I couldn’t resist posting a non-traditional post today. Sometimes in social media there are things that on the surface aren’t social media, however when digitized they can become something social, viral and completely hilarious!
So here is the story behind the photo. Clearly, this photo spawned a firestorm of comments on Facebook by a ton of people. There was laughter, comments and disbelief. It highlighted the serious power of social media and how simple things can turn into incredible opportunities to engage, share and build relationships.
My friend elaborated on the post by explaining that she stopped because as she said, “I just had to see what of his wife’s things the guy was selling.” She continued with, “there were TONS of like stripper shoes…” Which, based on the social tactic used by the poor fellow, the clear quality of his writing, as well as the eloquent use of grammar was not such a surprise.
Sometimes social media is at its best when it originates in a non-digital venue and flows over into the social graph. Sometimes social media is serious, from the heart or marketing based. Sometimes social media is just funny and an incredibly engaging photo that spurs connection and communication. This is a wonderful example of just that.
Don’t forget to infuse images and humor into your social strategy. Be sure that the style of humor and conversation is appropriate for your brand and audience, but don’t completely steer away from controversy. Controversial things spark conversations that build relationships.
What funny things have you created and shared recently in your social media marketing? What interesting content strategy have you deployed in your social media management?