plenty of food in the lake in which he lives. He has plenty of friends in that big lake and is doing very well at making new friends and finding food that sustains him. Unfortunately, Mr. Fishy isn’t very focused. He tends to chase after most shiny new things that fly by every once in a while. Most of the time he just chases a bit and checks things out. Sometimes his impulses can’t resist that shiny new thing that buzzes by.
Finally, Mr. Fishy decided that the latest shiny new lure to cruise by was irresistable. Why? Cause it was cool, really shiny and a few other leading fishy’s seemed to be attracted by it too. He forgot about the food he already had plenty of in his big lake. He forgot about all the friends he had there too. He was so easily distracted by that new shiny lure that he decided to go for it and spend the time and effort to chase it down. Poor Mr. Fishy got caught.
Yes, I am being quite silly with this post in the hopes that I make a very important point. Within social media, new platforms will continually pop up. They will be really cool, shiny and new, attempting to take your time and focus, not to mention energy. However, if you are in social media for business and wanting to get results, I caution you. As yourself some important questions…
1) Does this platform contain my target audience?
2) Does the time and effort I am spending/wasting result in ROI?
3) Am I giving less time and attention to the existing platforms that return results for myself and my clients?
I am not a killjoy by any means. I am a realist that is extremely focused, despite my ADHD tendencies. I evaluate methods and properties based on measurable, factual information, not just fun, interesting or new. Be sure you are spending your time wisely in social media and not being attracted by the latest shiny new lure that comes along, or the peer pressure that often accompanies it.