Social Media Agencies, Consultants Must Walk The Talk

I consult a lot of social media agencies, marketers and brands on their internal strategy, processes and implementation. I come across many that don't seem to realize that if they are selling social media marketing to their clients, their feeds should reflect their ability and professionalism. One of the favorite sayings that often comes out … Continue reading Social Media Agencies, Consultants Must Walk The Talk

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Hootsuite’s No Cost Hootlet App – Share Content In Seconds

As a social media software company ourselves, we continually look for applications that improve efficiency and effectiveness. We are also avid users of Hootsuite, given our technology integrates with their platform. I was going through Hootsuite the other day and came across the link to the Hootlet app. The Hootlet browser plugin app, let's you … Continue reading Hootsuite’s No Cost Hootlet App – Share Content In Seconds

Community Is Something You DO

The definition of community is a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists. Within social media, community can be defined several ways, all of which should be belonging AND doing. Too often the term "community" within social media is thrown around as if it is something that everyone should be doing FOR you. Following your brand, commenting on your … Continue reading Community Is Something You DO

Images Changing Social Media – Instagram, Facebook And Pinterest

Because we are all human beings in social media and online, with exception of bots, we are all very visual. We have a need to visualize what we read and process the text under the proper context of its meaning. Think about it... We process information primarily visually, then use text to get the deeper … Continue reading Images Changing Social Media – Instagram, Facebook And Pinterest

Key Considerations For A Social Media Agency’s Client Pricing

One of the most repeated questions I get from social media agencies, small social media consultants and virtual assistants is the question of price for social media services to clients. I have tried to stay away from writing about the topic because it is such a subjective topic. There are so many variables that go into pricing … Continue reading Key Considerations For A Social Media Agency’s Client Pricing