With almost 37,000 followers on Twitter and more than a few friends on Facebook, I see a lot of different posting strategies and/or lack thereof updates. It is painfully obvious that a lot of folks don’t take the time to be conscious with intent related to their content sharing. It is my belief that strategy surrounding content, posting and scheduling of said content is a requirement. Haphazardly posting to and for multiple accounts you manage is like driving without knowing where you are trying to go.
*Disclaimer – As I have stated in my articles many times, there is only ONE rule of social media. Don’t spam. All else is preference and your decision. My intent here is not to bash, but to simply share my views and perspectives on posting from multiple social media accounts to the same social network.
Posting from multiple accounts at the same time to Facebook, Twitter or other networks using different accounts is missing opportunity! What do I mean? So let’s say you have a personal Twitter account, a business account and maybe even a secondary business account. In an effort to be efficient, you post to all three accounts the same content, at the same time, all on Twitter. This goes for RT’s as well…
In another scenario, let’s say you have a personal Facebook profile and a business fanpage. Again, you post to both at the same time, the very same update.
My suggestion to you is that you may need to examine whether you are being lazy and/or lacking a conscious strategy. More importantly, ask yourself if you are missing opportunities. Double, or triple posting the same content at the same time to the exact same social platform is not recommended.
Here are a few things to consider:
1) Diminishing Reach – When you post from more than a single account at the same time, you get one shot at who happens to be standing at the side of the freeway when your car flies by. Or in this case both of your cars fly by. Instead, consider posting the content to each account at different times, thereby expanding the reach of the content to a larger audience across the day.
2) Increased Ignore Factor – I have a few followers on Twitter, as well as a few friends on Facebook that often RT or post content this way. What seems to happen is that I tend to ignore their posts due to the duplication. I mean, since I am following their multiple Twitter accounts, I see 2-3+ posts at the exact same time that are identical and being human this does something to me. I find myself ignoring those posts and just moving to the next one. Don’t shoot yourself in the foot this way.
Additionally, since it is clear that the same person posted the content or Retweeted mine at the very same time, who am I supposed to engage with? Which account is THE account to respond to? All of them? I think not. It’s easier to just move on and ignore it altogether, or simply thank ONE of them for the RT.
3) The Dreaded Novice/Beginner Tag – The average social network user now days is pretty savvy. They have become pretty good at sniffing out beginners. Being tagged as such in your social media marketing presence is NOT a good thing.
If you are having trouble getting results or doing some of these things, I suggest hiring a social media consultant, strategist or better yet a professional social media agency to handle it for you. Again, I want to stress that the above is one man’s set of suggestions and not a stead fast rule, but designed to put a little more conscious effectiveness in your program.