If you have read my blog for any length of time, you know I am no Google or Google Plus fan. I have repeatedly discussed my views on what can only amount to a failure on Google’s part to get in and actually dominate or at least become relevant in the mainstream social space.
This opinion is of course based on a premise. That Facebook doesn’t lose this on their own. What does that mean? I believe this battle is Facebook’s to lose, rather than something Google has to win.
Let’s face it, neither of these two giants are consumer privacy friendly. Facebook however, has mastered the art of pissing their user base off by consistently overreaching their power and control of their users information, as well as keeping users off center by changing the rules, settings and functionality of privacy management.
2) Making managing privacy settings near impossible to understand and stay on top of.
3) Changing users settings without their consent.
4) Most recently – Changing users profile content without their consent.
Really, this list could go on and on. If you are unaware of the recent blunder Facebook tried to do secretly to all of their users, see a great post by my friend @susie_parker called “Facebook Changed Your Email and Didn’t Even Tell You“.
Is it possible for Twitter to be the only social network managed by people that are at least smart enough to not piss off their user base? Sorry for the tangent…
I am completely amazed at how one of THE most prolific companies that has ever existed on this planet can continue to be so stupid. Is it stupidity or arrogance? Most likely it is a combination of both. Regardless of the medical issue or character flaw contained within this company’s leadership and displayed secretly in their board room, there is a significant outcome that is becoming more and more likely to surface.
Loss of market share to Google Plus.
Facebook is continually alienating its users, egregiously stepping on privacy and user information controls. I can’t think of too many other things Facebook could do to consistently hand Google and it’s mostly cricket filled network an upper hand in the social media battle.
I have a few suggestions for Mr. Zuckerburg and the Facebook board:
1) Stop messing with your users privacy.
2) Make privacy and user control a top priority in your business.
3) Deploy a focused campaign that builds trust with your user base that is based on actions, not words.
4) Quit making changes to your system (for at least a while) that frustrates and upsets your users.
5) Lay low – You already created a mess with your IPO and a ton of bad press as a result. Chill out, sit down, shut up and focus on 1-5 above.
Failure to take these common sense, immediate steps will even get this Google hater to start spending time on Google Plus, let alone the millions of other users that will someday soon, have had enough. You’re driving off a cliff Facebook. You might want to hit the breaks before it’s too late.